Department: Sales & Marketing Industry: Event Management & Event Organisation Designation: Sales & Marketing Executive Reporting To: Sales Manager / Business Development Manager
1. Job Summary
We are looking for a dynamic, creative, and target-orientated sales & marketing executive to promote the company's event management services, generate business leads, acquire new clients, and drive revenue growth.
The candidate will be responsible for identifying business opportunities, developing client relationships, promoting services through online and offline channels, conducting sales meetings, and converting enquiries into confirmed event bookings.
2. Roles & Responsibilities A. Sales & Business Development
- Identify and generate new business opportunities for the company.
- Approach corporate clients, companies, colleges, hotels, institutions, and individual customers.
- Promote event management services, including:
- Corporate events and conferences.
- Weddings and engagement functions.
- Birthday parties and private celebrations.
- Exhibitions and trade shows.
- Product launches and brand activations.
- College festivals and entertainment events.
- Meet prospective clients and understand their event requirements and budgets.
- Present company profiles, event portfolios, packages, and service proposals.
- Prepare quotations, negotiate pricing, and close business deals.
- Follow up with potential clients and convert enquiries into confirmed bookings.
- Maintain strong relationships with existing and prospective clients.
- Achieve monthly sales targets and revenue goals.
B. Marketing & Promotion
- Develop and execute marketing strategies to promote the company's services.
- Identify new marketing channels to increase brand awareness and business opportunities.
- Coordinate with the digital marketing team for social media promotions and campaigns.
- Promote company services through Instagram, Facebook, LinkedIn, WhatsApp, and other platforms.
- Coordinate the creation of marketing materials, brochures, presentations, and promotional content.
- Participate in exhibitions, trade shows, networking events, and promotional activities.
- Research market trends, competitor activities, and customer requirements.
- Identify potential corporate partnerships and business tie-ups.
C. Client Relationship & Coordination
- Maintain regular communication with clients throughout the sales process.
- Coordinate with the event planning and operations teams after booking confirmation.
- Ensure client requirements are communicated accurately to the internal teams.
- Collect client feedback and identify opportunities for repeat business.
- Maintain professional relationships with vendors, partners, and corporate clients.
D. Reporting & Administration
- Maintain daily sales reports and marketing activity records.
- Update lead databases, client details, and follow-up status.
- Track enquiry-to-booking conversion ratios.
- Submit weekly and monthly performance reports to management.
- Monitor sales targets, marketing performance, and revenue generation.
3. Required Skills & Qualifications
- Minimum qualification: Graduate in business administration, marketing, or a related field.
- 1–3 years of experience in sales & marketing preferred.
- Freshers with excellent communication and convincing skills may also apply.
- Excellent verbal and written communication skills.
- Good negotiation, presentation, and client-handling abilities.
- Knowledge of digital marketing and social media platforms.
- Basic knowledge of MS Excel, PowerPoint, Google Sheets, and CRM tools.
- Ability to generate leads and convert prospects into customers.
- Willingness to travel for client meetings and business development activities.
- Two-wheeler and valid driving licence preferred for field sales activities.
4. Key Skills & Competencies
- Sales and business development.
- Lead generation and conversion.
- Marketing strategy and brand promotion.
- Client relationship management.
- Negotiation and closing skills.
- Communication and presentation.
- Market research and competitor analysis.
- Team coordination and time management.
- Target orientation and problem-solving.
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Internet reimbursement
Work Location: In person
