3223 Segmentation Jobs - Page 43

JD :CRM &Email Campaign Intern Company: NEXT IAS (Made Easy Group) Location: Delhi (Onsite Job), 6 Days Working Key Responsibilities: ● CRM Management: Assist in maintaining and updating the CRM system (e.g., ZOHO.) to ensure accurate customer data, segmentation, and communication logs. ● EmailCampaign Development: Help create, design, and execute email marketing campaigns, including promotional emails, newsletters, and customer retention campaigns. ● Audience Segmentation: Assist in segmenting email lists based on customer behavior, preferences, and demographics to increase engagement and conversion rates. ● A/B Testing & Optimization: Help set up A/B tests for subject lines, copy, calls to action (CTAs), and overall design of emails to optimize campaign performance. ● Data Analysis & Reporting: Track and analyze email campaign performance, including open rates, click-through rates, conversion rates, and unsubscribe rates. Provide insights for continuous improvement. ● Automation Workflow Support: Support the setup and optimization of automated email workflows, such as welcome series, cart abandonment, and re-engagement campaigns. ● Customer Journey Mapping: Assist in creating and refining customer journey maps to ensure effective and personalized communication across various stages of the customer lifecycle. ● Content Creation: Collaborate with the content team to create engaging and relevant content for email newsletters, transactional emails, and promotional campaigns. ● Collaboration with Marketing Teams: Work closely with other marketing teams (social media, PPC, product) to align email marketing strategies with broader campaigns and objectives. Job Type: Internship Contract length: 3 months Pay: ₹10,000.00 - ₹15,000.00 per month Schedule: Day shift Work Location: In person

Job Summary: We are looking for an experienced Paid Ads Manager with 5 years of expertise in managing paid advertising campaigns across Google, Bing, and Meta Ads. The ideal candidate will be responsible for developing achievable forecasts, executing high-performance ad campaigns, and ensuring results align with set KPIs. The role requires strong budget planning, campaign optimization, and creative strategy skills to drive conversions and maximize ROI. Key Responsibilities: Develop and execute paid advertising strategies across Google, Bing, and Meta Ads. Create achievable forecasts and ensure results align with projections. Plan and manage advertising budgets effectively to optimize spending and performance. Conduct thorough keyword research, audience targeting, and bid management to enhance campaign effectiveness. Develop and oversee campaign planning, execution, and ongoing optimization. Collaborate with creative teams to develop compelling ad creatives and copy. Continuously monitor campaign performance, making data-driven adjustments to improve ROI. Provide detailed performance reports and insights to stakeholders. Stay up-to-date with the latest trends, algorithm changes, and best practices in digital advertising. Requirements: 5+ years of hands-on experience managing Google, Bing, and Meta Ads. Strong analytical skills and the ability to create accurate performance forecasts. Proven ability to achieve set targets and optimize campaigns for maximum ROI. Expertise in budget planning, audience segmentation, and ad performance tracking. Experience with A/B testing and data-driven decision-making. Knowledge of creative planning and ad copy development. Strong understanding of PPC, display advertising, remarketing, and conversion tracking. Excellent problem-solving skills and attention to detail. How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing your relevant experience and achievements to . Please include “Paid Ads Manager ” in the subject line. Job Type: Full-time Pay: ₹40,000.00 - ₹45,000.00 per month Benefits: Provident Fund Schedule: Day shift Monday to Friday Ability to commute/relocate: Cochin, Kerala: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): Are you ready to join immediately ? Do you have work experience in digital marketing agency? Experience: managing paid advertising campaigns: 5 years (Preferred) Work Location: In person

About Us : We are an innovative company revolutionising retail checkout experiences by replacing traditional barcodes with cutting-edge Computer Vision technology. Our platform enables seamless, faster, and smarter checkout processes, enhancing the shopping experience for both retailers and consumers. We're growing rapidly and are looking for an experienced Android/Cross-Platform App Developer to join our team and help us build the future of retail technology. Key Responsibilities: Lead the research, design, and development of advanced computer vision models for tasks like object detection, tracking, segmentation, OCR, scene understanding, and 3D vision. Translate business needs into scalable scientific solutions using state-of-the-art deep learning and classical computer vision techniques. Design and implement experiments to evaluate performance, robustness, and accuracy of CV models in real-world production scenarios. Collaborate with cross-functional teams including software engineering, product, and data teams to integrate vision models into applications Drive innovation through internal IP generation (patents, publications) and contribute to the long-term AI/ML roadmap. Provide scientific and technical leadership, mentoring junior scientists and reviewing designs and architectures. Stay up to date with latest developments in AI, deep learning, and computer vision through academic and industrial research.e with industry best practices and emerging technologies to drive continuous improvement. Qualifications: M.S. or Ph.D. in Computer Science, Electrical Engineering, or a related field with specialization in Computer Vision or Machine Learning. 5+ years of hands-on experience in building and deploying production-grade computer vision models. Strong theoretical background and applied experience in deep learning frameworks (e.g., PyTorch) and model architectures (e.g., CNNs, Vision Transformers, Diffusion Models). Experience in working with large-scale datasets, training pipelines, and performance evaluation metrics. Proficiency in Python and scientific computing libraries (e.g., NumPy, OpenCV, scikit-learn). Experience with model optimization for edge deployment (ONNX, TensorRT, pruning/quantization) is a strong plus. Strong written and verbal communication skills, with a track record of mentoring and collaboration. Preferred Qualifications: Experience with computer vision in real-time systems (e.g., AR/VR, robotics, automotive, surveillance). Published research papers in top-tier conferences (CVPR, ICCV, NeurIPS, etc.). Exposure to MLOps or ML model lifecycle in production environments. Familiarity with cloud platforms (AWS/GCP/Azure) and containerization tools (Docker, Kubernetes) and basic bash scripting.

