2463 Sem Jobs - Page 18

Responsibilities: Bid Knowledge Management: Systematically capture, store, share, and reuse information related to bidding and proposal development within Gallagher (Responsive) Document Management: Analyze client bid requirements, establish response templates as per client requirements, and populate templates where possible with Bid Library (Responsive) content Content Development: Select the correct answer content for requirements within bid proposals, ensuring clarity, accuracy, and alignment with client specifications and organizational standards. Collaboration: Work closely with sales, specifically Bid Managers and Proposition Leads, and other relevant teams to gather information and insights necessary for content development. Compliance: Ensure all proposals meet regulatory and compliance standards within the insurance industry. Quality Assurance: Review and proofread proposals to ensure high-quality, error-free documents. Deadline Management: Manage multiple projects simultaneously, ensuring all proposals are completed and submitted on time. Competencies: Insurance Product Knowledge - Comprehensive understanding of various insurance products and services, including corporate insurance and specialty lines. Ability to explain product features, benefits, and differentiators in proposals. Risk Management Insight - Understanding of risk management strategies and how insurance solutions can mitigate risks for clients. Ability to incorporate risk management perspectives into proposals. Market Trends Awareness - Awareness of current trends and developments in the insurance industry, including emerging risks and innovative solutions. Ability to leverage market insights to enhance proposal content. Writing and Editing Expertise - Advanced writing skills across different content formats, from blogs and articles to web pages and social media posts. It also involves the ability to edit content for clarity, style, tone, and consistency, ensuring that all content aligns with the brands voice. SEO and Content Optimization - A deep understanding of Search Engine Optimization (SEO) techniques to ensure content ranks well in search engine results. This includes performing keyword research, optimizing on-page SEO (headings, metadata, etc.), and crafting SEO-friendly content while maintaining quality and readability. Content Performance Analysis - The ability to analyze and interpret performance metrics using tools like Google Analytics, SEMrush, or other analytics platforms. This competency helps the Senior Content Specialist track how content is performing in terms of engagement, traffic, and conversions, and make data-driven decisions to improve future content. Cross-functional Collaboration - Strong teamwork skills to collaborate effectively with other departments such as marketing, design, sales, and product teams. Social Media and Digital Marketing Proficiency - Knowledge of digital marketing tactics and social media platforms, including understanding how to tailor content to each platform and create campaigns that generate engagement. This includes staying updated with trends and best practices in digital marketing. Knowledge, Skills And Ability: Writing and Editing Skills SEO Knowledge Content Strategy Development Research Skills Social Media and Digital Marketing Expertise Project Management Analytics and Reporting Creative Thinking and Innovation Brand Voice and Tone Collaboration and Communication Leadership and Mentoring Communication and Stakeholder Management Responsibilities: Bid Knowledge Management: Systematically capture, store, share, and reuse information related to bidding and proposal development within Gallagher (Responsive) Document Management: Analyze client bid requirements, establish response templates as per client requirements, and populate templates where possible with Bid Library (Responsive) content Content Development: Select the correct answer content for requirements within bid proposals, ensuring clarity, accuracy, and alignment with client specifications and organizational standards. Collaboration: Work closely with sales, specifically Bid Managers and Proposition Leads, and other relevant teams to gather information and insights necessary for content development. Compliance: Ensure all proposals meet regulatory and compliance standards within the insurance industry. Quality Assurance: Review and proofread proposals to ensure high-quality, error-free documents. Deadline Management: Manage multiple projects simultaneously, ensuring all proposals are completed and submitted on time. Competencies: Insurance Product Knowledge - Comprehensive understanding of various insurance products and services, including corporate insurance and specialty lines. Ability to explain product features, benefits, and differentiators in proposals. Risk Management Insight - Understanding of risk management strategies and how insurance solutions can mitigate risks for clients. Ability to incorporate risk management perspectives into proposals. Market Trends Awareness - Awareness of current trends and developments in the insurance industry, including emerging risks and innovative solutions. Ability to leverage market insights to enhance proposal content. Writing and Editing Expertise - Advanced writing skills across different content formats, from blogs and articles to web pages and social media posts. It also involves the ability to edit content for clarity, style, tone, and consistency, ensuring that all content aligns with the brands voice. SEO and Content Optimization - A deep understanding of Search Engine Optimization (SEO) techniques to ensure content ranks well in search engine results. This includes performing keyword research, optimizing on-page SEO (headings, metadata, etc.), and crafting SEO-friendly content while maintaining quality and readability. Content Performance Analysis - The ability to analyze and interpret performance metrics using tools like Google Analytics, SEMrush, or other analytics platforms. This competency helps the Senior Content Specialist track how content is performing in terms of engagement, traffic, and conversions, and make data-driven decisions to improve future content. Cross-functional Collaboration - Strong teamwork skills to collaborate effectively with other departments such as marketing, design, sales, and product teams. Social Media and Digital Marketing Proficiency - Knowledge of digital marketing tactics and social media platforms, including understanding how to tailor content to each platform and create campaigns that generate engagement. This includes staying updated with trends and best practices in digital marketing. Knowledge, Skills And Ability: Writing and Editing Skills SEO Knowledge Content Strategy Development Research Skills Social Media and Digital Marketing Expertise Project Management Analytics and Reporting Creative Thinking and Innovation Brand Voice and Tone Collaboration and Communication Leadership and Mentoring Communication and Stakeholder Management Qualifications: Minimum Required Degree: Bachelors Degree in Marketing, Communications, Journalism, English, or a related field. Preferred Degree: Masters Degree in Marketing, Communications, Journalism, English, or a related field is preferred. Certificate(s)/Special Training: Knowledge Capture Certification or equivalent Certification in Insurance Bid writing is highly preferred. Advanced training in SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is advantageous. Proficiency in content management systems (CMS) such as WordPress. Training in analytics tools such as Google Analytics is beneficial. Project management certification (e.g., PMP, Agile) is a plus. Certification in advanced content strategy or copywriting is beneficial. Experience (Career Level Guide) Bachelor s degree in communications, Marketing, Journalism, or a related field. 5+ years of experience in content creation, SEO, and digital marketing, preferably within the financial or insurance industry. Strong knowledge of SEO tools (Google Analytics, SEMrush, Moz) and content management systems (e.g., WordPress, HubSpot). Introduction We believe that every candidate brings something special to the table, including you! So, even if you feel that you re close but not an exact match, we encourage you to apply. We d be thrilled to receive applications from exceptional individuals like yourself. Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as "The Gallagher Way," is driven by shared values and a passion for excellence. At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers. Overview Gallagher Center of Excellence (GCoE) is seeking to hire a Bid Content Specialist Knowledge and Document Manager. As a Bid Content Specialist, you are responsible for ensuring Gallagher s Bid Library is proactively maintained with fresh, relevant content. You will become an expert in using Gallagher s Responsive formerly RFPIO technology to work with Sales Teams to capture and communicate our value proposition. You will use the Bid Library to provide Sales Teams with answer content across all Gallagher propositions. You will be responsible for content strategy development, advanced writing and editing skills, and working closely with the UK operational team on a day-to-day basis. This role requires a strategic thinker with excellent writing skills who can translate complex insurance concepts into clear, persuasive documents. You are required to collaborate with cross-functional teams to gather necessary information, ensuring that all proposals meet client specifications and industry standards. Success in this position involves producing compelling content that enhances the companys chances of winning new business and expanding its client base. Additionally, you will be responsible for fostering a culture of collaboration, continuous improvement, and customer focus within the shared services team. You will be interacting with teams present in Bengaluru and Pune. How youll make an impact Responsibilities: Bid Knowledge Management: Systematically capture, store, share, and reuse information related to bidding and proposal development within Gallagher (Responsive) Document Management: Analyze client bid requirements, establish response templates as per client requirements, and populate templates where possible with Bid Library (Responsive) content Content Development: Select the correct answer content for requirements within bid proposals, ensuring clarity, accuracy, and alignment with client specifications and organizational standards. Collaboration: Work closely with sales, specifically Bid Managers and Proposition Leads, and other relevant teams to gather information and insights necessary for content development. Compliance: Ensure all proposals meet regulatory and compliance standards within the insurance industry. Quality Assurance: Review and proofread proposals to ensure high-quality, error-free documents. Deadline Management: Manage multiple projects simultaneously, ensuring all proposals are completed and submitted on time. Competencies: Insurance Product Knowledge - Comprehensive understanding of various insurance products and services, including corporate insurance and specialty lines. Ability to explain product features, benefits, and differentiators in proposals. Risk Management Insight - Understanding of risk management strategies and how insurance solutions can mitigate risks for clients. Ability to incorporate risk management perspectives into proposals. Market Trends Awareness - Awareness of current trends and developments in the insurance industry, including emerging risks and innovative solutions. Ability to leverage market insights to enhance proposal content. Writing and Editing Expertise - Advanced writing skills across different content formats, from blogs and articles to web pages and social media posts. It also involves the ability to edit content for clarity, style, tone, and consistency, ensuring that all content aligns with the brands voice. SEO and Content Optimization - A deep understanding of Search Engine Optimization (SEO) techniques to ensure content ranks well in search engine results. This includes performing keyword research, optimizing on-page SEO (headings, metadata, etc.), and crafting SEO-friendly content while maintaining quality and readability. Content Performance Analysis - The ability to analyze and interpret performance metrics using tools like Google Analytics, SEMrush, or other analytics platforms. This competency helps the Senior Content Specialist track how content is performing in terms of engagement, traffic, and conversions, and make data-driven decisions to improve future content. Cross-functional Collaboration - Strong teamwork skills to collaborate effectively with other departments such as marketing, design, sales, and product teams. Social Media and Digital Marketing Proficiency - Knowledge of digital marketing tactics and social media platforms, including understanding how to tailor content to each platform and create campaigns that generate engagement. This includes staying updated with trends and best practices in digital marketing. Knowledge, Skills And Ability: Writing and Editing Skills SEO Knowledge Content Strategy Development Research Skills Social Media and Digital Marketing Expertise Project Management Analytics and Reporting Creative Thinking and Innovation Brand Voice and Tone Collaboration and Communication Leadership and Mentoring Communication and Stakeholder Management About you Qualifications: Minimum Required Degree: Bachelors Degree in Marketing, Communications, Journalism, English, or a related field. Preferred Degree: Masters Degree in Marketing, Communications, Journalism, English, or a related field is preferred. Certificate(s)/Special Training: Knowledge Capture Certification or equivalent Certification in Insurance Bid writing is highly preferred. Advanced training in SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is advantageous. Proficiency in content management systems (CMS) such as WordPress. Training in analytics tools such as Google Analytics is beneficial. Project management certification (e.g., PMP, Agile) is a plus. Certification in advanced content strategy or copywriting is beneficial. Experience (Career Level Guide) Bachelor s degree in communications, Marketing, Journalism, or a related field. 5+ years of experience in content creation, SEO, and digital marketing, preferably within the financial or insurance industry. Strong knowledge of SEO tools (Google Analytics, SEMrush, Moz) and content management systems (e.g., WordPress, HubSpot).

