Search Engine Optimization Seo Specialist

Key Responsibilities:

Strategy & Execution:

• Develop and implement comprehensive SEO strategies to increase organic search visibility and drive high-quality website traffic.

Keyword Research:

• Perform keyword research to identify high-value terms and integrate them into on-page elements such as content, meta tags, headers, and URLs.

Technical SEO & Auditing:

• Conduct SEO audits to identify and resolve technical issues, including crawl errors, duplicate content, site architecture, and page speed.

Content Optimization:

• Collaborate with content teams to create and optimize SEO-friendly content that aligns with keyword strategies and enhances user engagement.

Off-Page SEO:

• Manage link-building campaigns and outreach initiatives to increase domain authority and backlink profile quality.

Monitoring & Analysis:

• Use SEO tools to monitor website performance, analyze traffic trends, and assess keyword rankings. Identify opportunities for further growth.

Cross-Functional Collaboration:

• Work closely with developers, designers, and marketing teams to implement SEO best practices across all digital touchpoints.

Trend Awareness & Adaptation:

• Stay updated on changes in search engine algorithms, competitor strategies, and emerging SEO techniques like voice search and mobile-first indexing.

Reporting:

• Generate detailed performance reports with insights and actionable recommendations for internal stakeholders and leadership.

Competitive Analysis:

• Monitor competitor SEO performance and benchmark strategies to ensure a competitive edge in search rankings.