Key Purpose of the Role This role is to create Go-to-Market strategies and support Rural Business Unit to achieve its goals, while establishing a strong brand presence in rural markets. Location: Delhi, Ahmedabad, Orissa, Bhopal, Chandigarh, Nagpur, Pune, Bhubaneshwar, Kakinada What Key Tasks will be involved? Rural Marketing Strategy: - 1. Designing and managing the rural marketing strategy for Rural business unit - Conceptualizing & executing integrated marketing campaign to achieve the brand & business goals in the rural markets Brand Building and Activations : - 1. Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with Sales and Supply Network teams 2. Collaborate with creative agencies to develop compelling advertising materials and promotional content 3. Deploy rural marketing agencies to implement rural marketing plans 4. Develop local partnerships for local activation / PR / communication 5. Capture and develop engaging user generated content to accentuate digital marketing 6. Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships 7. Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs. 8. Understanding of local markets (culture, socioeconomic aspects, commodities, touch points etc.) and provide feedback on rural consumer behavior to marketing, product, and sales teams Seasonal Campaigns : - 1. Crop wise, region wise marketing campaigns to source raw materials 2. Engaging and activating existing subscriber base of biomass processors and rural entities 3. Deploying farmer communication channels 4. On-boarding customer camps and roadshows 5. Short videos for educating, training and hand holding in App usage 6. Upselling of value added services like Verification, Delivery and Finance services Community Engagement: - 1. Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns 2. Organize community outreach programs, workshops, and events to raise awareness 3. Manage branding initiatives that resonate with rural communities 4. Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts Opportunity: - Opportunity to work with a fast-growing company in a priority bio-energy sector Closely work with senior leadership team Opportunity to build rural marketing functional vertical from scratch. Work with a highly engaged & motivated team
