Lead & optimize digital campaigns, drive SEO initiatives, & use DA to enhance targeted traffic & conversions. Must have exp. in managing campaigns on Google Ads, Meta Ads, & other paid channels while leveraging A/B testing to improve performance.

Plans and executes marketing campaigns & builds brand awareness. Responsible for developing, executing & optimizing paid digital marketing campaigns across various channels with focus on results like website traffic, lead generation, and sales. Required Candidate profile Results-driven Marketing Executive specializing in performance marketing, with expertise in paid advertising, analytics, CRO, and ROI-focused campaigns. Perks and benefits Hybrid Work Schedule, Flexible Working Hours

Job Overview : Sharda University is seeking a dynamic and results-oriented Senior Professional in Digital Marketing to drive and execute the university's digital marketing strategy. The ideal candidate will be a leader in digital marketing, with a strong background in the education sector, capable of developing and managing strategies to enhance the university's online presence, engagement, and enrollment. Key Responsibilities : Digital Marketing Strategy : Social Media Management : Search Engine Optimization (SEO) & Search Engine Marketing (SEM) : Email Marketing : Content Creation & Management : Analytics and Reporting : Budget Management : Team Leadership : Partnerships & Collaborations : Qualifications : Education : Bachelor's/Masters degree in Marketing, Communications, Business Administration, or related field. A degree from a recognized university is preferred. Experience : Minimum of 10-12 years of experience in digital marketing, with at least 5-7 years in a leadership role, preferably in the education sector. Skills : Expertise in SEO, SEM, social media marketing, email marketing, and content management. Strong analytical and data-driven mindset with proficiency in Google Analytics, social media insights, and digital marketing platforms. Excellent leadership, communication, and interpersonal skills. In-depth knowledge of digital marketing trends and tools. Ability to work in a fast-paced environment and manage multiple projects simultaneously. Preferred Qualifications : Experience working in a higher education institution or similar sector. Knowledge of marketing automation tools, CRM systems, and student recruitment platforms.

We are seeking a driven and detail-oriented Performance Marketing Intern to join our dynamic team and assist in executing impactful paid marketing campaigns. Key Responsibilities Campaign Management: Assist in planning, launching, and optimizing paid advertising campaigns across platforms like Google Ads, Facebook Ads, Instagram, and LinkedIn. Keyword & Audience Research: Conduct keyword research, competitor analysis, and audience segmentation to enhance targeting. Ad Copy & Creatives: Collaborate with the design and content teams to craft compelling ad copy, visuals, and landing pages. Data Analysis: Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, etc.) and generate insightful reports. Budget Management: Help track and manage ad budgets to ensure efficient spending and ROI optimization. A/B Testing: Conduct split tests on ads, landing pages, and CTAs to determine what resonates best with the audience. SEO & SEM Support: Assist with on-page and off-page SEO strategies to complement paid campaigns. Market Trends & Insights: Stay updated on industry trends, platform updates, and best practices to bring fresh ideas to the table. Requirements Education: Pursuing or recently completed a degree in Marketing, Business, Digital Media, or a related field. Skills: Basic understanding of PPC, Google Ads, Facebook Business Manager, and Google Analytics. Tools: Familiarity with tools like Google Keyword Planner, SEMrush, or Ahrefs (bonus points if you ve used them!). Analytical Mindset: Love for data and the ability to translate numbers into actionable insights. Creative Thinking: Willingness to brainstorm and contribute ideas for ad creatives and campaign strategies. Proactive Attitude: A self-starter who s eager to learn, experiment, and take ownership of tasks. What You ll Gain: Hands-On Experience: Real-world exposure to end-to-end performance marketing processes. Mentorship: Guidance from experienced marketers and industry experts. Career Growth: Opportunities to transition into a full-time role based on performance. Portfolio Building: A chance to contribute to live campaigns and build a solid portfolio of marketing achievements.

