1) Candidates from Arts & Science background are only eligible for this role. 2) good communication skills is required 3) knowledge in digital marketing will be a added advantage. 4) Fixed night shifts with fixed week offs. 5) Location - Chennai 6) should be flexible to do work from office.

Develop and execute digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and real estate portals Optimize digital media plans Manage social media accounts with engaging and property-focused content Required Candidate profile Expertise in Google Ads, Meta Ads, SEO/SEM lead generation funnels, digital trends, and real estate buyer behavior Exp. with tools Google Analytics, Search Console, Mailchimp, HubSpot, etc.

Overview The Tech Strategy & Enterprise Solutions Consumer Capability at PepsiCo drives personalization at scale by leveraging best-in-class technology stack. The team elevates consumer engagement through Salesforce Marketing Cloud, Data Cloud, MCP, and Service Cloud, enabling targeted campaigns and loyalty initiatives. Looking for an administrator who can manage the Marketing clod and CDP orgs. Responsibilities Creating and managing roles and permissions. Manage and create users/accesses. Create and manage FTP users and directories, Handle SFTP key management. Setup Sender Authentication Package (SAP), Manage send classifications. Manage Audit trail, Manage data import, and export in SFMC. Create reports and send analytics. Create and monitor file drop and schedule automation. Track latest release impacts, install packages, and Set up New SFMC Bus. Document CRs, Basic SQL hands-on Work with data integration technologies to design and implement new solutions and processes for clients to support new customer experience strategies Identify data points required to enable use cases Analyze data for usability in CDP Identify data cleansing requirements Map data sources to CDP data objects (which requires detailed knowledge of the CDP data model) Map data fields to CDP data fields Identify the need to custom CDP objects Determine the relationship between CDP data objects Identify the appropriate primary and secondary keys for each object Determine the specific unification algorithms required for the data of a given client Design test data to test the data model and unification algorithms Execute complex system tests Qualifications 2+ years of hands-on experience with marketing data in MarTech and/or Data Cloud (CDP) space. 3 year of experience in administrator role in other Salesforce cloud. Minimum 1-year implementation experience for one or more Customer Data Platforms Minimum 1-year hands on SQL experience Bachelor's degree or equivalent Experience on Lightning web components. 2+ years of experience with data management, data transformation, ETL, preferably using cloud-based tools/infrastructure. Attitude for taking on technical challenges. Relevant Salesforce experience in Sales & Service Cloud as well as Marketing Cloud, related certifications is a plus (Marketing Cloud Consultant, Administrator, Advanced Administrator, Service Cloud Consultant, Sales Cloud Consultant, etc.

The Digital :Adobe Analytics role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Digital :Adobe Analytics domain.

The Google Analytics role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Google Analytics domain.

The Digital :Google Cloud role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Digital :Google Cloud domain.

Position Summary We are looking for you - dynamic, best-in-class talent - to join the Interactive Avenues as a Specialist. This role is responsible for and performing many critical functions within the Performance Marketing team. These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns. This opportunity will provide a platform to partner with the worlds leading consumer brands. Key Responsibility Area Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clients Be up to date with search engine and PPC / biddable industry trends and developments Monitor web analytics dashboards, reports and key reporting tools Understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick. Skills Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines Excellent writing, math, multi-tasking, organization, and communication skills Social media (Facebook) paid media management a plus Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics Google ad Certified Professional Qualifications Education: Graduate/Post Graduate Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred What You Can Expect From Interactive Avenues Interactive Avenues vision is to make advertising more insightful to the brands. We do this by employing the worlds very best talent to solve some of the toughest challenges of todays digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Designation - Manager - Digital Marketing Department - Marketing Job Type (Fulltime/Fixed Term) - Full time Job Location - Thane, Mumbai Founded in 1997, Watertec specializes in 360 degree hygiene and sustainable bathroom solutions across India, offering comprehensive plumbing solutions including Polymer Bath Fittings, Pipes, CP Bath Fittings and Sanitaryware. Bath Fittings accounted for 75% of last years 570 Crore revenue. With 3 state of art highly automated manufacturing units, 33 service centres, 38 warehouse, 4000+ dealer/distributor base along with 1000+ strong workforce, have helped them acquire strong leadership position in polymer bath fittings market in Southern part of India. In 2023, Warburg Pincus, US based Private Equity Firm, has acquired Watertec India and appointed a strong leadership team for growth and transformation of the organization. The Warburg Pincus has invested in more than 1000 companies globally till date and for the past 25 years across Asia in companies like ICICI Bank, Havells, Boat, IDFC, Ola, Biba Apparel, Apollo Tyre, PVR Cinema, Kalyan Jewellers, Airtel etc Key Responsibilities: 1. Social Media Management: Develop and manage content calendars for platforms including Facebook, Twitter, LinkedIn, Instagram, and YouTube. Monitor and analyze performance metrics to improve engagement and follower growth. 2. Digital Marketing Campaigns: Plan and execute digital ad campaigns across social media, e-commerce platforms, and Google Ads. Collaborate with agencies to implement programmatic advertising and track ROI on spends. 3. Website Management: Maintain and enhance the Watertec website, benchmarking against competitors. Leverage tools like WordPress, Shopify, and Google Analytics for improved user experience and organic traffic. 4. Lead Generation: Implement chatbot solutions and enhance website UI/UX for better lead conversion. Track and optimize web-to-lead processes for quality lead generation. 5. SEO & SEM: Develop and implement strategies for higher search visibility through on-page and off-page optimization. Analyze and improve keyword rankings using tools like Keyword Planner. 6. Email & WhatsApp Marketing: Design and execute email campaigns using Microsoft Dynamics, ensuring timely follow-ups. Set up and manage WhatsApp Business accounts for effective communication and lead nurturing. 7. BTL Marketing Support: Coordinate with vendors for dealer boards, POP materials, on-ground activations, and gifting initiatives to enhance brand presence. 8. PR Onboard PR agency or wire services o Handle PR for company & leadership team Required Skills & Qualifications: 4-5 years of experience in Digital marketing. Having agency experience is preferred Proficiency in digital marketing tools like Google Ads, Google Analytics, DV 360, and programmatic platforms. Expertise in social media content creation and analytics tools. Experience in website development using WordPress, Shopify, or similar platforms. Strong understanding of SEO, SEM, and lead tracking mechanisms. Certification in digital marketing or relevant fields is a plus. Excellent written and verbal communication skills.

