SAS LEAD Developer

Position : SAS Lead Developer & SAS 360

Location : Pan India Wipro (Hybrid)

Role : C2H

Client : Wipro

Job Title: SAS Customer Intelligence 360 Campaign Manager & Integration Specialist

Job Summary:

Seeking a skilled SAS Customer Intelligence 360 Campaign Manager & Integration Specialist to design, build, and execute multichannel marketing campaigns leveraging SAS Customer Intelligence 360. The candidate will lead campaign creation, integration with Salesforce CRM, workflow automation, and facilitate migration from Adobe Campaign to SAS Customer Intelligence 360. The role requires strong marketing automation expertise, cross-platform integration skills, and experience with customer journey orchestration.

Key Responsibilities:

• Design, build, and manage multichannel marketing campaigns using SAS Customer Intelligence 360 platform (email, web, mobile, social).
• Create, schedule, and automate marketing workflows to streamline campaign operations and ensure timely delivery.
• Lead integration efforts between SAS Customer Intelligence 360 and Salesforce CRM to synchronize customer data and marketing activities.
• Manage full lifecycle migration projects from Adobe Campaign to SAS Customer Intelligence 360 including mapping, data validation, testing, and deployment.
• Collaborate with marketing, IT, and data teams to gather requirements and translate them into technical solutions using SAS CI 360 capabilities.
• Utilize SAS CI 360's advanced segmentation, audience profiling, and AI-powered insights to optimize personalized customer journeys.
• Troubleshoot and resolve issues related to campaign execution, data integration, and platform functionality
• Prepare detailed documentation and training materials to support knowledge transfer and user adoption.
• Monitor campaign performance, analyze results, and generate reports to measure marketing effectiveness and ROI.
• Stay updated with industry trends and SAS platform enhancements to recommend best practices and continuous improvement.

Required Qualifications:

• Bachelor's or Master's degree in Computer Science, Information Technology, Marketing Technology, or related field.
• 5+ years experience in marketing campaign management, with strong expertise in SAS Customer Intelligence 360.
• Hands-on experience integrating marketing platforms with Salesforce CRM.
• Proven experience leading migration projects from Adobe Campaign to SAS CI 360 or similar platforms.
• Strong knowledge of customer journey orchestration, multichannel campaign execution, and marketing automation.
• Proficient in building workflows, data segmentation, and marketing resource management.
• Familiarity with SAS programming or scripting for campaign customization (preferred).
• Excellent problem-solving skills, attention to detail, and ability to work collaboratively across teams.
• Good communication and documentation skills for technical and non-technical audiences.

Preferred Skills:

• SAS certification or relevant technical training.
• Experience with data privacy compliance and real-time marketing analytics.
• Knowledge of additional CRM or marketing cloud platforms.
• Agile project management experience.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal abilities.
• Ability to work collaboratively in a team environment and with stakeholders from different functional areas.
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Detail-oriented with a commitment to excellence and high standards.