6879 Segmentation Jobs - Page 17

About The Opportunity A dynamic player in the Management Consulting sector, specializing in talent assessment and workforce optimization solutions for clients across industries. We leverage data-driven insights and innovative strategies to help organizations enhance performance, drive growth, and achieve their business objectives. Our marketing team is at the forefront, crafting integrated campaigns that elevate our brand presence and generate qualified leads in a competitive market. Role & Responsibilities Develop and execute comprehensive marketing plans across digital and traditional channels to drive brand awareness and lead generation. Manage end-to-end campaign lifecycle: planning, budgeting, implementation, monitoring, and optimization. Collaborate with cross-functional teams (sales, product, design) to align marketing initiatives with business goals. Analyze marketing performance using tools such as Google Analytics and CRM platforms to generate insights and improve ROI. Oversee content creation (blogs, case studies, social media posts) and ensure adherence to brand guidelines. Manage relationships with external agencies and vendors to maximize campaign effectiveness and cost efficiency. Skills & Qualifications Must-Have Bachelor’s degree in Marketing, Business Administration, or related field. 3+ years of hands-on experience in marketing, preferably within the professional services or B2B sector. Proficiency in digital marketing channels: SEO, SEM, email, social media. Strong analytical skills and experience using Google Analytics, CRM tools (e.g., Salesforce, HubSpot). Excellent communication and copywriting skills with keen attention to detail. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Preferred Experience in B2B marketing or management consulting sector. Familiarity with marketing automation platforms and advanced segmentation techniques. Knowledge of local market trends and customer behavior in India. Candidate from Service Industry Benefits & Culture Highlights Collaborative on-site work environment with opportunities for professional growth and learning. Competitive compensation package and performance-based incentives. Culture of innovation, recognition, and teamwork in a rapidly growing consultancy. Skills: marketing strategy,campaign management,digital marketing,seo/sem,marketing analytics,content marketing,budget management,team leadership,saas,b2b,marketing

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Job Description OUR COMPANY Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We're on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new insights can come from everywhere, and we know the next big idea could be yours! At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. THE OPPORTUNITY Digital Experience (DX) ( https://www.adobe.com/experience-cloud.html) is a USD 4B+ business serving the needs of enterprise businesses including 95%+ of fortune 500 organizations. Adobe Campaign is a comprehensive marketing automation platform designed to orchestrate and implement personalized, cross-channel marketing campaigns at scale. It demonstrates customer data & advanced segmentation tools to create targeted, relevant communications across email, mobile, direct mail, & other channels. You have the opportunity to work with Campaign to enhance its capabilities, ensuring it meets the evolving needs of our clients in delivering efficient, data-driven marketing initiatives and integrates seamlessly with other Adobe Experience Cloud solutions. Our team is responsible for managing a vast and dynamic infrastructure that spans across multiple cloud environments. We oversee the observability, deployment processes, and security of this infrastructure, ensuring seamless operations at scale. Additionally, we develop and maintain the tooling required to efficiently manage and optimize this complex ecosystem. With a strong focus on automation, reliability, and scalability, our work supports the core of the organization's DevOps practices, enabling faster and more secure software delivery. THE CHALLENGE As a Computer Scientist, you will go beyond traditional coding responsibilities to lead and shape complex features within our systems. Your role will focus on: Complex Systems Integration: Ensure that new features interact effectively with existing components, maintaining high performance and reliability. Advanced Algorithmic Design: Develop and optimize algorithms to solve complex problems, applying sophisticated design principles to enhance system functionality. Strategic Design Judgment: Make informed, high-level design decisions that align with long-term product goals and architectural standards. Product and Technology Expertise: Stay ahead of the emerging technologies, using this knowledge to drive innovation and continuously improve our offerings. We are looking for passionate and driven individual who can translate intricate product features into scalable, efficient solutions. Your expertise in architectural decision-making and team mentoring will be crucial to our success and innovation in the marketing technology space. ROLES & RESPONSIBILITIES: Engage with product and engineering to drive and improve the whole lifecycle of operational readiness - from inception and design, through deployment, operation and refinement proactively. Write software layers, scripts, deployment frameworks, tracers, monitors, self-healing/auto remediation tools and automate the processes. Build and maintain software modules for use and re-use in cloud and on-premise systems automation. Maintain business continuity by identifying and driving opportunities to make systems highly resilient and human-free. Closely work with software engineering team to ensure accurate monitoring and metrics are being built into applications before going to production. Maintain up-to-date documentation on deployments, processes, and standard operating procedures/run-books with a goal minimize runbooks by automation. Even after self-healing and automation done by you – if complex issues arise, get involved with troubleshooting and root-cause analysis of issues across the stacks – hardware, software, database, network and so on. Participate in shared on-call schedule [follow-the-sun model] managed across SRE & Engineering. Be an evangelist and promote lean-ops culture by applying self-service, self-healing and automation. Work with product management team to define SLAs SLOs and implement SLIs for core capabilities. Improve observability of software by implementing right monitoring, tracing and logging. REQUIRED SKILLS & EXPERTISE: Preferred qualification BE/B.Tech/MCA/M.Tech Proficiency in any one of the programming languages like C, C++,Java,Python,GO etc. Hands-on on any relational database like Mysql , Postgres etc. Familiar with web API calls Experience operation and supporting large-scale internet hosted application Developing, running, and/or consuming cloud technologies such as AWS, Azure, Google Cloud Platform and related tooling: Terraform, configuration management, etc. Troubleshooting and system engineering exposure in Linux production environments. Experience with Linux, Internet Protocols, and Large-Scale Operations. Experience with networking concepts, protocols & technologies Experience with CI/CD tooling: Jenkins, Spinnaker, GitLab runners, Azure DevOps, etc. Personnel and project management skills Expert-level knowledge of sector technology and processes Leadership, team building, and mentoring skills Strong communication, interpersonal, and conflict resolution skills Organisational, planning, and documentation skills Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

