Job Role. Strong understanding of the digital platforms Facebook, AdWords with ad operations and ad verification tools Awareness of emerging/new technologies that can be leveraged to drive brand salience. Creative strategizing for existing client. Understand the client business and short and long-term objectives. Manage digital media campaigns end to end depending on the business objectives. Understanding the brief and campaign objectives from the client. Planning & executing the campaigns on various digital medium such as Display, Search, Social media, etc. Identify key audiences sizing and profile using data points, to determine whether given audience can achieve the client's business objective. Identify placement opportunities impact, non-impact and oversee the ad operations tracking, serving. Monitoring the campaign performance and optimizing, to achieve the campaign objective. Set budget allocation top line between different online platforms to meet the objectives. Measure the results against the planned deliverables and conduct post evaluation (to derive insights to be leveraged for next campaign). Develop good working relationship with key publishers, vendors/partners that are the right fit for the brand and help to achieve client goals. Job Expectations. Experience 4-7 years into media planning. Can manage all aspects of an online program (Facebook, Google, and other publishing platforms). Has experience with all online media tactics:CPA, CPM, and paid search. Understands all aspects of an online campaign implementation. Has stellar negotiation, tracking, and optimization skills. Is comfortable interacting with third-party ad servers and rich media technologies. Understands syndicated and related online media research resources. Has outstanding budget and project management skills. Modeling experience is preferable Strong organizational skills, detail-oriented, and capable of multi-tasking. Solid understanding of media concepts/terms, creative and budget requirements. Solid grasp of digital marketing, especially deep knowledge of digital media. Strong written and verbal communication skills including the desire to progress. Ability to forecast outcomes of brand/DR campaigns and manage spend. Proven problem solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment. (ref:updazz.com). Show more Show less

2. Digital Marketing Executive SEO/SEM Job Overview We are looking for a smart and enthusiastic Digital Marketing Executive SEO/SEM to join our marketing team in Noida. This is an excellent opportunity for a fresher or someone with up to 1 year of experience looking to build a career in digital marketing within the travel industry. Youll help grow our website traffic, improve search rankings, and run paid ad campaigns across search engines. Key Responsibilities : STRATEGY EXECUTION: * Execute on-page and off-page SEO strategies to improve website visibility and Google search rankings. * Perform keyword research, site audits, and technical SEO analysis. * Optimize website content, meta tags, URLs, and internal linking. * Monitor and report performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs. * Run and manage Google Ads (Search, Display, and YouTube) campaigns. * Monitor ad performance, manage budgets, and optimize ROI. * Work closely with the content and development teams to ensure SEO best practices are implemented. * Stay updated on search engine algorithm changes and SEO/SEM trends. Requirements: * Bachelors degree * 01 year of experience in SEO/SEM or Digital Marketing. * Basic knowledge of tools such as Google Analytics, Google Ads, Google Search Console, SEMrush, or Ahrefs. * Understanding of keyword research, link-building strategies, and performance tracking. * Strong analytical skills and attention to detail. * Good communication and teamwork skills. * Passion for digital trends and the travel industry is a plus. What We Offer: * Opportunity to work in a fast-growing travel tech brand. * Hands-on training in live SEO/SEM campaigns. * Supportive and dynamic work environment. * Career growth and learning opportunities. * Remuneration as per market Standard.

Launch and optimize various PPC campaigns Oversee accounts on search platforms(Google AdWords, Meta, Programmatic) Monitor budget and adjust bids Track KPIs to assess performance and issues Prepare dashboards Keep up with SEM and PPC trends

- We are seeking an experienced and innovative Marketing Manager to join our dynamic team. - Minimum 3 plus years of experience in digital marketing (Including SEO, SEM and SMM). - Strong expertise in generating leads for the organization. - Should develop marketing strategies and social media strategies (Both traditional and digital) for organizations growth - Must have in-depth knowledge on LinkedIn marketing. - Need to develop the annual plan and budget for marketing. - Must have knowledge to BANT (Budget, Authority, Needs and Timelines) qualify the leads before passing on to sales team. - Must have knowledge in developing Product positioning presentations. - Creative thinking and problem-solving abilities. - Excellent written & verbal communication skills. - Hands on experience in working in software product company. - Bachelor's degree in Marketing, Business, or a related field; MBA is a plus Location: Palakkad/Remote

Roles and Responsibilities Manage client relationships, ensuring timely delivery of projects and meeting expectations. Conduct keyword research, on-page optimization, link building, and technical SEO audits for website improvement. Create engaging content (blog posts, social media posts) that resonates with target audience needs. Analyze campaign performance using Google Analytics, provide regular reports to clients. Desired Candidate Profile 2-7 years of experience in digital marketing or a related field. Strong understanding of SEO principles, including keyword research and on-page optimization. Proficiency in creating high-quality content for various formats (blog posts, social media). Excellent communication skills for effective client management.