- 3+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience using Microsoft Excel to manipulate and analyze data - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Amazon.in Home Entertainment team is seeking an analytical, creative, and highly motivated Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience. Role & Responsibilities: Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business. Analyze customer cohorts and drive initiatives to improve growth key cohorts. Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing. Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives. Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions. Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience. Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Bounteous x Accolite is a premier end-to-end digital transformation consultancy dedicated to partnering with ambitious brands to create digital solutions for today’s complex challenges and tomorrow’s opportunities. With uncompromising standards for technical and domain expertise, we deliver innovative and strategic solutions in Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. Our Co-Innovation methodology is a unique engagement model designed to align interests and accelerate value creation. Our clients worldwide benefit from the skills and expertise of over 4,000+ expert team members across the Americas, APAC, and EMEA. By partnering with leading technology providers, we craft transformative digital experiences that enhance customer engagement and drive business success. We are looking for an innovative Senior Braze Developer to join our team. This role requires experience with end-to-end campaign operational models utilizing Braze in conjunction with other technologies within an overarching MarTech stack. The Senior Braze Developer serves as a trusted advisor to our clients on Braze best practices and its growing number of capabilities to address marketing campaign requirements. Information Security Responsibilities Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.) Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information Roles And Responsibilities Manage end-to-end campaign execution: devise campaign strategy with key stakeholders. - Develop, execute, and lead email, push, and SMS lifecycle marketing programs to achieve target business KPIs. Establish rigorous A/B and multivariate testing plans to test subject lines, content, cadence, audience segmentation, and timing to constantly improve results. Driving continuous improvement in the end-to-end campaign process including campaign design, build, QA and deployment. The person required hands on development experience in Email, Push (In-App, Web-push) and SMS campaigns/Canvas. Experienced in working with Marketing teams and campaign briefs and managing end to end campaign design, build, QA & delivery. Ability to handle API triggers, Custom event, App configuration, Custom attributes, Campaign workflows, Access management, Folder hierarchy, tracking reports, message center. Implementing or hands-on with IP-warmup, Migration campaigns is necessary. Expert in campaign-related activities including Webhook, API Trigger based, Action campaign setup, building landing pages, scripting, setting up ETL and dataflows. Should have experience in campaign integration with other tools using web services (Soap, Rest APIs) and Scripting languages. Ability to work independently and work directly with Marketing teams Analyze the effectiveness of Digital Marketing deliverables, measures against objectives and reports results. Flawless delivery of daily campaigns, troubleshoot issues that arise and implement solutions to mitigate future problems. Preferred Qualifications 4+ years’ experience working hands-on in Braze Marketing automation implementations, ideally involving integrations with Braze core and other platforms. Expertise in Braze marketing platform; Braze Certification preferred Experience in Data model design Expertise in Campaign Orchestration Life cycle programs and personalization Expertise in Marketing data optimization and List cleansing Understanding of data security and privacy technologies Experience in Data optimization and Hygiene Experience in Personalization in campaigns with Liquid/API trigger fields Good Business understanding of Digital Marketing Offer deep knowledge in Liquid syntax, Webhook, API, HTML, CSS and JavaScript Excellent communication skills Being able to work in teams, manage them and adopt to the current process is necessary. A creative problem-solver Bounteous x Accolite is proud to be an equal opportunity employer. Bounteous x Accolite does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law. Bounteous x Accolite is willing to sponsor eligible candidates for employment visas. Show more Show less

The Business Analytics Int Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the sub function/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams. Responsibilities: Gathers operational data from various cross functional stakeholders to examine past business performance. Identifies data patterns & trends, and provides insights to enhance business decision making capability in business planning, process improvement, solution assessment etc. Recommends actions for future developments & strategic business opportunities, as well as enhancements to operational policies. May be involved in exploratory data analysis, confirmatory data analysis and/or qualitative analysis. Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications: 4-7 years relevant experience Advanced process management skills, organized and detail oriented Curious about learning and developing new skillsets Positive outlook with a can-do mindset Education: Bachelors/University degree or equivalent experience This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. - Job Family Group: Decision Management - Job Family: Business Analysis - Time Type: Full time - Most Relevant Skills Please see the requirements listed above. - Other Relevant Skills For complementary skills, please see above and/or contact the recruiter. - Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi . View Citi’s EEO Policy Statement and the Know Your Rights poster.

The Business Analytics Int Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the sub function/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams. Responsibilities: Gathers operational data from various cross functional stakeholders to examine past business performance. Identifies data patterns & trends, and provides insights to enhance business decision making capability in business planning, process improvement, solution assessment etc. Recommends actions for future developments & strategic business opportunities, as well as enhancements to operational policies. May be involved in exploratory data analysis, confirmatory data analysis and/or qualitative analysis. Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications: 5-7 years relevant experience Advanced process management skills, organized and detail oriented Curious about learning and developing new skillsets Positive outlook with a can-do mindset Education: Bachelors/University degree or equivalent experience This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. - Job Family Group: Decision Management - Job Family: Business Analysis - Time Type: Full time - Most Relevant Skills Please see the requirements listed above. - Other Relevant Skills For complementary skills, please see above and/or contact the recruiter. - Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.

Job Role: Data Scientist Job Description:  Proficiency in machine learning algorithms and frameworks, with specific expertise in LLMs such as BERT, ROBERTA, XLNet, GPT, and LLama.  Extensive knowledge of Natural Language Processing (NLP) techniques and methodologies.  Familiarity with deep learning fundamentals, including LSTM, CNN, and RNN architectures.  Hands-on experience in developing and deploying machine learning models using frameworks like Flask or Django.  Ability to analyze and preprocess large datasets efficiently.  Strong problem-solving skills and the ability to work independently or collaboratively in a team environment.  Excellent communication skills to articulate complex technical concepts effectively.  Keen interest in staying updated with the latest advancements in machine learning and artificial intelligence.  Bachelor's or Master's degree in Computer Science, Engineering, Mathematics, or related fields.  Prior experience in implementing scalable and efficient machine learning solutions would be advantageous.  Proficiency in deep learning fundamentals, with expertise in neural network architectures such as CNN, MobileNet, InceptionNet, VGG16, etc.  Extensive knowledge of image processing techniques, including segmentation and feature extraction.  Hands-on experience in developing and deploying deep learning models using TensorFlow and PyTorch libraries.  Familiarity with object detection algorithms like YOLO and object and instance segmentation methods.  Ability to process and analyze video data to derive meaningful insights and patterns.  Strong problem-solving skills and the ability to optimize and fine-tune deep learning models for performance and efficiency.  Excellent understanding of computer vision principles and techniques.  Effective communication skills to collaborate with cross-functional teams and stakeholders.  Bachelor's or Master's degree in Computer Science, Engineering, Mathematics, or related fields.  Prior experience in implementing scalable and efficient deep learning solutions for realworld applications would be advantageous. Job Type: Full-time Pay: From ₹180,000.00 per year Benefits: Provident Fund Schedule: Fixed shift Supplemental Pay: Performance bonus Ability to commute/relocate: Tirupati, Andhra Pradesh: Reliably commute or planning to relocate before starting work (Required) Work Location: In person

The Business Analytics Analyst is a developing professional role. Applies specialty area knowledge in monitoring, assessing, analyzing and/or evaluating processes and data. Identifies policy gaps and formulates policies. Interprets data and makes recommendations. Researches and interprets factual information. Identifies inconsistencies in data or results, defines business issues and formulates recommendations on policies, procedures or practices. Integrates established disciplinary knowledge within own specialty area with basic understanding of related industry practices. Good understanding of how the team interacts with others in accomplishing the objectives of the area. Develops working knowledge of industry practices and standards. Limited but direct impact on the business through the quality of the tasks/services provided. Impact of the job holder is restricted to own team. Responsibilities: Gathers operational data from various cross functional stakeholders to examine past business performance Identifies data patterns & trends, and provides insights to enhance business decision making capability in business planning, process improvement, solution assessment etc. Recommends actions for future developments & strategic business opportunities, as well as enhancements to operational policies May be involved in exploratory data analysis, confirmatory data analysis and/or qualitative analysis Translate data into consumer or customer behavioral insights to drive targeting and segmentation strategies, and communicate clearly and effectively to business partners and senior leaders all findings Continuously improve processes and strategies by exploring and evaluating new data sources, tools, and capabilities Work closely with internal and external business partners in building, implementing, tracking and improving decision strategies Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Qualifications: 2-4 years relevant experience Good communication skills (both verbal and written) and ability to work with cross-functional partners and team members Education: Bachelors/University degree or equivalent experience This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. - Job Family Group: Decision Management - Job Family: Business Analysis - Time Type: Full time - Most Relevant Skills Please see the requirements listed above. - Other Relevant Skills For complementary skills, please see above and/or contact the recruiter. - Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi . View Citi’s EEO Policy Statement and the Know Your Rights poster.