About The Opportunity A dynamic player in the Management Consulting sector, specializing in talent assessment and workforce optimization solutions for clients across industries. We leverage data-driven insights and innovative strategies to help organizations enhance performance, drive growth, and achieve their business objectives. Our marketing team is at the forefront, crafting integrated campaigns that elevate our brand presence and generate qualified leads in a competitive market. Role & Responsibilities Develop and execute comprehensive marketing plans across digital and traditional channels to drive brand awareness and lead generation. Manage end-to-end campaign lifecycle: planning, budgeting, implementation, monitoring, and optimization. Collaborate with cross-functional teams (sales, product, design) to align marketing initiatives with business goals. Analyze marketing performance using tools such as Google Analytics and CRM platforms to generate insights and improve ROI. Oversee content creation (blogs, case studies, social media posts) and ensure adherence to brand guidelines. Manage relationships with external agencies and vendors to maximize campaign effectiveness and cost efficiency. Skills & Qualifications Must-Have Bachelor’s degree in Marketing, Business Administration, or related field. 3+ years of hands-on experience in marketing, preferably within the professional services or B2B sector. Proficiency in digital marketing channels: SEO, SEM, email, social media. Strong analytical skills and experience using Google Analytics, CRM tools (e.g., Salesforce, HubSpot). Excellent communication and copywriting skills with keen attention to detail. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Preferred Experience in B2B marketing or management consulting sector. Familiarity with marketing automation platforms and advanced segmentation techniques. Knowledge of local market trends and customer behavior in India. Candidate from Service Industry Benefits & Culture Highlights Collaborative on-site work environment with opportunities for professional growth and learning. Competitive compensation package and performance-based incentives. Culture of innovation, recognition, and teamwork in a rapidly growing consultancy. Skills: marketing strategy,campaign management,digital marketing,seo/sem,marketing analytics,content marketing,budget management,team leadership,saas,b2b,marketing

