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- 3 years

1 - 2 Lacs

Pune

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We are looking for a skilled Digital Marketing Executive to develop, implement, and manage online marketing campaigns. Responsibilities: -SEO/SEM -social media -Email marketing -web analytics The ideal candidate is creative & up-to-date with trends.

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5 - 7 years

6 - 8 Lacs

Chennai

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Develop and execute digital marketing strategies for real estate industries, Manage paid ad campaigns to maximize ROI, Optimize website performance, Analyze campaign data for insights, Ensure brand consistency and manage social media calendars. Required Candidate profile 5-7 years of digital marketing experience (preferably in real estate) Expertise in SEO, SEM, PPC Strong knowledge of Google Ads, Facebook Ads, Google Analytics, and excellent analytical skills.

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4 - 9 years

5 - 12 Lacs

Chennai

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Roles: Responsible for digital marketing of organisation. Website Optimization - On/Off Page Social Media Management Content Marketing Data Analysis & Reporting Responsibilities: 1.Strategy & Planning Develop and execute integrated digital marketing strategies focused on B2B customer acquisition and engagement. Collaborate with sales and product teams to align marketing campaigns with business objectives. 2.Content Marketing Create and manage high-quality content (blogs, white papers, case studies, email campaigns, etc.) tailored for B2B audiences. Optimize content for SEO and lead generation. 3.Social Media & Paid Campaigns Manage B2B-focused social media channels (LinkedIn, Twitter, etc.). Plan and execute paid campaigns on Google Ads, LinkedIn Ads, and other relevant platforms. 4.SEO & Website Management Ensure the company website is optimized for search engines and user experience. Use tools like Google Analytics to track, analyze, and report on website traffic and conversion metrics. 5.Email Marketing Design and execute email campaigns for lead nurturing, event promotions, and customer engagement. Build segmented email lists for personalized communication. 6.Data Analysis & Reporting Monitor and report on the effectiveness of digital marketing campaigns using analytics tools. Use data-driven insights to optimize campaigns for maximum ROI. Experience: 5-10 Years of experience in Digital Marketing. Eligibility: Strong understanding of SEO, SEM, content marketing, and social media strategies. Proficiency in digital marketing tools (Google Analytics, SEMrush, Hootsuite, Google Ads, LinkedIn Ads, etc.). Experience with marketing automation and CRM platforms (e.g., Salesforce, HubSpot). Excellent written and verbal communication skills. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Analytical mindset with a focus on performance metrics and continuous improvement.

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1 - 3 years

2 - 5 Lacs

Mumbai

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Job Profile: Manage all advertising campaigns on Google, YouTube, Facebook, Amazon Marketplace, Flipkart Marketplace and native platforms Create marketing campaign strategy to achieve the desired marketing goal Analyze the campaign data to determine data insights for the campaigns success or failure Campaign set-up & execution on all platforms Campaign monitoring, optimization & reporting Platform set-up including tracking codes, UTM parameters etc. that enable measurement of all campaign data & attribution Creation of weekly & monthly reports and presentation of the same with clients Guide associated internal teams such as design & graphics team, content writing team with appropriate reference material Desired skills Deep understanding of advertising platforms viz. Google Ads Manager, Amazon Campaign Manager, Flipkart Campaign Manager, etc. Strong analytical skills Creative hinking & skills will be an added advantage Plan and execute digital marketing activities, including SEO/SEM/SMM, database marketing , Email Marketing, social media Marketing and display advertising campaigns Design, build and maintain social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Knowledge of Advertising Platforms: Google, Amazon, and Social Media platforms

