7094 Segmentation Jobs - Page 42

The Opportunity Full responsibility of driving marketing and sales function initiatives along with Pricing specialist to support business for improving profitability, identifying the demand market, behavior analysis of products. Strong technical leadership to the team in analyzing the business by developing models which allow to make efficient decision making to improve business opportunities & profitability. You are responsible for supporting the Sales and Strategic Marketing functions of the global Business Unit (BU) High Voltage in understanding market, competitor trends and Price performance by developing and implementing state-of-the-art data Analytics systems as well as process and tool support. How You’ll Make An Impact Responsible for supporting the Sales and Strategic Marketing functions of the global Business Unit (BU) High Voltage in understanding market, competitor trends and Price performance by developing and implementing state-of-the-art data Analytics model as well as process and tool support. Understand the product & market segmentation of portfolio and build know-how of data eco systems in various process involved in Business. Prepare reports with clear information understanding the raw information and interpret the date in optimized KPIs (target achievement, Price performance, Order trend, pipeline development, etc), profitability. Collaborate with Global, HUB & Pricing specialist to develop and implement competitive strategies, etc. Be in charge of the development and updation of models using Python as well as related user training in order to increase the analytical capabilities of our sales management around the globe. Responsible to continuously improve process performance and data quality Document and follow the guidelines for the efficient business Assess data from different sources to gain insights into pricing strategies and market trends. Analyze historical sales data to identify trends, patterns, and insights that can drive business decisions. Develop and implement predictive models to forecast future sales and demand for power system products. Collaborate with CFT to understand business requirements and translate them into analytical solutions. Perform data cleaning, preprocessing, and validation to ensure data quality and accuracy. Utilize machine learning algorithms and statistical techniques to build robust models. Continuously monitor and improve model performance based on feedback and new data. Stay updated with the latest industry trends and advancements in data science and machine learning. Responsible to ensure compliance with applicable procedures, and guidelines external and internal regulations,. Living Hitachi Energy’s core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business Your Background Bachelor's or master's degree in data science, Statistics, Computer Science, or a related field. Proven experience in data analysis, modeling, and machine learning. Proficiency in programming languages such as Python, R, or SQL. Strong understanding of statistical methods and machine learning algorithms. Experience with data visualization tools like Tableau, Power BI, or similar. Excellent problem-solving skills and attention to detail. Ability to work independently and as part of a team. Knowledge of big data technologies and cloud platforms. Strong communication skills to effectively convey complex analytical concepts to non-technical stakeholders. Any graduation (Science, Statistics, Computer applications, Engineering) 4-7 years relevant experience Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Attention to detail and a commitment to delivering high-quality digital solutions Hitachi Energy is a global technology leader that is advancing a sustainable energy future for all. We serve customers in the utility, industry and infrastructure sectors with innovative solutions and services across the value chain. Together with customers and partners, we pioneer technologies and enable the digital transformation required to accelerate the energy transition towards a carbon-neutral future. We employ around 45,000 people in 90 countries who each day work with purpose and use their different backgrounds to challenge the status quo. We welcome you to apply today and be part of a global team that appreciates a simple truth: Diversity + Collaboration = Great Innovation.

AI & Machine Learning Engineer (Computer vision) |n India AI & Machine Learning Engineer (Computer vision), (US based or Remote in EU/India) Join North America’s largest live selling and video commerce platform, and help drive the next level of growth as our newest AI & Machine Learning Engineer. Live Selling Starts at CommentSold. CommentSold offers retailers a complete live sales solution. From onboarding and strategy, superior go-live technology, and live selling best practices to backend solutions for inventory, invoicing, and fulfillment–our team is there to guide a top-notch customer experience every step of the way. Our AI & Data team stays close to shops and creators selling through our platforms, building the Artificial Intelligence tools to make running their business easier. We make decisions fast, and priorities change as we adapt to the needs of our industry so we welcome folks that relish in the challenges of pace. We believe in quick iteration and in-the-moment feedback, so we can work collectively to build the best team and product. In this role, you will collaborate with a team of SW engineers and Cloud platform engineers, as well as data experts on our consumer-facing, live-selling platforms, and apps. This role works closely with our international & US-based product and engineering teams and will report to the leader of the AI & Data department. In this role, you will Develop and maintain code that leverages computer vision, natural language processing and machine learning algorithms and technologies in solving hot business problems Utilize machine learning concepts and algorithms, and as well as other deep learning architectures to analyze video, images and large text corpora Review and train machine learning models in and evaluate their performance Develop product similarity and product recommender routines, adjust them to efficiently work as in-app features Understand and apply natural language processing in sentiment analysis, named entity recognition, and text summarization Orchestrate computer vision tasks of image classification, object detection, image segmentation, face and pose detection, movement and facial expression Deploy machine learning models to production environments and showcase proficiency in version control systems Gear usage of the image and video generation to support the business processes of our partners and their end-customers Keep up to date with latest advances in AI and machine learning Gain a deep understanding of our product and become involved in driving out product implementation Join a rapidly growing AI & Data team with the opportunity to take on both product and technical problems If you're right for this role, you Have 4+ years of Data Science or Machine Learning experience Have strong programming skills in Python (will be tested through interview process) Have sound judgment for solving issues pragmatically without adding technical debt Demonstrate skills in designing, building, and evaluating predictive models and AI algorithms. Deep understanding of the recent landscape of possible AI solutions. Have passion for understanding business stakeholders’ problems and solving them in innovative and efficient ways Being skilled with cloud services (AWS, GCP, Azure) for deploying cloud solutions and APIs. Bring proven expertise in computer vision and NLP to the common table (will be assessed in the interview process) Be comfortable in a fast paced, pragmatic work environment Have a strong understanding of core computer science principles, hone standard CI/CD practices Experience with e-commerce and/or live-selling platforms is a strong plus Work well in a remote, collaborative team environment; Have the ability to communicate your thought process in problem-solving, verbally and over Slack Have a mindset towards high-quality output and attention to detail, comfortable being able to provide and receive feedback in code reviews Possess strong analytical and problem-solving skills, be curious about new approaches and recent research Have strong desire to learn and stay updated with the latest in AI and machine learning. Persistent and resilient in the face of challenging technical problems Experience in Machine learning Ops is a plus for candidate Are a strong written and verbal communicator; English native speaker or Advanced English language skills Must be able to flex at least 4 working hours to overlap with North American time zones; Requirement to work until 3pm EST (US) to have team interaction with teams from the other time zones.