ABOUT THE COMPANY: PKC Management Consulting is a leading professional services firm with 4 major verticals – Taxation, Audit & Assurance, Management Consulting, and Project Financing. PKC established in 1988, has served over 1000 clients across industries & sizes and has about 130+ distinctive professionals. We offer Digital Transformation, Process Consulting, Process Automation, Taxation, Audit, and CFO Outsourcing services. PKC is a great place to learn & provide value-addition to clients. For more details, please visit our website www.prakashkochar.com / www.pkcindia.com. Join PKC: Where Your Professional Future Meets Limitless Growth PKC offers a unique professional experience. Here are the top reasons for you to apply to PKC and build your career: 1. PKC caters to clients of all sizes & industries - MNCs to small firms 2. Take the fast-track, well-defined career path. 3. State-of-the-art corporateworkplace,family insurance, and other benefits to ensure that employees feel valued and supported. 4. Work directly with the Founding Partners & Senior Leaders - learn from their valuable insights, strategies and techniques. Opportunities with PKC management consulting: Engage directly with top-level executives from India's leading businesses for unparalleled networking and industry insights. Lead the end-to-end execution of growth and marketing strategies, from conception to implementation, driving real impact. Collaborate with large teams to steer the company towards success and make pivotal strategic decisions. Drive innovation through new business initiatives and position the company as an industry thought leader. Gain comprehensive experience across strategy, lead generation, acquisition, relationship management, and retention. Develop expertise in client solution design and sales strategies, enabling impactful partnerships. RESPONSIBILITIES: 1. Brand Awareness & Marketing Strategy:  Develop and execute comprehensive marketing strategies to enhance brand awareness and drive growth in alignment with the firm's objectives.  Conduct market research and analysis to identify trends, opportunities, and customer insights that inform strategic decision-making.  Define target audiences, positioning, messaging, and value propositions to differentiate the firm in the market.  Collaborate with cross-functional teams to ensure marketing initiatives are integrated and aligned with overall business goals.  Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing strategies and make data-driven adjustments as needed. 2. Search Engine Optimization (SEO):  Develop and implement SEO strategies to improve the firm's visibility and rankings on search engine results pages (SERPs).  Conduct keyword research, analyze competitor websites, and optimize website content and structure for search engine algorithms.  Monitor and report on website traffic, rankings, and other SEO metrics using tools such as Google Analytics and Search Console.  Stay updated on industry trends and algorithm changes to adapt SEO strategies accordingly and maintain a competitive edge.  Collaborate with SEO agency, web developers, content creators, and digital marketers to ensure SEO best practices are integrated into all online initiatives and ensure SEO objectives are met. 3. Public Relations:  Cultivate and maintain positive relationships with media outlets, journalists, influencers, and other relevant stakeholders to generate positive publicity and coverage.  Develop press releases, media kits, and other PR materials by collaborating with PR Agency to communicate key messages and announcements effectively.  Identify opportunities for media coverage, sponsorships, speaking engagements, and other PR initiatives to enhance brand visibility and credibility.  Monitor media coverage and sentiment, respond to inquiries and requests, and manage any crisis communications or reputation issues effectively.  Measure and analyze PR efforts using metrics such as media impressions, sentiment analysis, and brand mentions to evaluate effectiveness and inform future strategies. 4. Digital Marketing:  Develop and execute digital marketing campaigns across various channels, including social media, email, and PPC campaigns.  Manage and optimize social media channels, including content creation, community engagement, and audience growth strategies.  Implement email marketing campaigns, including segmentation, automation, and A/B testing to improve open rates, click-through rates, and conversions.  Monitor and analyze digital marketing performance metrics, such as website traffic, conversion rates, and ROI, to optimize campaign effectiveness and budget allocation.  Stay updated on emerging digital marketing trends, tools, and platforms to identify new opportunities for growth and innovation 5. Creative Content Writing:  Develop compelling and engaging content for various marketing channels, including website copy, blog posts, social media posts, email newsletters, and advertising materials and collaborate with external content writers or freelancer as needed to meet the objectives.  Ensure all content is aligned with brand voice, messaging, and objectives, and optimized for SEO and user engagement.  Collaborate with designers, videographers, and other creative professionals to produce multimedia content that resonates with target audiences.  Conduct thorough research on industry topics, trends, and keywords to inform content creation and maintain relevance and authority.  Proofread and edit content for accuracy, clarity, and consistency, adhering to brand guidelines and style standards. 6. Stakeholder Management:  Build and maintain positive relationships with internal stakeholders, including executives, department heads, and team members, to ensure alignment and support for marketing initiatives.  Communicate effectively with external stakeholders, including SEO Agency, PR Agency, Content Writers, Designers, Advertisers etc to foster collaboration and drive mutual business objectives.  Collaborate cross-functionally with other departments to integrate stakeholder feedback and insights into marketing strategies.  Anticipate and mitigate conflicts or challenges that may arise with stakeholders, demonstrating strong interpersonal skills, diplomacy, and problem-solving abilities. 7. Lead Generation  Integrate above activities & develop and execute strategies across online platforms to attract and capture high-quality leads from the target market.  Implement lead scoring, optimize campaigns, and collaborate with sales teams to ensure effective lead qualification and follow-up, monitoring metrics for continual improvement. Required Qualification :  Marketing person from a professional services firm such as Big4/BDO/other large audit firms or legal firms such as SAM/Trilegal/Khaitan/Kochar, etc. or IT services firms such as Thoughtworks/Mindtree, etc. or boutique B2B services such as  Alternatively, a person from a marketing services consulting firm is also good. E.g. Finger Prints, Inception, Social Beat, Brand Story, Pixel Ideas, Webboombaa, BLeap, Orange Digital Marketing, Rankraze etc. is also ok  In case candidates in Chennai are difficult to find, candidates from Mumbai/Delhi/Bangalore are also ok. Will be WFH with travel to Chennai  Understanding of the consulting business/B2B services business is essential  Prefer to hire someone through a known source  People looking for flexible roles / WFH roles may be a fit Job Type: Full-time Benefits: Health insurance Schedule: Day shift Work Location: In person

Key Responsibilities: Lead Generation Strategy: Develop and execute comprehensive lead generation strategies to drive the acquisition of qualified leads for our software services offerings, leveraging a mix of inbound and outbound marketing tactics. Market Research: Conduct market research and analysis to identify target industries, segments, and personas for software services, and develop insights into their pain points, needs, and preferences. Content Creation: Create compelling content assets, including blog posts, whitepapers, case studies, infographics, and email campaigns, to attract and engage target audiences and drive lead generation efforts. Lead Qualification: Qualify inbound leads through effective lead scoring and segmentation, and conduct outreach to prospects to gather additional information, assess their needs, and identify potential opportunities for engagement. Outbound Prospecting: Conduct outbound prospecting activities, including cold emailing, cold calling, and social selling, to engage with target accounts and decision-makers and generate new business opportunities. Lead Nurturing: Implement lead nurturing campaigns and workflows to engage and nurture leads throughout the buyer’s journey, providing relevant content and resources to educate, inform, and build trust with prospects. CRM Management: Utilize CRM software (e.g., Zoho) to track lead activity, manage lead data and information, and ensure timely follow-up and engagement with leads to drive conversion and pipeline growth. Performance Tracking: Monitor and analyse key performance metrics, including lead volume, quality, conversion rates, and ROI, and provide regular reports and insights to stakeholders to optimize lead generation efforts and drive results. Requirements Bachelor’s degree in Marketing, Business Administration, or IT field. Minimum of 1 year of experience in lead generation, digital marketing, or related roles, preferably in the software services industry. Strong understanding of digital marketing channels, lead generation techniques, and best practices, with hands-on experience in executing successful lead generation campaigns. Excellent communication, writing, and interpersonal skills, with the ability to craft compelling messaging and engage with prospects effectively. Analytical mindset with the ability to interpret data, draw insights, and optimize campaigns to improve performance and drive results. Results-oriented, self-motivated, and able to work independently as well as collaboratively in a fast-paced, dynamic environment.