Overview Of The Company Our client is an Indian banking and financial services company that serves the space in both the B2B and B2C market. It offers banking products and financial services for corporate and retail customers. Its portfolio includes personal banking, NRI banking, wealth management, SME, and whole banking. For HNIs and ultra HNIs, it offers an exclusive product called the privy league. It is a premium banking service that offers financial services including exclusive benefits. In 2022, the company recorded annual revenues of $8.51billion and a net profit of $1.86 billion. Job Responsibilities  Drive business/campaigns and provide solutions using data driven insights, leveraging the use of digital channels and finding business opportunities.  The role holder will be responsible for dashboards, data support, segmentation/scorecards, analytics and customer insights.  He/ She should be comfortable working with heavy datasets and should have an analytical bent of mind.  Adhere to documented process and compliance requirements.  Interact with data scientists for building analytical solutions towards objective of analytical business delivery. Interact with internal and external technology stakeholders for analytical business delivery.  Translate business requirement to technical specs/ Biz Req doc/ Functional specifications.  Work on understanding business requirement and mapping the requirement to technical availability of data.  Creation of variables and hypothesis based on business/ analytical request.  Validate the findings and prepare business presentation.  Should liaise with various stakeholders from Biz to IT on timely basis.  Knowledge of database lifecycle needed.  Understand the data sources and availability for model development.  Ensure the solution solves the business problem in the most efficient and interpretable form for business users.  Help the data scientists to understand the business problem and design a suitable solution/ model to solve it.  Implementing the solution and executing on insights - drive adoption among business users. Oversee the development of application to use the model and increase its adoption by internal marketing and incentives to the users. Job Requirements  Should be comfortable with SAS, Macros and SQL queries.  Knowledge on Python and cloud technologies  Knowledge on data visualization tools like Power BI, tableau etc.  Should have an active interest in Banking/Finance domain.  Motivated and determined candidate with a zeal to handle responsibilities and take initiatives.  Candidate must have excellent organizational skills, be level-headed, and have good interpersonal skills.  Highly logical individuals with appreciation of emerging analytical and marketing technologies.  Strong communication skills to effective interaction with business stakeholders.  Advanced presentation and write-up skills.  Analytical skills & ability to quickly understand / anticipate the business requirement and outline the business benefit  Problem solving ability

Your key responsibilities will include delivering consulting projects for customers, ensuring adherence to timelines and quality objectives in various areas such as commercial strategy design, field force sizing and structure, optimal resource deployment, segmentation, targeting, and call plan design. Additionally, you will be involved in ad-hoc projects based on local business challenges, ensuring efficient and high-quality deliverables through structured project management, promoting synergy and best practice sharing among team members, and maintaining exemplary communication with stakeholders. You will also support in creating and maintaining process flows and quality checklists, developing knowledge repositories capturing trends across Sandoz operating markets, on-boarding new associates, and conducting knowledge sharing sessions. It is essential to comply with all Sandoz operating procedures as per legal, IT, and HR requirements. In terms of essential requirements for the role, you should have a minimum education of a graduate in an analytical field, data science, life sciences, pharmacy, medicine, or science & technology. Fluency in English is a prerequisite, with knowledge of other in-scope country languages considered advantageous. The ideal candidate will have over 5 years of experience in commercial execution, design, or management consulting within a pharmaceutical company, along with an understanding of the pharmaceutical business and its regulatory environment. Experience in leading project teams, strong analytical thinking, problem-solving skills, and the ability to engage stakeholders are also crucial for this role. Working at Sandoz offers a range of benefits including flexible working arrangements, learning and development opportunities, and more. Sandoz is a leader in the generic and biosimilar medicines industry, touching the lives of millions of patients annually. With a focus on increasing access to low-cost, high-quality medicines sustainably, Sandoz is committed to shaping the future of healthcare. The company's momentum and entrepreneurial spirit are driven by a collaborative culture and talented colleagues, providing impactful and flexible career opportunities with a strong emphasis on personal growth and diversity. If you are interested in joining the Sandoz Network to stay connected and explore future career opportunities within the organization, you can join the Sandoz Talentpool on their website.,

Role Overview : Performance Marketing Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Optimize install campaigns to improve cost per install, installation rates, post install performance. Manage all the programmatic campaigns – from ideation to media planning and optimization. Measure App engagement metrics like MAU, DAU, Converting users on a regular basis. Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence. Identify trends and insights, and optimize spend and performance based on the insights Plan, execute and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize the user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Managing budgets and financial for digital marketing initiatives for the organization. Knowledge, Skills & Qualification Requirements : 8–11 years of hands-on experience in performance marketing across Google, Meta, and app-focused platforms. Strong understanding of audience strategy, media planning, attribution models, and martech tools. Demonstrated success in growing digital acquisition, campaign ROI, and new user retention. Deep analytical skills with experience in cohort analysis, funnel diagnostics, and incrementality testing. Prior experience in beauty, fashion, D2C, or consumer tech sectors is a plus. Strategic thinker with a data-first approach to solving problems. Experimentative mindset with ability to test, iterate, and scale rapidly. Strong stakeholder management and collaboration skills across cross-functional teams. Capability to mentor and grow junior team members while fostering cross-business learning.