Position overview As a Senior Digital Marketing Executive, you are entrusted with the strategic leadership and execution of comprehensive digital marketing initiatives to drive brand visibility, customer engagement, and revenue growth. Leveraging a deep understanding of digital channels, you play a pivotal role in developing and implementing innovative, data-driven marketing strategies. Your responsibilities include overseeing a team, managing budgets, and ensuring the seamless integration of various digital platforms to optimize performance. With strong communication and leadership skills, you collaborate cross-functionally, staying ahead of industry trends, to adapt and refine strategies. Your analytical mindset allows you to interpret complex data, measure campaign effectiveness, and make informed decisions, contributing to the overall success of the company s marketing objectives in an ever-evolving digital landscape. Key responsibilities Mandatory skills Required soft skills Benefits Apply Now Key responsibilities Strategy development: Developing and executing comprehensive digital marketing strategies aligned with organizational goals. Campaign management: Planning, implementing, and monitoring digital marketing campaigns across multiple channels such as social media, email, SEO, SEM, and content marketing. Analytics and reporting: Utilizing analytics tools to track and measure campaign performance, deriving actionable insights, and preparing reports to evaluate the effectiveness of digital marketing efforts. Budget management: Managing and optimizing budgets for digital marketing campaigns to ensure maximum ROI. Team leadership: leading and mentoring a team of digital marketers, overseeing their work, and ensuring alignment with overall strategies. Content strategy: Collaborating with content teams to align content strategy with digital marketing objectives and optimize content for various digital channels. SEO and SEM expertise: Overseeing search engine optimization (SEO) efforts and search engine marketing (SEM) campaigns, including PPC management and keyword optimization. Social media (SMO & SMM): Developing and implementing social media strategies, creating content calendars, analyzing performance metrics, and increasing engagement and followers across platforms. Stakeholder communication: Collaborating with cross-functional teams and communicating digital marketing strategies and initiatives to stakeholders. Mandatory skills Digital marketing strategy: Create, implement, and present comprehensive digital marketing plans and strategies. Perform quality assurance across websites and all digital marketing programs to ensure an optimal user experience. Paid search management: Utilize proprietary platforms and automated bidding algorithms for effective management and optimization of online marketing and paid search campaigns. Maintain a strong knowledge of online advertising, paid search landscape, and industry tools for daily campaign execution. Google analytics expertise: Generate and implement Google analytics, providing in-depth analysis. Use Google analytics to shape and optimize web strategy, analyzing past data to project campaign performance. Keyword research and SEO: Conduct thorough keyword research and create content for SEO and landing pages. Utilize tools like Google keyword planner for effective keyword research and website analysis. Search engine marketing (SEM): Plan, execute, and optimize SEM campaigns for various clients. Specialize in generating highly qualified leads for local businesses through effective search engine marketing. Social media marketing (SMM): Content creation (copywriting, design, videos), platform expertise, analytics, community management, SEO, advertising, strategic thinking, clear communication, adaptability, time management, legal awareness, collaboration, and constant testing. Utilizing CRM tools and social listening completes the skill set for effective audience engagement and brand success. Google AdWords proficiency: Review and optimize Google AdWords accounts for medium to large businesses. Develop AdWords campaigns through strategic keyword market research strategies. Marketing campaigns: Manage relationships with search engines and agencies to optimize search marketing campaigns. Design and upload PPC marketing campaigns, presenting solution-based marketing campaigns to prospects. Search campaigns management: Plan and execute paid and natural search campaigns for Fortune 500 clients. Create and maintain pay-per-click (PPC) search campaigns, providing detailed reporting on relevant KPIs. A/B testing: Implement A/B testing for landing pages, email, and Facebook promotions to optimize content and boost performance. Develop new ad copy for A/B testing to enhance market efficiency. Social media integration: Collaborate with the team to integrate social media marketing channels. Measure and monitor social media marketing engagement, contributing to external communication efforts. ROI analysis: Troubleshoot and restructure campaigns to increase quality, ROI, and lead conversions. Prepare quarterly and annual statistical reports, including detailed ROI analysis for company officers. Bid management: Execute landing page testing and optimization, creative testing, and bid management best practices. Deliver SEO/PPC campaign and bid management research and analysis. Campaign management: Execute campaign management tactics, providing exceptional customer service and efficient billing management. Configure campaign management and response management for optimal results. Data analysis: Analyze data to identify areas of opportunity and trends. WordPress expertise: Administer websites through moderating comments, updating news, and installing/configuring WordPress plug-ins. Generate marketing content and execute website modifications using the WordPress platform. Required soft skills Communication skills: Clear and effective communication is crucial for conveying marketing strategies, collaborating with team members, and presenting ideas to stakeholders. Ability to communicate complex digital marketing concepts simply and understandably. Leadership and team management: As a senior digital marketing executive, you may be responsible for leading and managing a team. Leadership skills, including the ability to motivate, mentor, and guide team members, are essential. Analytical thinking: Strong analytical skills are vital for interpreting data and analytics to derive insights and optimize digital marketing campaigns. Ability to make data-driven decisions and adjust strategies based on performance metrics. Problem-solving skills: The digital marketing landscape is dynamic, and challenges are inevitable. Being able to identify issues and implement effective solutions quickly is crucial. Adaptability: Digital marketing is constantly evolving. An ability to adapt to new trends, technologies, and industry changes is essential for success in this field. Creativity: Creativity is crucial for developing innovative and engaging digital marketing campaigns. The ability to think outside the box and generate fresh ideas can set a senior digital marketing executive apart. Time management: Effective time management is essential for meeting deadlines and managing multiple projects simultaneously. Prioritization and organization are key aspects of this skill. Client management: Senior digital marketing executives often work closely with clients. Building and maintaining strong relationships, understanding client needs, and delivering results are critical. Strategic thinking: A senior digital marketing executive must think strategically, aligning digital marketing efforts with overall business goals and objectives. Developing long-term strategies for sustained success is important. Continuous learning: The digital marketing landscape is dynamic, with constant updates and changes. A commitment to continuous learning and staying updated on industry trends is crucial for success. Benefits Competitive salary based on experience and skills. Ensuring work-life balance for employees. Opportunities for professional growth and development. A collaborative and creatively stimulating work environment. Access to the latest design tools and technologies. The chance to work with a diverse range of domestic and international clients.