Allen is known for fostering academic brilliance with its unwavering commitment to rigorous standards, innovative teaching methodologies, and a nurturing learning environment Building on ALLEN Careers three decades of success, Allen Digital is where innovation meets tradition We've embarked on a journey of expansion through our partnership with Bodhi Tree Systems renowned for its tech-first brands, and backed by Marigold Park Investors, led by industry pioneers James Murdoch and Uday Shankar. We aim to revolutionize education by consistently pushing boundaries, embracing cutting-edge technologies and cultivating a culture of intellectual curiosity that breaks the limitations of a one-size-fits-all approach Dedicated to empowering minds through personalized 1:1 learning, catering to individual needs and unlocking maximum potential of every student with the help of cutting edge AI integration, we're reshaping education to make quality education accessible to all. Join us on this journey to transform education at a time when tradition and technology collide to empower the coming generation. Process NameCustomer Support Role MIS executive or Senior Executive LocationJaipur Industry TypeAny Employment TypeFull-Time, Work TimingDay shift (1 rotational week off) : MIS executive will be responsible for creating and publishing all support related roles as in when requested and suggested Will act as back up if needed in future for other process Key Responsibilities: Generate and publish all MIS related reports for support function Create desired PPT from time to time as suggested Automate reports via different tool for seamless process dissemination Collaborate with various teams to resolve complex reporting issues Run campaigns on dialer as in when required and suggested Required Candidate Profile: Minimum of 4-5 years of experience in MIS (Exceptions can be created ) Excellent in creating reports in excel, PDF, PPT or any other format required or suggested Strong ability to work collaboratively with cross-functional teams. Familiarity with different analytics tool like quick sight , dialer etc will be added bonus Proficiency in MS OFFICE Suite Educational Qualifications: UGAny Graduate(Exception if needed can be created or discussed) Show more Show less

Process NameCustomer Support Role MIS executive or Senior Executive Reporting to-Vikram singh and dotted line reporting to Sanjay Rau LocationJaipur Industry TypeAny Employment TypeFull-Time, Work TimingDay shift (1 rotational week off) MIS executive will be responsible for creating and publishing all support related roles as in when requested and suggested Will act as back up if needed in future for other process Key Responsibilities Generate and publish all MIS related reports for support function Create desired PPT from time to time as suggested Automate reports via different tool for seamless process dissemination Collaborate with various teams to resolve complex reporting issues Run campaigns on dialer as in when required and suggested Required Candidate Profile Minimum of 4-5 years of experience in MIS (Exceptions can be created ) Excellent in creating reports in excel, PDF, PPT or any other format required or suggested Strong ability to work collaboratively with cross-functional teams. Familiarity with different analytics tool like quicksight , dialer etc will be added bonus Proficiency in MS OFFICE Suite Educational Qualifications UGAny Graduate(Exception if needed can be created or discussed) Show more Show less

Identify potential clients and markets for web application solutions. Execute digital marketing campaigns Mini 4 years of experience in BD, sales and marketing roles, preferably IT Understanding of web applications, SaaS and related technologies.

