KEY RESPONSIBILITIES ACQUISITION AND DISPOSAL OF APPROVED VEHICLES 1. Works with Sales Executives to help carry out or approve Vehicle Appraisals and provide Part Exchange Valuations, optimising the value for the Retailer by following principles of Return on Investment 2. Sources and disposes of vehicles using a range of external organisations, to deliver profitability and Return on Investment 3. Sets and reviews prices for Approved vehicles, which reflect the acquisition and preparation costs, market value and stock turnover targets to maintain a competitive market pricing position. Analyses potential future movement in stock values to make informed competitive pricing and disposal decisions 4. Agrees and manages any paint or repair work on part-exchanges/Approved vehicles, to ensure that all vehicles meet the correct standards for display and sale 5. (Working with the Pre-Owned Sales Manager if appropriate). Ensures all Jaguar Land Rover Approved vehicles are fully prepared to the required standard before they are put on display. The vehicles must be in pristine condition, as defined in the Approved Operating Manual 6. (Working with the Pre-Owned Sales Manager, if appropriate). Manages all used car stock (and stock turn) to maximise profit and return on investment 7. (Working with the Pre-Owned Sales Manager, if appropriate). Monitors and reviews available data on Approved valuations and buyer behaviour to align and manage stock selection, mix and profile to maximise desirability, stock turn and Return on Investment 8. Develops the Approved stock policy for the Retailer and manages all Approved stock to ensure profit is maximised and achieves an acceptable return on investment 9. Maintains the agreed annual rate of stock turnover, linking stock levels and availability to sales levels DISPLAY OF APPROVED VEHICLES 10. Ensures that the JLR Approved Vehicle Standards and Showroom Standards are adhered to and that advertising and Point of Sale literature is used appropriately as directed 11. Manages Approved vehicle displays (including virtual displays) to ensure they reflect JLR Standards 12. Manages and maintains the Retailers content on the JLR Approved Vehicle Locator, adding/removing vehicles and updating information in accordance with JLR Standards MANAGES PERFORMANCE 13. Measures departmental performance (sales, profitability, model mix, sales of F&I, customer satisfaction etc.) and takes action to ensure targets are being met (e.g. by changing the approach to stock management) 14. Ensures all sales administrative systems, reports and record keeping are completed accurately and on time 15. Maintains a good understanding of the Pre-Owned Sales operations of competitors – particularly premium competitors in the local area 16. Ensures the Approved Pre-Owned Sales operation is delivered in accordance with JLR Standards and Processes (as set out in the JLR Approved Pre-Owned Operating Manual) 17. Works with colleagues across the Retailer to provide a seamless service and deliver an outstanding customer experience
KEY RESPONSIBILITIES DEVELOPS A MARKETING PLAN FOR THE RETAILER 1. Works with colleagues across the Retailer to finalise the Retailers Marketing Plan and confirm any other marketing activity required by the NSC. (This could include marketing activity aimed at driving sales of new and Approved vehicles, service and repair work, parts and specific services e.g. vehicle finance) 2. Works with colleagues across the Retailer to identify local priorities for additional marketing activity which is aimed at specific Retailer requirements (e.g. to sell an additional allocation of a specific vehicle) 3. Finalises all this activity as a Marketing Plan and performance targets for the Retailer covering the next 3-12 months, using the Global Retailer Marketing System (GRMS) and gets this approved by the NSC’s Retailer Marketing Executive or Retailer Marketing Manager DEVELOPS AND DELIVERS SPECIFIC MARKETING ACTIVITY IN LINE WITH JLR GUIDELINES & BEST PRACTICE 4. Uses the Global Retailer Marketing System (GRMS) to understand the assets that are available (using the ‘Marketing Asset Management’ section of the system) and customise materials provided (using the ‘Ad Builder’ section of the system to build, approve and send an advertisement to a nominated agency) 5. Develops a detailed approach to specific local marketing activity by considering the objectives of the campaign, the options that are available and how to deliver the most effective solution using an understanding of marketing concepts such as targeting, segmentation and marketing mix 6. Manages the delivery of Retailer marketing campaigns, using GRMS where appropriate. This could include producing printed assets, online assets or putting out brochures or new images in the showroom, using GRMS 7. Ensures local marketing campaigns (e.g. advertising, POS materials) comply with Jaguar and Land Rover Brand Guidelines and Corporate Identity (CI) and align with NSC strategy (e.g. Rugby World Cup) 8. Liaises with the NSC’s Retailer Marketing Executive, the Regional Business Manager (RBM) or the Regional Aftersales Manager (RAM) as required to obtain coaching and support and to share best practice ideas 9. Heads regular Marketing meetings with the Retailer’s Sales and Aftersales teams to agree plans and report progress MANAGES REPORTING TO THE RETAILER AND THE NSC 10. Uses an understanding of the KPIs and Standards for the Marketing operation to manage own performance and contribution to the Retailer 11. Provides up to date and accurate reporting of Retailer marketing activity using GRMS and other reports for the Retailer Marketing Executive as requested 12. Tracks progress to ensure that each element of marketing activity is delivered to time, quality, cost and spend targets and provides management information that is transparent and dependable BUILDS RELATIONSHIPS WITH CUSTOMERS 13. Takes the opportunity to develop conversations with customers to find out more about them and build relationships (e.g. at customer events). Where possible, recognises returning customers and builds on previous conversations to personalise the interaction and make them feel special 14. Ensures that any requests from a customer are handled promptly and accurately so that the customer’s expectations will be met and they feel that the Retailer has been dependable and easy to do business with. Aims to deliver the extra touches that make the customer feel special. 15. Ensures that the customer database is updated to reflect the customer’s visit to the Retailer, and any useful information that can be used to build the relationship is captured TEAM WORKING 16. Delivers the Customer First Principles by being dependable and easy to do business with 17. Acts as an ambassador for the Jaguar and Land Rover Brands; role models the JLR Customer First Principles in all aspects of the role 18. Maintains positive and influential relationships with JLR NSC teams (e.g. Regional Marketing Manager, Regional Business Manager, Regional Aftersales Manager) to input feedback and influence planning 19. Takes a proactive approach to identify any recurring problems which affect the customer experience, supports projects to deliver continuous improvement to ways of working