Position overview We are seeking a highly motivated and results-driven Senior SEO Specialist to join our dynamic marketing team. The ideal candidate will be responsible for implementing and encompasses a range of activities including on-page, off-page, technical SEO, content marketing, keyword research, link building, communication, competitor analysis, critical thinking, and, optionally, content writing. Key responsibilities Mandatory skills Required soft skills Benefits Apply Now Key responsibilities On-page, off-page, and technical SEO: Conduct comprehensive on-page and technical SEO audits to identify opportunities for optimization. Implement on-page SEO best practices to improve website performance in search engine results. Execute off-page strategies to build high-quality backlinks and enhance domain authority.to reach the clients. Content marketing: Collaborate with the content team to align content strategy with SEO objectives. Develop and implement content marketing initiatives that drive organic traffic and engagement. Keyword research: Conduct thorough keyword research to identify relevant and high-performing keywords. Optimize content for target keywords to improve organic search visibility. Link building: Create and execute effective link-building strategies to enhance the website s backlink profile. Identify and pursue link-building opportunities through outreach and relationship-building. Communication: Collaborate with cross-functional teams to communicate SEO requirements and opportunities. Provide regular updates on SEO performance and initiatives to stakeholders. Competitor analysis: Conduct competitive analysis to identify trends, gaps, and opportunities in the market. Utilize competitor insights to refine and improve our SEO strategies. Critical thinking: Analyze data and trends to make informed decisions and adjustments to the SEO strategy. Identify potential challenges and proactively develop solutions to overcome them. Content writing (optional): Create SEO-friendly content when needed, ensuring alignment with the overall content strategy. Strategy & research: Develop and execute comprehensive SEO strategies aligned with business goals. Stay updated on industry trends, algorithm changes, and emerging SEO best practices. Analytics reasoning & decision making: Utilize analytics tools to track, measure, and report on key SEO metrics. Make data-driven decisions to optimize and improve the effectiveness of SEO. Keyword management and SEO: Successfully handled keywords, enhancing website traffic and ranking. Proficiency in technical SEO and a commitment to optimizing keywords for improved visibility. SEM and AdWords: Experience in exploring and working on Google AdWords, aiming to gain proficiency in analyzing, planning, and reporting across search, display, and video campaigns. Social media optimization: Skillful in creating optimization calendars, analyzing social media ads, and aiming for increased followers and interaction, especially on LinkedIn. Planned initiatives to gain ideas and stay updated with industry trends. Certifications and continuous learning: Dedicated to acquiring certifications in AdWords, and social media, and mastering tools like Semrush, Google Analytics, and more. Aspire to complete SEMrush courses and continually improve soft skills and communication. Team and project management: Prepared to handle multiple projects and manage a team, aspiring to lead and mentor colleagues effectively. Mandatory skills Proven SEO and SEM experience, including PPC campaign management across Google, Yahoo, and Bing. Strong understanding of performance marketing, conversion optimization, and online customer acquisition. In-depth experience with website analytics tools such as Google analytics, Net insight, Omniture, and Web trends. Should have experience in handling the team. Familiarity with bid management tools like click equations, marin, kenshoo, and search Ignite. Proficiency in conducting A/B and multivariate experiments. Working knowledge of HTML, CSS, and JavaScript development and constraints. Deep knowledge of ranking factors and search engine algorithms. Stay up-to-date with the latest trends and best practices in SEO and SEM. Increase Domain Authority (DA) and organic search traffic to visitors. Optimize keywords, and position keywords on the page of SERP. Lead and manage a team, and handle multiple projects effectively. Achieve significant growth in page likes, subscribers, and followers across FB, IG, and YT. Generate backlinks, emphasizing .edu, .org, .gov, and high DA domains. Continuous learning through completing Semrush courses and focusing on personal development. AI Tools: Should know how to use AI tools like ChatGPT, Jasper, Bard, etc. Required soft skills Communication skills: Team collaboration: Effective collaboration with cross-functional teams, including content creators, developers, and marketing professionals. Leadership and mentorship: Team leadership: The ability to lead and mentor junior members of the SEO team. Project management: Leadership in planning and executing comprehensive SEO strategies and projects. Analytical thinking: Data analysis: Proficiency in analyzing data from various SEO tools to derive actionable insights and make informed decisions. Problem-solving: Ability to identify and solve complex SEO challenges and roadblocks. Adaptability: Flexibility: Given the dynamic nature of SEO, being open to adapting strategies to accommodate changes in search engine algorithms and industry trends. Continuous learning: Willingness to stay updated on the latest SEO trends and technologies. Negotiation skills: Stakeholder alignment: Negotiating and aligning SEO strategies with the goals and expectations of various stakeholders within the organization. Time management: Project prioritization: Ability to prioritize tasks and projects based on their impact on overall SEO goals and business objectives. Efficient task execution: Managing time effectively to meet deadlines and deliver results. Interpersonal skills: Empathy: Understanding the perspectives and needs of clients, team members, and other stakeholders. Conflict resolution: Resolving conflicts and issues that may arise during the course of projects. Creativity: Innovative thinking: Applying creative thinking to overcome challenges and develop unique strategies that set the SEO efforts apart. Networking: Industry networking: Building and maintaining a network within the SEO and digital marketing industry to stay informed about best practices and trends. Client education: Educational communication: Educating clients on SEO principles and best practices to foster collaboration and understanding. Benefits Competitive salary based on experience and skills. Ensuring work-life balance for employees. Opportunities for professional growth and development. A collaborative and creatively stimulating work environment. Access to the latest design tools and technologies. The chance to work with a diverse range of domestic and international clients.