Introduction We believe that every candidate brings something special to the table, including you! So, even if you feel that you re close but not an exact match, we encourage you to apply. We d be thrilled to receive applications from exceptional individuals like yourself. Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as The Gallagher Way,is driven by shared values and a passion for excellence. At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers. Overview Gallagher Center of Excellence (GCoE) is seeking to hire a Bid Content Specialist Knowledge and Document Manager. As a Bid Content Specialist, you are responsible for ensuring Gallagher s Bid Library is proactively maintained with fresh, relevant content. You will become an expert in using Gallagher s Responsive formerly RFPIO technology to work with Sales Teams to capture and communicate our value proposition. You will use the Bid Library to provide Sales Teams with answer content across all Gallagher propositions. You will be responsible for content strategy development, advanced writing and editing skills, and working closely with the UK operational team on a day-to-day basis. This role requires a strategic thinker with excellent writing skills who can translate complex insurance concepts into clear, persuasive documents. You are required to collaborate with cross-functional teams to gather necessary information, ensuring that all proposals meet client specifications and industry standards. Success in this position involves producing compelling content that enhances the companys chances of winning new business and expanding its client base. Additionally, you will be responsible for fostering a culture of collaboration, continuous improvement, and customer focus within the shared services team. You will be interacting with teams present in Bengaluru and Pune. How youll make an impact Responsibilities: Bid Knowledge Management: Systematically capture, store, share, and reuse information related to bidding and proposal development within Gallagher (Responsive) Document Management: Analyze client bid requirements, establish response templates as per client requirements, and populate templates where possible with Bid Library (Responsive) content Content Development: Select the correct answer content for requirements within bid proposals, ensuring clarity, accuracy, and alignment with client specifications and organizational standards. Collaboration: Work closely with sales, specifically Bid Managers and Proposition Leads, and other relevant teams to gather information and insights necessary for content development. Compliance: Ensure all proposals meet regulatory and compliance standards within the insurance industry. Quality Assurance: Review and proofread proposals to ensure high-quality, error-free documents. Deadline Management: Manage multiple projects simultaneously, ensuring all proposals are completed and submitted on time. Competencies: Insurance Product Knowledge - Comprehensive understanding of various insurance products and services, including corporate insurance and specialty lines. Ability to explain product features, benefits, and differentiators in proposals. Risk Management Insight - Understanding of risk management strategies and how insurance solutions can mitigate risks for clients. Ability to incorporate risk management perspectives into proposals. Market Trends Awareness - Awareness of current trends and developments in the insurance industry, including emerging risks and innovative solutions. Ability to leverage market insights to enhance proposal content. Writing and Editing Expertise - Advanced writing skills across different content formats, from blogs and articles to web pages and social media posts. It also involves the ability to edit content for clarity, style, tone, and consistency, ensuring that all content aligns with the brands voice. SEO and Content Optimization - A deep understanding of Search Engine Optimization (SEO) techniques to ensure content ranks well in search engine results. This includes performing keyword research, optimizing on-page SEO (headings, metadata, etc.), and crafting SEO-friendly content while maintaining quality and readability. Content Performance Analysis - The ability to analyze and interpret performance metrics using tools like Google Analytics, SEMrush, or other analytics platforms. This competency helps the Senior Content Specialist track how content is performing in terms of engagement, traffic, and conversions, and make data-driven decisions to improve future content. Cross-functional Collaboration - Strong teamwork skills to collaborate effectively with other departments such as marketing, design, sales, and product teams. Social Media and Digital Marketing Proficiency - Knowledge of digital marketing tactics and social media platforms, including understanding how to tailor content to each platform and create campaigns that generate engagement. This includes staying updated with trends and best practices in digital marketing. Knowledge, Skills And Ability: Writing and Editing Skills SEO Knowledge Content Strategy Development Research Skills Social Media and Digital Marketing Expertise Project Management Analytics and Reporting Creative Thinking and Innovation Brand Voice and Tone Collaboration and Communication Leadership and Mentoring Communication and Stakeholder Management About you Qualifications: Minimum Required Degree: Bachelors Degree in Marketing, Communications, Journalism, English, or a related field. Preferred Degree : Masters Degree in Marketing, Communications, Journalism, English, or a related field is preferred. Certificate(s)/Special Training: Knowledge Capture Certification or equivalent Certification in Insurance Bid writing is highly preferred. Advanced training in SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is advantageous. Proficiency in content management systems (CMS) such as WordPress. Training in analytics tools such as Google Analytics is beneficial. Project management certification (e.g., PMP, Agile) is a plus. Certification in advanced content strategy or copywriting is beneficial. Experience (Career Level Guide) Bachelor s degree in communications, Marketing, Journalism, or a related field. 5+ years of experience in content creation, SEO, and digital marketing, preferably within the financial or insurance industry. Strong knowledge of SEO tools (Google Analytics, SEMrush, Moz) and content management systems (e.g., WordPress, HubSpot). Additional Information We value inclusion and diversity Inclusion and diversity (I&D) is a core part of our business, and it s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the commu nities where we live and work. Gallagher embraces our employees diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out Th e Gallagher Way to its fullest. Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color , religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as protected characteristics ) by applicable federal, state, or local laws. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business. ","