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6 - 11 years

6 - 9 Lacs

Pune

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* Job Title Manager Marketing Department / Division Marketing External Interface (Enlist external agencies/authorities that you are required to deal with while discharging your duty) PR/ Advertising agencies Digital Marketing platforms Influencers / Bloggers Vendors Retailers / Brand Marketing team Minimum Qualification (i.e education, training etc.) Bachelor s degree in marketing or related field: A degree in Marketing, Communications, or a related field is preferred, with a strong understanding of marketing principles and practices. 6+ years of experience in digital marketing leadership: Proven experience in leading digital marketing teams and developing and executing successful digital marketing strategies. Minimum Experience Strong understanding of digital marketing channels: In-depth knowledge of digital marketing channels, including social media, email, search engine marketing, and online advertising. Excellent leadership, communication, and analytical skills: Strong leadership and communication skills, with the ability to motivate and inspire teams, and excellent analytical skills to interpret data and inform marketing decisions. Proficiency in digital marketing tools and software: Familiarity with digital marketing tools and software, including social media management platforms, email marketing software, and analytics tools. Special Skills/Attributes (required for performing the job effectively) Excellent communication and content creation skills Ability to work in a fast-paced environment Adaptability and willingness to learn new technologies Creativity and innovative thinking Ability to multitask and prioritize tasks Knowledge of digital marketing trends and best practices Familiarity with digital marketing tools and software (e.g. Google Analytics, Adobe Creative Cloud) Understanding of SEO principles and strategies Experience with social media advertising and paid search campaigns Data-driven decision making Strong project management skills Overall Purpose/Objective Of the job Responsible for the overall Digital Marketing portfolio for Phoenix Marketcity Pune, brand building of the Centre by ensuring effective and comprehensive social media management. Experience in mall marketing or retail industry Certification in digital marketing Knowledge of data analytics and reporting tools Key Responsibilities (List major responsibilities, that you have, to achieve the key objectives) Develop and execute digital marketing strategies: Create and implement comprehensive digital marketing plans that align with business goals, leveraging channels like social media, email, and search engine marketing. Manage social media, email, and content marketing: Develop and curate content for social media and email campaigns, ensuring consistent branding and messaging across all digital platforms. Oversee SEO, SEM, and online advertising: Manage search engine optimization efforts, develop and execute search engine marketing campaigns, and oversee online advertising initiatives to drive website traffic and conversions. Analyse digital metrics and optimize campaigns: Track key performance indicators, analyse data to identify trends and opportunities, and adjust digital marketing strategies to optimize results and improve ROI. Collaborate with cross-functional teams: Work closely with internal stakeholders, including marketing, and creative teams, to ensure alignment and maximize impact of digital marketing initiatives. Stay updated with industry trends and best practices : Continuously monitor industry developments, emerging trends, and best practices in digital marketing to ensure the team remains competitive and innovative. * Minimum Qualification (i.e education, training etc.) Bachelor s degree in marketing or related field: A degree in Marketing, Communications

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6 - 11 years

11 - 13 Lacs

Pune

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* Job Title Manager Marketing Department / Division Marketing External Interface (Enlist external agencies/authorities that you are required to deal with while discharging your duty) PR/ Advertising agencies Digital Marketing platforms Influencers / Bloggers Vendors Retailers / Brand Marketing team Minimum Qualification (i.e education, training etc.) Bachelor s degree in marketing or related field: A degree in Marketing, Communications, or a related field is preferred, with a strong understanding of marketing principles and practices. 6+ years of experience in digital marketing leadership: Proven experience in leading digital marketing teams and developing and executing successful digital marketing strategies. Minimum Experience Strong understanding of digital marketing channels: In-depth knowledge of digital marketing channels, including social media, email, search engine marketing, and online advertising. Excellent leadership, communication, and analytical skills: Strong leadership and communication skills, with the ability to motivate and inspire teams, and excellent analytical skills to interpret data and inform marketing decisions. Proficiency in digital marketing tools and software: Familiarity with digital marketing tools and software, including social media management platforms, email marketing software, and analytics tools. Special Skills/Attributes (required for performing the job effectively) Excellent communication and content creation skills Ability to work in a fast-paced environment Adaptability and willingness to learn new technologies Creativity and innovative thinking Ability to multitask and prioritize tasks Knowledge of digital marketing trends and best practices Familiarity with digital marketing tools and software (e.g. Google Analytics, Adobe Creative Cloud) Understanding of SEO principles and strategies Experience with social media advertising and paid search campaigns Data-driven decision making Strong project management skills Overall Purpose/Objective Of the job Responsible for the overall Digital Marketing portfolio for Phoenix Marketcity Pune, brand building of the Centre by ensuring effective and comprehensive social media management. Experience in mall marketing or retail industry Certification in digital marketing Knowledge of data analytics and reporting tools Key Responsibilities (List major responsibilities, that you have, to achieve the key objectives) Develop and execute digital marketing strategies: Create and implement comprehensive digital marketing plans that align with business goals, leveraging channels like social media, email, and search engine marketing. Manage social media, email, and content marketing: Develop and curate content for social media and email campaigns, ensuring consistent branding and messaging across all digital platforms. Oversee SEO, SEM, and online advertising: Manage search engine optimization efforts, develop and execute search engine marketing campaigns, and oversee online advertising initiatives to drive website traffic and conversions. Analyse digital metrics and optimize campaigns: Track key performance indicators, analyse data to identify trends and opportunities, and adjust digital marketing strategies to optimize results and improve ROI. Collaborate with cross-functional teams: Work closely with internal stakeholders, including marketing, and creative teams, to ensure alignment and maximize impact of digital marketing initiatives. Stay updated with industry trends and best practices : Continuously monitor industry developments, emerging trends, and best practices in digital marketing to ensure the team remains competitive and innovative. * Minimum Qualification (i.e education, training etc.) Bachelor s degree in marketing or related field: A degree in Marketing, Communications