Position overview We are looking for a Senior Marketing Executive. The ideal candidate is a self-starter with experience in digital marketing, conventional marketing, and hands-on campaign management. This role demands exceptional creativity, strategic thinking, and a strong grasp of marketing tactics to drive brand awareness. You are known as a problem solver and someone who always knows where to find what others are looking for. The goal is to reach out to the market and cultivate the customer s interest in our services in ways that strengthen our reputation and facilitate our continuous growth. Key responsibilities Minimum qualification Nice to have Required soft skills Benefits Apply Now Key responsibilities Develop and execute comprehensive marketing strategies aligned with company objectives, targeting the Global market. Collaborate with cross-functional teams including sales, product development, and leadership to align marketing efforts with business objectives. Stay up-to-date with the latest paid marketing trends and best practices and implement them as necessary. Create and execute a compelling content strategy that educates the market and advances thought leadership including use cases, case studies, whitepapers, blog posts, and more. Identify new channels for developing the pipeline. Utilizing analytics tools to track and measure campaign performance and optimize for maximum ROI. Creating a content strategy for both conventional and digital marketing different channels and target audiences. Stay updated on emerging trends and best practices in the IT industry and marketing landscape. Minimum qualification Master s degree in digital marketing, business, or analytics from a reputed institute, or equivalent practical experience. 4 to 6 years of experience in brand awareness and marketing. Nice to have Good understanding of on-page and off-page optimization, GTM, Google analytics, and online software tools for SEO like Semrush, Moz, etc SEM - Google Adwords, remarketing. SMO - In-depth knowledge of social media SMM - Landing page optimization, Facebook, LinkedIn, X Ads. Branding, brand equity, and keyword planning Required soft skills Communication skills: Team collaboration: Effective communication with project managers, designers, and other stakeholders is crucial for successful Campaigns to reach the clients. Proof reading: Ensure that all marketing materials, including campaigns, emails, and presentations, reflect professionalism and accuracy, to enhance the brand image. Problem-solving: Analytical thinking: The ability to analyze problems, break them down into smaller components, and devise effective solutions. Troubleshooting: Proficiency in identifying and resolving issues quickly, whether related to newsletters, blogs, or content. Time management: Task prioritization: Knowing how to prioritize tasks based on their importance and impact on goals. Marketing calendar: Planning and strategizing the tactics to achieve every quarter within the budget effectively. Budget-wise planning: Maximizing ROI: Enabling prioritization of marketing strategies based on their potential ROI, ensuring that resources are allocated to campaigns likely to yield the highest returns. Risk mitigation: Mitigating financial risks associated with marketing endeavors, ensuring a buffer for unexpected costs or fluctuations within the budget. Adaptability: Learning agility: Willingness and ability to quickly learn and incorporate new skills and strategies. AI tools: Should know how to use AI tools like ChatGPT, Jasper, Bard, etc. Teamwork: Collaboration: Working effectively with designers, and stakeholders to achieve common goals. Knowledge sharing: Willingness to share knowledge and collaborate with team members to enhance the overall skill set of the team. Benefits Competitive salary based on experience and skills. Ensuring work-life balance for employees. Opportunities for professional growth and development. A collaborative and creatively stimulating work environment. Access to the latest design tools and technologies. The chance to work with a diverse range of domestic and international clients.

