Salesforce Marketing Cloud Campaign Developer

4 - 8 years

0 Lacs

Posted:21 hours ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

As a Marketing Cloud Specialist, your role involves planning, building, and executing cross-channel communications, campaigns, and nurture programs in a flexible and timely manner. You will be responsible for managing the setup and configuration of data-driven campaigns to ensure deliverability. Working closely with stakeholders, you will create and implement test strategies, including A/B multivariant testing to maximize conversions. Your solid technical skills in HTML and CSS optimized for email deployment will be crucial in overseeing campaigns from creation to analysis and reporting. - Proficiency in HTML, CSS, AMP Script, and building templates on the marketing cloud platform - Administration and Management of Marketing Cloud Environment, including managing Business Units, Users roles, and permissions - Technical ownership of SFMC environment, providing support to teams and managing all SFMC support cases - Building Marketing Templates and Content Blocks using the Marketing Cloud Content Builder - Experience with advanced concepts in Marketing Cloud such as Managing Deliverability, IP Warmups, Throttling, and Reputation Management - Familiarity with Advertisement Studio, Social Studio, and Command Centre is advantageous - Basic understanding of Javascript & AMPScripts - Proficiency in Photoshop - Excellent communication skills, both written and verbal - Certified in Salesforce Marketing Cloud a minimum of 4 times Your role also requires a keen eye and aptitude for troubleshooting with a solutions-led approach. You must understand workflow processes and systems within a marketing/sales cycle and possess excellent communication skills - written, verbal, and presentation. Thriving in a fast-paced, iterative, deadline-driven environment is essential, along with providing training and documentation for new and existing users. Furthermore, you will design and implement numerous personalization journeys for consumers and guests across various platforms, leveraging Salesforce Marketing Cloud and related technologies. Your responsibilities will include building emails and landing pages using HTML/CSS/Media Queries/AMP Scripts/JS from layered artwork, programming dynamic, data-driven emails and landing pages using AMPscripts, and ensuring successful rendering across a wide variety of email clients and browsers. Your ability to think strategically, execute plans effectively, and work both independently and collaboratively within a team environment will be key to your success in this role. Additionally, your strong initiative, energetic attitude, and can-do approach will contribute to your effectiveness as a Marketing Cloud Specialist.,

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