Location: Bangalore, India Reporting to: CEO / COO About the employer brand: The brand is on a mission to reimagine personal finance in India. Backed by one of the largest consumer internet companies in India and helmed by proven founders and operators, the company is building a new-age digital financial services platform that prioritises transparency, accessibility, and customer-first innovation. The brand is also uniquely positioned to disrupt the consumer fintech landscape by delivering personalized, trustworthy, and rewarding financial experiences. Title - VP - Marketing Role Overview We’re seeking a bold, strategic, and hands-on marketing leader to shape and lead the end-to-end marketing charter at this growth stage brand from a consumer internet group. As VP – Marketing , you will work closely with the leadership team to define the brand, craft the go-to-market strategy, and drive acquisition, engagement, and loyalty across all customer touchpoints. You’ll be building a marketing engine from the ground up - balancing data-driven performance with brand storytelling. This is a rare opportunity to be part of the founding leadership at a high-growth, well-funded fintech venture aiming to make a real impact Job Description/ Key Responsibilities Brand & Strategic Marketing Define and build the brand positioning and narrative for the brand. Lead integrated marketing planning aligned to company goals—across brand, product, performance, and content marketing. Build a high recall consumer brand through storytelling, PR, partnerships, influencer marketing, and social media presence. Growth & Performance Marketing Own the growth funnel—acquisition, activation, retention—and build a robust performance marketing engine. Drive digital campaigns across Google, Meta, affiliates, and new-age channels, with sharp ROI focus. Partner with product, analytics, and growth teams to optimize funnel performance through experimentation and iteration. Product & Lifecycle Marketing Collaborate with product and design teams to shape communication across the app journey—from onboarding to upsell. Develop and manage lifecycle marketing strategies—email, SMS, push, and in-app communications. Leadership & Team Building Build and lead a multidisciplinary marketing team—brand, digital, content, CRM, design. Establish marketing operations, agency/partner networks, and data-led decision-making culture. Represent marketing in the leadership team—contributing to cross-functional planning and long-term vision. Job Requirements 12–18 years of progressive experience in marketing, ideally with exposure to fast-growing B2C/D2C startups, fintech, or consumer internet. Demonstrated success in building and scaling a consumer brand from early stages. Proven ability to drive full-funnel growth using digital channels and modern marketing tools. Strong understanding of Indian consumer behavior, segmentation, and competitive fintech landscape. Experience working in cross-functional, high-speed environments with strong execution focus. Exceptional storytelling, communication, and leadership skills. Entrepreneurial mindset with high bias for action and accountability. Why should you apply for this job? Be a founding leader in a Group company building the future of consumer finance in India. Solve high-impact problems with a team of seasoned operators and domain experts. Shape a consumer-first brand that stands for trust, simplicity, and innovation. Thrive in a culture of speed, ownership, and experimentation. About WinnerBrands At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/ Registration implies consent to our privacy policies Thanks, WinnerBrands Team

Description Enphase Energy is a global energy technology company and a leading provider of solar, battery, and electric vehicle charging products. Founded in 2006, our innovative microinverter technology revolutionized solar power, making it a safer, more reliable, and scalable energy source. Today, the Enphase Energy System enables users to make, use, save, and sell their own power. Enphase is also one of the most successful and innovative clean energy companies in the world, with more than 80 million products shipped across 160 countries. Join our dynamic teams designing and developing next-gen energy technologies and help drive a sustainable future! About The Role We are seeking an experienced and highly organized Marketing Operations Manager with a minimum of 5 years in managing campaign operations on Salesforce Marketing Cloud (SFMC). This role is ideal for a strategic thinker who excels at project management, campaign reporting, and operations within SFMC. A successful candidate should possess a strong understanding of SFMC's various studios and have the ability to guide campaign execution and reporting across multiple tools, including SQL-based analytics and performance dashboarding platforms. What You will be doing Campaign Operations: Oversee and manage end-to-end campaign operations on SFMC, ensuring efficient and timely execution. Collaborate with marketing teams to align campaign objectives with business goals Project Management: Lead and manage project timelines, resources, and tasks for campaign workflows, ensuring smooth operation from planning through execution and reporting Reporting & Analytics: Track, measure, and report on the performance of marketing campaigns. Develop and maintain campaign dashboards using tools like Incorta, Tableau, and SFMC Analytics, providing insights into KPIs, engagement, and conversion SQL & Data Management: Utilize SQL to pull and analyze customer data for segmentation, reporting, and performance measurement. Ensure data accuracy and integrity across campaigns SFMC Platform Knowledge: Leverage SFMC’s studios—such as Journey Builder, Automation Studio, Email Studio, and Audience Builder—for campaign operations and reporting. Ability to coordinate technical resources as needed for complex requirements Strategic Collaboration: Partner with cross-functional teams, including marketing, data analytics, and creative teams, to develop integrated campaigns that align with the broader marketing strategy Optimization & Best Practices: Drive optimization initiatives by implementing A/B testing, analyzing campaign performance, and recommending best practices for deliverability, engagement, and conversion Compliance & Data Privacy: Ensure all campaigns adhere to relevant data privacy regulations (e.g., GDPR, CAN-SPAM) and company policies Who You Are And What You Bring Bachelor's degree in marketing, Business, Data Analytics, or a related field 5+ years of experience in marketing operations, specifically in managing campaigns on SFMC Proficiency in SQL for data segmentation, reporting, and analytics Strong familiarity with SFMC's studios (e.g., Journey Builder, Automation Studio, Email Studio); hands-on expertise is a plus but not required Proven experience with project management and the ability to drive projects from start to finish Skilled in data visualization and analytics, with experience building dashboards on platforms like Tableau, Incorta, or similar Strong understanding of marketing strategy and ability to analyze and interpret campaign data to inform business decisions Excellent communication and collaboration skills, with an ability to work effectively across departments and present insights to stakeholders Preferred Skills Experience with other Salesforce platforms (e.g., Sales Cloud, Service Cloud) is advantageous Knowledge of marketing automation best practices, A/B testing, and marketing funnel optimization Familiarity with regulatory compliance and data privacy requirements, including GDPR and CAN-SPAM

About The Role Sberbank India is seeking an energetic and performance-oriented Marketing Lead to join our growing team at our Delhi office. Key Responsibilities Develop and execute a comprehensive marketing strategy aligned with business objectives. Enhance and manage brand identity, ensuring consistency across all touchpoints. Oversee acquisition channels, including SEO, content marketing, paid advertising, strategic partnerships, and event marketing. Drive product & service promotion strategies, including audience segmentation, customer journey mapping, and lead generation. Support the sales team with high-impact presentations, collateral development, and business event coordination. Lead financial planning for marketing initiatives, including budget management, forecasting Collaborate cross-functionally with procurement, product, sales, and external agencies to ensure seamless execution. Develop and track KPIs to measure campaign effectiveness and adjust strategies accordingly. Qualifications & Expertise Minimum 5 years of experience in marketing, preferably within the banking or financial services sector (experience in FMCG and auto categories also an advantage) At least 3 years of hands-on experience in event marketing, brand management, and customer acquisition, with a strong understanding of financial products and services. Experience in process optimization, automation, and workflow efficiency in marketing operations. Strong stakeholder management skills, with experience collaborating with internal teams (sales, compliance, product) and external partners (agencies, vendors, media). Ability to work independently and lead cross-functional teams in a fast-paced environment. We Offer Competitive salary and opportunities for professional development A quarterly bonus, which is paid every quarter for the work done Collaborative working environment in a state-of-the-art Delhi office Professional and theme communities, support of employee initiatives Courses in Corporate University Opportunity to come for HQ and complete an internship at Sber