AM/DM/Manager/AGM/DGM/GM/AVP/DVP/VP - Digital Marketing - This position is responsible to lead the end-to-end digital marketing strategy, its plan & execution, to achieve the business goals. - This position works closely with the Head of Sales & the CEO, with direct responsibilities of Inbound demand generation, brand promotion, and network marketing. Your Role & Responsibilities : - Executing a results-driven, multi-platform online marketing & digital branding strategy - Drive multi-channel marketing initiatives across affiliates, channel partners and existing customers - Lead a team of Marketing, Content and Design Specialists to implement online marketing strategies including organic search, paid search, sales enablement & network partners. - Track and measure performance of all campaigns, using analytics-driven metrics &benchmarks Job Requirements/Qualifications : - Relevant experience in digital marketing & brand promotion - Should have a successful track record of using Search engine marketing, Keyword strategies and Content marketing - Data-driven decision making & goals planning

Role & Responsibilities Strategize, execute, and manage PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and ABM platforms . Conduct thorough keyword research , audience targeting, and budget planning to ensure optimal ad spend. Monitor key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS , and continuously optimize campaigns. Collaborate with creative and content teams to develop high-performing ad creatives and landing pages. Implement and maintain accurate conversion tracking across platforms. Analyze campaign data using Web Analytics tools and generate actionable insights for performance improvement. Lead client communications , including presenting performance reports, recommendations, and campaign roadmaps. Mentor and guide junior team members to build team capability and performance. Identify and troubleshoot issues impacting campaign performance. Contribute to client pitch decks and internal process improvements or productization efforts. Preferred Candidate Profile 4 years of hands-on experience in PPC , preferably in a digital marketing agency . Strong command over Google Ads, Facebook Ads, LinkedIn Ads , and other biddable media platforms. In-depth understanding of performance marketing principles, bidding strategies , and attribution models. Excellent analytical and problem-solving skills; ability to interpret data and make strategic decisions. Strong communication skills both written and verbal for effective client interaction and reporting. Proven experience in managing multiple client accounts simultaneously. Passion for digital marketing with a constant drive to stay updated on industry trends. Familiarity with web analytics tools such as Google Analytics, HubSpot, or similar platforms . Ability to work independently as well as in a collaborative team environment. Demonstrated leadership experience or potential in managing small performance teams.