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5 - 8 years

4 - 7 Lacs

Bengaluru

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Skill required: Delivery - Sprinklr Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? Data & AIA social media management tool for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large enterprises. What are we looking for? Sprinklr Social Media Monitoring & Analytics Adaptable and flexible Written and verbal communication Ability to work well in a team Agility for quick learning Commitment to quality Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day-to-day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Qualification Any Graduation

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Exploring SEM Jobs in India

Search Engine Marketing (SEM) is a thriving field in India, with a growing demand for professionals who can drive online traffic and increase visibility through paid advertising. Job seekers in India have a plethora of opportunities in the SEM space, with various roles available across industries.

Top Hiring Locations in India

  1. Mumbai
  2. Bangalore
  3. Delhi
  4. Hyderabad
  5. Pune

These cities are known for their vibrant job markets and offer a plethora of opportunities for SEM professionals.

Average Salary Range

The salary range for SEM professionals in India varies based on experience levels. Entry-level SEM executives can earn around INR 3-4 lakhs per annum, while experienced SEM managers can make upwards of INR 10 lakhs per annum.

Career Path

In the field of SEM, a typical career path may include roles such as SEM Executive, SEM Manager, SEM Specialist, and SEM Director. As professionals gain experience and expertise, they may progress from managing campaigns to strategizing and leading SEM initiatives.

Related Skills

Apart from expertise in SEM, professionals in this field are often expected to have skills in data analysis, keyword research, A/B testing, and familiarity with tools like Google Ads and Google Analytics.

Interview Questions

  • What is the difference between SEO and SEM? (basic)
  • How do you measure the success of an SEM campaign? (medium)
  • Can you explain the concept of Quality Score in Google Ads? (medium)
  • How would you optimize a landing page for better SEM performance? (advanced)
  • What are some common bidding strategies in SEM? (medium)
  • How do you stay updated with the latest trends in SEM? (basic)
  • Describe a successful SEM campaign you have managed in the past. (medium)
  • How do you handle underperforming keywords in an SEM campaign? (medium)
  • What are some key metrics you track to evaluate the performance of an SEM campaign? (medium)
  • How does remarketing work in SEM? (medium)
  • Explain the concept of ad extensions in Google Ads. (basic)
  • How would you approach keyword research for a new SEM campaign? (medium)
  • Can you explain the concept of impression share in SEM? (advanced)
  • How do you ensure ad copy relevance in an SEM campaign? (medium)
  • What are some common pitfalls to avoid in SEM campaigns? (basic)
  • How do you determine the optimal budget for an SEM campaign? (medium)
  • Describe a time when you had to troubleshoot a technical issue in an SEM campaign. (medium)
  • How do you segment audiences for SEM targeting? (medium)
  • What are some best practices for mobile SEM campaigns? (basic)
  • How do you analyze the performance of competitor ads in SEM? (medium)
  • Explain the concept of search query mapping in SEM. (advanced)
  • How do you conduct A/B testing in SEM? (medium)
  • What are some key differences between Google Ads and Bing Ads? (basic)
  • How do you handle negative keywords in an SEM campaign? (medium)
  • Can you discuss the impact of ad position on SEM performance? (medium)

Closing Remark

As you navigate the SEM job market in India, remember to showcase your expertise, stay updated with industry trends, and prepare diligently for interviews. With the right skills and knowledge, you can confidently pursue rewarding opportunities in the field of SEM. Good luck!

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