About Company: Come be part of a rocket ship that s creating a massive impact in the world of higher education! On the one hand, over a million college graduates have barely 5% employability rates yearly, while thousands of companies need help finding talent. Newton School of Technology aims to bridge this massive gap through its industry-oriented Computer Science and AI degree program. Newton School of Technology s vision is not just to be an alternative to IITs but to redefine the landscape of higher education. We aspire to be a modern, industry-led institute that focuses on a future-ready curriculum, deep industry engagement through faculty & mentors, advance-tech subjects like AI & robotics, and a strong focus on coding from day Zero. At the same time, we are committed to providing the best exposure to students through international treks, fully funded conferences, and hackathons. This vision presents a unique opportunity to shape the future of higher education and make a significant impact in the field. We have a strong core team consisting of alumni from IITs and IIM who have several years of industry experience in companies like Unacademy, Inmobi, Ola, and Microsoft. On this mission, we are backed by some of the most respected investors around the world - RTP Global, Nexus Venture Partners, and a slew of angel investors, including CRED s Kunal Shah, Flipkart s Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan s Sujeet Kumar among others. Requirements: Min 3-4+years of experience working as a Performance Marketing Associate or similar role Leverage paid channels to drive, website traffic, top funnel, lead velocity and conversions Solid and ongoing understanding of appropriate third party tools, and ability to integrate these tools Proficiency in Ad Content Creation, Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the user s journey Measure, track and report on performance marketing efforts through structured dashboards Responsibilities: Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Launch optimized online adverts to reach the target audience through Google Adwords, Facebook, LinkedIn, etc. to increase company and brand awareness Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices across digital marketing campaigns, and then acting on the information to meet marketing goals (ROI and KPIs) Be actively involved in SEO efforts to optimize web content to increase traffic (keyword, image optimization, etc.) Collaborate with internal teams to create landing pages and optimize the user experience. Prepare online newsletters and promotional emails and organize their distribution through various channels Conduct market research to identify new opportunities Monitor competitors marketing activities About Company: Come be part of a rocket ship that s creating a massive impact in the world of higher education! On t ...