Job Description Proactively explore datasets to identify hidden patterns, emerging trends, and key insights Employ data mining techniques to extract relevant features from raw data, creating new variables that improve the performance of analytical models and uncover hidden patterns. Use segmentation and clustering algorithms to identify distinct customer groups or market segments, enabling targeted marketing campaigns and personalized customer experiences. Apply predictive modeling techniques to uncover patterns and trends, validate model performance, and translate complex modeling output into clear, actionable recommendations for business improvement. Implement rigorous data quality checks and validation processes to ensure the accuracy, completeness, and integrity of data used for analysis and reporting, maintaining the reliability of insights and recommendations. Create BI/Visualization dashboards using Power BI/Qlik/other to visualize insights, trends and patterns Collaborate with technical stakeholders such as data architects, data modelers, enterprise architects, project managers, and platform architects to implement the large-scale data analytics and BI solution. Drive resolution of issues and ensure alignment across stakeholders, contributing to the overall data-driven culture of the organization. Responsibilities Proactively explore datasets to identify hidden patterns, emerging trends, and key insights Employ data mining techniques to extract relevant features from raw data, creating new variables that improve the performance of analytical models and uncover hidden patterns. Use segmentation and clustering algorithms to identify distinct customer groups or market segments, enabling targeted marketing campaigns and personalized customer experiences. Apply predictive modeling techniques to uncover patterns and trends, validate model performance, and translate complex modeling output into clear, actionable recommendations for business improvement. Implement rigorous data quality checks and validation processes to ensure the accuracy, completeness, and integrity of data used for analysis and reporting, maintaining the reliability of insights and recommendations. Create BI/Visualization dashboards using Power BI/Qlik/other to visualize insights, trends and patterns Collaborate with technical stakeholders such as data architects, data modelers, enterprise architects, project managers, and platform architects to implement the large-scale data analytics and BI solution. Drive resolution of issues and ensure alignment across stakeholders, contributing to the overall data-driven culture of the organization. Qualifications Bachelor's degree in Data Science, Data Analytics, Computer Science, Statistics, Economics or a related field. 3+ years writing complex SQL Queries, Python, R, Dynamic queries, and database objects such as Stored Procedures, Functions, Packages, and triggers as well as working with large data sets. 2+ years experience in Google Big Query and Google Cloud Platform. 1+ year experience on BI solutions using Power BI/Looker /Looker Studio/Qlik Experience in engaging in discussions focused on analytics implementation, customization, and automation of data collection processes. Excellent problem-solving and analytical skills. Detailed oriented with strong communication and collaboration skills. Ability to work independently and as part of a team. Must be able to manage time effectively within a complex environment, and always remain composed in the event of conflicting priorities. Show more Show less

Key Responsibilities : Campaign Strategy : Develop and implement paid social media strategies to achieve business objectives, including lead generation, traffic, brand awareness, and sales. Ad Creation & Optimization : Create engaging, high-converting ad copy, design ideas, and targeting strategies to maximize campaign performance. Platform Management : Manage paid campaigns on social platforms such as Facebook Ads Manager, Instagram, TikTok Ads. Budget Management : Oversee advertising budgets, ensuring optimal spend and return on investment (ROI) across all campaigns. Performance Analysis : Regularly monitor campaign performance, analyze key metrics, and report on results to ensure continuous improvement and alignment with business goals. A/B Testing : Run A/B tests for ad creatives, targeting, and bidding strategies to optimize campaign performance. Collaboration : Work closely with the content, creative, and analytics teams to ensure that paid ads align with overall marketing strategy and brand messaging. Market Research : Stay up to date on social media trends, platform updates, and new advertising features to maximize campaign impact. Compliance & Best Practices : Ensure all campaigns adhere to social media platform guidelines, legal requirements, and internal policies. Qualifications : Experience : 2-4 years of experience in social media advertising or digital marketing, with a strong focus on paid social media campaigns. Skills : Proficiency in Facebook Ads Manager, Instagram Ads, TikTok Ads, and Google Ads (if applicable). Strong understanding of paid social media metrics, KPIs, and performance reporting. Expertise in audience segmentation, targeting, and retargeting strategies. Ability to write compelling ad copy and work with design teams to create visually appealing content. Analytical skills to interpret data and optimize campaigns effectively. Knowledge of A/B testing and conversion rate optimization techniques. Familiarity with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics). Education : Bachelor's degree in Marketing, Communications, Business, or a related field preferred. Additional Requirements : Strong communication and collaboration skills. Detail-oriented with the ability to manage multiple campaigns simultaneously. Ability to work under tight deadlines and adapt to changing priorities. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹50,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Fixed shift UK shift Supplemental Pay: Performance bonus Quarterly bonus Yearly bonus Ability to commute/relocate: Noida Sector 62, Noida, Uttar Pradesh: Reliably commute or willing to relocate with an employer-provided relocation package (Required) Application Question(s): What was the highest budget you have handled till now? What was the highest ROAS and ROI you have achieved till now? Have you even handled any International E-commerce social accounts? What is your Notice Period? What is your current monthly in-hand salary? What is your expected in-hand salary? Experience: Social media marketing: 3 years (Required) Location: Noida Sector 62, Noida, Uttar Pradesh (Required) Work Location: In person