S/4 Group Reporting. Level Senior Consultant. SAP Group Reporting is one of the latest and fastest growing SAP product considered as the new Consolidation offering of the future. The candidate s role will involve deployment of modern SAP Financial offerings, requiring both functional and technical expertise to Manage GR solutions and addressing to the customers requirements. Qualification MBA or Chartered Accountant Should have more than 3-7 years of relevant experience in managing and implementing the Consolidation Projects on BPC / BCS / ECCS / BOFC and 2 years on Group Reporting. Consolidation Assist in monthly, quarterly and annual reporting for Group and its subsidiaries. Good understanding on IFRS & local GAAP accounting standards. Understand client requirements, provide solutions, functional specifications and configure the group reporting system accordingly. Strong configuration hands on experience along with sound functional knowledge in performing the legal consolidation. Manage the process for consolidating the submissions entities across the Group to produce a single set of consolidated financial results for the Group. Assist in the mentoring and development of graduates within the Group Financial team. Skills / Experience Requirements SAP Consolidation experience is must. The candidate must have experience on BPC, SEM-BCS, EC-CS, FI-LC, as well as ECC with a solid accounting and finance background. Knowledge/Hands on experience for configuring various objects in SAP FICO (at least one project) Ability to configure SAP S / 4 HANA Group Reporting on premise / cloud and deliver work products / packages meeting the clients standards and requirements. Experience in configuring /defining the Following in the S / 4 HANA Group , Qualifications, Certifications - External Reporting module Managing end to end Group reporting implementation projects and team for generating and review of monthly, quarterly, half-yearly- and year-end consolidation figures. Experience with a large and complex IFRS consolidation process and assist in producing the consolidated financial statements in accordance with IFRS and GAAP standards. Consolidation of business unit performance reporting and production of periodic management reporting on Actuals, budgets and forecasts Create and improve financial reporting which are used for validating and analysing reported figures and make process improvement suggestions where applicable. Analyse reported figures and discuss/follow-up with the respective regional financial manager or controller Full Consult on technical (IFRS) questions coming from reporting units. Customization and mapping of Financial statement item with G/L Assist on Integration of Group reporting with the S/4 Hana applications and providing the needed suggestion and expertise on scope and limitations. Integration experience of SAP Group Reporting with SAP FICO on S/4 HANA Set up of Attributes, Breakdown Categories, Sub item & sub item categories Set up of hierarchies for FS item, consolidation units/groups and other dimensions. Configuration of Balance carry forwards and Currency translation methods Experience in configuring inter-unit eliminations/reclassification and Manual eliminations. Purchase / Equity Methods of Consolidation Able to set up Data monitor and Consolidation monitor Experience in activity-based consolidation of investments. Experience in handling new acquisitions, divestures or any changes to the consolidation group.

As a PPC Executive, you will be responsible for managing, optimizing, and analyzing paid search campaigns across platforms such as Google Ads, Bing Ads, LinkedIn, and social media. You will work closely with the PPC team to develop strategies that maximize ROI, drive performance, and achieve client goals. You'll leverage your expertise to optimize campaigns, monitor key metrics, and implement data-driven decisions to ensure the success of digital advertising efforts. Key Responsibilities: Manage and optimize PPC campaigns on Google Ads, Bing Ads, LinkedIn Ads, and social media platforms. Conduct keyword research and competitor analysis to identify new opportunities. Create and test ad copy, landing pages, and bid strategies to improve campaign performance. Monitor and analyze PPC campaign performance, tracking KPIs, and preparing regular reports. Collaborate with the team to implement A/B testing for ads, landing pages, and bidding strategies. Optimize campaigns to ensure high ROI, adjusting budgets, bids, and targeting as needed. Stay updated with industry trends and best practices to improve campaign strategies. Requirements: 1-2 years of experience in PPC campaign management. Strong knowledge of Google Ads, Bing Ads, LinkedIn Ads, and other digital marketing platforms. Proven ability to analyze data, identify trends, and make data-driven decisions. Experience with keyword research, competitor analysis, and budget management. Proficient in Microsoft Excel and Google Sheets. Strong communication, analytical, and organizational skills. Ability to work independently and as part of a team in a fast-paced environment. What We Offer: Opportunity to work with a dynamic team on high-impact digital marketing campaigns. Exposure to various platforms and marketing channels. Career growth and development opportunities in digital marketing.