Role & responsibilities As a Marketing Strategist for JBMC Stones and Jay Bhavani Minechem Pvt. Ltd., you'll drive our brand visibility and sales for natural stone solutions. This involves: Developing and executing impactful marketing strategies. Managing digital campaigns, social media, and promotions for Granites, Marble, Kota stone, Sand Stone, and Stone Cobble. Conducting market research and competitor analysis. Creating compelling content for marketing collateral and online platforms. Tracking campaign performance and optimizing strategies. Initiating mobile calling campaigns and direct outreach for customer engagement. Preferred candidate profile We're looking for someone with: Proven experience in digital marketing, preferably in the building/construction industry with natural stone product knowledge. Excellent communication and creativity skills. Proficiency with SEO, SEM, Google Analytics, and social media tools. Contact Bhavesh Meghval Mobile: 7227027853

Job description Digital Marketing Executive / AdWords Manager Google - PPC / Lead Generation Job description (Location Uttam Nagar) Job Highlights Should be a strong team player to understand strengths & weaknesses of web tech teams, design teams & content teams to execute projects with the highest efficiency Degree with 8+ years of relevant experience Self-motivated with a passion for digital marketing Experience of managing PPC ,SEM, SEO, SMO, SMM, Google ads lead generation for Advertisers in Mornis Group. Very Good Knowledge of Google AdWords , Google ADS , PPC All types of digital marketing activities - Google AdWords, Facebook, Linkedin marketing, handling of Instagram, Twitter, Pinterest, SMS blast, WhatsApp blast, Digital posts/ video etc. Traffic on website watch, Google Analytics. and implementation of campaigns & managing PPC, Display, SEO, CRO, Content, Social Media channels, analyze performance, improve warm leads to our website , specialist is responsible for handling PPC, CPC and CPA Marketing campaigns Would be responsible to administrate Mornis Group Digital Marketing & Lead Generation projects by providing strategic advice as needed. Managing the existing team, run existing marketing operations along with expansion of the existing account Responsibilities Manage all aspects of Google Ad campaigns Create and optimize ad campaigns and paid search landing pages Analyze and optimize ad campaigns to increase return on investment (ROI) Use Google Ads to drive a variety of online marketing campaigns Analyze and optimize pay-per-click (PPC) campaigns to increase ROI Manage and optimize display campaigns across multiple devices Develop PPC strategies to increase online visibility Collaborate with a team of marketers, Google Ads specialists, and engineers At least 2 years experience in Tour & Travel Category leading a marketing team and between 6-8 years of overall work experience just so we rest assured your shoulders are seasoned! Build complete digital marketing roadmap for our company Tactical Strategies and execution: Strategies and lead the marketing activities across SEM, Retention Marketing, Retargeting, Email, Social Media and SEO To directly contribute to key business outcomes such as client retention, client satisfaction, enhancing value to clients and prospects, and fostering a culture of performance and continuous improvement. To generate, develop and sustain new business opportunities within existing and potential clients Maintaining and developing all digital projects including strategy, engagement and analyzing performance of all services delivered and recommend necessary optimizations. Ensuring quality and timeliness of work delivered to clients, including organizing key account reviews with clients. Manage a small team of SEO, Paid, Social Media, Content Writers and Designers to guide them to glory. Be an excellent Marketing Funnel designer and manager. Coordinate and collaborate effectively with internal teams to set and achieve goals it s all a game; a team game! Develop and handle marketing annual budget get money to work! Must have: Degree with 2+ years of relevant experience Self-motivated with a passion for digital marketing Experience in setting up and optimizing Google Adwords campaigns Experience of managing SEM, SEO, SMO, SMM for Advertisers in an agency set up. Managing campaigns across multiple brands and industries at the same time Understanding of key metrics to measure the success of marketing initiatives Outstanding problem solver, ability to think creatively Ability to clearly and effectively articulate thoughts and points Proven track record of setting challenging objectives and achieving ambitious goals Multitasker with an ability to get the job done with minimal supervision Excellent written and verbal communication Ability to implement and meet deadlines with strong account management skills should be a strong team player to understand strengths & weaknesses of web tech teams, design teams & content teams to execute projects with the highest efficiency. Familiarity with the travel and Tourism industry desired for a head start! Working Knowledge of various digital marketing techniques Job Qualifications and Skill Sets Below are the qualifications expected of a Google Ads expert: A degree in digital marketing or a related business field In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics An understanding of search engine optimization (SEO) and search engine marketing (SEM) Google Ads certification

