Role Overview: As a PPC Executive, you’ll be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and marketplace ads (Amazon, FirstCry, Myntra etc.). Your focus will be to drive trac, boost conversions, and ensure high ROI on performance budgets. Key Responsibilities: ● Develop and manage PPC campaigns on Google Ads, Meta Ads, and relevant marketplaces like Amazon, FirstCry, and Myntra. ● Conduct keyword and audience research specific to parenting, kids’ products, gifting occasions, and educational interests. ● Create compelling ad copies and creatives in collaboration with the design and content teams. ● Monitor daily campaign performance and optimize for ROAS, CPA, CTR, and Conversion Rate. ● Conduct A/B testing on creatives, headlines, and landing pages. ● Track and report weekly campaign metrics with insights and next steps. ● Stay updated with PPC trends and algorithm updates across platforms. Requirements: ● 1–3 years of hands-on PPC experience, preferably in eCommerce or D2C brands. ● Familiarity with kids/parenting segments, either through work or audience research. ● Proven track record of managing performance marketing budgets and delivering results. ● Experience with Google Ads, Meta Ads, and basic knowledge of Amazon Ads/Marketplace Ad Consoles. ● Proficiency with Google Analytics, Google Tag Manager, and UTM tracking. ● Strong analytical and reporting skills. Good to Have: ● Google Ads / Meta Blueprint / Ads certifications ● Experience in seasonal or occasion-based campaign planning (e.g., holidays, back-to-school, gifting season) ● Understanding of child-safe communication, visual appeal to parents, and purchase psychology Show more Show less
Company Description Scoobies is a lifestyle brand dedicated to reshaping the way children in India learn, play, and express themselves. With a vibrant portfolio of over 500 products, Scoobies brings school & stationery supplies, art & craft items, and signature magnetic DIY kits to the Indian kids' market, matching global standards. The brand, founded by Vasundhra and Shantanu Dublish with Dharmesh Shah, aims to make parenting easier and childhood more joyful through creativity, quality, and innovation. Our team designs bold and trendy products that inspire kids to explore and celebrate their individuality. Scoobies combines fun and learning through "Ed-tainment," offering interactive kits fostering STEM and motor skills. Role Description This is a full-time on-site Graphic Designer role located in Noida. The Graphic Designer will be responsible for creating visually appealing graphics and designs for various products and marketing materials. Day-to-day tasks include designing logos, developing branding materials, working on typography, and ensuring designs align with the company’s creative vision. The role requires collaboration with the marketing and product teams to bring innovative and kid-friendly designs to life. Qualifications Proficiency in Graphics, Photo & Video Shoot and Editing, and Graphic Design Experience in Logo Design and Branding Strong skills in Typography Ability to work creatively and collaboratively with a team Excellent attention to detail and time management skills Proficiency in design software such as Adobe Creative Suite Bachelor's degree in Graphic Design, Fine Arts, or related field Experience in the lifestyle or kids' product industry is a plus
We are seeking a creative and technically skilled Graphic Designer with expertise in 3D visualization, AutoCAD, and SolidWorks . The ideal candidate will be responsible for creating visually engaging designs, product renderings, and technical layouts for marketing, product development, and manufacturing purposes. Responsibilities: · Develop 2D and 3D designs for product concepts, packaging, marketing materials, and visual displays. · Use AutoCAD and SolidWorks to create precise technical drawings, models, and renderings. · Create 3D visualizations, animations, and mock-ups for product presentations and marketing campaigns. · Design creative assets for digital and print media (brochures, posters, social media, banners, etc.). · Collaborate with the marketing, engineering, and product teams to translate concepts into visuals. · Maintain consistency in brand identity and visual standards across all materials. · Stay updated with design trends, materials, and new tools in 3D and CAD design. · Assist in creating prototypes or product models when required. Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) AutoCAD (2D/3D drafting and layout design) SolidWorks (3D modeling, product rendering, and simulation) Blender / KeyShot / 3ds Max (for rendering and animation) Additional Skills: Strong understanding of visual composition, color theory, and typography Knowledge of 3D printing or product visualization is a plus Attention to detail and ability to manage multiple design projects simultaneously Creative mindset with technical precision Qualifications: Bachelor’s degree in Graphic Design, Industrial Design, Product Design, or a related field 2–5 years of professional experience in design, preferably with exposure to 3D and CAD tools Strong portfolio showcasing 3D, technical, and creative design work Preferred Experience: Experience in manufacturing, architecture, or product-based industries Familiarity with motion graphics or AR/VR visualization will be an advantage How to Apply: Please send your resume, portfolio, and your rate expectations to swati.tiwari@scoobies.co.in . We look forward to seeing your work!