About Us Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 80 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’ short courses, degree programs, professional certificates, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches has educated more than 300,000 individuals across 80+ countries. Founded in 2015, Emeritus, part of Eruditus Group, has more than 2,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by prominent investors including Accel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, Leeds Illuminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann. About the Role We are partnering with some of the world’s most prestigious universities to launch their campuses in India, making world class education more accessible to Indian students. As our Head of Brand, you will lead the creation and execution of distinctive brand identity for each of the campuses — influencing how students, parents, faculty, and partners perceive us. You’ll shape how India perceives and embraces these global institutions and ensure that every university touchpoint reflects academic excellence and aspirational value. This is a senior leadership role that combines strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrolment, deepen engagement, and build long-term university brand reputation. This role includes everything from strategic identity development and ATL/BTL activation to content marketing, digital campaigns, and influencer collaborations. You will work cross-functionally with admissions, marketing, communications, student services, and academic leadership to ensure every interaction with our brand delivers clarity, consistency, and emotional resonance Key Responsibilities 1. Brand Strategy & Development · Develop and own a composite brand strategy that balances global equity of our partner universities in home campus with their unique positioning in India market. · Build a scalable brand architecture that supports multiple academic programs, partnerships, and audiences. · Maintain brand guidelines and governance frameworks across all platforms and touchpoints. 2. Influencer Marketing · Design and manage large scale influencer marketing campaigns with high authority influencers, education YouTubers, and subject-matter influencers. · Build a student ambassador network on college campuses, student clubs, and faculty champions to organically amplify brand stories. · Lead partnerships with credible voices in education and youth media to elevate trust and authenticity. 3. ATL / BTL Marketing & Media Planning · Lead ATL campaigns including print, and outdoor to drive mass awareness and reputation building. · Plan and execute BTL activations including school/college fairs, campus branding, experiential events, influencer-led meetups, and community-based outreach. · Oversee media strategy and planning in collaboration with agency partners — including channel mix, geo-targeting, audience segmentation, and ROI tracking. 4. Website & Digital Experience · Oversee the planning and creation of the university’s website as a flagship brand destination — including design, structure, content, SEO, and storytelling. · Develop and execute a digital content strategy that brings alive the university’s mission, student stories, faculty expertise, and program outcomes · Drive usability, SEO, and UX improvements in coordination with product and tech teams. 5. Digital Brand Campaigns · Conceptualize and execute digital-first brand campaigns across platforms like YT, Meta, Linkedin · Lead campaign planning and messaging for paid digital media — integrated across video, display, social, and content formats. · Champion creative experimentation in digital — from brand films and reels to interactive storytelling. 6. Content Marketing · Build and lead the content marketing strategy to engage prospects and build brand equity over time. · Develop high-impact content formats: blogs, articles, newsletters, student/faculty stories, and thought leadership pieces. · Collaborate with admissions, academic, and digital teams to ensure content aligns with student journeys and application cycles. 7. Creative/ Content Production & Agency management · Own and oversee production of all brand assets — video, copy, design, motion, and physical collateral. · Identify, evaluate, and onboard creative, branding, media, PR and digital agencies to support brand development and go-to-market execution. 8. Brand Impact Measurement & Insights · Define KPIs and establish brand health tracking mechanisms to continuously assess brand equity, recall, and sentiment. · Commission qualitative and quantitative research (student insights, competitor scans, perception studies) to track brand awareness, recall, consideration, preference, and NPS. 9. Internal Brand & Stakeholder Alignment · Drive internal brand onboarding for faculty, staff, and operations — ensuring cultural alignment and brand advocacy. · Equip all departments with toolkits and training to live and represent the brand consistently. Qualifications & Experience 10–12 years in brand, marketing, or creative leadership roles — ideally in education, youth brands, omni-channel ( offline and online) brands with experience of targeting Genz audience. First-hand experience of building brands in Indian market through brand positioning, messaging and effective customer segmentation Demonstrated success in building and launching new brands, including ATL/BTL, digital Proven experience is driving large scale impact through influencer campaign Proven experience in content marketing, digital storytelling, and managing cross-platform campaigns. Strong understanding of media planning, agency collaboration, and cross-cultural communication. Experience in leading website development and digital brand platforms. Exceptional creative judgment, stakeholder leadership, and strategic thinking skills. Why Join Us: At Emeritus, you’ll make a meaningful impact by supporting learners globally while working in a collaborative, inclusive, and growth-oriented environment. Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. In press: https://inc42.com/buzz/edtech-startup-eruditus-fy23-revenue-crosses-inr-3000-cr-mark https://www.outlookbusiness.com/start-up/news/eruditus-secures-150-million-funding-for-ai-expansion-business-growth https://economictimes.indiatimes.com/tech/startups/edtech-unicorn-emeritus-story-now-a-harvard-business-school-case-study/articleshow/107648728.cms?from=mdr

Data Engineer – Profitability & Risk Data Platform Job Summary We are seeking a Data Engineer to design and implement the data infrastructure that powers bank’s Customer Risk Management framework across Unsecured, Secured, and Insurance verticals. The role is focused on building automated data pipelines , enabling a single source of truth , and supporting profitability modeling , risk analytics , and real-time strategy simulations . Key Responsibilities Design and build automated, metadata-driven data pipelines for ingesting and transforming data across product, risk, finance, and marketing systems. Implement data integration frameworks that support the unified view of customer-level metrics. Enable account-level profitability computation by integrating defined revenue and cost parameter models into the data layer. Ensure data quality, validation controls, and reconciliation processes are embedded into every pipeline. Develop data structures that support real-time dashboarding and tactical strategy monitoring using Power BI or similar BI tools. Collaborate with risk and strategy teams to support segmentation, scenario simulation, and CLTV analytics. Required Skills & Experience 5–8 years in data engineering, within financial services or retail banking. Expertise in SQL, Python, and modern ETL frameworks. Experience designing metadata-driven architecture. Strong understanding of data warehousing, data modeling, and cross-domain schema design.

Position Overview We are seeking a seasoned Email Marketing Strategist (Head) to lead the strategy, execution planning, and performance optimization of our email marketing efforts. This consultant-level role (Director/VP/Head equivalent) is critical in shaping the customer journey and enhancing engagement across B2B e-commerce markets in the US and UK . You will not be executing campaigns hands-on but will drive the full strategy , perform A/B testing , manage campaign flows , and collaborate with execution teams. Strong technical know-how in HTML/CSS , experience with automation tools like Klaviyo , Salesforce , and HubSpot , and a results-driven mindset are must-haves. Key Responsibilities Lead the development and refinement of the email marketing strategy for our US Based Ecommerce Client Design and oversee campaign flows, segmentation plans, re-engagement initiatives, and newsletters Create and manage the email marketing calendar Drive A/B testing strategies to optimize open rates, CTRs, and conversions Write or review technical elements of email templates using HTML/CSS Collaborate with email marketing specialists to execute strategies end-to-end Analyze performance metrics and optimize based on ROI and campaign objectives Stay updated on best practices in email marketing, especially for B2B e-commerce in US/UK markets Qualifications 15+ years of experience in email marketing and digital marketing through an advertising agency, working with multiple ecommerce clients (preferably an international presence brand) Deep understanding of email automation tools : Klaviyo (preferred), Salesforce Marketing Cloud, HubSpot Proficiency in HTML, CSS , and email formatting best practices Experience operating in B2B e-commerce environments targeting US/UK markets Proven ability to define, lead, and scale email marketing strategy Strong analytical skills and experience optimizing based on KPIs and ROI Comfortable working independently and across time zones (must work US hours ) Strong communication skills and ability to work in a consultative, leadership role Preferred Prior experience with sustainable fashion or mission-driven brands Familiarity with GDPR and email compliance for international markets

Expertise in QC processes, with a focus on image quality, product accuracy, and aesthetic standards. Strong knowledge of fashion, content, and visual trends, able to ensure generated images align with high visual standards. Excellent attention to detail, ensuring each image meets the brief requirements and aligns with client expectations. Preferred Skills: Familiarity with AI tools like Stable Diffusion or similar platforms for a better understanding of the generation workflow. Knowledge of prompt engineering basics, with the ability to suggest prompt adjustments to improve generation accuracy. Experience in client-facing roles, handling QC discussions, and ensuring client satisfaction.