About the Role Were looking for a performance-first Senior Digital Marketing Executive to lead our SEO and Performance Marketing efforts. You’ll manage high-impact campaigns across Google & Meta ads, while driving organic traffic through SEO strategies including AI-SEO, local SEO, AEO, backlink building, and Bing SEO. This role is perfect for someone who’s got 4–5 years of experience, strong analytical skills, and wants to work on-site with a high-performance marketing team directly under the CMO. Key Responsibilities Search Engine Optimization (SEO) Conduct detailed keyword research, SERP audits, and competitor analysis using tools like SEMrush, Keyword Planner, and Uber suggest. Optimize core on-page elements – meta tags, heading hierarchy, URL structures, internal linking, image SEO, and structured data. Own Google Business Profile (GMB) management — maintain reviews, photos, Q&A, and local visibility. Implement Answer Engine Optimization (AEO) — schema for featured snippets, FAQ blocks, voice search content. Leverage AI-SEO tools (ChatGPT, Surfer SEO, Frase) to create intent-rich, semantic content. Perform technical SEO audits to resolve crawl issues, Core Web Vitals, indexing, and speed optimizations. Build and manage backlink strategies, both organic (content & outreach) and paid (guest posts, sponsored placements). Monitor Bing SEO performance via Bing Webmaster Tools, ensuring visibility across alternative search engines. Track and improve SEO performance using Search Console, GA4, Moz, Ahrefs, and regular reporting. Performance Marketing – Meta & Google Ads Strategy & Budgeting Plan and execute paid campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube). Set monthly campaign budgets, allocate spending across funnel stages, and align to ROAS targets. Campaign Execution Optimize ads using CPC, CPM, CPV, Max Conversions, and tROAS models. Create and test ad creatives, landing pages, and funnels to improve click-through and conversion rates. Set up detailed audience targeting: custom segments, lookalikes, retargeting, and behavioral targeting. Use demographic and geo-targeting to refine campaign delivery by location, age, income, and device. Performance Tracking Analyze KPIs: CTR, CPC, CPA, ROAS, ROI Use Google Analytics 4, Data Studio, and Sheets to generate detailed weekly and monthly reports. Utilize heatmap tools like Crazy Egg to track user behavior and identify CRO opportunities. What We're Looking For 4–5 years of experience in SEO and Paid Media with proven campaign results Deep expertise in Meta Ads Manager, Google Ads, GA4, Search Console, and GMB Strong command over AI-driven SEO, Bing SEO, AEO, and backlink acquisition Experience with funnel-based campaign execution, targeting logic, and budget pacing Comfortable analyzing data and turning insights into real performance actions Strong coordination skills with content, creative, and tech teams Bonus if experienced in D2C, eCom, automotive, or lead-gen environments Tools You’ll Work With Meta Business Suite & Ads Manager Google Ads (Search, Display, YouTube) Google Business Profile (GMB) Google Analytics 4 (GA4), Search Console, GTM Bing Webmaster Tools for Bing SEO performance Uber suggest, Keyword Planner, SEMrush, Ahrefs, Moz SEO Chrome Extensions (MozBar, Detailed SEO, SEO Meta in 1 Click) Frase, Surfer SEO, Chat GPT (for AI-SEO) Crazy Egg for heatmaps and on-site behavior tracking Google Sheets, Data Studio for dashboarding and performance analysis What You’ll Gain Full ownership of high-growth SEO and paid ad funnels Opportunity to report directly to the CMO and make high-impact decisions Work in a performance-led, on-site marketing culture Exposure to advanced tools, CRO techniques, and real budget ownership Be part of a team where your execution drives real business outcomes

Create and execute comprehensive digital marketing plans to drive brand awareness, engagement, and lead generation- Develop high-quality and engaging content for digital channels, including blog posts, articles, newsletters, social media posts, and videos- Optimize website content and structure for search engines (SEO) and manage paid search campaigns (SEM) to improve visibility and drive traffic- Design and implement email marketing campaigns, including newsletters, promotional offers, and automated email sequences- Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, and make data-driven recommendations for improvement-

We are looking for a skilled SEO Executive to join our team at ARM InfoTech, with 6 months to 1 year of experience in the field. The ideal candidate will have a strong background in search engine optimization and be able to drive website traffic and improve online visibility. Roles and Responsibility Develop and implement effective SEO strategies to increase website ranking and drive organic traffic. Conduct keyword research and analyze website content to optimize for search engines. Create high-quality, engaging content to attract and retain target audiences. Build and maintain relationships with other websites and blogs to increase backlinks and authority. Monitor and analyze website analytics to track progress and make data-driven decisions. Stay up-to-date with the latest trends and best practices in SEO and digital marketing. Job Requirements Proven experience in SEO with a strong understanding of search engine algorithms and ranking factors. Excellent communication and writing skills, with the ability to create compelling content. Strong analytical and problem-solving skills, with the ability to interpret website analytics and make data-driven decisions. Ability to work independently and as part of a team, with a strong focus on achieving results. Strong knowledge of digital marketing concepts, including social media marketing and content marketing. Experience with SEO tools such as Google Analytics and SEMrush.