Respected Candidates Hope you are doing well We need a candidates for the position of Sr. Executive- Performance Marketing (Meta Ads) for one of our Skincare Manufacturing Organization which is part of Nykaa Experience :- Minimum 3 years Location:- Kolkata Salary:- Upto 8 LPA Reports to: Manager - Marketing Details: Need a person who has done Meta Ads conversion no lead generation. Preferable from experience in the D2C platform. Have handled minimum 3-5 Lakhs per month as ad revenue only for meta. Job Description: We are looking for an experienced Sr Executive – Performance Marketing to drive high impact paid marketing campaigns and optimize customer acquisition strategies for our D2C brand . The ideal candidate has a proven track record of handling large-scale ad budgets (₹1Cr+ monthly), executing ROI-driven performance marketing strategies, and scaling revenue growth across multiple digital platforms. Key Responsibilities: Paid Media Strategy & Execution: 1. Plan, execute, and optimize high-budget performance marketing campaigns (Google Ads, Meta Ads, YouTube, Programmatic, and other paid channels). 2.Continuously monitor and optimize campaigns to improve ROAS, CAC, and LTV. 3. Develop audience segmentation and retargeting strategies to enhance conversion rates. 4. Scale paid campaigns while maintaining profitability and brand positioning. Budgeting & Performance Tracking: Manage and allocate a ₹1 Cr+ monthly ad budget efficiently across platforms to maximize returns. Monitor key metrics and provide weekly and monthly performance reports. Adjust campaign strategies based on real-time data insights and market trends. Data Analysis & Optimization: Leverage Google Analytics, Meta Business Manager, and other tracking tools to analyse customer behaviour and campaign performance. Implement A/B testing strategies for ad creative, landing pages, and audience targeting. Identify bottlenecks in the conversion funnel and optimize customer journeys. Creative & Ad Optimization: Work closely with the creative team to develop high-performing ad copies, videos, and landing pages. Test different creative, messaging, and ad formats to improve engagement and conversion rates. Stay updated on the latest trends in ad creative, competitor strategies, and platform updates. Required Qualifications & Skills: Education & Experience: Bachelor’s/Master’s degree in Marketing, Business, or a related field. 3-5 years of experience in Performance Marketing, preferably in a D2C or E-commerce environment. Proven experience managing ₹1 Cr+ monthly ad budgets across multiple channels. Key Skills: Expertise in Google Ads, Meta Ads, YouTube Ads, and Programmatic Advertising. Strong analytical skills with proficiency in Google Analytics Hands-on experience with Excel, Google Sheets Experience in performance-driven creative testing and conversion rate optimization (CRO). Strong problem-solving abilities with a growth mind set. Excellent stakeholder management and communication skills. Benefits: Opportunity to scale high-budget D2C campaigns and drive impactful business growth. Work with a fast-growing, innovative D2C brand. A dynamic, fast-paced work environment with high ownership and career growth opportunities. Interested Candidates please share your cv please shae your CV by Email or WhatsApp Number swarup@genixresources.com swarupgenix@gmail.com 8697159284 (Swarup Nath) (Calling & WhatsApp Number) Job Types: Full-time, Permanent Pay: ₹800,000.00 per year Benefits: Health insurance Provident Fund Schedule: Day shift Morning shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person

Job Title: PPC Specialist Location: Manewada, Nagpur, Maharashtra 440024 Job Summary: We are seeking a highly skilled Google Ads, Meta Ads & LinkedIn Ads Expert to manage and optimize our paid advertising campaigns across Google and Social Media. The ideal candidate should have a strong understanding of digital marketing strategies, data analysis, and performance-driven advertising to maximize ROI. Responsibilities: Plan, execute, and optimize Google Ads, Meta Ads & LinkedIn Ads campaigns. Conduct keyword research and develop ad strategies to improve campaign performance. Monitor and analyze ad performance using Google Analytics, Meta Business Suite & LinkedIn Campaign Manager. Optimize ad creatives, bidding strategies, and landing pages for higher conversions. Implement A/B testing to improve ad copy, targeting, and placement. Manage budget allocation and ensure cost-effective ad spending. Track KPIs such as CTR, CPC, ROAS, and Conversion Rate to improve results. Stay updated with the latest PPC trends, algorithms, and best practices. Generate weekly and monthly reports on campaign performance and insights. Requirements: Experience: Minimum 2-3 years of hands-on PPC campaign management. Platforms Expertise: Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads. Analytical Tools: Proficiency in Google Analytics, Google Tag Manager, and Facebook Pixel. SEO & SEM Knowledge: Understanding of keyword research and audience segmentation. Technical Skills: Experience with UTM tracking, conversion tracking, and remarketing strategies. Join our team, If you are passionate about digital marketing and have a knack for driving results, we want to hear from you. Apply now!..#hurryup #applynowJob Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Day shift Work Location: In person

Job Title: PPC specialist (Google, Meta & LinkedIn Ads) Location: Manewada, Nagpur, Maharashtra 440024 Job Summary: We seek a highly skilled Google Ads, Meta Ads & LinkedIn Ads Expert to manage and optimize our paid advertising campaigns across Google and Social Media. The ideal candidate should understand digital marketing strategies, data analysis, and performance-driven advertising to maximize ROI. Responsibilities: Planned, executed, and optimized Google Ads, Meta Ads & LinkedIn Ads campaigns. Conduct keyword research and develop ad strategies to improve campaign performance. Monitor and analyze ad performance using Google Analytics, Meta Business Suite & LinkedIn Campaign Manager. Optimize ad creatives, bidding strategies, and landing pages for higher conversions. Implement A/B testing to improve ad copy, targeting, and placement. Manage budget allocation and ensure cost-effective ad spending. Track KPIs such as CTR, CPC, ROAS, and Conversion Rate to improve results. Stay updated with the latest PPC trends, algorithms, and best practices. Generate weekly and monthly reports on campaign performance and insights. Requirements: Experience: Minimum 2-3 years of hands-on PPC campaign management. Platforms Expertise: Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads. Analytical Tools: Proficiency in Google Analytics, Google Tag Manager, and Facebook Pixel. SEO & SEM Knowledge: Understanding of keyword research and audience segmentation. Technical Skills: Experience with UTM tracking, conversion tracking, and remarketing strategies. Experience: 2+yr Salary Range: 10,000.00-30,000.00 Join our team, If you are passionate about digital marketing and have a knack for driving results, we want to hear from you. Apply now!..#hurryup #applynowJob Job Type: Full-time Pay: ₹10,000.00 - ₹30,000.00 per month Schedule: Day shift Ability to commute/relocate: Manewada, Nagpur, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred) Education: Bachelor's (Preferred) Experience: Digital marketing: 2 years (Preferred) Work Location: In person Job Type: Full-time Pay: ₹10,000.00 - ₹30,000.00 per month Schedule: Day shift Work Location: In person

🚨 WANTED: Lifecycle Marketing Maverick @ Curelo 🚨 Not your average healthcare startup. Not your average retention role. We’re Curelo — reshaping diagnostics in India. Fast. Transparent. Tech-first. Patient-obsessed. Now we need someone who lives for journeys, breathes data, and dreams in cohorts. The kind of person who can turn users into loyalists — and loyalty into LTV. Kaun hai jo churn ko pichhe chhodke retention ko rocket bana sake? Hamare yahan growth ke liye nahi, sustainable growth ke liye jagah hai. 📈 Your Mission: 1.Build automated lifecycle journeys (onboarding → reactivation → retention → win-back) 2.Run multi-channel campaigns (Email, Push, In-app, SMS) that actually convert 3.Segment like a ninja. Personalize like a poet. Measure like a scientist 4.Own KPIs like retention, CM1, LTV, churn rate, and engagement 5.Test, iterate, scale — with a sharp eye on impact 💥 You Will: 1.Design and execute comms that customers feel 2.A/B test everything — from subject lines to send times to triggers 3.Partner with content, product, and growth to create magical customer moments 4.Slice through data to find insights, not just numbers 🎯 Must-Haves: 1.2–5 years in lifecycle/CRM marketing (B2C/D2C preferred) 2.Deep hands-on with tools like Clevertap, MoEngage, Braze, or similar 3.Obsessed with retention metrics & conversion flows 4.Knows how to use segmentation, triggers, and data like a pro 🎁 What You Get: 💰 Competitive salary + performance bonuses tied to retention metrics 📈 Real ESOPs — meaningful equity, no vanity shares 🧪 Free diagnostics for you & your fam 🛒 Health brand discounts ⚡ High trust, fast pace, zero micromanagement 🚀 Think you’ve got what it takes? Send us <200 words: Location - Gurgaon Last Role, Company, Tenure Your lifecycle experience (tools, wins, campaigns you're proud of) Why you want to build Curelo Show more Show less