TechnicalLead We are seeking a passionate, strategic, and highly imaginative Technical Lead for graphic design team working on brand and marketing initiatives & serve as the bridge between creative vision and technical execution. Lead the development and execution of complex digital projects, ensuring a balance between creative direction and technical feasibility. You will lead multidisciplinary teams"”including writers, designers, and content creators"”to deliver impactful, on-brand, and emotionally resonant campaigns across digital, print, video, and experiential formats. Youll collaborate with clients and internal teams, ensuring that creative output aligns with business goals and brand narratives. KeyResponsibilities Lead the projects for brand campaigns, content marketing, and product storytelling. Collaborate with design teams to ensure that creative concepts are technically feasible, maintainable, and scalable. Mentorship & Training: Mentor and guide designers on both creative and technical aspects of the project. Provide ongoing training and support to foster skill development. Campaign Execution & Oversight Oversee the end-to-end execution of creative projects, managing quality, timelines, and collaboration with strategy, media, and production teams. Stakeholder & Client Engagement Present creative work with clarity and confidence. Serve as a liaison between creative, marketing, and business teams to ensure alignment and shared vision. Creative Innovation & Trends Stay current with emerging media, content formats, and generative technologies. Bring fresh thinking and new tools into the creative process. Quality Assurance Oversee the technical quality of all deliverables, ensuring that they meet the highest standards of performance and user experience. Team Leadership & Collaboration Inspire and guide a multidisciplinary creative team"”writers, designers, producers"”through brainstorming, execution, and delivery. Foster a collaborative and high-performance culture Qualifications Experience: 10+yearsinatechnical & creativerole,withatleast 5yearsinaleadershipposition. Skills Strong technical expertise on Design tools [Adobe Creative Tools, Figma etc.] Strong articulation of creative thinking, with the ability to clearly present and justify ideas to stakeholders Experience leading multidisciplinary teams (copywriters, designers, content producers) Familiarity with creative workflows in both digital and traditional media Ability to communicate the value of design thinking and creative process to business and non-creative teams Education Bachelors degree in advertising, communications, media, or a related creative field. AddedAdvantage Experience in brand development, content marketing, or integrated campaigns Knowledge of performance marketing and data-informed creative optimization Understanding of video scripting, storyboarding, or short-form content development Familiarity with social media platforms, audience behaviours, and content trends Experience using generative AI for creative automation or storytelling experimentation

Developing clear strategies for running campaigns.- Analyzing different sets of strategies for social media campaigns on various platforms like Google, LinkedIn, Instagram, etc to generate leads.- Ensuring effective execution of the whole process.- Monitoring the campaign impact and doing timely modifications if needed.- Measuring campaign performance to evaluate and build brand strategies.- To help reduce the cost per lead and increase the ROI.- Determine the campaign metrics and provide an understandable report.- Setting up SEO on the IX website.- Technical SEO.- Keyword ranking. Qualifications:- 4 years of relevant experience.- Strong communicator.- Problem-solving and Critical thinking.- Ability to work under pressure.

Freshers in digital marketing are expected to have knowledge of digital marketing concepts, Google Analytics, web development, and tools like SEO/SEM platforms. Some common roles include: Intern : Supports strategy execution, prepares reports, and provides insights. Executive : Assists in planning, SEO, and online advertising. Content Marketer : Creates and promotes content across platforms. Social Media Manager : Develops social media strategies and manages posts.

Role Overview: - We are looking for an experienced and data-driven SEO Manager to lead and manage all SEO efforts for our brand Hexnode, and its products. - The ideal candidate will have a deep understanding of search engine algorithms and ranking factors, as well as experience in content creation, website optimization, and driving organic traffic growth. - You will play a key role in enhancing Hexnode's online presence, improving search engine rankings, and driving qualified traffic to our website. Key Responsibilities: - SEO Strategy: Develop, implement, and manage comprehensive SEO strategies aimed at improving search engine rankings and driving organic traffic. - On-Page Optimization: Conduct keyword research, optimize content for SEO, ensure proper tagging, and ensure SEO best practices are implemented across all web pages. - Off-Page Optimization: Manage link-building campaigns, improve domain authority, and establish relationships with external websites and influencers for backlinks. - Technical SEO: Work closely with the development team to improve the technical aspects of the website, including page speed, site architecture, and mobile optimization. - Content Strategy: Collaborate with content teams to create SEO-optimized content that aligns with audience intent and ranks high in search engines. - Analytics and Reporting: Utilize tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs to track key SEO metrics and provide regular reports on SEO performance, keyword rankings, and traffic. - Market Analysis: Continuously analyze competitors and industry trends to identify new opportunities and areas for improvement. - Cross-Functional Collaboration: Collaborate with product, marketing, and web teams to align SEO with broader business objectives. Key Requirements: - Proven experience as an SEO Manager or similar role in SEO. - Strong understanding of search engine algorithms, ranking factors, and SEO best practices. - Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz. - Hands-on experience with website optimization, technical SEO, and on-page/off-page strategies. - Familiarity with HTML, CSS, and content management systems (CMS). - Experience with content marketing and social media optimization. - Strong analytical skills and the ability to interpret data and make data-driven decisions. - Excellent communication and collaboration skills. - MBA in Marketing, Business, Communications, or a related field is preferred.