We are looking for a highly skilled and experienced Campaign Manager Adtech with expertise in CPA, CPI, or CPR to join our team at Collegedunia. The ideal candidate will have a strong background in managing ad campaigns and driving business growth through data-driven insights. Roles and Responsibility Develop and execute comprehensive ad campaigns across various platforms to achieve business objectives. Analyze campaign performance using key metrics such as ROI, CPC, and conversion rates to optimize future campaigns. Collaborate with cross-functional teams including sales, marketing, and product development to align on campaign goals. Stay up-to-date with industry trends and best practices in ad tech to continuously improve campaign effectiveness. Identify and capitalize on new opportunities to drive revenue growth through innovative campaign strategies. Provide regular reporting and insights to stakeholders on campaign performance and recommendations for improvement. Job Requirements Proven experience in managing ad campaigns with a focus on CPA, CPI, or CPR. Strong understanding of ad tech platforms and their applications in driving business growth. Excellent analytical and problem-solving skills with the ability to interpret complex data sets. Effective communication and collaboration skills to work with diverse teams. Ability to think creatively and develop innovative campaign solutions. Strong attention to detail and ability to manage multiple projects simultaneously.

About the job -Digital Marketing Executive Role Description Digital Marketing Executive This is a full-time on-site role for a Digital Marketing Intern located in Malad, Mumbai. The Digital Marketing Executive Intern will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication tasks on a day-to-day basis. Key Responsibilities: Develop and manage digital marketing campaigns across platforms. Plan and execute SEO/SEM strategies to improve website ranking. Monitor and analyze campaign performance using tools like Google Analytics Manage the company website and landing pages content updates, performance, and design coordination Collaborate with development team (when needed) for creatives and tech requirements Stay updated with the latest trends and tools in digital marketing Requirements: Bachelor s degree in Marketing, Communications, or related field 1-2 years of hands-on digital marketing experience preferred (internship experience counts) Strong knowledge of social media platforms, SEO, Google Ads, and content marketing Familiarity with tools like Canva, Google Analytics, Google Ads, Meta Ads, etc. Excellent written and verbal communication skills Ability to take initiative, work independently, and meet deadlines Creative mindset with attention to detail Digital Marketing Executive

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The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company s social media presence. Responsibilities: Must have experience in Content Writing . Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Research on industry competitor trends to apply best practices Understanding firms goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Display Advertising, Email Marketing, Affiliate Marketing more. Work jointly with internal team to drive Campaign Strategy Development. Identify growth opportunities and drive revenue. Research keep current on emerging online trends and best practices within digital marketing industry. Measure and report performance of all Digital Marketing Campaigns, and assess against goals (ROI and KPIs) Ensures brand consistency in marketing and social media messages. Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram. Researches and monitors activity of company competitors. Coordinate with designer and creates manage engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages Collaborate with Marketing, Sales and Product Development teams. Monitor SEO and user engagement and suggest content optimisation Provide constructive feedback. Review new technologies and keep the company at the forefront of developments in digital marketing. Fix any errors or bugs in online content. Edit and post videos, podcasts and audio content to online sites. Maintain partnerships with media agencies and vendors. Requirements. Understanding of SEM- Google Adwords, SEO, Google Analytics, Display Advertising, Email Marketing, Affiliate Marketing, Social Media Marketing. Requirements: Great communication, presentation skills and client servicing skills. Excellent time management and organisational skills. Pro active and a self starter. Strategic thinker with hand on experience. Candidates with education in Online Marketing will be preferred. Candidate should have done paid campaign with set budgets in digital platforms, creating campaign till implementation . 5+ years of Experience and experience in IT services will be preferred.

We are looking for 1+ years experienced candidates in Digital marketing... Digital Marketing Specialist - Aabasoft Technologies Pvt. Ltd. Digital Marketing Specialist Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns. Prepare weekly and monthly reports of marketing performances related to client projects with insights and the next action steps. Brainstorm new and creative growth strategies. Identify trends and insights, and optimize spend and performance based on the insights. Responsible for business development, client meeting and handling under digital marketing. Collaborate with other team members to help them with their marketing strategies and change processes as needed. Collaborate with agencies and other vendor partners. Evaluate emerging technologies. Ensure projects run smoothly, campaigns remain on track and project goals are met. Create opportunities online that accelerate growth. 1+ Years experience in Digital media strategy, planning, online sales, strategic alliances & Social Media Marketing. Well versed with Google Analytics, Adwords, ppc and all digital marketing activities. Working knowledge of HTML, CSS, and JavaScript development and constraints. Ability to work with technical team and drive the business through marketing initiatives. Must be well versed in CRM, analytics and scheduling tools. Good team building and management skills. Solid experience in handling the entire gamut of Digital Marketing such as SEO, SMM, PPC, Content writing. A good command over English language. Solid experience in handling the entire gamut of Digital Marketing such as SEO, SMM, PPC, Content writing. A good command over English language. CRM management through web chat bots and email marketing. Work with the product team to create high conversion funnels for our audiences on web + app.

The trainer needs to train people on different aspects of Digital marketing, such as Google Ads, Social Media Marketing, SEO, YouTube Marketing, Website creation, etc. Candidates need to have at least three year of experience in digital marketing with hands-on experience on different things like Google Ads, SEO, Social Media Marketing, WordPress, etc. Roles and Responsibilities: Training & Mentoring: Deliver interactive and engaging training sessions on SEO, PPC, Google Ads, Social Media Marketing, Email Marketing, Affiliate Marketing, Content Marketing, SMO, SEM, ORM, Website Design, Web Analytics, and other key digital marketing concepts. Practical Implementation: Guide students through hands-on execution of digital marketing strategies, ensuring they gain real-world experience. Lesson Planning & Curriculum Development: Design and develop structured lesson plans, course materials, and assignments aligned with industry trends and best practices. Demo & Query Resolution: Conduct demo sessions for prospective students and address queries through dedicated doubt-solving sessions. Student Engagement & Performance Monitoring: Assess student progress, provide feedback, and ensure they understand and apply digital marketing techniques effectively. Innovative Teaching Methods: Continuously enhance training methodologies to maximize student engagement, retention, and satisfaction. Multi-Assignment Handling: Take on multiple responsibilities, including curriculum enhancement, student mentorship, and training coordination. Passion & Leadership: Maintain a high-energy, passionate, and enthusiastic approach to teaching, fostering a motivating learning environment. Daily LOA: Conduct 3 weekday batches (Mon-Fri) of 2 hours each + 15 mins for Q&A, and 1 weekend batch of 5 hours . Deliver demos , address student queries (in-class & on-call), and conduct technical interview rounds when not assigned a batch. Evaluate student assignments and manage the batch-wise date sheet daily. Support the team leader in assigned tasks. Offline batches require work from the office; online batches may be taken from home occasionally with prior approval. Maintain strict adherence to batch schedules to ensure timely syllabus completion. Required Candidate Profile: Must have 3+ years of hands-on experience in various digital marketing domains such as SEO, SMO, Google Ads, content marketing, and other relevant areas. Should possess strong communication skills and the ability to convey concepts clearly and effectively. Must have a professional and confident personality , with the ability to engage and inspire students.