Role & responsibilities Develop, implement, and manage digital marketing campaigns across various channels, including Google Ads, social media, email marketing, and SEO. Plan and execute content marketing strategies to enhance brand awareness and lead generation. Oversee social media accounts and drive engagement through content creation, paid promotions, and community interactions. Optimize website and landing pages for conversions and search engine rankings. Analyze and report on key performance metrics using tools like Google Analytics, Search Console, and marketing automation platforms. Manage online advertising budgets and ensure efficient spending for maximum ROI. Coordinate with the design and development team for creative requirements, website updates, and campaign assets. Stay updated with the latest trends in digital marketing, algorithm changes, and best practices. Develop and manage partnerships with influencers, affiliate marketers, and third-party agencies. Implement marketing automation tools to streamline campaign execution and reporting. Preferred candidate profile Bachelor's degree in Marketing, Business, Communications, or a related field. Proven experience (3+ years) in digital marketing, preferably in a managerial role. Strong expertise in Google Ads, SEO, SEM, and social media advertising. Proficiency in content marketing, email campaigns, and performance tracking tools. Hands-on experience with marketing automation platforms (HubSpot, Mailchimp, etc.). Excellent analytical skills and the ability to interpret data to make informed decisions. Strong project management skills and the ability to handle multiple campaigns simultaneously. Creative mindset with the ability to develop engaging and conversion-driven campaigns. Knowledge of e-commerce marketing and Shopify (preferred but not mandatory). Important Skills: Google Ads, SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Performance Marketing, Marketing Automation, Google Analytics, PPC, Branding, Online Advertising, Affiliate Marketing, Web Analytics. Perks and benefits Competitive salary and performance-based incentives. Opportunities for professional growth and learning. Collaborative work environment with a dynamic team.

Proficiency in SEO (Search Engine Optimization), and SEM (Search Engine Marketing). Experience with email marketing campaigns and marketing automation tools. Familiarity with social media marketing and management, particularly on platforms relevant to B2B audiences (e.g., LinkedIn). Knowledge of content marketing and the ability to create engaging content that relates with business clients.

Strategic Marketing Planning: Develop and implement marketing strategies to increase brand visibility, market share, and customer acquisition in the US market. Campaign Management: Plan, execute, and optimize marketing campaigns across multiple channels (digital, social media, content marketing, email, events, etc.) to generate leads, increase engagement, and drive conversions. Brand Awareness: Lead efforts to position and differentiate our brand within the competitive US market, ensuring our message resonates with target audiences. Market Research Analysis: Conduct market research to understand customer needs, competitor activities, and industry trends. Use this data to refine marketing strategies and identify growth opportunities. Digital Marketing: Oversee digital marketing efforts, including SEO/SEM, paid media, social media, and content marketing, to increase traffic, engagement, and conversions. Content Creation Strategy: Work with the content team to develop high-quality, relevant content for various channels, such as blogs, whitepapers, case studies, email newsletters, and social media. Lead Generation Nurturing: Collaborate with the sales team to create effective lead-generation strategies and manage the lead nurturing process to convert prospects into loyal customers. KPI Tracking Reporting: Set, track, and report on key marketing performance metrics such as ROI, customer acquisition cost (CAC), conversion rates, and lifetime value (LTV). Sales Enablement: Provide the sales team with the tools, resources, and messaging they need to effectively engage prospects and close deals. Budget Management: Manage the marketing budget, ensuring resources are allocated efficiently to achieve maximum impact across campaigns and initiatives. Collaboration with Cross-functional Teams: Partner with product, customer success, and other teams to ensure marketing campaigns align with product launches, customer needs, and company objectives. Requirements: Experience: 5+ years of experience in marketing, with at least 2 years in a management role. Previous experience in B2B or B2C marketing is a plus. Industry Knowledge: Experience in [specific industry, if applicable] or a similar field, with a strong understanding of the US market dynamics. Digital Marketing Expertise: Solid understanding of digital marketing channels, including SEO, SEM, social media, and content marketing. Hands-on experience with Google Analytics, marketing automation tools (HubSpot, Marketo, etc.), and CRM systems (Salesforce). Analytical Skills: Strong ability to analyze data, identify trends, and make data-driven decisions. Experience with performance tracking and reporting. Content Creation: Excellent copywriting and content creation skills for blogs, email campaigns, social media, and more. Project Management: Strong organizational and project management skills with the ability to handle multiple campaigns and deadlines. Communication: Excellent communication skills, both written and verbal, with the ability to work collaboratively across teams. Creative Innovative: Ability to think outside the box and create marketing campaigns that stand out in a competitive market. Preferred Qualifications: Experience in a specific market vertical (e.g., SaaS, healthcare, fintech, etc.). Knowledge of advanced marketing strategies (growth hacking, ABM, etc.). Familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus. Previous experience with event planning or webinars is beneficial.

