Years of Experience: Salesforce Marketing Cloud Experience 5+ Years Overall Salesforce Experience 8+ years Preferred Certifications: Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Developer Key Responsibilities Salesforce Marketing Cloud and Journey Builder (SFMC) o Leverage expertise in SFMC to execute multi-channel marketing campaigns in email, SMS, social media, Push Notifications and more. o Develop customer segmentation strategies to target marketing efforts to specific populations. o Work with Marketing teams closely to translate the goals of marketing initiatives into strategic campaigns, providing technical guidance, and ensuring smooth execution. Additional Expertise o Meet business requirements in terms of integrations to other systems, such as unique channel API integrations. o Translate complex technical concepts into necessary implementation detail and vice versa, translate those concepts to stakeholders in a digestible way. o Serve as senior level developer for Salesforce.com o Develop high quality, scalable customized solutions within the Salesforce platform to support critical business functions and meet project objectives, requirements and company goals o Contribute to the entire development cycle (analysis, design, code, test, initial pilot/production launch, deploy and production support) o Should be able to work in a multi-vendor environment and able to adapt to the changing needs o Remains current on new Salesforce features and functionality and provides recommendations for process improvements Competencies: Bachelors degree or equivalent level of industry experience in a technical role, developing deep expertise in Salesforce technologies. Strong understanding of customer journey mapping, segmentation within Salesforce, and marketing automation strategies. Proficiency in configuration and customizations within the Salesforce platforms Experience with data analysis and A/B testing, including interpretation of metrics. Solid understanding of Salesforce platform, features and governor limits Strong understanding of Salesforce best practices and design patterns Strong understanding of relational database concepts and designs Experience working with VisualForce pages, Lightning, Apex programming Experience working with integrating 3rd party systems with Salesforce and various web technologies (HTML5, CSS3, jQuery, Javascript, JS frameworks like Angular, Bootstrap) preferred Experience using SOAP, REST and other communication protocols and mechanisms Experience in Agile development preferred Mandatory Key Skills customer journey mapping,VisualForce pages,Apex programming,web technologies,SOAP,REST,Salesforce platforms*,data analysis*,A/B testing*