Job Title: Consultant PPC & CRO Location: Hyderabad, India Position Summary Were seeking a dynamic Lead Consultant - PPC / Performance Marketing / SEM who thrives on leveraging AI, automation, and data to drive performance. In this role, you will lead the charge in optimizing paid digital campaigns, elevating conversion rates, and scaling digital efforts through strategic experimentation and advanced MarTech integrations. You will collaborate with cross-functional teams to implement cutting-edge ad optimization, intelligent bidding, and personalized user experiences that maximize ROI. Key Responsibilities Conversion Rate Optimization (CRO) for PPC Design and execute CRO strategies to enhance lead conversion from paid campaigns. Conduct A/B and multivariate testing for ad copy, CTAs, landing pages, and forms. Leverage tools like Hotjar, Microsoft Clarity, and VWO for behavioral analytics. Optimize mobile landing pages for speed, usability, and conversions. Streamline form experiences to reduce friction and improve completion rates. Collaborate with design and dev teams to ensure landing pages align with ad intent. Messaging Optimization Test and refine ad headlines, descriptions, and URLs across search and display. Use AI-driven tools (e.g., Copy.ai) and responsive search ads to improve engagement. Conduct creative fatigue analysis and refresh assets proactively. Ensure message consistency between ads and landing experiences. Utilize structured snippets, sitelinks, and extensions to increase ad visibility. Performance & Predictive Analysis Analyze conversion funnels and drop-off points to identify improvement areas. Use GA4, Looker Studio, and PPC dashboards to monitor KPIs and report insights. Track key metrics: CTR, CPC, CPL, CPA, ROAS. Apply predictive analytics to prioritize high-intent audiences and optimize budget allocation. Collaborate with analytics teams to improve attribution and forecasting models. Collaboration & Stakeholder Management Work closely with UX, content, and design teams on high-performing creatives and pages. Partner with sales and CRM teams to improve lead quality and handoff processes. Train internal teams on CRO, PPC best practices, and marketing automation workflows. Present performance insights and strategic recommendations to senior leadership. MarTech & User Journey Optimization Develop MarTech strategies to support campaign tracking, targeting, and personalization. Optimize attribution models to accurately assess campaign impact. Integrate tools like GTM, CRMs, and automation platforms for seamless operations. Align PPC and CRO efforts with available tech stacks to drive end-to-end optimization. Desired Profile Qualifications Bachelors degree in Marketing, Data Analytics, or related discipline. Masters degree is a strong plus. Minimum 8 years of experience in PPC, CRO, and MarTech-driven marketing. Skills & Experience Expertise in CRO techniques, landing page optimization, and behavioral testing. Strong knowledge of PPC ad copy optimization and dynamic ad creatives. Proficiency with tools like Hotjar, Clarity, Copy.ai, GA4, and Looker Studio. Experience with Google Ads scripts, smart bidding, and audience targeting automation. Proven ability to improve conversion rates and reduce CPA in high-budget campaigns. Strong project management and cross-functional collaboration skills.

Skill required: Marketing Operations - Operations Management Designation: Campaign Strategy Manager Qualifications: Any Graduation Years of Experience: 13 to 18 years Language - Ability: English(International) - Proficient About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAn area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements. What are we looking for Business Operation ManagementCustomer Support OperationsDigital Advertising OperationsMarketing OperationsClient ManagementAbility to meet deadlinesAbility to perform under pressureAbility to manage multiple stakeholdersAbility to establish strong client relationshipThought leadership Roles and Responsibilities: In this role you are required to identify and assess complex problems for area of responsibility The person would create solutions in situations in which analysis requires an in-depth evaluation of variable factors Requires adherence to strategic direction set by senior management when establishing near-term goals Interaction of the individual is with senior management at a client and/or within Accenture, involving matters that may require acceptance of an alternate approach Some latitude in decision-making in involved you will act independently to determine methods and procedures on new assignments Decisions individual at this role makes have a major day to day impact on area of responsibility The person manages large - medium sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualification Any Graduation

The Google Analytics role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Google Analytics domain.

The Google Analytics role involves working with relevant technologies, ensuring smooth operations, and contributing to business objectives. Responsibilities include analysis, development, implementation, and troubleshooting within the Google Analytics domain.