Job Responsibilities: Technical site audits including clear recommendations for change. Create a playbook that can be used by the content team to create SEO friendly content. Stay on the lookout for potential new opportunities and silos to attract more meaningful traffic. Stay updated on the latest developments in the world of SEO & search ranking algorithms and disseminate relevant information to the rest of the team Work on data signals from a variety of analytics tools including Google Analytics, Search Console, AHREFs, Excel reporting as well as internal reporting tools. What are we looking for? Prior work experience of 5 years + in B2C companies managing at least 1 mn+ organic traffic. Preferably from the Real Money Gaming industry SEO, SEM & ASO expertise, Google PPC. Ability to plan content and resources against traffic business goals Ability to forecast traffic and conversions from SEO basis past data and market variables Proficiency in web analytics software and keyword tools. Ability to work in a fast paced environment Experience with data-driven SEO analysis and optimization. Basic knowledge of HTML CSS

Roles and Responsibilities Develop and execute growth marketing strategies to drive user acquisition, retention, and revenue growth for Service Industry Manage affiliate marketing campaigns across various channels (SEM, SEO) to maximize ROI. Analyze performance data using Google AdWords and Google Analytics to optimize ad spend and improve conversion rates. Collaborate with cross-functional teams to integrate growth marketing efforts with product development and customer success initiatives. Stay up-to-date with industry trends and best practices in digital marketing to continuously improve campaign effectiveness. Desired Candidate Profile 7-10 years of experience in Growth Marketing or related field (Service Industry Preferred). MBA/PGDM degree from a reputed institution (Any Specialization). Proven track record of developing successful growth strategies that drive business results. Strong understanding of digital marketing channels such as SEM, SEO, Affiliate Marketing.

Location: Begumpet, Hyderabad Job Title: Specialist - Digital Marketing Experience: 1-3 years Qualifications: Graduation/ Post Graduate ( Preferably BBA/MBA) Job summary: As a Digital Marketing Specialist, you would be responsible for handling paid marketing campaigns across various search engine channels & social media platforms. She/he should be able to executing marketing strategies, troubleshoot, optimize & scaling up campaigns to increase the online presence and achieve the business objectives Job Description: Search Engine Marketing (SEM): Develop and implement effective marketing strategies across multiple platforms (e.g., Google Ads-Search,Display,Youtube etc, Bing Ads & Taboola Ads) to generate high-quality leads and increase website traffic. Conduct keyword research, create compelling ad copy, CRM integrations and optimize landing pages for better conversion rates. Continuously monitor campaigns, analyse performance metrics, and make data-driven decisions to enhance campaign performance. Developing marketing plans to assist clients with new upscaling opportunities. Social Media Marketing (SMM): Manage and execute social media campaigns across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to increase brand visibility, engage with the target audience, drive traffic to our website & generate quality leads. Continuously monitor campaigns, analyse social media metrics, CRM Integrations, ad copy writing. Analytics and Reporting: Analysing marketing campaign performance using various analytics tools. Generate comprehensive reports with actionable insights and recommendations for optimizing marketing strategies to present to clients Keeping track of latest industry trends & practices and emerging technologies in digital marketing. Coordinating with Internal teams for campaign creatives & landing page optimizations. Requirements 1-3 years of experience in Search Engine Marketing (SEM) and Social Media Marketing (SMM). Experience in handling multiple Client Accounts. Competent at the Canva, PPT and MS Excel. In- depth Knowledge on Google Analytics, Bing Analytics and other web analytics tools. Having Knowledge on CRMs integration (Eg: Zapier, Zoho) is preferred. Working experience on tracking & tag Implementation using GTM tools are preferred. Preferred : Digital Marketing Agency work experience is preferred.