About Role: Lead ROI-driven CPC and CPA-based, Cost-effective, Google Ads/ Meta Ads/LinkedIn marketing Campaigns for different Indian and International Clients. Responsibilities : - End-to-end campaign management (From ideation to execution, monitoring, evaluating, and optimizing campaign performance to generate results) - Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score, and other important account metrics - Drive campaign optimizations via experiments & new initiatives - A/B testing ad formats, copies, bidding strategy, channel-spend-mix, and more - Campaign Analytics - Measure and report performances of all marketing campaigns against goals - Research and analyze competitor advertising strategy and tactics - Collaborate with internal teams to create landing pages and optimize the user experiences - Optimize the ad copy,and landing pages for better results - Analyse creative performance - Budget management - Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests Job Qualifications and Skill Sets : - Proven 2-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) - In-depth knowledge of Google Ads/Meta Ads/ Linkedin - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics - Analytical approach + Data-Driven Thought Process + Optimization mindset - The ability to think creatively, own things, and work independently in a fast-paced environment - A start-up mentality with a bias to action and the ability to flex in a fast-paced environment - Competency in Excel and PowerPoint for analysis & presentations - Excellent communication skills and problem-solving abilities Previous Experience : - Experience in running large-scale App Install campaigns - Exposure and experience to lead marketing in the Middle East, International Markets - SEO On-Page and Off-Page SEO optimization levers - Experience with Analytics and Attribution platforms like Branch, CleverTap - Experience with Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix - Experience with DSPs like DV-360, In-Mobi, Revx - Experience with content platforms like Taboola, Outbrain - Experience with re-marketing platforms like Criteo, Adrol

- We are seeking a Digital Marketing Manager to lead and execute tailored digital marketing strategies for diverse client jects. - This role requires a strong understanding of B2B and B2C digital marketing channels, campaign optimization, and client management. - The ideal candidate will combine strategic thinking, creativity, and data-driven to deliver measurable results aligned with client objectives. Roles and Responsibilities: - Develop and implement comprehensive digital marketing campaigns across channels, including SEO, SEM, social media, email, and display advertising. - Conduct client consultations to understand their business goals, target audiences, and marketing needs. - Perform keyword research, optimize client websites, and implement on-page and off-page SEO strategies to imve organic visibility. - Collaborate with the content team to create engaging, SEO-optimized content aligned with client objectives. - Manage and optimize PPC campaigns on platforms such as Google Ads, LinkedIn, and Meta to maximize ROI. - Conduct A/B testing, analyze campaign performance, and recommend actionable imvements for better conversions. - Develop and execute tailored social media strategies to ensure audience engagement and brand consistency. - Monitor social media trends, create interactive content, and address client-specific audience feedback. - Prepare detailed performance reports, including traffic, conversions, and KPIs, for client presentations. - Maintain regular communication with clients, viding updates, , and recommendations for ongoing campaigns. - Analyze data using tools like Google Analytics and SEMrush to identify opportunities and optimize campaigns. - Stay updated on the latest trends, tools, and technologies in digital marketing to implement innovative strategies. - Work collaboratively with internal teams, including design, content, and development, to ensure timely and successful ject delivery. Qualifications: - ven experience (minimum 3 years) managing digital marketing campaigns in B2B and B2C domains. - ficiency in tools such as Google Ads, Google Analytics, SEMrush, HubSpot, and social media management platforms. - Strong ject management skills with the ability to handle multiple client jects simultaneously. - Excellent communication and presentation skills to explain complex ideas to clients and stakeholders effectively. - Analytical mindset with a ven ability to interpret data, identify trends, and make data driven decisions. - Experience in managing client expectations and consistently delivering on KPIs. - Creativity, blem-solving abilities, and adaptability to cater to different industries and client needs.