🚀 We’re Hiring – Performance Marketer (Health & Wellness Domain | In-Office | Chandigarh) About Meadbery: Meadbery is a fast-growing nutraceutical and wellness brand empowering healthier living through science-backed supplements. We are looking for a Performance Marketing Expert to profitably scale our D2C business to the next level with cutting-edge media buying, data attribution, and analytics-driven growth strategies. Key Responsibilities ✅ Own end-to-end paid media strategy & execution across Meta, Google, YouTube, and other paid channels. ✅ Manage ₹1Cr+ monthly ad spends with strong focus on ROAS, CPA, LTV, and retention-driven growth. ✅ Set up and optimize first-party data attribution, CAPI integrations, and advanced event tracking. ✅ Conduct incrementality testing, marginal ROAS analysis, and cohort-based performance evaluation. ✅ Lead creative testing frameworks, funnel optimization, and audience segmentation strategies. ✅ Work closely with product, design, and sales teams to align campaigns with growth and profitability goals. ✅ Generate dashboards and actionable insights using analytics tools for leadership review. Key KPIs to Own 📌 Achieve ROAS ≥ 3.5x across paid media campaigns 📌 Maintain CPA at or below ₹700 (Meta) and ₹900 (Google) 📌 Optimize LTV:CAC ratio to 3:1+ through retention-driven campaigns 📌 Reduce CAC payback period month-on-month through funnel optimization 📌 Ensure accurate event tracking & attribution (90%+ match rate) using CAPI/GA4 Requirements 🔹 3+ years of hands-on performance marketing experience , preferably in Health & Wellness / Nutraceutical D2C brands. 🔹 Proven success in scaling brands with ₹1Cr+ monthly ad spends across Meta & Google. 🔹 Strong expertise in CAPI, GA4, GTM, first-party data strategy, and UTM architecture. 🔹 Proficiency in data-driven decision-making – marginal ROAS, LTV:CAC, attribution modeling. 🔹 Experience with creative testing, CRO (Conversion Rate Optimization), and funnel building. 🔹 Ability to present case studies with proven business impact (Revenue, ROAS, CPA improvements). 🔹 Excellent communication, analytical, and leadership skills. Preferred Tools & Platforms 📌 Meta Ads Manager | Google Ads | GA4 | GTM | Hyros | Triple Whale | Northbeam | Mixpanel | Power BI/Tableau Role Details 📍 Location: Chandigarh (Strictly In-Office) 💰 Compensation: ₹8–12 LPA + Performance-Based Incentives (No Cap) How to Apply? 📩 Send your CV + Portfolio + Case Studies to: 📧 hr@meadbery.com 📧 dhiraj@meadbery.com 📌 Subject Line: Performance Marketer – LinkedIn Application – [Your Name]