WE ARE HIRING FOR TOP MNC 5 DAYS WORKING BOTH SIDES CAB ROTATIONAL SHIFT Need Excellent Comm. UG/Graduate both can apply MINIMUM 1 YEAR EXPERIENCE REQUIRED IN SAME PROFILE LOCATION: GURGAON SALARY UP TO 44K INHAND CONTACT: 8847867657- (HR Kaushik)

Develop and implement digital marketing strategies to achieve company objectives. Manage and optimize digital advertising campaigns, including social media, search engine marketing (SEM), and display advertising. Create engaging and high-quality content for websites, social media platforms, and email marketing campaigns. Conduct market research and analyze trends to identify target audiences and enhance marketing efforts. Collaborate with creative teams to develop compelling visuals and videos that drive brand engagement. Monitor and analyze key performance metrics, providing actionable insights and recommendations for improvement. Stay updated on industry trends and best practices to ensure innovative and effective digital marketing efforts. Identify growth opportunities and proactively recommend strategies to enhance engagement. Track social media traction and generate regular progress reports. Manage blogs and ensure fresh content is regularly uploaded on social media platforms and websites. Craft and execute a comprehensive brand awareness strategy using digital channels, influencer marketing, strategic events, targeted campaigns, and offline media (ATL & BTL). Manage and maintain paid social campaigns with expertise in audience targeting across platforms. Design and optimize email automation journeys for timely, relevant, and personalized communications. Define strategies to integrate dynamic content into emails and landing pages to boost conversions. Develop and deliver research insights on advertising and media, including audience profiles, engagement metrics, competitor analysis, and market trends. Work independently, manage multiple projects in a fast-paced environment, and collaborate effectively with stakeholders.

3+years-SEO, SEM, social media management, email marketing,content creation,brand visibility, driving website traffic,Google Ads,Analytics.Industry-IT Hardware,Datacenter Infra. Reach me at mailcv108@gmail.com or WhatsApp me at +91 9611702105

Creating and executing a strong performance marketing strategy & execution plan Developing and managing digital prospecting and remarketing campaigns Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels Identifying and testing new channels to continue to meet or exceed established critical metrics Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Analyse campaign results & share learnings with stakeholders. Identify the gaps where results are not as expected and change the strategy as necessary Job Responsibilities - You have a degree in Marketing, Business Administration or a related field. You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels. You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. You possess excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights & recommendations. To develop, manage and optimise lead generation campaign and deliver leads as per business requirements ( cost, quality and target customers) You are a highly goal-oriented individual and have excellent communication skills. You are open-minded, curious and a strong problem solver

Help manage all paid channels including Google, Facebook & Twitter Creating performance marketing reports to understand spends, CPL, CAC, etc Use MMP tools like Adjust/Appsflyer to draw analytics and insights Work on weekly & monthly dashboards to showcase performance

Job Responsibilities: Rich experience of Website Design and development, SEO, SMO, SME, Lead Generation, Email Marketing, PPC, CPC, and WhatSapp Marketing etc. lead generation management. Assist in the formulation of strategies to build a lasting digital connection with consumers. Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.). Launch optimized online adverts through Google Ad words, Facebook, etc. to increase company and brand awareness. Be actively involved in SEO efforts (keyword, image optimization, etc.). Prepare online newsletters and promotional emails and organize their distribution through various channels. Provide creative ideas for content marketing and update the website. Collaborate with designers to improve user experience. Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, Web Trends, etc.) Acquire insight in online marketing trends and keep strategies up-to-date. Maintain partnerships with media agencies and vendors. Requirements: Proven experience as a Digital Marketing Executive or similar role. Excellent understanding of digital marketing concepts and best practices. Experience with B2C social media, Google Ad words, and email campaigns and SEO/SEM. Working knowledge of ad serving tools (e.g., DART, Atlas). Perfect knowledge of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends, etc.). Skills and experience in creative content writing. Analytical mindset and critical thinking. Excellent communication and interpersonal skills. BE/Beach OR BSc/BA in marketing or relevant field.