Job_Description":" Roles and Responsibilities The ideal team member will be responsible for driving business results for clients through digital marketing. Analyse Campaign Requirements Create Campaign Strategy Identify the Right Targeting Methods Prepare Ad Content and Creatives Setup Landing Pages Setup Campaign Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms for a variety of clients. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. Be involved in keyword selection and audience targeting Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search according to client goals. Generate and Share Reports Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e. g. Google Ads, Bing Ads) Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e. g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce the risk of click fraud Keep abreast of PPC and SEM trends. Requirements Desired Candidate Profile Strong knowledge of Google Analytics (Google Ads) preferred. Minimum 1-3 years of experience. Exceptional written and spoken communication. Exceptional attention to detail. Excellent organizational and project management skills. Bachelors degree in marketing, communications, or related field. Excellent analytical & problem-solving skills. Experience working with globally distributed stakeholders.

Company: MMC Corporate Description: We are seeking a talented individual to join our Digital Marketing Team at Marsh .This role will be based in Mumbai .This is a hybrid role that has a requirement of working at least three days a week in the office Director - Digital Marketing As the IMEA Regional Digital Marketing Leader, you will set and execute the digital marketing strategy for the IMEA, partnering with the IMEA marketing team to ensure alignment with regional goals and objectives. You will serve as a strategic advisor to marketers while leading a team of experienced Digital Marketing managers to drive impactful campaigns and demand generation initiatives We will count on you to: Develop and implement the IMEA digital marketing strategy, bringing strong data-driven insights while ensuring alignment with our global digital marketing objectives Lead and coach a team of Digital Marketing managers, driving effective campaign execution and demand generation activities across multiple channels Serve as a strategic advisor to IMEA marketers, helping them optimize digital tactics and integrate them into broader marketing plans Partner with IMEA marketing leadership and business stakeholders to drive lead generation, nurturing, and conversion strategies that deliver measurable results Establish and refine operational frameworks, workflows, and governance models to increase efficiency and scalability of digital marketing campaigns Design and execute multi-channel digital acquisition strategies that accelerate pipeline growth and support business objectives Monitor campaign performance through analytics, providing actionable insights and recommendations to continuously improve ROI Allocate resources effectively across campaigns, ensuring the most impactful initiatives receive the necessary support What you need to have: Proven in-depth digital marketing expertise across the buyer journey from search to conversion, with particular strength in demand generation and campaign management, with significant experience within the financial services or professional services sector. Excellent strategic and executional ability with strong communication skills Superior analytics skills to track and measure campaign performance and make data-driven decisions Ability to navigate a complex, matrixed environment, balancing global CoE models with local team and business requirements Experience of managing a team of digital marketing specialists What makes you stand out Experience developing integrated digital marketing campaigns that effectively drive qualified leads and conversions Demonstrated success as a strategic advisor to marketing teams, elevating their digital marketing capabilities Relevant qualifications/certifications in Agile program/project management, analytics tools, and digital delivery strategies Why join our team: We help you be your best through professional development opportunities, interesting work and supportive leaders. We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities. Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being. Marsh McLennan (NYSEMMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businessesMarsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $24 billion and more than 90,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X. Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, caste, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one anchor day per week on which their full team will be together in person.

Responsibilities: * Develop & execute digital strategies * Collaborate with cross-functional teams * Analyze campaign performance * Manage PPC & SEM campaigns * Optimize website for search engines

We are hiring for Account Manager - Paid Search Job Summary: We are looking for a skilled and motivated Paid Search Specialist to execute and manage high-performing campaigns. The ideal candidate will work in line with the agreed strategy to meet and exceed client performance goals. Key Responsibilities: Plan, implement, and optimize Paid Search campaigns across platforms Upload and manage campaigns, ensuring timely and accurate execution Supervise and mentor junior team members on day-to-day campaign activities Analyze performance reports to extract insights and recommend improvements Coordinate with vendors and third-party reps to stay updated on new features, tools, and beta programs Collaborate closely with the client servicing team and build strong client relationships

Responsibilities: * Conduct keyword analysis & SEO audits * Optimize website performance through on-page & off-page tactics * Manage digital marketing campaigns using Google AdWords, PPC & SMO *Manage Website Content *Mange Google Ads Accessible workspace Over time allowance

Key Skills and Qualifications: Proven experience in digital marketing or a similar role. Strong understanding of SEO, SEM, PPC, social media marketing, and email marketing. Experience with tools like Google Analytics, Google Ads, Facebook Ads, Hootsuite, etc. Excellent written and verbal communication skills. Ability to analyze data and derive actionable insights. Creative mindset with attention to detail. Strong project management and multitasking abilities. Familiarity with content management systems (CMS) and marketing automation tools. Bachelor's degree in Marketing, Business, or related field (preferred). Role & responsibilities Preferred candidate profile Any Graduate HR Contact Name - Hemangii HR Contact number - 7391054001