Location Chennai, Tamil Nadu, India Category Marketing Posted Date 07/30/2025 Job Id P-101019 Job Requirements Job Purpose: We are a premium lifestyle brand redefining mobility with design, technology, and sustainability at our core. Our mission extends beyond the road — we're building a lifestyle movement. As we launch our flagship EV two-wheeler, we create a community to foster deeper connections between our brand and forward-thinking EV enthusiasts. As the Community Manager, you will be the face and force behind our exclusive member club. You’ll curate and manage events, build meaningful relationships with our members, and create a thriving community that embodies the brand’s ethos. Your role is crucial in transforming customers into brand advocates and lifelong members of our movement. Position Overview: Location: Chennai Position Title: Community Manager Reports to: Group Manager - Brand Function: EV Commercial What you’ll do: Community Building: Build and grow a premium, engaged community of EV riders and enthusiasts. Member Experience: Design and deliver a world-class membership experience — from onboarding to ongoing engagement. Event Management: Conceptualize and execute high-impact events (rallies, meetups, workshops, exclusive brand experiences, etc.), both online and offline. Content & Communication: Work with the content and marketing teams to develop storytelling and engagement campaigns for club members. Brand Collaboration: Partner with lifestyle, tech, sustainability, and mobility brands to offer unique experiences and perks. Feedback Loop: Act as the voice of the community internally to help improve product and service offerings. Digital Community: Manage online platforms (Discord, WhatsApp, social media groups, etc.) to maintain 24/7 engagement. What you'll bring: Experience: 6-8 years in managing community, brand experiences for a premium lifestyle/fashion brand. Experience in managing members-only premium club Experience in managing members-only premium clubs or working in luxury hotels. We need someone who can make the members feel special about being part of the community. He/she needs to be passionate about the brand and creating unforgettable consumer experiences Analytical skills to continuously improve various community programs. Plus, the capability to create and manage segmentation to create more personalized experiences Familiarity with loyalty programs or membership clubs A self-starter mindset with high ownership and creativity Qualification: Any Bachelor’s degree / Graduate Ready to Join Us? Apply via our website today. Join our trailblazing team and be a part of our legacy! “So why wait? Join us and experience the freedom of embracing the road, riding with pure motorcycling passion.” Fast Track Career Growth Outstanding launches and riding events Riders' Leave Leadership Development Programs Medical Insurance and Life Cover Career Progression via internal movements Equal Employment Opportunity Amazing Employee Discounts on company products Voluntary Parental Coverage - Medical Insurance Rewards and Recognition Maternity & Paternity leave and benefits

Job Overview: As an Email Marketing Specialist at DigiMantra, you will play a crucial role in creating and executing effective email campaigns to engage customers, drive conversions, and optimize marketing strategies. Your attention to detail and creativity will be key in developing compelling email content, including subject lines, body copy, and CTAs. You will collaborate closely with cross-functional teams to ensure targeted and personalized communication, while also monitoring campaign performance and analyzing metrics to improve ROI. Key Responsibilities: - Develop and execute email marketing campaigns to drive engagement and conversions. - Create compelling email content, including subject lines, body copy, and CTAs. - Manage and segment email lists to ensure targeted and personalized communication. - Monitor campaign performance and analyze metrics like open rates, click-through rates, and conversions. - Optimize campaigns based on performance insights and A/B testing. - Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM). - Collaborate with design and content teams to create visually appealing emails. - Utilize proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or similar). - Familiarity with marketing automation tools and CRM systems. - Utilize strong analytical skills to interpret campaign data and improve ROI. - Demonstrate excellent communication skills and attention to detail. - Ability to work in a fast-paced IT environment and meet deadlines. Join our team at DigiMantra and be part of a dynamic and innovative organization where your contributions will shape the future of digital marketing.,

Key Responsibilities Plan, launch, and manage paid sales campaigns for Unibit’s AI products and Unibit Games on Google Ads and Facebook (Meta) Ads platforms. Collaborate with the product and content teams to craft compelling ad copy, creative, and landing pages optimized for conversions. Define key performance indicators (KPIs) and track campaign metrics such as leads, click-through rates, conversion rates, and ROI. Conduct A/B testing and audience segmentation to maximize ad performance and reach the right customers. Monitor and analyze ad spends, ensuring efficient budget allocation for the highest possible sales impact. Provide actionable data insights, regularly reporting on campaign results and recommending improvements. Research and implement the latest digital marketing trends, AI-powered advertising tools, and best practices to stay ahead of the competition. Work closely with the sales team to qualify and nurture inbound leads. Assist with the automation of campaign processes using AI tools wherever possible. About Company: Unibit is a game development and publishing company. Coming together is a beginning, staying together is progress, and working together is a success.