We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Information Technology & Digital In IT&D, you'll be a force for good, whether you're championing cyber security, defining how we harness the power of technology to improve our business, or working with data to guide the innovation of consumer loved products. Working globally across functions, you'll own your projects and process from start to finish, with the influence and visibility to achieve what needs to be done. And if you're willing to bring your ideas to the table, you'll get the support and investment to make them happen. Your potential will never be wasted. You'll get the space and support to take your development to the next level. Every day, there will be opportunities to learn from peers and leaders through working on exciting, varied projects with real impact. And because our work spans so many different businesses, from Research and Product Development to Sales, you'll keep learning exciting new approaches. About The Role We are looking for an experienced IT&D Manager, Manufacturing Network Architect to lead the design and implementation of secure and scalable network solutions for our global manufacturing operations. The role will focus on integrating IT and OT systems, enabling smart manufacturing, and supporting Private 5G and Industrial Network transformation. Your responsibilities Design and implement secure, scalable, and resilient network architectures for manufacturing, integrating IoT and OT while leveraging technologies like Private 5G, SD-WAN, SASE, ZTNA, and SDN to support high availability and hybrid IT/OT environments. Implement advanced security technologies, including Palo Alto firewalls, IDS/IPS, endpoint protection, network segmentation, and Cisco ISE-based identity services with Software-Defined Segmentation (SGT/TrustSec). Support Zero Trust architecture initiatives by enforcing robust network segmentation, identity-based access, and application-aware policies. Ensure regulatory compliance by aligning network designs and operations with industry standards such as IEC 62443, NIST, and corporate security policies. Lead the design, implementation, and optimization of wireless networks (including Cisco Wireless and DNA Center) to meet quality of service and reliability requirements. Provide technical leadership for end-to-end regional infrastructure solutions covering Wireless, Switching, ISE, DNA Center, Software-Defined Access (SDA), and manufacturing-specific use cases. Develop and maintain comprehensive documentation for network architectures, firewall configurations, access policies, and change management records. The experience we're looking for Minimum of 10 years of hands-on experience as a Network Architect, specializing in designing and managing complex network infrastructures. Proven track record of integrating IT and OT networks within manufacturing or industrial environments. Cisco Certified Network Professional (CCNP) or Cisco Certified Internetwork Expert (CCIE) – preferred. Palo Alto Networks Certified Network Security Engineer (PCNSE) certification. Expertise in Palo Alto Firewalls – deployment, management, and policy implementation. Strong knowledge of Cisco Identity Services Engine (ISE), including Security Group Tags (SGT) and TrustSec frameworks. Proficient in Cisco Catalyst Switching, Wireless (including Cisco Wireless LAN Controllers), DNA Center, and Software-Defined Access (SDA). Experience with security tools and technologies such as firewalls, IDS/IPS, endpoint protection, and OT network segmentation. Hands-on experience implementing Software-Defined Access (SD-Access) and policy-driven network segmentation. Familiarity with emerging wireless technologies including Private 5G and IoT connectivity (preferred). What we offer With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy. Equality We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. Show more Show less

Company Description PSA International (PSA) is a leading global port operator with over 70 terminals in 45 countries. PSA collaborates with customers and partners to develop world-class port ecosystems and deliver innovative supply chain solutions. PSA India, an early participant in India’s container terminal privatization program, has investments in Mundra, Chennai and Navi Mumbai. PSA India is seeking a Cyber Security Engineer to play a key role in strengthening the organization’s cybersecurity posture through a combination of policy governance , risk management and security operations . This hybrid position requires a hands-on and collaborative professional who can balance governance and compliance needs with technical oversight of operational controls and processes. Role Description Drive the implementation and maintenance of cybersecurity policies, procedures, and standards aligned with ISO 27001, NIST CSF, and internal controls. Support internal, external, and third-party audits by providing evidence, validating controls, and coordinating remediation actions. Maintain the cybersecurity risk register, coordinate with stakeholders for risk assessments, and track treatment plans to closure. Guide and validate technical teams on implementation of security baselines, secure configuration templates, and infrastructure hardening. Participate in infrastructure and cloud architecture reviews, validate security design elements, and provide recommendations based on risk exposure. Review and advise on network architecture, segmentation strategies, firewall rulesets, and secure zone definitions. Work with engineering teams to review architectural diagrams, deployment plans, and ensure controls are mapped to technical designs. Coordinate and track operational cybersecurity tasks including patch compliance, endpoint health, logging, backup validation, and certificate lifecycle management. Assist business units during security incidents by coordinating initial triage, containment guidance, and post-incident documentation. Collaborate with IT and business leads to embed cybersecurity requirements into project governance, change management, and vendor onboarding. Manage access control processes, conduct periodic reviews, and ensure alignment with least privilege principles. Contribute to the development of security awareness programs and deliver periodic training and communication across functions. 4–6 years of experience in cybersecurity engineering, risk governance, or audit-aligned operations roles. Hands-on familiarity with network infrastructure, secure architecture principles, endpoint security, and foundational cloud security. Qualifications Information Security and Cybersecurity Governance expertise Experience in infrastructure security, network architecture validation and secure configurations Exposure to internal/external audit processes, compliance tracking, and risk assessments Understanding of vulnerability management lifecycle and operational control implementation Strong analytical, documentation, and stakeholder coordination skills Cybersecurity and Network Security expertise Strong analytical and problem-solving skills Knowledge of industry best practices in cyber security Professional certifications such as ISO 27001 LA, CEH, CompTIA Security+ or equivalent are preferred. Bachelor's degree in Computer Science, Information Technology, or related field Show more Show less

