Job Location: CHENNAI About Us: We are SVKM s NMIMS Centre for Distance and Online Education (NCDOE) - India s Premier Institution for with core focus on Distance & Online learning . Visit us at https: / / online.nmims.edu / about-us / for more information. Job Title Head- Marketing Reports to Pro Vice Chancellor Location Mumbai Job Purpose This incumbent will play a pivotal role in driving brand recognition, lead generation, and sales growth through large-scale marketing campaigns. Your leadership will guide a team of marketing professionals, and your strategic vision will align with NCDOE s overarching objectives. This role involves crafting and executing marketing initiatives, establishing marketing briefs, and ensuring seamless communication within the team and across departments. Key Responsibilities Strategic Marketing: Develop and execute a comprehensive marketing strategy in line with NCDOE s overarching business goals. Market Research: Conduct thorough market research to identify emerging trends, customer demands, and the competitive landscape. Leverage these insights to shape effective marketing strategies and campaigns. Audience Segmentation: Define target audiences and create interventions to direct marketing efforts with precision, ensuring an efficient and compelling approach. Budget Management: Oversee the marketing budget, allocating resources effectively to maximize return on investment (ROI). Lead the creation and execution of marketing campaigns across various channels, including digital advertising, affiliates, social media, email marketing, content marketing, events, and public relations. Collaborate with the creative team to produce compelling marketing collateral, encompassing website content, sales materials, videos, and presentations. Monitor and analyze marketing metrics and key performance indicators (KPIs) to assess campaign performance, providing data-driven recommendations for improvements. Industry Insights: Stay updated with industry trends and best practices, proactively identifying opportunities for innovation and growth. Cultivate and maintain relationships with key stakeholders, such as customers, partners, industry influencers, and media outlets. Manage and mentor a team of marketing professionals, providing guidance, feedback, and support to enable them to meet individual and team goals. Collaborate with other departments, including sales, product management, academics, exams, operations, and student support, to ensure marketing initiatives align and foster collaboration. Long term planning and marketing vision setting in alignment to overall organizations vision Actively participate in Industry event as attendee and speaker. Represent NCDOE as thought leader as a spokes person of the organization in relevant industry events, conferences, webinars, etc. Foster and maintain relationships with the media. Be available for interviews and quotes to provide expert commentary on educational and business matters. Proactively seek media opportunities to position NCDOE as a reputable source of information and insights. Key Interactions Internal Stakeholders External Stakeholders HODs at NCDOE Branding Agencies University Depts Vendors Dimensions Has overall responsibility for the Annual Budget of marketing activities Manage team of 15 to 20 including vertical leads Requirements- Skills & Competencies Strong understanding of digital marketing channels and techniques, including SEO, SEM, social media, email marketing, and content marketing. Proficiency in marketing communication, media, and brand development. Strong leadership and people management abilities, with a track record of leading and developing high-performing marketing teams. Data-Driven Decision Making: Proficient in marketing analytics and tools for measuring campaign performance and making data-driven decisions. Communication Skills: Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all organizational levels. Innovative Thinking: Creative thinking and problem-solving skills, enabling the identification of opportunities and overcoming challenges. Industry Knowledge: Knowledge of industry trends, competitive landscapes, and customer behavior. Project Management: Project management skills, prioritizing tasks and meeting deadlines in a fast-paced environment. Requirements- Education & work experience Master s degree in business administration, marketing or related field Minimum 15 yrs of proven experience in marketing leadership roles, with a track record of accomplishment of developing and implementing successful marketing strategies. Demonstrated experience in creating and executing successful marketing & brand campaigns across multiple channels.
