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Product Marketing Manager AAFT

6.0 - 9.0 years

0 Lacs

noida, uttar pradesh, india

On-site

Key Responsibilities Brand & Product Positioning Define and execute brand messaging and programme positioning for each AAFT school, tailoring value propositions to diverse learner personas. Map and articulate Points of Parity (POPs) and Points of Difference (PODs) for AAFT's programmes vs. competitors. Create and maintain feature comparison tables for use across landing pages, brochures, and sales collaterals. Competition Analysis Conduct detailed competitor benchmarking across each vertical (e.g., Whistling Woods for Cinema, Pearl Academy for Fashion, etc.) Extract insights around pricing, curriculum, placements, and faculty to refine AAFT's communication strategy. Call Quality & Sales Supp...

Posted 6 days ago

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