About Gruve Gruve is an innovative software services startup dedicated to transforming enterprises to AI powerhouses. We specialize in cybersecurity, customer experience, cloud infrastructure, and advanced technologies such as Large Language Models (LLMs). Our mission is to assist our customers in their business strategies utilizing their data to make more intelligent decisions. As a well-funded early-stage startup, Gruve offers a dynamic environment with strong customer and partner networks. Position Summary We are looking for Level 2 Engineer for our Device Management Team, having 4+ years of experience in Device Management. The team member will be responsible for the administration of the Security Devices like Next Gen Firewall. He should be well versed in the Change and Incident Management process. He should be ready to work in 24 X 7 shift. Key Roles & Responsibilities Firewall Operations & Troubleshooting: Monitor, manage, and optimize firewall performance, health, and security. Perform advanced troubleshooting of firewall-related issues, working closely with L1 and L3 teams. Investigate security incidents, network anomalies, and connectivity issues. Fine-tune firewall rules, policies, and configurations for performance and security improvements. Work on packet captures and traffic analysis to diagnose network security issues. Rule & Policy Management Review, implement, and modify firewall rules while ensuring security and compliance standards. Conduct firewall rule audits and remove redundant or obsolete rules. Manage access control policies, VPN configurations, and segmentation policies. Ensure compliance with organizational and regulatory security guidelines. Incident & Change Management Act as an escalation point for L1 engineers and assist in resolving complex firewall issues. Participate in Root Cause Analysis (RCA) for recurring firewall incidents and recommend fixes. Handle firewall upgrades, patches, and firmware updates as per change management procedures. Support IT security and compliance teams in conducting risk assessments and vulnerability remediation. BAU Operations & Automation Implement automation scripts for firewall monitoring and reporting. Optimize firewall logging, alerting, and monitoring for proactive security management. Coordinate with vendors and OEM support teams for hardware/software troubleshooting. Documentation & Reporting Maintain up-to-date documentation on firewall configurations, rule changes, and security incidents. Prepare reports on firewall performance, threat activities, and policy violations. Provide training and mentorship to L1 engineers on firewall best practices. Basic Qualifications Bachelor’s degree in IT, Computer Science, or a related field. Relevant security/network certifications such as CCNP Security, Fortinet NSE 3+, Palo Alto PCNSA/PCNSE, Check Point CCSA/CCSE, Juniper JNCIS-SEC, or equivalent. Strong verbal and written communication and interpersonal skills. Strong analytical and problem-solving abilities. Ability to work with minimal levels of supervision or oversight. Ability to work in a 24x7 environment (if required) and manage escalations effectively. Preferred Qualifications ITIL Foundation Experience in working in shifts and hands on experience with ITIL framework Worked on multiple clients’ environments and deployment Why Gruve At Gruve, we foster a culture of innovation, collaboration, and continuous learning. We are committed to building a diverse and inclusive workplace where everyone can thrive and contribute their best work. If you’re passionate about technology and eager to make an impact, we’d love to hear from you. Gruve is an equal opportunity employer. We welcome applicants from all backgrounds and thank all who apply; however, only those selected for an interview will be contacted. Show more Show less

Develop, implement, and manage performance marketing campaigns across platforms (e.g., Google Ads, Meta/Facebook, Instagram, LinkedIn, TikTok, YouTube, Programmatic). Own and optimize full-funnel paid media strategy, including A/B testing, audience segmentation, and bid management. Track, measure, and report on campaign performance using tools like Google Analytics, GA4, Meta Ads Manager, and performance dashboards . Analyze user behavior and campaign performance to optimize CAC, ROAS, CTR, CVR, and LTV . Collaborate with content, design, and product teams to ensure alignment between messaging, creatives, and performance goals. Manage budgets, forecasting, and pacing across all paid channels to maximize efficiency. Stay up-to-date with industry trends, algorithm changes, and best practices in digital advertising. Develop strategies for retargeting, lookalike audiences , and personalized ad journeys. Coordinate with CRM and email marketing teams to support full-funnel performance. Explore and test new advertising platforms and growth opportunities. Requirements: Bachelor’s degree in Marketing, Business, Economics, or a related field. 3–6 years of hands-on experience in performance or digital marketing . Proven track record managing paid media budgets and delivering high-performing campaigns. Deep understanding of attribution models, marketing funnels, and digital analytics . Proficient in tools like Google Ads, Facebook Business Manager, LinkedIn Ads, Google Analytics, Excel/Sheets , and marketing automation tools. Strong analytical skills with a data-first mindset. Experience in e-commerce, SaaS, or B2B/B2C digital environments (preferred). Job Types: Full-time, Permanent Pay: ₹368,708.48 - ₹1,006,626.19 per year Benefits: Food provided Health insurance Life insurance Paid sick time Provident Fund Schedule: Day shift Application Question(s): What is your current salary? What is your expected salary? What is your Notice Period? Are you comfortable with 6 days Work from office option? Have you worked with any Hotels before? Location: Gurugram, Haryana (Required) Work Location: In person

Job Description – CRM Head Role Summary: We are seeking a seasoned CRM Head to lead the charge on building and scaling our CRM function. You will design and implement consumer-centric strategies to enhance engagement, increase LTV, and drive data-backed decisions. This role is ideal for someone passionate about customer behavior, segmentation, lifecycle marketing, and leveraging insights to create impactful journeys. Key Responsibilities: Own the end-to-end CRM roadmap across email, SMS, WhatsApp, push notifications, and loyalty programs. Segment the customer base to craft tailored lifecycle journeys (acquisition, onboarding, repeat, retention, win-back). Optimize automation flows using platforms like Klaviyo, MoEngage, or similar. Deep-dive into customer data (buying patterns, feedback, churn signals) to build detailed personas and journey maps. Translate consumer behavior into actionable insights for product development, content, and CX teams. Set up regular feedback loops from CSAT/NPS, customer support tickets, and community forums. Define KPIs such as CLTV, retention rates, churn, reactivation rates, and AOV. Develop dashboards and reports to track CRM performance and consumer trends. A/B test campaigns and optimize based on performance metrics. Work closely with Performance Marketing, Product, and Tech teams to align on targeting and messaging. Guide the creative team with briefs based on audience insights and past campaign performance. Build and mentor a lean CRM team focused on experimentation and data-driven execution. Stay updated on CRM and nutraceutical industry trends, platforms, and best practices. Requirements: 3-5 years of CRM and consumer engagement experience in D2C/E-commerce, ideally in nutraceuticals, FMCG, or wellness sectors. Strong understanding of CRM tools and customer data platforms. Proven experience in leveraging data for segmentation and personalization. Strong analytical, problem-solving, and communication skills. Passion for health, wellness, and consumer-first thinking. Nice to Have: Experience in subscription-based models or loyalty program design. Exposure to AI-driven personalization or predictive analytics. Familiarity with tools like GA4, Mixpanel, Looker Studio. Show more Show less