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. There’s another option. Freshworks. With a fresh vision for how the world works. At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. Fresh vision. Real impact. Come build it with us Job Description Job Overview: We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth, this role will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact. Key Responsibilities: Data Analysis & Reporting: Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates. Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms. Data Integrity & Compliance: Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations. Lead Scoring & Routing: Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management. Campaign Performance Analysis: Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization. Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact. Collaboration & Reporting: Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives. Prepare periodic performance reports and presentations for the Senior Manager, highlighting key insights and recommendations. Process Improvement & Automation: Identify opportunities for process automation and data integration to streamline marketing analytics operations. Qualifications Bachelor’s degree in Marketing, Business, Data Analytics, or a related field. 5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment. Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI, Excel). Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo). Strong analytical and quantitative skills with attention to detail. Excellent communication and reporting skills. Ability to manage multiple data projects with a focus on accuracy and timely delivery Additional Information At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

About Bipolar Factory At Bipolar Factory, we are reimagining the boundaries of technology and creativity through cutting-edge AI solutions. Our team is building tools and products powered by real-time intelligence, and we’re looking for a skilled Computer Vision Engineer to join us in shaping the future of visual AI. If you’re excited by deep learning, edge AI, real-time detection, and large-scale vision pipelines, this is your place. Key Responsibilities Model Development : Design, train, and deploy computer vision models for tasks such as object detection, image segmentation, classification, and tracking. Pipeline Building : Build scalable, efficient, and production-ready vision pipelines using deep learning frameworks. Experimentation : Run experiments with state-of-the-art architectures (e.g., YOLO, Faster R-CNN, SAM, Vision Transformers), fine-tune pre-trained models, and benchmark performance. Data Handling : Work with large datasets—curate, augment, clean, and label image/video data for training and validation. Collaboration : Work closely with the AI team, product managers, and backend developers to integrate vision models into production systems. Research-Driven Engineering : Stay current with research trends and bring academic advancements into practical use cases. Optimization : Optimize models for real-time inference, edge devices, or low-resource environments. What We’re Looking For 3–5 years of experience working in computer vision or AI engineering roles. Proficiency in Python and deep learning frameworks like PyTorch or TensorFlow. Solid understanding of image processing, CNNs, and modern computer vision techniques. Experience with OpenCV and vision-based data preprocessing. Familiarity with model deployment frameworks (e.g., ONNX, TensorRT, FastAPI). Ability to write clean, modular, and well-documented code. Strong analytical skills and a mindset for experimentation. Nice to Have Experience with video analytics, real-time processing, or edge deployment (e.g., Jetson, Raspberry Pi). Familiarity with generative models (GANs, Diffusion models). Contributions to open-source CV/ML projects or research publications. Experience with cloud-based training or deployment (AWS, GCP). Why Join Bipolar Factory? Work on high-impact, experimental AI products from the ground up A fast-moving, low-hierarchy environment where your work is seen and valued Flexible schedules, creative freedom, and deep tech problems to solve A passionate team that thrives on innovation and iteration

Company Profile: Electro Rent is a leading global provider of test and technology solutions that enable its customers to accelerate innovation and optimise investments. Electro Rent’s rental, lease, sales, and asset management solutions serve industry-leading innovators in communications, aerospace and defence, automotive, energy, education, and general electronics and have done so since 1965. As the world’s largest resource for testing and technology, Electro Rent offers equipment from over 300 brands, ensuring our customers have access to equipment that precisely meets their exact needs and specifications. We are proud to partner with leading manufacturers who strive to deliver the latest, high-quality, and reliable technologies. Location Profile: This role will be based remotely in India, working with the global Marketing teams in the Americas, APAC and EMEA. The India headquarters of Electro Rent are in the Unitech Cyber Park, Sector 39, Gurugram, Haryana 122001. Some travel to this office from time to time for events may be needed. Position Summary: The Global Marketing Operations Specialist plays a key role in linking all the systems that Marketing needs to generate, manage, track, and report activity to maximise results from the activities carried out by Marketing. The role is part of the Digital and Operations team. It is a data-driven role that collaborates with sales, sales operations, product, finance, and IT. It is also crucial to understand and manage customer data, accurately report and identify insights that will guide effective marketing programs, and support the delivery of marketing activities on our systems, namely Pardot, Account Engagement, and Salesforce. This includes managing the flow of leads through the system for adequate follow-up, as well as reporting/tracking activities and spending, and data analysis and recommendations. It also provides support, training, and guidance to the team, from inexperienced new hires to senior executives, across all global regions. Primary Duties & Responsibilities: Own data and reporting for the Marketing department, including but not limited to providing visibility into Salesforce, Pardot/ Salesforce account engagement, Google Analytics, and other systems with dashboards and data visualisation tools. Set Marketing KPIs and create unified global reporting for the Marketing Team. Understand Marketing systems, their integration, and how to use them from a theoretical, practical, hands-on perspective. Working with the Head of Digital and Operations to support the website's administration. Manage and recommend changes needed for marketing effectiveness, working with other relevant departments, such as sales operations and IT. Provide valuable, actionable insights derived from data that help understand customer behaviour patterns, segmentation, and other customer insights for action. Provide intelligence and systems for segmentation of activity and database. Manage and report trends, numbers, and needed actions on the customer database. Ensure compliance with relevant legal requirements in each region, including data protection and privacy regulations, opt-out requirements, and other applicable laws and regulations. Own the departmental budget – track expenses and invoices. Work with the Demand Gen team to ensure campaign visibility and reporting. Optimise activities through a/b testing. Collaborate closely with Sales Ops to ensure a synchronised approach for success. Regularly communicate campaign programs and performance to key stakeholders. Provide training where needed within the department and outside of it. Qualifications: A data-driven mindset and high logical/math skills and systems. Previous experience in a Marketing operation role. Expert-level proficiency with Salesforce.com and Pardot Experience with data visualisation or reporting tools, such as Power BI or Looker Studio, will be beneficial. Experience measuring and reporting the impact of lead-generation programs Strong communication skills and ability to articulate impact Ability to influence and work cross-functionally across internal teams Experience & Education Experience in B2B or B2C Marketing Operations. A degree in engineering, marketing, or a numerate subject is preferred. Deep understanding of Marketing Programs gained from working with Marketing teams for years. Global mindset and proven ability to communicate and support teams across the globe.

Job description Job Title: SFMC Quality Analyst / Analyst Location: Pune (Remote) Company: Augment-ix About Us: At Augment-ix, we believe in the power of technology and data coupled with human expertise to shape a brighter future while driving immediate results. Our tagline, “Augmenting futures, empowering today,” reflects our commitment to providing solutions that not only address your current needs but also set the stage for long-term success. As a versatile service provider, we empower businesses to achieve their goals through cutting-edge technology, data-driven strategies, and expert consultancy. Our integrated approach ensures seamless operations, enhanced security, and improved customer engagement, driving measurable results across all business areas. Job Description: About the Job: We are seeking a motivated and detail-oriented Salesforce Marketing Cloud Analyst to join our dynamic marketing team. This role is perfect for someone passionate about marketing automation with a knack for translating complex customer journeys into executable campaigns and hands-on with HTML and Ampscript . You will play a crucial role in executing and validating(QA) our marketing campaigns using Salesforce Marketing Cloud. Key Responsibilities: - Validation and Quality Check: Identify and streamline both manual and regression testing process and perform validation checks to ensure high quality - Collaboration: Collaborate with cross-functional teams to define quality metrics, establish quality goals, and monitor performance against targets. - Campaign operation & Audience management : Assist in the creation, segmentation, execution, and monitoring of email marketing campaigns. - Analysis and troubleshooting : Analyze campaign performance metrics and provide actionable insights to improve future campaigns. Proactively identify, troubleshoot and report bugs and issues in the system Proactively identify, troubleshoot and report bugs and issues in the system - Documentation and reporting: Maintain quality documentation, including SOP & standard reports Qualifications: Experience: Bachelor’s degree in Marketing, Business, IT, or a related field. Certifications: Certifications on SFMC, SQL, Automation testing/ Technical Skills: Basic knowledge of HTML, CSS, and SQL. Familiarity with Salesforce Marketing Cloud tools such as Email Studio, Journey Builder, and Automation Studio. Analytical Skills: Strong analytical skills with the ability to interpret data and provide actionable insights. Knowledge of reporting platforms like tableau/power BI/Looker. Communication: Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams. Benefits: Competitive Salary: Best in the industry salary package. Health Insurance: Comprehensive health insurance coverage for you and your family. Flexible Work: Flexible working hours and remote work options. Career Development: Opportunities for professional growth and continuous learning. How to Apply: Interested candidates can apply by sending their resume and a cover letter to careers@augment-ix.com with the subject line "Salesforce Marketing Cloud Analyst."

