Job_Description":" Brief & Role The ideal candidate should have a passion for digital technologies and utilizing different digital marketing channels to achieve business goals. As a Senior Digital Marketing Executive, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across various digital channels. The successful candidate will be given full support to grow their skills and encouraged to introduce any new initiatives they are passionate about to help the company\u2019s growth. About Bliss Bliss is a your reliable partner in the dynamic digital world. With over 13 years of experience, Bliss Web Solution offers specialized services, including Website Development, ecommerce Development, and Digital Marketing. We adapt our solutions to meet the unique needs of diverse sectors, ensuring that our strategies not only meet but also exceed our client\u2019s expectations. Roles & Responsibilities Develop, implement, and manage digital marketing campaigns across all digital channels. Drive achievement of targets for ranking, site traffic, lead generation, revenue, and other key performance indicators (KPIs) for both in-house projects and client accounts. Develop clear and comprehensive requirements for development tasks to ensure effective project execution. Collaborate with internal team members and cross-functional teams to ensure timely completion of routine tasks. Implement Advanced Link Building Techniques, including Content Marketing, Social Media, Video Marketing, and Citation Building, to enhance site ranking, conversion rates and product performance. Execute tasks assigned by the immediate reporting manager, contributing to cohesive team efforts in strategy implementation. Develop and execute Content Marketing strategies, including pillar content ideation, structuring, promotion, and lead generation. Conduct regular analysis of site performance, competitor activities, and industry trends to inform optimization strategies. Stay updated on the latest trends and best practices in SEO and SEM to ensure cutting-edge strategies. Manage backlink building and sculpting efforts to improve site authority and visibility. Apply knowledge of ranking factors and search engine algorithms to optimize website performance. Utilize Google Analytics to track and analyze website metrics, providing insights for optimization. Conduct data analysis and prepare comprehensive reports to inform decision-making processes. Demonstrate proficiency in Word, Excel, and PowerPoint for effective communication and reporting. Apply analytical thinking and strong mathematical skills to problem-solving and optimization processes Requirements Proven experience as a Digital Marketing Executive or similar role with 2 years of experience. Excellent understanding of digital marketing concepts and best practices. Experience with B2B social media, Google AdWords, email campaigns, and SEO/SEM. Knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends). Experience in setting up and optimizing Google AdWords campaigns. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Good communication is desirable Positivity, focus, and a winning mentality allied with kindness Must be curious, energetic and creative to help build the Bliss culture Education: Bachelor\u2019s degree in IT/Computer Science or related field Job location: Bodakdev, Ahmedabad For more information, please visit www.blisswebsolution.com Benefits Competitive compensation and benefits package, including Health insurance. Dynamic and supportive work environment. Opportunities for professional growth and development. Flexible work arrangements ","