We are looking for a highly motivated and experienced Digital Marketing Associate to join our team at SAADAA, an IT Services & Consulting company. The ideal candidate will have 1-4 years of experience in digital marketing. Roles and Responsibility Develop and implement comprehensive digital marketing strategies to achieve business objectives. Create and manage high-performing social media campaigns across various platforms. Conduct market research and analyze consumer behavior to identify trends and opportunities. Collaborate with cross-functional teams to align marketing efforts with sales and product goals. Monitor and report on key performance indicators, providing data-driven insights for optimization. Stay up-to-date with the latest digital marketing trends and technologies to continuously improve skills. Job Requirements Proven experience in digital marketing with a strong understanding of SEO, SEM, email marketing, and social media advertising. Excellent communication and project management skills, with the ability to work independently and as part of a team. Strong analytical and problem-solving skills, with proficiency in Google Analytics and other digital marketing tools. Ability to think creatively and develop innovative marketing solutions. Experience with digital marketing automation platforms and CRM software. Strong attention to detail and ability to meet deadlines in a fast-paced environment.

We are looking for a skilled Hubspot Developer to join our team at Apptad Technologies Pvt Ltd. The ideal candidate will have experience in developing and implementing Hubspot solutions, with a strong understanding of the platform's features and functionality. Roles and Responsibility Design, develop, and deploy Hubspot applications and workflows. Collaborate with cross-functional teams to identify business requirements and implement solutions. Develop custom integrations using Hubspot's API and SDK. Troubleshoot and resolve technical issues related to Hubspot implementation. Provide training and support to end-users on newly implemented Hubspot solutions. Stay up-to-date with the latest Hubspot features and best practices. Job Requirements Strong understanding of Hubspot's architecture and data model. Experience with programming languages such as Java, Python, or JavaScript. Familiarity with Agile development methodologies and version control systems like Git. Excellent problem-solving skills and attention to detail. Ability to work collaboratively in a team environment. Strong communication and interpersonal skills. NP : Immediate

Role & responsibilities Assist in content creation for social media, blogs, and email campaigns. Support marketing campaigns and track performance. Conduct market research and help identify opportunities. Contribute to brand awareness strategies. Assist with performance analysis of ongoing campaigns. Preferred candidate profile Prior experience in marketing (even through coursework or previous internships) is a plus. Strong communication and writing skills. Familiarity with social media platforms and digital marketing tools. Basic knowledge of SEO, email marketing, and campaign tracking.

Plan and execute all digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising. Manage the companys presence on social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Perform ongoing keyword discovery, expansion, and optimization. Monitor and analyze website traffic and performance using tools like Google Analytics, Search Console, etc. Create engaging and SEO-friendly content for the companys website, blog, and social media channels. Coordinate with designers and developers to create landing pages and optimize the user experience. Execute email marketing campaigns including newsletters and drip campaigns. Collaborate with internal teams to create compelling landing pages and optimize the user funnel.

About Femtosoft Technologies: Femtosoft Technologies is a well-established software design, software development, digital marketing, and web development company based in Chennai, India. Our expertise covers a wide range of services including software development, digital marketing, mobile application development, search engine optimization, and social media marketing. Our goal is to empower brands to thrive in the digital landscape by leveraging strategic insights, innovative solutions, and a steadfast commitment to execution. With over a decade of experience, we are dedicated to delivering exceptional results and fostering strong, collaborative partnerships with our clients. Role Description: We are seeking a talented and creative Digital Marketing Specialist to join our team. The ideal candidate will be responsible for creating, implementing, and overseeing marketing campaigns designed to promote our company's products and services. You will play a crucial role in enhancing brand visibility in the digital sphere, driving traffic to our website, and generating leads and customers. Qualifications: - Minimum of one year of experience required. - A degree in Marketing, Business, or a related field is preferred. - Proven experience in a Digital Marketing Specialist role or similar position. - Thorough understanding of various social media platforms, industry best practices, and website analytics. - Knowledge of HTML, CSS, and JavaScript is advantageous. - Proficiency in SEO, SEM, Google Analytics, and CRM software. - Strong analytical skills and a data-driven mindset. - Up-to-date knowledge of the latest trends and technologies in digital marketing. Job Responsibilities: - Develop and execute comprehensive digital marketing strategies encompassing SEO/SEM, marketing databases, email campaigns, social media initiatives, and display advertising. - Establish and maintain our presence on social media platforms. - Analyze and evaluate the effectiveness of digital marketing initiatives, measuring performance against set goals such as ROI and KPIs. - Identify trends and insights to optimize spending and enhance performance. - Design, implement, and analyze experiments and conversion tests. - Collaborate with internal teams to create landing pages and enhance user experience. - Utilize analytical skills to assess the complete customer journey across various channels. - Identify conversion opportunities and optimize user pathways. - Engage with agencies and partner vendors. - Evaluate new technologies and provide strategic insights for potential adoption. Skills Required: - Strong communication and interpersonal skills. - Project management and deadline-oriented. - Exceptional organizational and time management abilities. - Initiative-driven and a team player. - Motivated and ambitious. - Familiarity with digital marketing principles, tools, and best practices. - Proficiency in digital marketing tools and software. Benefits: - Diverse career opportunities in social media marketing, content writing, copywriting, search engine marketing, digital marketing analysis, and SEO expertise. - Potential to become a sought-after professional. - Opportunity to collaborate with individuals with diverse skills, enhancing people skills. - Flexible and versatile approach to online marketing, eliminating traditional door-to-door marketing efforts. - Gain valuable business insights. Work Information: - Work Mode: Work from Office - Working Days: Mon to Sat,