Overview At present, the work is handled by an external agency (Ipsos) who partner with Sector HTW leads (Ezgi and Simon) Hence, the team wishes to build capabilities in GBS starting with 3 FTEs who will be a part of the GBS EU Insights team with a dotted line reporting to the HTW leads. This role will likely handle Ex UK BU within the ‘How to Win’ sub team. Responsibilities Sector focused + Team management responsibilities. HTW Project Management: Utilizing comprehensive U&A (Usage and Attitude) data to extract actionable insights assigned KBQs. Help design and execute governance model, identify opportunities / address issues. concerns. Business Question Translation: Partner across Ex UK Bus to identify key business needs. Possess a strong acumen for understanding complex business queries and adeptness in translating them into insightful workstreams. Step up the all-round HTW agenda and deliverables via best-in-class partnership and integrated insights where possible. Data Analysis and Insight Generation: Bring impactful insights partnering with Ex UK BU leads and other stakeholders ensuring consumer centricity is embedded in all business decisions. Demonstrate proficiency in tackling intricate problems by dissecting them into manageable components using U&A data. Bringing together multisource insights into a cohesive narrative Craft compelling narratives and presentations to communicate findings effectively. Stakeholder Management: Engage in effective stakeholder management and closely collaborate with Ex UK Business Units (eg Turkey, Spain, Poland - TBD) and Bottlers Work closely with Ex UK BUs to improve quality of partnership and identify and un-lock further efficiencies. Help develop and harmonize best practices. Ensure alignment of research efforts with organizational objectives. Manage day to day relationship with stakeholders, peers and agencies (if needed) Matrix Structure Navigation / Team Collaboration: Navigate seamlessly through our organization's complex matrix structure, fostering collaboration and synergy across various teams and departments. Exhibit strong teamwork and collaboration skills, Openly collaborate with colleagues to leverage collective expertise and insights. Work closely to develop capabilities and / or deploy new capabilities. Qualifications Experience: 10+ years of experience in research, with a focus on quantitative data analysis. Strong consumer insights experience - end-to-end understanding of the best-in-class research approaches Some GBS or Client-side (FMCG/ CPG companies) experience will be a plus Working both in at agency & at manufacturer/company side is a plus. Working in a beverage (or food and beverage) organization is a plus. Strong project management skills; track record of overseeing a portfolio of complex data heavy projects, gained in large organizations Willingness to relocate to Hyderabad. Analytical Skills: Ability to connect dots across different sources of data combined with excellent story telling skills Proficient in Excel and experienced in reviewing and analysing large datasets with precision and accuracy. Experience at managing multi-country / functional projects. Strategic Insights: Previous experience in strategic insights, demand spaces, segmentation and consumer U&A is highly desirable. Strong influencing skills and strategic thinker Excellent analytical, critical thinking and problem-solving skills. Communication: Compelling storyteller & communicator Excellent communication skills, both verbal and written, with the ability to articulate complex concepts clearly and concisely. Strong leadership, organizational and interpersonal skills. Experience managing a culturally diverse senior stakeholder group. Solid presentational skills. Adaptability: Ability to thrive in a fast-paced environment, adapting to evolving priorities and challenges with agility and resilience. Independence and action-oriented way or working Ability to manage senior stakeholders, managing demand Working matrix organization - excellent relationship builder who can work x-functionally/x-geography and organisation wide. Self-motivated/self-starter with the ability to work independently. Flexibility in adjusting & reprioritizing to meet changing needs in a fast-paced environment. Differentiating Competencies Required Identify any differentiating behaviors, leadership skills or soft skills required for success in the role. Best in class Stakeholder Management capabilities, and senior leadership teams to discuss ideas, present results etc. Strategic thinker and brand strategist who can see solutions within several complex scenarios. Well versed Insights consumer insights capabilities including demand spaces, segmentation, complex U & As - navigating through complicated large data sets and developing harmonization and best practices. Experience working across different geographies, ambiguous matrix environment. Effective in an evolving and ambiguous environment, including use of effective collaboration, negotiation, and influencing skills to achieve objectives. Ability to continuously multi-task across varying teams and customer audiences

About Us: We are looking for a detail-oriented and results-driven Pay-Per-Click (PPC) Executive to assist in the management and optimization of PPC campaigns for our clients or company. The PPC Executive will work closely with the PPC Manager or Digital Marketing Manager to implement PPC strategies, analyze campaign performance, and optimize campaigns to achieve client or company goals. Roles and Responsibilities: Collaborate with clients and internal teams to develop comprehensive PPC advertising strategies aligned with client goals, target audience, and budget requirements. Conduct thorough keyword research to identify relevant search terms and phrases. Optimize landing page & create compelling ad copy that resonates with the target audience and drives clicks and conversions. Set up and configure PPC campaigns across platforms such as Google Ads, Meta Ads, and other social media advertising platforms. Manage campaign budgets, bidding strategies, and targeting parameters to maximize ROI and achieve campaign objectives. Setup and implement conversion tracking tags using Google Tag Manager. Create visually appealing and engaging ad creatives, including images, videos, and ad copy variations, to capture audience attention and encourage click-throughs. Generate regular reports on campaign performance and key metrics. Analyze data to identify trends, insights, and opportunities for optimization. Provide clients with actionable recommendations and insights to drive campaign success Monitor campaign performance metrics such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS). Continuously optimize campaigns by adjusting targeting, bidding, ad creative, and landing page elements to improve performance and achieve campaign objectives. A/B Testing and Experimentation Conduct A/B tests and experiments to evaluate the effectiveness of different ad creatives, targeting options, and bidding strategies. Use data-driven insights to refine campaign tactics and improve overall performance. Utilize advanced targeting options and audience segmentation techniques to reach specific demographic, geographic, and behavioral audiences. Implement remarketing campaigns to re-engage previous website visitors and convert them into customers.

Job Description PRIMARY SKILLSET – Adobe launch/AEP WEB SDK, Adobe Analytics & Project Management (Must Have) Experience Level – 7 – 10 + Yrs. Roles And Responsibilities Collaborate with stakeholders to gather digital analytics requirements and translate them into actionable tracking strategies. Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and set up data layers. Set up and manage custom eVars, props, events, classifications, and Analysis Workspace dashboards. Perform end-to-end QA and validation of tags to ensure accurate tracking and data integrity. Build interactive and insightful dashboards in Adobe Analytics Workspace to visualize performance and user behavior. Translate data into clear, actionable insights and business recommendations that inform digital marketing, product strategy, and UX decisions. Define KPIs and measurement strategies aligned with business goals and customer journeys. Present data-driven stories to business and leadership teams, using visuals and narratives to influence strategic decisions. Troubleshoot and resolve issues with implementation, reporting, and data discrepancies. Implement and manage third-party pixels and marketing tags (e.g., Meta, Google, LinkedIn) through Adobe Launch. Monitor site performance and user interaction patterns to uncover optimization opportunities and A/B test hypotheses. Stay current with Adobe product releases, digital analytics trends, and industry best practices. Technical And Functional Skills Bachelor's degree with 6–7 years of hands-on experience in Adobe Analytics and Adobe Launch implementation. Strong proficiency in Adobe Analytics Workspace – report building, segmentation, calculated metrics, and data storytelling. Expertise in configuring Adobe Launch rules, events, extensions, and deploying custom tracking codes. Strong understanding of JavaScript, HTML, CSS, and web development debugging tools (e.g., Charles, Adobe Debugger). Experience with data layer architecture, solution design documents, and tag documentation. Deep understanding of digital KPIs, conversion funnels, attribution models, and behavior analysis. Proven ability to analyse large datasets, detect trends, uncover root causes, and propose actionable recommendations. Excellent communication and storytelling skills to convey insights and influence decision-makers. Experience with A/B testing tools (e.g., Adobe Target, Optimizely) and interpreting test results is a plus. Exposure to Customer Journey Analytics (CJA), Real-Time CDP, or cross-channel segmentation is a bonus.