We are looking for a highly motivated and experienced Marketing Manager to join our dynamic team. As a Marketing Manager at our SaaS company, you will be responsible for developing and executing strategic marketing initiatives to drive growth, increase brand awareness, and generate leads. You will collaborate closely with the sales, duct, and customer success teams to ensure alignment and support our overall business objectives. Key Responsibilities: - Develop and implement comprehensive marketing strategies to create awareness and demand for our SaaS ducts. - Plan and execute integrated marketing campaigns across various channels including digital marketing, content marketing, social media, email marketing, and events. - Conduct market research and analysis to identify trends, customer , and competitive positioning. - Manage the company's digital presence, including website content, SEO, SEM, and PPC campaigns. - Collaborate with the sales team to develop marketing collateral, sales enablement tools, and lead generation grams. - Measure and analyze campaign performance, ROI, and KPIs to optimize marketing activities and drive continuous imvement. - Build and manage relationships with external agencies, vendors, and partners to support marketing initiatives. - Stay current with industry trends and best practices, and implement innovative marketing strategies. Requirements: - Bachelor's degree in Marketing, Business Administration, or a related field. (Master's degree preferred) - ven experience (4-6 years) as a Marketing Manager or similar role in the SaaS industry. - Solid understanding of digital marketing tactics, including SEO, SEM, PPC, email marketing, and social media marketing. - Experience with marketing automation tools (e.g., HubSpot) and CRM software (e.g., Salesforce). - Strong analytical skills with the ability to interpret data and make data-driven decisions. - Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams. - Creative thinker with a passion for innovation and blem-solving.

Job Overview: - We are seeking a Paid Media Manager to oversee and optimize our paid media campaigns across various digital channels. - The Paid Media Manager will be responsible for developing, executing, and analyzing paid advertising strategies to drive traffic, increase conversions, and meet business objectives. - The ideal candidate will have expertise in paid media platforms (Google Ads, Facebook, LinkedIn, etc.), a strong analytical mindset, and the ability to optimize campaigns for maximum performance. Key Responsibilities: Paid Media Strategy Development: - Develop and execute paid media strategies across platforms (Google Ads, Facebook, Instagram, LinkedIn, Twitter, YouTube, etc. - Create comprehensive media plans and budget allocations based on business goals, target audience, and campaign objectives. - Ensure alignment of paid media campaigns with overall marketing and brand strategies. Campaign Management & Optimization: - Set up, manage, and optimize campaigns across paid media channels to maximize ROI and meet KPIs (Cost per Click, Cost per Acquisition, Conversion Rate, etc. - Conduct keyword research, develop ad copy, and create targeted audiences to ensure effective campaign performance. - Continuously monitor campaign performance and implement optimizations to imve efficiency and results. - A/B test ad creatives, landing pages, and targeting strategies to refine paid media efforts. Budget Management & Forecasting: - Manage paid media budgets across various channels, ensuring optimal allocation for maximum impact and performance. - Monitor and report on budget spend and adjust campaigns to meet performance goals. - vide recommendations on campaign adjustments based on budget forecasts and available spend. Analytics & Reporting: - Use analytics tools (Google Analytics, Facebook Ads Manager, etc) to track campaign performance and generate detailed reports. - Analyze paid media data to vide on campaign effectiveness, trends, and areas for imvement. - Regularly communicate campaign results and performance metrics to senior management and stakeholders. - Conduct in-depth post-campaign analysis to assess performance and identify actionable for future campaigns. Collaboration with Cross-functional Teams: - Collaborate with content, design, and social media teams to develop compelling ad creatives and messaging for paid media campaigns. - Work with the SEO team to ensure paid media campaigns are aligned with organic strategies and landing page optimization. - Coordinate with duct and sales teams to ensure campaigns align with duct launches, motions, and sales objectives. Audience Targeting & Segmentation: - Define and segment target audiences based on demographics, behaviors, interests, and psychographics to optimize ad targeting. - Implement retargeting and remarketing strategies to nurture leads and drive conversions. - Leverage audience to refine and enhance campaign targeting strategies across platform.

