Marketing Analytics (MMM) - Consultant Accenture

3.0 - 10.0 years

0 Lacs

haryana

On-site

The role of S&C Global Network - AI - Marketing Analytics (MMM) Consultant at Accenture involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. As part of the Analytics practice, you will collaborate with a global network of colleagues skilled in leading statistical tools and applications. From data analysis to actionable insights, you will provide issue-based recommendations to help clients achieve high performance. Accenture is committed to investing in your learning and growth, supporting you in expanding your tech stack and certifications. In Applied Intelligence, you will execute projects in the context of business performance improvement initiatives, emphasizing sound analytical decision-making. Responsibilities include providing strategic advisory services, conducting market research, and developing data-driven recommendations to enhance business performance. The ideal candidate will have relevant experience in the domain, strong analytical and problem-solving skills, and the ability to thrive in a dynamic environment. In this role, you will be responsible for defining data requirements, cleaning and analyzing data, and developing AI/ML models. You should have at least 3 years of experience in Market Mix Modeling, proficiency in Statistical and Probabilistic methods, and hands-on experience with Python data science libraries. Additionally, you will work on developing and managing data pipelines, leveraging machine learning architectures, and deploying marketing mix models on cloud platforms. The desired candidate should have knowledge of SQL and cloud-based technologies, expertise in Market mix modeling techniques, and experience in data migration from cloud to Snowflake. Understanding of econometric/statistical modeling, machine learning algorithms, and proficiency in tools such as Excel, MS Word, and PowerPoint are essential requirements. This role offers the opportunity to work on innovative projects, grow your career, and gain leadership exposure. If you have 8 to 10 years of experience and a B.Com educational qualification, and if you possess the mentioned skills and expertise, we are looking for you to join our team at Accenture.,

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