Business Development Officer (General Trade (GT)) Nivea India

3.0 - 8.0 years

6 - 11 Lacs

bareilly, haldwani, shahjahanpur

Work from Office

We are looking for a results-driven Business Development Officer (General Trade) to manage and grow the sales operations across Bareilly and surrounding upcountry markets. The ideal candidate will have hands-on experience in general trade, distributor management, secondary sales tracking, and promotional campaign execution. Key Responsibilities: Achieve volume and value sales targets for the assigned territory within budget, time, and company policies. Execute marketing & sales schemes/promotional activities as per pre-approved plans discussed in monthly reviews. Ensure distributor channel health through regular evaluation and corrective actions. Assist Area Sales Manager in brand/SKU-wise sales forecasting based on market potential. Train, monitor, and provide regular feedback to distributor sales teams through market visits and monthly reviews. Coordinate and ensure timely appointment and operational readiness of planned distributors. Plan and implement localized promotional campaigns targeting key customer segments. Efficiently utilize promotional budgets allocated for the territory. Submit timely and accurate reports in line with company reporting schedules. Monitor performance against weekly/monthly targets and take corrective measures as needed. Track secondary sales and conduct regular reviews with field teams. Maintain all reporting via online MIS and IT-enabled systems. Candidate Profile: Education: Graduate in any discipline Experience: Minimum 3 years in sales, preferably in FMCG, retail distribution, or general trade. Strong exposure to distributor management and rural/upcountry market operations. Experience with sales forecasting, scheme execution, and sales team training. Tech-savvy with the ability to work with MIS systems and reporting tools. Excellent communication, negotiation, and leadership skills. Self-motivated, target-driven, and willing to travel extensively within the assigned territory.

Posted 5 days ago

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