Job Title: Marketing Analytics Specialist (Banking Analytics) Experience: 4+ years Location: Gurgaon/Bangalore/Pune Work Mode: Hybrid About The Role We are looking for an experienced Marketing Analytics Specialist to join our dynamic team. The ideal candidate will have a strong background in banking analytics, preferably working with US banks or credit unions, and will play a key role in transforming data into actionable marketing strategies to drive customer acquisition, engagement, and retention. Key Responsibilities Analyze customer and product data from banking portfolios to generate actionable marketing insights. Design, implement, and track marketing campaigns targeted to retail and commercial banking customers. Develop segmentation strategies/models to identify high-potential customer segments and cross-sell opportunities. Collaborate with marketing, product, and data teams to design experiments and measure campaign effectiveness (e.g., A/B testing, holdout groups). Present analytical findings and recommendations to stakeholders to guide marketing strategy and investment decisions. Monitor and report on key marketing KPIs, campaign ROI, and customer behavior trends. Leverage advanced analytics tools (SQL, Python, R, Tableau, etc.) to automate reporting and build dashboards. Use Machine Learning to build sophisticated models predicting customer churn, propensity to buy, next best action etc. Requirements Minimum 4+ years of experience in marketing analytics, preferably in the banking or financial services domain. Strong understanding of credit products, customer lifecycle, and marketing strategies within US banks or credit unions. Proven experience in data extraction, data wrangling, and statistical analysis. Proficiency in SQL and at least one statistical programming language (Python or R). Experience with BI tools (e.g., Tableau, Power BI) to visualize and communicate insights. Strong business acumen and ability to translate data insights into strategic recommendations. Excellent communication and stakeholder management skills. Notice period : Max 60 days. immediate joiners preferred. Education Bachelors or Masters in Quantitative field such as Economics, Statistics, Mathematics BTech/MTech/MBA from Tier 1 colleges (IIT, NIT, IIM)

You will be joining as a Salesforce Data Cloud professional with a total of 5-6+ years of experience in the IT industry, focusing on Data Cloud. Specifically, you should have 3-4 years of experience in Salesforce.com development, implementation, administration, and configuration. Your role will involve communicating effectively with the onsite Salesforce development teams in the USA and coordinating with IT/Business stakeholders. It would be beneficial if you have experience in Salesforce clouds such as Sales, Service, and Community, and any other offerings like Marketing/Pardot, Einstein AI, Analytics, FSL will be a plus. As a Salesforce Data Cloud professional, you must hold certifications such as Data Cloud Consultant, Salesforce Platform Developer 1, and AppBuilder Certification. Having additional certifications like Salesforce Integration Architect and Advanced Admin (ADM301) or Consultant (Sales Cloud/Service Cloud) will be an advantage. Your responsibilities will include working on Data Cloud projects, focusing on design and implementation. You should possess strong functional and technical expertise in Salesforce Data Cloud development, data modeling, and data warehousing solutions. Your tasks will involve designing, developing, and implementing solutions on Salesforce Data Cloud to ensure performance, scalability, and data integrity. You will be configuring and managing Data Streams, implementing Identity Resolution rules, developing Calculated Insights, Segmentation, and Activation processes. Collaborating with cross-functional teams to define data strategies, data models, and data mapping will also be part of your role. Proficiency in SQL or other data query languages, knowledge of data governance practices, and ensuring data quality are essential skills required. You will closely work with marketing and sales teams to activate segmented audiences in real-time across multiple channels, ensuring seamless data integration and customer engagement. Monitoring system performance, resolving technical issues related to Salesforce Data Cloud, designing and implementing data integration solutions will also be part of your responsibilities. This is a full-time permanent position with a budget of 29 LPA and work locations in Chennai, Bangalore, Cochin, Trivandrum, Hyderabad, Pune. The work timings involve an overlap with US morning hours for an hour or 2. Benefits include Provident Fund, performance bonus, and a day shift schedule.,

Embark on a transformative journey as Decision Analyst at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionize our digital offerings, ensuring unparalleled customer experiences. Deliver hypothesis-driven analysis to investigate key business issues relating to Barclays customers, markets, products and channels, and use this insight to drive the wider Retail and Business Bank’s agenda to create value for customers, colleagues, the community and the company. To be a successful Decision Analyst you should have experience with: Experience in creating business models, both financial and consumer behavioural. Experience in using innovative customer analysis to identify commercial opportunities. Experience of programming in SQL, and in additional computer languages (e.g. SAS, R, Python) desirable. Some Other Highly Valued Skills May Include Experience of statistical analysis techniques desirable. Practical experience of creating customer segmentation models, and running customer targeting. Practical knowledge of data warehouse and MI environments and practises. You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills. Job location of this role is Noida. Purpose of the role To extract meaningful insights from complex data sets, developing robust decision models, and presenting actionable recommendations to stakeholders across the departments. Accountabilities Identification and extraction of relevant data from various internal and external sources. Performing sensitivity analysis and scenario planning. Monitoring and evaluation of the performance of existing models. Development and implementation of data quality control procedures. Building and validation of quantitative models to support decision-making across different business areas. Assistant Vice President Expectations To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions. Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others. OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes. Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues. Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda. Take ownership for managing risk and strengthening controls in relation to the work done. Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function. Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy. Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively. Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience. Influence or convince stakeholders to achieve outcomes. All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