Should have at least 5+ years of Digital Marketing experience for new and emerging technologies of Clinical Diagnostics, Molecular Screening Program, Molecular Diagnostic tests etc. Developing strategies and tactics to boost the companys reputation Deploying successful marketing campaigns from ideation to execution Produce valuebale and engaging content for our website and blog that attracts and converts target groups Build strategic relationship and partner with key industry players, agencies and vendors Experimenting with various organic and paid acquisition channels Prepare and monitor the marketing budget on Quarterly and annual basis Oversee the marketing material from website banners to hardcopy brouchers Measure and report on the performance of marketing campaings, gain insights and assess against goals Analayse consumer behavior and adjust our advertising campaigns accordingly Requirements Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.g., Google Analytics) Experience in setting up and optimizing Google Adwords campaigns Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets A sense of aesthetics & good communication Up-to-date with the latest trends and best practices in online marketing and measurement BSc/MSc degree in Marketing or related field Qualifications BSc/MSc degree in Marketing or related field Additional Information EVOLUTION: Eurofins offers international opportunities to strong performers.

As a Performance Marketing Lead, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth. Roles and Responsibilities Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with creative and marketing teams to test strategies and innovation. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. Qualifications In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords. Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders. Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI. Outstanding presentation skills. Excellent written and verbal communication skills. Strong project management skills. Critical thinker and creative. Bachelors degree in Marketing or relevant field. Skills Performance Marketing Digital Marketing SEM & SEO Paid Search Competitive Analysis Marketing Display Advertising PPC Marketing Automation Reporting

Role & responsibilities Enquiry Processing Management Direct oversight of all incoming customer/client enquiries across channels (email, phone, web forms, social media) Establish and maintain standard operating procedures for enquiry handling Develop response templates for common enquiry types to ensure consistency Implement priority classification system for efficient enquiry routing Set and monitor service level agreements (SLAs) for response times Create escalation pathways for complex or sensitive enquiries Team Leadership Manage a team of enquiry specialists/coordinators (typically 5-15 members) Recruit, train, and develop team members for effective enquiry handling Allocate workload based on enquiry volume, complexity, and team capacity Conduct regular performance reviews and provide constructive feedback Identify skill gaps and implement targeted training programs Foster a customer-centric culture within the enquiry management team Quality Assurance Develop quality standards for enquiry responses across all channels Implement regular monitoring through call/email reviews and evaluations Conduct calibration sessions to ensure consistent handling approaches Provide real-time coaching for improvement opportunities Track quality metrics such as first contact resolution and accuracy Gather and analyse customer feedback on enquiry handling experience Operational Management Process Optimization Analyze enquiry patterns to identify improvement opportunities Streamline enquiry handling workflows for efficiency and effectiveness Implement automation where appropriate for routine enquiries Develop knowledge management systems for quick information access Regularly review and update enquiry handling procedures Identify bottlenecks in the enquiry resolution process Technology Management Oversee enquiry management software and ticketing systems Ensure proper utilization of CRM systems for enquiry tracking Implement and maintain self-service solutions where appropriate Collaborate with IT on system enhancements and integrations Evaluate new technologies to improve enquiry management capabilities Generate and analyse reports from enquiry management systems Resource Planning Forecast enquiry volumes based on historical data and business activities Schedule appropriate staffing levels to meet expected demand Manage contingency planning for unexpected volume spikes Balance resource allocation across different enquiry channels Identify peak periods and implement strategies to manage high volumes Optimize resource utilization through workflow management Preferred candidate profile Qualifications and Experience Bachelor's/Masters degree in Marketing, Business, or a related field. 35 years of experience in Lead Generation. The ideal candidate will spearhead our lead generation strategies, optimize the process, and build a robust pipeline for our sales team. Desired Skills: Proven expertise in online lead generation, with a deep understanding of creating and executing digital campaigns to attract potential leads. Advanced skills in outbound lead generation and identifying new business opportunities through various channels. CRM software proficiency is essential, ensuring precise management and analysis of customer relations and lead data. Experience in email marketing, adept at crafting compelling messages designed specifically to capture interest and generate leads. Competency in data analysis, enabling the candidate to interpret patterns and optimize lead generation strategies effectively. Proficiency in marketing automation tools to streamline operations and improve lead acquisition processes. Strong knowledge of SEO and SEM to boost online visibility and enhance inbound marketing efforts. Excellent communication skills, with the ability to translate technical insights into strategic action plans for marketing and sales teams.