Job Title: Outbound Marketing Manager – B2B / Design Services Location: In-office (New Delhi) Experience: 3–6 years in B2B services or agency growth roles Opportunity Type: Full-time, Permanent About Us: Groto 🚀 is a pro UI/UX design studio that helps B2B businesses scale faster through user-centric, data-driven product design. From TATA AIA and Budweiser to global SaaS startups, our work has helped clients raise over $15M USD in the last year alone. We blend strategy with stunning visuals—and now, we’re looking to level up our growth engine with someone who knows how to make leads move. Role Summary: We’re looking for a sharp, self-driven Outbound Marketing Manager to own and optimize our outbound pipeline across cold email, freelance platforms, and LinkedIn outreach. This role is about performance, not paperwork—you’ll build and run outbound systems, track what’s working, and drive replies that actually convert. Key Responsibilities: 🔥 Build & Run Systems: Set up outreach tools (Clay, Apollo, Smartlead) and keep the backend clean—lead lists, segmentation, sequences. 📩 Write That Hits: Craft cold email copy that feels personal (no generic templates here), proposal decks, and Upwork bids that get replies. 🧠 Audit & Optimize: Weekly platform checks, performance audits, and creative testing across LinkedIn, email, and Upwork/Freelancer. 📈 Track What Matters: Maintain dashboards for open rates, replies, meetings booked, and deals closed. 🤝 Own the Funnel: Think like a closer—how do we get to the next reply, meeting, deal? Bring insights back to the team to refine our offer. Must-Have Skills: 💡 3–6 years of experience in outbound marketing or business development for a B2B service business or agency. 💡 Hands-on with tools like Clay, Smartlead, Instantly, Lemlist—or similar outreach platforms. 💡 Familiarity with Upwork, Freelancer, Toptal, etc.—not as a freelancer, but as a bidder or sales rep for an agency. 💡 Sharp written communication skills—can write cold emails that sound human, not spammy. 💡 Execution-first mindset: you set your own daily/weekly outreach rhythm. 💡 Bonus if you’ve worked with design, marketing, or SaaS service companies before. Why You’ll Love It Here: 🚀 Real autonomy: You’ll build the engine, not just drive it. ⚡ High impact: Your outreach = direct revenue. 🧩 Strategy + speed: No silos, no endless wait for approvals. 🌎 Global pitch deck: Sell high-ticket design work to startups and enterprise teams worldwide. 🎯 Growth mindset: We love experiments. If it works, we double down. If you think like a hunter, love testing what converts, and are done waiting around for leads to come—this role is yours to own👉 Let’s get to work. Get a peek into our world → @letsgroto on Instagram

About Cyware Cyware delivers an innovative approach to cybersecurity that unifies threat intelligence, automation, threat response, and vulnerability management with data insights gleaned from assets, users, malware, attackers, and vulnerabilities. Cyware’s Cyber Fusion platform integrates SOAR and TIP technology, enabling collaboration across siloed security teams. Cyware is widely deployed by enterprises, government agencies, and MSSPs, and is the leading threat intelligence sharing platform for global ISACs and CERTs. Your next opportunity starts here! More on Cyware: (www.cyware.com) Built and designed by SecOps practitioners and cybersecurity leaders, Cyware offers multiple technologies within its Cyber Fusion platform, including advanced threat intelligence solutions (TIP) for large and small security teams, vendor-agnostic security automation (SOAR), and purpose-built security case management. As a result, organizations can increase speed and accuracy while reducing costs and analyst burnout. Cyware's Virtual Cyber Fusion solutions make secure collaboration, information sharing, and enhanced threat visibility a reality for enterprises, sharing communities (ISAC/ISAO), MSSPs, and government agencies of all sizes and needs. Why We Are Hiring Cyware Labs is looking for sharp, intelligent, innovative, and hardworking people having an experience of minimum of 2 years in product planning and execution throughout the product life-cycle, including gathering and prioritizing product and customer requirements, helping to define the product vision in the software/cyber-security industry. What You Will Do Evangelize and execute innovative product marketing strategies to launch product releases, promote and market unique product capabilities Lead strategic product positioning efforts to effectively articulate core product value proposition and differentiation vs the competitive landscape Organize and coordinate multiple stakeholders from Marketing, Product, Engineering, Information Development, and Sales to deliver projects on time with high quality and precision. Sales and Partner Enablement: Equip the sales and channel teams with the tools and marketing assets they need to be successful, including competitive insights, battle cards, presentation decks, use case videos, and product demos. Product Launches: Work with cross-functional teams and drive the launch of new products or features. Competitive Analysis: Stay updated with market trends, competitor products, and customer needs to inform product and marketing strategies. Ideate on ways to increase Cyware’s market opportunities in the threat intelligence platform/sharing, security orchestration, automation, and response (SOAR), incident response and cyber fusion space Collaboration: Work closely with product management, sales, and other stakeholders to ensure alignment on product messaging and priorities. Manage and execute the creation of timely, high-value marketing assets in support of product releases, corporate communication, demand generation, and sales outreach. Be accountable for measuring and reporting on the effectiveness of the product marketing assets deployed. Maintain knowledge of marketing trends, developments, and best practices, and perform market segmentation, targeting, and positioning across the solution set and OEM tool integrations as required. What We Are Looking For 2-5 yrs of experience in B2B enterprise product marketing with domain experience in cybersecurity. Demonstrable experience launching product marketing initiatives, and with integration and partner-driven customer acquisition focus. Strong writing and review skills - the role would require writing and review of product marketing content and assets as needed. Knows how to create product launch and release videos using tools such as Camtasia, Loom, etc. Passion for driving business results, with expertise in designing highly effective (and efficient) multi-channel, marketing collateral that represents Cyware product positioning for relevant target audiences, ideal customer profiles, and ultimately how to positively affect the customer journey. Strong analytical skills. Excellent written and verbal communication skills. Exceptional knowledge of product marketing strategies, frameworks, concepts, and best practices. You have the ability to easily switch context based on audience, translate needs from one team to another, and influence stakeholders to achieve alignment. Comfortable getting your hands dirty and implementing programs from start to finish and working in a cross-functional role. Able to understand complex product concepts and translate those into effective messages and oversee the related resource allocation and content assets creation. Proven ability to organize, motivate, and drive cross-functional efforts within the company. We're a lean team, so your impact will be felt immediately. If this all sounds like a good fit for you, why not join us? You’ll love working at Cyware because We’re not just employees . We’re people. We offer health insurance coverage and reimbursements for your home office WIFI. We’ll invest in your career . Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs. We offer competitive compensation packages . We deeply value the talent our team brings to the table and believe that fair and equitable total compensation packages are part of our commitment to everyone who works here. And so much more How to Apply Apply right here. You've found the application!Disclaimer: Please note, all official communication regarding this position will only be conducted through email addresses ending in @cyware.com