About Us: Attributics specializes in customer engagement, personalization, and advanced marketing technologies to drive impactful business outcomes. We are currently seeking a MarTech Specialist to take ownership of implementing customer strategies using platforms like CleverTap, MoEngage, Braze, and Amplitude to enhance marketing efficiency and effectiveness. Job Overview: We are looking for a skilled MarTech Specialist with expertise in customer engagement platforms and a solid understanding of Customer Data Platforms (CDP) and Content Management Systems (CMS). The ideal candidate will be instrumental in developing and executing customer engagement strategies that focus on achieving measurable results and enhancing the overall customer experience. Key Responsibilities: - Implement and optimize Customer Data Platforms (CDP) to ensure seamless data integration and personalized marketing campaigns. - Collaborate with CMS platforms to enhance websites and landing pages for improved user experience, engagement, and conversions. - Drive customer engagement strategies across various channels including email, SMS, push notifications, and in-app messaging using tools like CleverTap, MoEngage, Braze, and Amplitude. - Work closely with clients to understand their business objectives, analyze customer behavior, and design strategies that enhance customer acquisition, engagement, retention, and lifetime value. - Design and implement advanced segmentation strategies to create personalized customer journeys that enhance engagement at every stage. - Collaborate with data teams to ensure accurate data flow and leverage customer insights for effective marketing strategies. - Lead and execute multi-channel marketing campaigns that align with customer strategies and business goals. - Optimize websites and landing pages in collaboration with design and development teams to ensure a seamless customer experience. - Provide technical leadership in integrating and troubleshooting martech platforms for data accuracy and performance monitoring. Requirements: - 3 - 7 years of experience in MarTech or a related role with a focus on customer strategy. - Hands-on experience in Customer Data Platforms (CDP), CMS platforms, and customer engagement platforms like CleverTap, MoEngage, Braze, and Amplitude. - Proven track record in developing and executing customer strategies to drive engagement, retention, and conversion. - Strong understanding of customer segmentation, journey orchestration, and personalization strategies. - Excellent data analysis and problem-solving skills with the ability to derive actionable insights from customer data. - Experience in managing multi-channel marketing campaigns including email, SMS, and push notifications. - Strong communication and collaboration skills, especially in conveying marketing strategies and technical concepts to non-technical stakeholders. What We Offer: - An opportunity to work with cutting-edge martech tools and customer engagement platforms. - A collaborative and growth-driven work environment. - Competitive salary and benefits.,

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

As a Customer Experience Leader at HCL, you will leverage your 20 years of experience in Customer Experience and Process Excellence to create, manage, and execute the customer experience strategy for our clients. In this global leadership role, you will craft customer journeys and establish world-class experiences for our clients" customers. Collaboration and innovation are key as you set strategies and initiatives for business processes, digital transformation, technology, and organizational enhancements. Your responsibilities will include developing a Customer Experience strategy that integrates with all business functions to consistently deliver exceptional end-to-end customer experiences across various stages, channels, and touchpoints. You will engage with customer-facing teams to gather feedback, derive insights for improvements, and instill a customer-centric approach in all interactions. Additionally, you will lead the deployment of CCAS platforms, drive AI/Gen-AI adoption, measure delivery ROI, and implement analytics strategies for service excellence. Key Skills and Competencies for this role include experience in driving customer experience strategies for Technology, Manufacturing, and Retail clients, proficiency in CCAS and Customer Experience platforms, strong business insight, emotional intelligence, and the ability to work effectively in a dynamic environment. You should possess strategic thinking, analytical skills, and the capacity to lead teams through change while maintaining a customer-focused mindset. Ideal candidates will hold a Bachelor's degree (Master's degree preferred) and have a minimum of 20 years of relevant experience, with at least 15 years dedicated to driving customer experience strategies. A background in managing Contact Centre operations for over 10 years is also required. If you are seeking a challenging opportunity to shape customer experiences, drive transformation, and deliver exceptional results, we invite you to apply for this position. This role is based in India.,

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography Relationship Management Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers New Acquisition Banking Partners Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Service Orientation Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines.