As a Content Writer, you'll create high-quality, SEO-friendly content for web, Emails, Landing pages, blog, and social platforms, working with SEO, design, and strategy teams to boost traffic, engagement, and conversions. Required Candidate profile 3–7 years of content writing experience in digital marketing. Strong portfolio in web, SEO, and social media content. Excellent English, grammar, and storytelling.Tools like Google Analytics, SEMrush

Role Overview: We are looking for a dynamic and multilingual content creator who can craft engaging content in Tamil, Malayalam, Kannada, and Telugu . If youre someone who lives on trends, thrives on creativity, and can make content go viral, we want you! Role & responsibilities: Develop and execute high-quality content strategies across social media platforms (Instagram, YouTube, LinkedIn, etc.) Write, script, and create content in Tamil, Malayalam, Kannada, and Telugu reels, videos, stories, and long-form Be the face of Egniols regional video contentdeliver crisp, confident, and engaging on-camera performances Research and analyze ongoing market trends, government updates, and MSME/startup news to create timely content Collaborate with the marketing, design, and strategy teams to align content with campaign goals Manage regional storytelling initiatives to build local trust and visibility in South India. Ensure content is SEO-optimized and aligned with audience needs Stay updated with trending audio, formats, meme culture, and algorithm shifts Actively participate in brainstorming sessions, content planning, and campaign development Create engaging content for both external social media campaigns and internal company requirements (internal branding) Preferred candidate profile: Fluency in Tamil, Malayalam, Kannada, and Telugu (both spoken and written) Strong presence and confidence in front of the camera Experience in creating viral or high-performing content Excellent copywriting, storytelling, and editing skills Awareness of digital marketing trends , audience behavior, and social media algorithms Comfortable working in a fast-paced, startup-like environment Ability to handle multiple projects with creativity and consistency Self-driven, punctual, and dedicated to high-quality output

Position Overview: As a Digital Marketing Executive, you will have the opportunity to lead and execute digital marketing campaigns, analyze performance data, and contribute to our growth strategies. You'll be a key player in our marketing team, driving engagement, increasing brand visibility, and optimizing digital channels. This role is designed to provide you with a platform to showcase your digital marketing skills and make a significant impact on our company's success. Key Responsibilities: Develop and implement digital marketing campaigns across various channels, including social media, email, SEO, and SEM. Create and optimize compelling content for digital platforms. Analyze marketing performance data using analytics tools and make data-driven recommendations. Manage and grow our online presence through organic and paid strategies. Stay up-to-date with digital marketing trends and emerging technologies. Collaborate with cross-functional teams to align marketing efforts with company objectives. Preferred Qualifications: Bachelor's degree in Marketing, Business, or a related field. Proven experience in digital marketing, preferably in a similar role. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, AdWords, social media advertising). Strong analytical and problem-solving skills. Excellent communication and project management skills. Creativity and the ability to think strategically. Mandatory Key Skills Social media marketing,Digital marketing campaigns,Marketing trends,Paid strategies, Google Analytics, Digital Marketing*,Content creation,Online presence management, AdWords,Organic growth,SEM, Performance analysis, SEO

Roles & Responsibilities Assist in identifying new business opportunities within digital marketing and IT services. Support the Sales Head in crafting and executing effective sales strategies. Help convert mid-to-high ticket leads into long-term client relationships. Understand client requirements and offer tailored digital solutions. Stay on top of market trends, competitor activities, and client expectations. Work closely with internal teams to ensure smooth delivery of services. Contribute to the preparation of pitch decks, proposals, and business reports. Negotiate deals and close contracts with support from senior leadership. Attend networking events, expos, and client meetings to drive growth. Maintain accurate lead and performance tracking through CRM tools. Requirements MBA in Marketing or related field (top-tier institute preferred). 23 years of sales experience in digital marketing or IT services . Strong understanding of SEO, SEM, paid campaigns, social media marketing, and digital lead generation. Excellent communication, negotiation, and client-handling skills. Strong analytical and presentation capabilities. Proficiency in CRM tools and sales pipeline tracking. Self-driven with the ability to work under pressure and hit targets. Willingness to travel for client meetings and industry events.

Job description We have an opportunities with the one of the leading mattress brand for the Area Sales manager for Hanumangarh, Vellore, Chennai, Hyderabad, Note:- Need candidates from FMCG, Paints, consumer durables etc industry and need a candidate who can join within a 15 days or 30 days. Job Responsibilities : - Purpose: Key Accountability : - Sales Target, Market Development & Penetration, Customer Satisfaction, Team Development. Key Decision : - Propose introduction/discontinuation of Products developing upon Competition. - Implement and Monitor strategies & policies to achieve targeted sales, TP and improve market share of Starlite on a sustainable basis. - Strategically build Sales Team and Channel for achieving business objectives while maintaining customer relationships. Working Relation: - Establish an effective relationship with the Sales Head to give inputs/market feedback. - Establish close relationships with Channel Partners to understand the market needs and challenges. - Work closely with the marketing department for branding/publicity support at local level. - Close relation with Commercial to ensure that all financial claims of the channel are settled within time. 6386134108