Title : Growth Management - Manager – Offline Merchant Growth About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team: Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App. About the Role: We’re looking for a high-agency, analytically strong Growth Manager to drive scalable and sustainable growth for Paytm’s Merchant Lending business. This is a strategic role focused on uncovering and executing growth opportunities across the funnel, from increasing awareness and reach, to improving conversion, retention, and monetization. You will go beyond operational execution and own key business questions:  Where is the funnel leaking?  Which cohorts are behaving differently?  What are the biggest levers to grow loan disbursals?  Which user journeys or product flows are broken or inefficient? If you enjoy working at the intersection of data, product, marketing and user behavior, and care about solving real-world problems for India’s small businesses, we’d love to hear from you. Key Responsibilities:  Own growth diagnostics across the funnel, from impressions to disbursals, and identify high-impact interventions  Discover and define user cohorts that behave differently (e.g., by credit score availability, session intensity, geography, product interaction)  Identify opportunities to increase visibility (impressions), CTR, conversion, and engagement using experiments, segmentation, and campaign innovation  Design and evaluate growth experiments using control groups and attribution models to find what works and scale it  Partner with Product and Business teams to improve in-app journeys, address drop- offs, and reduce friction in loan application flow  Collaborate with CLM / CRM campaign managers to deploy retargeting, education, and engagement campaigns, but always with a lens of outcome-based impact  Use tools like SQL and Looker to build dashboards and perform deep-dive analyses  Continuously track funnel health, campaign effectiveness, and market trends to propose new strategic bets  Use AI to FastTrack ops, improve efficiency and unlock growth Requirements:  4 to 6 years of experience in a growth, marketing analytics, or product marketing role, preferably in fintech, e-commerce, or consumer tech  Strong understanding of user funnels, segmentation, attribution models, and LTV vs CAC principles  Hands-on experience with analytics tools like SQL, Looker, or Amplitude; and engagement tools like CleverTap or MoEngage  Ability to generate and test hypotheses using data, and translate insights into product or marketing actions  Comfortable working cross-functionally with design, content, product, analytics, and business teams  Excellent problem-solving skills, structured thinking, and a bias toward experimentation and measurement  Self-starter with the ability to thrive in a fast-paced, ambiguous environment Bonus Skills:  Working knowledge of Figma or other design tools to create quick mocks and iterate fast with content/design teams  Experience in lending, banking, or regulated products  Strong storytelling skills, ability to synthesize data and findings into clear growth narratives Why join us? · A collaborative output driven program that brings cohesiveness across businesses through technology · Improve the average revenue per use by increasing the cross-sell opportunities · A solid 360 feedback from your peer teams on your support of their goals · Respect, that is earned, not demanded from your peers and manager

Responsibilities Understand problem statements and independently implement data science solutions and techniques. Collaborate with stakeholders to identify opportunities for leveraging data to drive business solutions. Quickly learn and adapt to new tools, platforms, or programming languages. Conceptualize, design, and deliver high-quality solutions and actionable insights. Conduct data gathering, requirements analysis, and research for solution development. Work closely with cross-functional teams, including Data Engineering and Product Development, to implement models and monitor their outcomes. Develop and deploy AI/ML-based solutions for problems such as: Customer segmentation and targeting Propensity modeling, exploratory data analysis (EDA) RFM analysis, mission segmentation, price optimization, promo optimization, customer lifetime value (CLTV) analysis, and more. Operate in an Agile development environment to ensure timely delivery of solutions. Must-Have Skills Required Skills and Experience Python SQL Power BI Strong problem-solving abilities with a focus on delivering measurable business outcomes. Good understanding of statistical concepts and techniques. Experience in the retail industry or a strong interest in solving retail business challenges. Good-to-Have Skills Familiarity with PySpark and Databricks. Knowledge of cloud infrastructure and architecture. Experience with tools like Click Up or similar project management platforms. Hands-on experience with other data visualization tools.

About Marut Drones Marut Drones is India's leading Industrial Drone Manufacturer based in Hyderabad. Known for our powerful and innovative drones, we have developed popular models like Agricopter for precision agriculture, Hepicopter for long-range deliveries, Seed copter for afforestation, and Marut ZAP for mosquito eradication and disease prediction. Marut Drones has been recognized with numerous prestigious awards for its innovation and contributions to various sectors. These accolades include the FICCI Award for Sustainable Agriculture , the Telangana State Industries Award 2022 for Best Startup , the NASSCOM Emerging Technology Award for Drones and AI , and the South India Business Award . These awards highlight the company's commitment to excellence, sustainability, and its transformative impact across industries. Role Overview The CRM Executive will play a central role in optimizing and managing our ZOHO CRM and ERP platforms to elevate customer engagement, operational efficiency, and team collaboration. You will act as the key connector between customer-facing teams, technical stakeholders, and management, ensuring seamless flow of information and superior customer experience. Key Responsibilities Manage and administer ZOHO CRM platforms to ensure smooth operations, data integrity, and system optimization. Customize and configure CRM modules, workflows, and automation to suit business processes and reporting needs. Train and support internal teams in effective use of ZOHO CRM, including conducting CRM Training workshops and preparing MIS. Analyze and interpret CRM data to provide actionable insights lead analysis, customer behavior, sales trends, and operational performance. Design and execute customer retention and engagement campaigns using integrated CRM tools (email, SMS, loyalty programs, etc.). Collaborate closely with pre-sales, marketing, and sales teams for coordinated customer communication, pipeline tracking, and campaign execution. Stay updated on ZOHO platform enhancements, recommending, and implementing upgrades or improvements as suited to evolving business needs. Ensure accurate lead management, data hygiene, and workflow transparency within the CRM for all pipeline activities. Integrate ZOHO CRM with other business tools as needed, analytics, and communications platforms. Knowledge And Skills Required Hands-on expertise with ZOHO CRM, including workflows, automation, MIS reporting. In-depth understanding of customer acquisition, retention, and segmentation strategies. Strong analytical skills for interpreting complex data and generating actionable insights. Excellent communication skills—both written and verbal—for training, support, and cross-team collaboration. Proven problem-solving ability, attention to detail, and organizational skills. Comfort with data management, campaign execution, and performance monitoring. Track record of successfully collaborating within diverse, cross-functional teams to achieve shared goals and project deadlines Qualifications Bachelor’s degree in Business, Marketing, IT, or related field. Minimum 3 years of experience with ZOHO CRM administration or customer relationship roles. Prior experience in digital transformation, CRM training/support, or analytics preferred. Demonstrated ability to deliver results in fast-paced, growth-oriented environments. Compensation Competitive and open to discussion.

Job Description for Email/Klaviyo Marketing We’re looking for an enthusiastic email marketer to manage and execute our client email campaigns. You’ll work with our marketing managers and clients on client email campaigns. You’ll be responsible for all facets of the campaigns from strategy to execution. This includes planning, copy, design, analytics, and optimization. You’ll launch both broadcast campaigns and help optimize existing flows. Roles and Responsibilities Map out client content calendars and email strategy at the beginning of each month. Develop and manage execution of email campaigns. Write persuasive sales copy for all sales campaigns. Create visually appealing emails according to client brand standards. Develop and maintain segmentation strategies for behavioral based emails. Analyze email performance and data and make improvements. Report email performance data to internal team and clients. Configure, analyze, and maintain automated email flows. Perform A/B tests throughout workflows to be constantly improving campaign results. Stay up to date on best practices for eCommerce email marketers. Communicate with clients and internal teams. Build a comprehensive, results-oriented email and SMS strategy for B2C retailer, including segmentation, automation, testing, and personalization aligned with the company’s overall branding, marketing, and e-commerce goals. End-to-end execution of campaigns including campaign setup, design, copy, production, coding, QA and scheduling for all email and SMS marketing communication to our customers to strengthen brand engagement, grow customer loyalty and LTV, create sustained purchase demand, and drive profitable e-commerce revenue Continuously test new ideas, run A/B tests on everything from subject lines to call to actions, and make intelligent decisions against the results. Requirements Note:- Good Communication is Must Freshers can apply At least 1+ years of Klaviyo experience. At least 1+ years of eCommerce email marketing experience. Up-to-date knowledge of best email marketing practices. Strong interpersonal and communication skills. Strong project management skills. You hold a bachelor’s degree or higher in a creative or marketing field. Graphic design and copywriting experience is a plus. You have experience working with e-commerce businesses. You’ve worked with and supported creative, small businesses.