Must have good knowledge of SEO, SEM, Social Media and all required tools Must have good understanding of Facebook, Instagram, LinkedIn, Twitter and Google Ads. Should have proven result and up-to date with the trends. Min 1 year exp required. Required Candidate profile Expert of social media handeling with proven result. Good understanding of tools. Must be result oriented.Should be updated with market trend.

Role & responsibilities Create Website Create, promotional material and manage content for website, Facebook and Instagram Manage the digital asset library for the Company Execution of corporate-led external and internal communications, including campaigns and initiatives Experienced in basic graphic designing. Preferred candidate profile Any Graduate 4+ years experience in Digital marketing, SEO, SMM & SMO. Good experience in Google AdWords Experience creating marketing/communication campaigns Meet deadlines, establish clear priorities quickly and bring projects to completion on time Excellent communication skills both written and spoken Excellent interpersonal skills Perks and benefits Accidental Insurance Cover

We are looking for a talented, passionate and patient Social Media Manager who will help in creating a strong brand identity by being its voice and carrying that across all interactions within our digital channels. You would be extensively responsible for handling social media channels, influencer outreach, organizing and managing events and ORM conversations while aligning all company communications to create a strong brand identity and storytelling. Key Responsibilities Develop and execute how we tell our story, engage our community, and expand our audience through our social media channels Driving community strategy: Own the ambassador + influencer programs. Mainly, seeding influencers and content creators with products, coordinating barter and paid campaigns Executing community initiatives, and organizing events Lead community events with customers, influencers, brands, and content creators to create an engaging experience. Promptly attending to ORM conversation on social handles. Ideating and driving on-trend content strategy. Write content for web and print media, as well as managing PR agency.

Develop, implement, and manage digital marketing campaigns across multiple channels (social media, email, website, etc.). Oversee all social media accounts, monitor interactions, and engage with followers. Plan and schedule content, track engagement metrics, and optimize strategies based on performance data. Collaborate with influencers and partners to expand brand reach. Stay updated on the latest social media trends and best practices to drive innovation. Respond to customer inquiries and feedback professionally and promptly

"Join the Startup revolution and unleash your potential" Tender-Health (www.deardoc.co.in) is a forward-thinking, innovative startup is company that is redefining the healthcare industry. In this role, you will be responsible for driving brand growth, optimizing digital channels, and implementing innovative marketing strategies that increase customer acquisition, engagement, and retention. Know more about the company go to Tender-Health (www.deardoc.co.in) Key Responsibilities: Digital Marketing Strategy Development: Lead the creation and execution of comprehensive digital marketing strategies aligned with business goals, ensuring all campaigns support the overall brand vision and objectives. P&L Management: The incumbent would also be responsible for managing the sales and delivery of digital products to our customers (doctors). The products are namely Website and Digital presence Social media management SEO & SEM Online digital marketing workshops Campaign Management: Oversee the end-to-end management of digital marketing campaigns across multiple platforms, including social media, search engines, email, content marketing, and paid advertising (PPC, display, etc.). SEO & SEM Optimization : Develop and execute strategies for both organic and paid search to drive high-quality traffic. Optimize website content for SEO and manage SEM campaigns on platforms like Google Ads, Bing Ads, etc. Analytics & Performance Tracking: Use analytics tools (Google Analytics, SEMrush, HubSpot, etc.) to monitor, analyse, and report on campaign performance. Generate insights and optimize strategies to ensure maximum ROI and continuous improvement. Content & Social Media Strategy: Oversee the creation and distribution of high- quality content across multiple digital channels, including website, blogs, social media, and email campaigns. Manage social media platforms, developing and executing strategies to increase engagement and brand awareness. Lead Generation & Conversion Optimization: Implement strategies to generate qualified leads, manage lead nurturing, and optimize conversion rates across digital touchpoints. Budget Management: Develop and manage the digital marketing budget, ensuring effective allocation of resources to achieve campaign goals while maximizing ROI. Collaboration & Cross-functional Coordination: Work closely with other departments (Sales, Product, Customer Service, etc.) to ensure alignment and integration of digital strategies with broader company objectives. Market Research & Trend Analysis: Stay updated on the latest digital marketing trends, technologies, and best practices. Conduct competitive analysis and adapt strategies to remain competitive in the market. Qualifications: Education: Masters degree in Marketing, Business, Communications, or a related field, a formal degree/certification in digital marketing would be preferred. Experience: Minimum of 5-6 years of experience in digital marketing, lead generation and customer acquisition. Skills Must to have Prior experience in digital health/digital marketing in B2B , B2C or B2B2C space in order of priority, or Prior experience in digital marketing in B2B , B2B 5-6 years of core sales & marketing experience Working with doctors / Direct to consumer as a customer segment 4-5 year first-hand experience of working with prevalent digital tools like SEO, SEM, FB, Google Ads and likewise. Good/Nice to have Good analytical abilities along with ability to view and use dashboards Prior experience with tools like Tableau, Power BI or similar platforms Understanding of core technologies like React, Native, Java