Job brief: If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Responsibilities: - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. - Provide thought leadership and perspective for adoption where appropriate Requirements and skills: - BS/MS degree in marketing or a related field - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g, DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking

• Strategy Development • Campaign Management • Content Marketing • SEO and SEM • Performance Analysis • Team Collaboration

Job Overview: - We seek an experienced, passionate and creative Social Media Lead to join our team. - As a Social Media Lead, you will be responsible for developing and implementing our Social Media strategy to increase our brand presence and implement new social media campaigns. - You will manage the Social Media team and work closely with the Marketing and Communications departments. Job Responsibilities: - This position will focus on strategic, out-of-the-box creative thinking to produce highly impactful and engaging social media campaigns. - Develop and implement a comprehensive B2B social media strategy aligned with overall marketing objectives. Identify key performance indicators (KPIs) and regularly analyze social media performance metrics. - You wil Lead the social media and design requirements and manage the team tasks accordingly. - The Person will manage and oversee the social listening platforms used and closely monitor the impact of the multiple social media programs. - The position involves ensuring our social effectiveness through strategic thinking and deep data analysis. - Develop and assist actionable strategies for Twitter, YouTube, LinkedIn, Instagram and Facebook. - Work closely with the digital marketing team to align social media efforts with broader marketing initiatives. - Create and implement tactics to establish a strong brand presence on social media channels. - Work closely with marketing and communications teams to develop social marketing strategies and campaigns. - Examine, gather, and present data from multiple data sources to executives weekly and monthly. - Be the thought leader in social analytics and data processing. - Possess a proven ability to use data to attract followers/fans and convert them into leads. - Monitor social media platforms, trends, tools, and applications; recommend subsequent actions. Job Qualification: - Proven work experience as a Social media Lead. - Hands-on experience in content management. - Excellent copywriting skills. - Ability to deliver creative content (text, image and video). - Solid knowledge of SEO, keyword research, and Google Analytics. - Knowledge of online marketing channels. - Familiarity with web design. - Excellent communication skills. - Analytical and multitasking skills.

This position will report into a paid search manager. In this role you will be required to set up and manage paid search campaigns and mentor junior members of the team. You will work closely with the wider paid search team to grow our online presence and conversions. Responsibilities: - Ensure campaigns deliver positive ROI to achieve desired results. - Manage multiple accounts,this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines. - Maintain and monitor keyword bids, audience targeting, account daily and monthly budgets, impression share, quality score and other important account metrics on existing and new categories. - Manage the creation of large keyword lists - Implement creative copy suggestions - Define campaign budgets, algin campaign goals and ensure search campaigns meet best practice principles. - Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals. - Keep upto date with search engine and PPC industry trends and developments. - Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations. - Collaborate with other stakeholders in the business (SEO, Social, Native, Data) to achieve desired goals. - Welcome new starters to the team, mentor junior team members through training, regular meetings and feedback. Professional Competencies: - Passion for Search and digital marketing. - A detailed knowledge of PPC best approaches, principles and standards. - A good understanding of how PPC fits in to the wider area of digital marketing - Proven ability to achieve targets and results and make a tangible impact on ROI and revenues. - Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. - Proven experience in training or mentoring junior staff Professional Skills & Qualifications: - Proven5+yearsofexperience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads. - Proficiency in MS Excel and data manipulation. - Google/Bing ads certification, a plus - Strong analytical skills - Ability to think creatively - Excellent attention to detail - Strong relationship building skills - Ability to think strategically and develop innovative paid search strategies - Ability to present information effectively to a range of audiences - Proficiency in managing moderate to large scale paid search accounts. - Skills in campaign performance analysis and digital traffic metrics - Experience using an automated bidding platform such as Search Ads 360, Kenshoo, Marin, a plus. - Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console. - Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value)

We are on the lookout for smart, hardworking, go-getters who thrive in a fast-paced environment that requires a high degree of personal accountability, initiative and follow-through. You should have a passion for our product, an eagerness to learn and a strong commitment to serving our growing customer base. The candidate will execute the Customer Retention Strategies and will be responsible for improving the overall experience for users in an effort to maximize user retention, engagement and monetization. Job description - Responsible for program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements. - Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software - Understand and evaluate campaign metrics and distribute campaign performance to the marketing team. - Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously. - Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards - Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth Pre-requisites: - 3+ years of Marketing Automation experience with Clevertap / MO engage / or similar automation tools. - Proficiency in Google Analytics - Expert knowledge of database management concepts and best practices - Must have superior communication skills, both written and verbal. What's in it for you? - Immense growth, continuous learning - Work with some of the most innovative brains - Open culture where your creative bug gets activated

Handle social media accounts and ensure brand consistency. Knowledge of SEO, SEM and other digital marketing techniques Key Responsibilities: Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Create engaging content, including text, images, and videos, to increase brand awareness and audience engagement. Monitor social media trends, competitor activities, and industry news to optimize strategies. Plan and execute social media campaigns, including paid advertisements. Respond to comments, messages, and reviews to enhance community engagement.