Job Summary: We’re seeking a detail-oriented and data-driven Marketing Data Operations Specialist to join our fast-paced Marketing team. This role is critical in ensuring our go-to-market (GTM) systems are powered by clean, structured, and actionable data. You’ll play a key role in supporting demand generation and SDR teams by building high-quality prospecting lists, managing campaign workflows, automating processes, and maintaining database integrity across platforms like Salesforce, HubSpot, 6sense, ZoomInfo, LinkedIn Sales Navigator, and more. You will help unify and streamline marketing operations—enriching and segmenting leads, identifying high-intent accounts, automating lead flows, and optimizing outreach through accurate segmentation and integration. Your ability to clean, structure, and operationalize marketing data will directly impact pipeline growth, campaign efficiency, and team productivity. Key Responsibilities: Enrich and validate contact data (email, phone, title, company) using ZoomInfo, 6sense, LinkedIn Sales Navigator, and other tools Segment leads into verticals and buyer personas based on ICP and firmographic criteria Maintain data quality in HubSpot through de-duplication, standardization, and removal of outdated or invalid leads Implement and enforce data hygiene best practices across platforms Marketing & Prospecting Data Operations Build targeted prospecting lists based on ABM intent signals from 6sense Identify high-intent accounts and research contacts using LinkedIn Sales Navigator, ZoomInfo, and 6sense Qualify and segment new leads/prospects based on ICP fit, engagement signals, and behavioral data Supply clean, segmented lead data to SDR and Demand Gen teams for outreach and campaign execution Campaign Workflow Execution & Automation Add new contacts into appropriate email tracks and SDR cadences Determine and assign leads to the correct outreach flows based on segmentation rules Support A/B testing of cadences and campaigns to optimize messaging and engagement Manage and troubleshoot lead scoring models, campaign logic, and CRM workflows Automate workflows between platforms (e.g., HubSpot ↔ Salesforce, 6sense ↔ Outreach) to streamline handoffs and reduce manual tasks Identify opportunities for automation across marketing operations and implement solutions to increase efficiency and scale Cross-Functional Collaboration Partner with SDRs, Demand Gen, Marketing Ops, and RevOps to ensure seamless data handoffs and integrated GTM execution Maintain reporting and dashboards on lead quality, campaign performance, and database health Collaborate on improving platform integrations and resolving system-level issues that hinder efficiency Requirements 4+ years of experience in Marketing Operations, RevOps, Data Operations, or Sales/Marketing Systems Hands-on experience with: o Salesforce, HubSpot o 6sense, ZoomInfo, LinkedIn Sales Navigator o List building, segmentation, lead scoring, data hygiene, and enrichment Strong understanding of workflow automation and system integrations Experience identifying and implementing process improvements using automation tools and best practices Demonstrated ability to manage cross-platform data processes and troubleshoot technical issues Bonus Skills Experience with Gong, Chili Piper, Outreach, or other GTM tech tools Familiarity with ABM orchestration and campaign lifecycle management Prior experience supporting both SDR and demand generation functions directly Working knowledge of marketing automation platforms and workflow logic builders Good to Have: Love organizing and enriching data to drive smarter, more targeted marketing Thrive on finding inefficiencies and automating repeatable workflows Enjoy solving operational challenges and building scalable processes Are curious, analytical, and passionate about go-to-market success through data and technology About Aumni Techworks Aumni Techworks, established in 2016, is a Software Services Company that partners with Product companies to build and manage their dedicated teams in India. So, while you are working for a services company, you are working within a product team and growing with them. We do not take projects and we have long term (open ended) contracts with our clients. When our clients sign up with us they are looking at a multi-year relationship. For e.g. Some of the clients we signed up 8 or 6 years, are still with us. We do not move people across client teams and there is no concept of bench. At Aumni, we believe in quality work, and we truly believe that Indian talent is at par with someone in NY, London or Germany. 300+ and growing. Benefits: Our award-winning culture reminds us of our engineering days. Medical insurance (including Parents), Life and disability insurance 24 leaves + 10 public holidays + leaves for Hospitalisation, maternity, paternity and bereavement. On site Gym, TT, Carrom, Foosball and Pool table Hybrid work culture Fitness group / rewards Friday Socials, Annual parties, treks.

🔹 We're Hiring: Talent Management & Organizational Effectiveness (TM & OE) Manager Location: Mumbai Experience: 3+ years Key Responsibilities: Policies, Frameworks & Strategy Implementation • Support the BCOE Lead in rolling out TM, L&D, and OE strategies • Benchmark best practices and continuously refine policies Learning & Development (L&D) • Design and deliver L&D calendar aligned with business goals • Promote digital/self-paced learning and track program effectiveness Talent Management & Succession Planning • Drive segmentation, development action plans (DACs), and succession strategies • Build HR and managerial capabilities for talent conversations Strategic Workforce Planning (SWP) • Forecast manpower needs and map talent gaps • Partner with HR to build future-ready workforce models Organizational Effectiveness (OE) • Lead programs like VIBES, VALUE Workshops, Chairman’s Awards & more • Drive engagement initiatives, surveys, and continuous improvement Analytics & Reporting • Maintain dashboards across key HR metrics • Provide actionable insights for talent and OE initiatives Compliance & Audits • Ensure governance and quality across talent-related processes What We’re Looking For: ✔ Strong understanding of TM, L&D, and OE practices ✔ Analytical mindset with a drive for impact ✔ Effective stakeholder management & communication skills ✔ Ability to work cross-functionally and influence outcomes

Title : Growth Management - Manager – Offline Merchant Growth About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team: Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App. About the Role: We’re looking for a high-agency, analytically strong Growth Manager to drive scalable and sustainable growth for Paytm’s Merchant Lending business. This is a strategic role focused on uncovering and executing growth opportunities across the funnel, from increasing awareness and reach, to improving conversion, retention, and monetization. You will go beyond operational execution and own key business questions:  Where is the funnel leaking?  Which cohorts are behaving differently?  What are the biggest levers to grow loan disbursals?  Which user journeys or product flows are broken or inefficient? If you enjoy working at the intersection of data, product, marketing and user behavior, and care about solving real-world problems for India’s small businesses, we’d love to hear from you. Key Responsibilities:  Own growth diagnostics across the funnel, from impressions to disbursals, and identify high-impact interventions  Discover and define user cohorts that behave differently (e.g., by credit score availability, session intensity, geography, product interaction)  Identify opportunities to increase visibility (impressions), CTR, conversion, and engagement using experiments, segmentation, and campaign innovation  Design and evaluate growth experiments using control groups and attribution models to find what works and scale it  Partner with Product and Business teams to improve in-app journeys, address drop- offs, and reduce friction in loan application flow  Collaborate with CLM / CRM campaign managers to deploy retargeting, education, and engagement campaigns, but always with a lens of outcome-based impact  Use tools like SQL and Looker to build dashboards and perform deep-dive analyses  Continuously track funnel health, campaign effectiveness, and market trends to propose new strategic bets  Use AI to FastTrack ops, improve efficiency and unlock growth Requirements:  4 to 6 years of experience in a growth, marketing analytics, or product marketing role, preferably in fintech, e-commerce, or consumer tech  Strong understanding of user funnels, segmentation, attribution models, and LTV vs CAC principles  Hands-on experience with analytics tools like SQL, Looker, or Amplitude; and engagement tools like CleverTap or MoEngage  Ability to generate and test hypotheses using data, and translate insights into product or marketing actions  Comfortable working cross-functionally with design, content, product, analytics, and business teams  Excellent problem-solving skills, structured thinking, and a bias toward experimentation and measurement  Self-starter with the ability to thrive in a fast-paced, ambiguous environment Bonus Skills:  Working knowledge of Figma or other design tools to create quick mocks and iterate fast with content/design teams  Experience in lending, banking, or regulated products  Strong storytelling skills, ability to synthesize data and findings into clear growth narratives Why join us? · A collaborative output driven program that brings cohesiveness across businesses through technology · Improve the average revenue per use by increasing the cross-sell opportunities · A solid 360 feedback from your peer teams on your support of their goals · Respect, that is earned, not demanded from your peers and manager