Job Description Associate Specialist/Analyst - Data Science At our company we are leveraging analytics and technology, as we invent for life on behalf of patients around the world. We are seeking those who have a passion for using data, analytics, and insights to drive decision making, that will allow us to tackle some of the world’s greatest health threats. Within our commercial Insights, Analytics, and Data organization we are transforming to better power decision-making across our end-to-end commercialisation process, from business development to late lifecycle management. As we endeavor, we are seeking a dynamic talent to serve in the role of Analyst - Data Science. This role involves working with our partners in different Therapeutic areas (e.g. Oncology, Vaccines, Pharma & Rare Disease, etc.) and Domain areas (HCP Analytics, Patient Analytics, Segmentation & targeting, Market Access, etc.) across the organization to help create scalable and production-grade analytics solutions, ranging from data visualization and reporting to advanced statistical and AI/ML models. You will work in one of the three therapeutic areas of Brand Strategy and Performance Analytics – Oncology/Vaccines/Pharma & Rare Disease, where you will play a pivotal role in leveraging your statistical and machine learning expertise to address critical business challenges and derive insights to drive key decisions. Working alongside experienced data scientists and business analysts, you will have the opportunity to collaborate in translating business queries into analytical problems, employing your critical thinking, problem-solving, statistical, machine learning, and data visualization skills to deliver impactful solutions. We are seeking candidates with prior experience in the healthcare analytics or consulting sectors, prior hands-on experience in Data Science (building end-to-end ML models). It is preferred that you have a good understanding of Physician and Patient-level data (PLD) from leading vendors such as IQVIA, Komodo, and Optum. Familiarity with HCP Analytics, PLD analytics, concepts like persistence, compliance, line of therapy, etc., or Segmentation & Targeting is highly desirable. You will be part of a dynamic team that collaborates with our partners across therapeutic areas. Furthermore, effective communication skills are crucial, as this role requires interfacing with executive and business stakeholders. Who You Are You understand the foundations of statistics and machine learning and can work in high performance computing/cloud environments, with experience/knowledge in aspects across statistical analysis, machine learning, model development, data engineering, data visualization, and data interpretation You are self-motivated, and have demonstrated abilities to think independently as a data scientist You structure your data science approach according to the necessary task, while appropriately applying the correct level of model complexity to the problem at hand You have an agile mindset of continuous learning and will focus on integrating enterprise value into team culture You are kind, collaborative, and capable of seeking and giving candid feedback that effectively contributes to a more seamless day-to-day execution of tasks Key Responsibilities Understand the business requirements and support the manager to translate those to analytical problem statements. Implement the solution steps through SQL/Python, appropriate ML techniques without rigorous handholding. Follow technical requirements (Datasets, business rules, technical architecture) and industry best practices in every task. Collaborate with cross-functional teams to design and implement solutions that meet business requirements. Present the findings to US DS stakeholders in a clear and concise manner and address feedback. Adopt a continuous learning mindset, both technical and functional. Develop deep expertise in therapeutic area, with clear focus on commercial aspects. Minimum Qualifications Bachelor’s degree with at least 0-3 years industry experience (experience requirement can be waived off for exceptional candidates) Strong Python/R, SQL, Excel skills Strong foundations of statistics and machine learning Preferred Qualifications Advanced degree in STEM (MS, MBA, PhD) 1-3 years’ experience in healthcare analytics and consulting Familiarity with Physician and Patient-Level data (e.g., claims, electronic health records) and data from common healthcare data vendors (IQVIA, Optum, Komodo, etc.) Experience in HCP & Patient Level Data analytics (e.g., HCP Segmentation & targeting, Patient Cohorts, knowledge of Lines of Therapy, Persistency, Compliance, etc.) Proficiency in Data Science Concepts, Microsoft Excel and PowerPoint, and familiarity with Dataiku Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide. We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace. Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status Regular Relocation VISA Sponsorship Travel Requirements Flexible Work Arrangements Hybrid Shift Valid Driving License Hazardous Material(s) Required Skills Business Intelligence (BI), Database Design, Data Engineering, Data Modeling, Data Science, Data Visualization, Machine Learning, Software Development, Stakeholder Relationship Management, Waterfall Model Preferred Skills Job Posting End Date 06/30/2025 A job posting is effective until 11 59 59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. Requisition ID R338317 Show more Show less

Strong Web Analytics resource with good understanding of Google Analytics 4 and Adobe Analytics stack Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses. Solid understanding of how web analytics works and how to implement according to best practice guidelines Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions. Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience. Experience of pulling relevant data from web analytics tools and transforming it into insights Understanding of how the ad-serving technology works together to drive campaign performance Job Description: Key Responsibilities Technical and technology skills Ability to lead the client conversation, understand the requirement and help create BRD Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch. Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints. Familiarity with HTML and CSS to support DOM scraping based tracking and tagging. Insight Generation Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ) Analysis of media campaigns using Ad server data and beyond. Understanding of attribution modelling and its impact upon media buying decisions Data science and digital analytics Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes. Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies. Support CRO and hypothesis generation in both the Google and Adobe technology stacks Product Development Help develop and refine our insight proposition to clients to ensure we are delivering world-class services The successful candidate will have the following skills: Strong communication skills, with the ability to explain complex concepts in lay language. Proficiency in developing detailed tag management solution designs. Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ. Good analytical skills ideally coupled with creative approaches to problem solving. The ability to perform detailed statistical tests and analysis. The ability to juggle several tasks at once and consistently deliver to high quality and to timescale The ability to build and maintain strong working relationships internally and externally Ability to ‘pick up and run’ with projects when necessary Extensive experience in using Adobe Analytics and Google Analytics to create reports Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation. Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types. Strong knowledge of SQL, Google Bigquery, python and statistics. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent Show more Show less

Strong Web Analytics resource with good understanding of Google Analytics 4 and Adobe Analytics stack Help clients learn and understand how they can help their customers online, build segmentation, marketing funnels and customer journeys to better understand paint points and help businesses. Solid understanding of how web analytics works and how to implement according to best practice guidelines Experience configuring and deploying website tagging and analytics tools for site implementations, including custom events, variables, and dimensions. Work with website teams to understand how businesses measure and track customers on websites to support and personalize website content for better customer experience. Experience of pulling relevant data from web analytics tools and transforming it into insights Understanding of how the ad-serving technology works together to drive campaign performance Job Description: Key Responsibilities Technical and technology skills Ability to lead the client conversation, understand the requirement and help create BRD Ability to design, implement, and QA 1st party tracking solutions via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, implement, and QA implementation of 3rd and 2nd party tracking via multiple Tag Management Systems including Google Tag Manager, Tealium iQ, and Adobe Launch. Ability to design, debug and implement enhanced eCommerce tracking via the data layer and within Google Tag Manager, Tealium iQ, and Adobe Launch. Familiarity with Javascript (Vue and React frameworks) in order to support the design of custom data layer JSON objects for Websites, applications and digital touchpoints. Familiarity with HTML and CSS to support DOM scraping based tracking and tagging. Insight Generation Working with market leading brands you will be responsible for delivering insight and strategic outputs that improve performance In-depth analysis of web analytics data (Google Analytics, Adobe Analytics, Tealium IQ) Analysis of media campaigns using Ad server data and beyond. Understanding of attribution modelling and its impact upon media buying decisions Data science and digital analytics Apply critical thinking and statistics to help solve business and customer issues, identifying opportunities and helping drive business outcomes. Use numerate and statistics to understand online behavior, applying critical thinking to strategy development for ideating changes for websites and digital media strategies. Support CRO and hypothesis generation in both the Google and Adobe technology stacks Product Development Help develop and refine our insight proposition to clients to ensure we are delivering world-class services The successful candidate will have the following skills: Strong communication skills, with the ability to explain complex concepts in lay language. Proficiency in developing detailed tag management solution designs. Extensive experience in deploying and developing tracking solutions (tags) in Launch, GTM and Tealium IQ. Good analytical skills ideally coupled with creative approaches to problem solving. The ability to perform detailed statistical tests and analysis. The ability to juggle several tasks at once and consistently deliver to high quality and to timescale The ability to build and maintain strong working relationships internally and externally Ability to ‘pick up and run’ with projects when necessary Extensive experience in using Adobe Analytics and Google Analytics to create reports Proven capability in analyzing offline (CRM) data and online data to develop actionable insights for the purposes of CRO and hypothesis generation. Excellent statistics skills, with the ability to derive insights and logical conclusions from a variety of data types. Strong knowledge of SQL, Google Bigquery, python and statistics. Location: Bengaluru Brand: Merkle Time Type: Full time Contract Type: Permanent Show more Show less