We are looking for a skilled and driven Content Marketing Lead with deep expertise in SEO and performance-driven content strategy to help us expand our organic footprint and lead us toward category leadership in Travel & Expense SaaS. Key Responsibilities: - Develop and implement a robust SEO strategy to improve rankings, drive qualified organic traffic, and boost brand visibility across global markets. - Conduct technical SEO audits to identify and resolve site performance, crawlability, and indexing issues. - Optimize site structure and content through effective use of structured data (schema markup) and address any HTML/CSS-related issues. - Create and manage a strategic content roadmap focused on business objectives and keyword opportunities. - Ensure content quality - originality, brand alignment, SEO best practices, and timely updates across all web properties. - Continuously optimize on-page elements such as meta titles, descriptions, internal linking, and headers for enhanced performance. - Leverage tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs to monitor traffic, analyze performance, and improve conversion paths. - Keep abreast of SEO algorithm changes, search trends, and best practices, while managing and optimizing Google My Business listings. - Use AI-powered SEO and content tools to accelerate research, generation, and performance analysis for impactful results. Candidate Requirements: Qualification: - BE/B.Tech or MBA in Marketing. - SEO certifications preferred. Experience: 2-5 years in SEO/content marketing roles. - Demonstrated expertise in both on-page and off-page SEO. - Hands-on experience with technical SEO audits and CMS optimization. - Prior exposure to SaaS and B2B website ecosystems is highly desirable. - Strong analytical skills with the ability to convert insights into strategies. - Proficiency in AI/automation tools for SEO and content is a plus

- We are looking for an SEO Manager to coordinate SEO efforts, including onsite and offsite optimization and keyword expansion research. - You'll also oversee paid search campaigns to ensure their success. - We are looking for an analytical and perceptive professional who is a skilled communicator and able to collaborate with various teams. - Current knowledge of SEO practices and techniques is essential to this role. - Your goal will be to ensure that content is search-engine friendly and optimized to increase our company's profitability. Responsibilities: - Develop and execute successful SEO strategies - Manage team of SEO Specialists - Conduct keyword research to guide content teams - Review technical SEO issues and recommend fixes - Optimize website content, landing pages and paid search copy - Direct off-page optimization projects (e.g. link-building) - Collect data and report on traffic, rankings and other SEO aspects - Work with social media and PPC teams to optimize campaigns - Keep abreast of SEO and integrated marketing trends Requirements and skills: - Proven experience as SEO Manager, SEM Manager or similar role - Knowledge of standard and current SEO practices - Knowledge of HTML/CSS - Experience with SEO reporting - Familiarity with relevant tools (e. - Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends) - Excellent communication skills - Strong organizational and leadership skills - Analytical mindset with numerical aptitude

Job Brief: - We are looking for a talented Social media manager to administer our social media accounts. - You will be responsible for creating original text and video content, managing posts and responding to followers. - You will manage our company image in a cohesive way to achieve our marketing goals. - As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. - You should have excellent communication skills and be able to express our company's views creatively. - Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. Responsibilities: - Perform research on current benchmark trends and audience preferences. - Design and implement social media strategy to align with business goals. - Set specific objectives and report on ROI. - Generate, edit, publish and share engaging content daily (original text, photos, videos and news). - Monitor SEO and web traffic metrics. - Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency. - Communicate with followers, respond to queries in a timely manner and monitor customer reviews. - Oversee social media accounts' design (Facebook timeline cover, profile pictures and blog layout). - Suggest and implement new features to develop brand awareness, like promotions and competitions. - Stay up-to-date with current technologies and trends in social media, design tools and applications. Requirements and skills: - Good to have Social Media Manager skills. - Proven work experience as a Social media manager. - Hands on experience in content management. - Excellent copywriting skills; - Ability to deliver creative content (text, image and video). - Solid knowledge of SEO, keyword research and Google Analytics. - Knowledge of online marketing channels. - Familiarity with web design. - Excellent communication skills. - Analytical and multitasking skills.