Job Purpose Capability development for Bajaj Finserv digital assets- App and web. Work closely with COE to gather requirements, and with IT to deliver any new requirement or enhancement in existing capabilities. Once any capability goes live, ensure it is functional at all times, by tracking key performance metrics using multiple tools. All capabilities on platform will lead to increased adoption of App, Web and contribute to business, engagement, increased traffic and conversions. Duties and Responsibilities 1.Ensure customer facing capabilities are envisaged, delivered and functioning with attention to detail a.Understanding business/service requirement b.Understanding that the requirement is delivered in a customer intuitive manner c.Making sure the right communication reach out to the customer to ensure the customer is engaged with the application and caters to business/service need at the same time 2.For management of any asset in the digital platform a.Ensure if it is working fine at all times b.Research and benchmark similar capabilities in the market and see if asset can be made better c.Personalization of properties on Digital Platform for driving business priorities d.Working with IT and Data Science Teams to provide specific views on prioritized business modules to the customers including Segmentation of customers based on their persona, & creating Front end capability to display on Platforms. 3.Tracking key metrics a.Click to next view success % b.App launches, Driving DAU (Daily Active Users), MAU (Monthly Active Users) c.Service utilization via digital assets d.Ensure the feature adoption should happen in such a way, it increases the customer retention on the Bajaj Finserv Digital Assets e.Targets achieved (Planned versus actual business or service numbers) 4.Analyzing and evaluating the effective activities to keep the customer engaged on the Platform a.Measure the last activity with the latest engagement activity to understand what works and what doesnt b.Benchmarking the latest engagement activity with the industry c.Analyzing the engagement activity, ensure which engagement product should come in the application 5.Identifying and timely fixing of the issues while observing customer behavior in production a.Ensure the TAT should be within limits while fixing the issues b.Involve the stakeholders responsible for any issue debugging and resolving c.Should have the timely approach/communication to ensure that the customer will be engaged on application without any hustle 6.MIS and Power BI dashboards: a.Tracking of traffic, leads, conversions via Power BI dashboards b.Publishing the latest update of customer activity on assets c.Engaging with data/ business team to understand the trend of the customers, moving upwards in terms of engagement with the App d.Maintaining track of daily activities for release, service, issues and engagement Key Decisions / Dimensions 1.BRD scenarios writing and test case creation (using Gen AI) 2.Solutioning basis linked backend systems 3.Working with Platform Content management system tools for delivering front end assets 4.Developing the New ideas and ensuring the compliance for increase the App Engagement and Adoption Major Challenges 1.Prioritization of multiple requirements received from business, performance marketing, regulatory 2.Multiple stakeholders to be managed simultaneousy 3.Ensuring customer engagement on the asset Required Qualifications and Experience a)Qualifications Post-Graduation- MBA b)Work Experience 2-3 Years in App/web development domain c)Skills Keywords 1.Project management 2.CleverTap 3.Medallia 4.Pimcore 5.Google Analytics 6.Azure 7.MS Excel 8.MS Power Point

Develop and manage paid search campaigns, optimize SEM strategies, and analyze performance metrics to improve ROI.