Execution Support partners to register claims on behalf of customers, coordinate to ensure approvals within agreed timelines. Engage with cross functional teams to ensure seamless execution of work across channels and deliver desired productivity including everyday servicing and policy issuance etc. Gather relevant documents from customer post sales and submit the same to operations team; gather additional data/documents as required Resolve operational issues faced by the partners to ensure smooth experience while working with BAGIC Provide support for cancellation requests, policy endorsements; process & track such requests in coordination with internal ops team ; Ensure ease of process & approvals for partners by coordinating with internal Ops team Service Orientation Schedule meetings with prospective banking clients and brief them about BAGIC products/ offer them lucrative products in coordination with the Vertical Head Gather market information of potential partner, analyze partners profile and customer mix to identify best product fitment from BAGIC portfolio, assess profitability & viability assessment of partnership New Acquisition Banking Partners Drive the campaign/contest for the Partner Bank to drive sales in profitable segments. Assist banking partners in pitching product to crucial customers & driving sales closure for the same. Identify cross sell opportunities for existing customers Relationship Management Analyze the customer segmentation, sales trends in terms of demographics, geography, characteristics etc. to assess the potential for business Conduct trainings at the branch for all banking partners around regulatory guidelines and products. Plan for activation of branches through R&R activities to increase the penetration in active branches to realize full potential of the bank partner in the given geography

About Company, Droisys is an innovation technology company focused on helping companies accelerate their digital initiatives from strategy and planning through execution. We leverage deep technical expertise, Agile methodologies, and data-driven intelligence to modernize systems of engagement and simplify human/tech interaction. Amazing things happen when we work in environments where everyone feels a true sense of belonging and when candidates have the requisite skills and opportunities to succeed. At Droisys, we invest in our talent and support career growth, and we are always on the lookout for amazing talent who can contribute to our growth by delivering top results for our clients. Join us to challenge yourself and accomplish work that matters We are seeking a highly experienced Computer Vision Architect with deep expertise in Python to design and lead the development of cutting-edge vision-based systems. The ideal candidate will architect scalable solutions that leverage advanced image and video processing, deep learning, and real-time inference. You will collaborate with cross-functional teams to deliver high-performance, production-grade computer vision platforms. Key Responsibilities: Architect and design end-to-end computer vision solutions for real-world applications (e.g., object detection, tracking, OCR, facial recognition, scene understanding, etc.) Lead R&D initiatives and prototype development using modern CV frameworks(OpenCV, PyTorch, TensorFlow, etc.) Optimize computer vision models for performance, scalability, and deployment on cloud, edge, or embedded systems Define architecture standards and best practices for Python-based CV pipelines Collaborate with product teams, data scientists, and ML engineers to translate business requirements into technical solutions Stay updated with the latest advancements in computer vision, deep learning, and AI Mentor junior developers and contribute to code reviews, design discussions, and technical documentation Required Skills & Qualifications: Bachelor’s or Master’s degree in Computer Science, Electrical Engineering, or related field (PhD is a plus) 8+ years of software development experience, with 5+ years in computer vision and deep learning Proficient in Python and libraries such as OpenCV, NumPy, scikit-image, Pillow Experience with deep learning frameworks like PyTorch, TensorFlow, or Keras Strong understanding of CNNs, object detection (YOLO, SSD, Faster R-CNN), semantic segmentation, and image classification Knowledge of MLOps, model deployment strategies (e.g., ONNX, TensorRT), and containerization (Docker/Kubernetes) Experience working with video analytics, image annotation tools, and large-scale dataset pipelines Familiarity with edge deployment (Jetson, Raspberry Pi, etc.) or cloud AI services(AWS SageMaker, Azure ML, GCP AI) Droisys is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. Droisys believes in diversity, inclusion, and belonging, and we are committed to fostering a diverse work environment.