Sales Executive

Company:

Gender:

Location: Hyderabad, Vapi, Ankleshwar, Chennai, Ghaziabad, Vizag

About the Company

Borosil Scientific Limited is a leading Indian manufacturer and supplier of laboratory glassware, scientific instruments, laboratory equipment and consumables. With over six decades of industry expertise, the company provides innovative scientific solutions to pharmaceutical companies, research laboratories, educational institutions and industrial customers. Its extensive portfolio includes laboratory glassware, analytical instruments, filtration products and laboratory process systems.

Role Overview

We are looking for a Sales Executive to drive sales of laboratory equipment, instruments and consumables within an assigned geographic territory. The candidate will acquire new customers, manage existing accounts, support distribution channels and grow sales across both product categories.

Key Responsibilities

1. Sales & Business Development

• Promote and sell a balanced portfolio of laboratory instruments, equipment and consumables.
• Identify prospective customers and develop new business opportunities within the assigned territory.
• Develop and execute short- and long-term territory sales strategies.
• Manage the equipment sales cycle, from customer enquiry and product demonstration to order closure.
• Build and maintain long-term relationships with existing and prospective customers.

2. Product Knowledge & Technical Sales

• Understand customer needs and recommend appropriate laboratory equipment and consumables.
• Conduct product demonstrations and coordinate installations and application support.
• Maintain knowledge of product features, applications and competitive offerings.
• Identify opportunities to cross-sell equipment and consumables to existing customers.

3. Territory & Channel Management

• Travel regularly within the territory to visit customers, distributors and prospective accounts.
• Support distribution channels in generating sales and promoting products.
• Monitor competitor activities, pricing, bids and market developments.
• Gather and communicate customer feedback and market insights.

4. Sales Coordination & Customer Support

• Prepare quotations and support commercial negotiations, including pricing and product bundling.
• Coordinate customer orders and expected delivery timelines.
• Collaborate with sales, service, application support, customer service, marketing and finance teams.
• Resolve customer queries and coordinate post-sales support.

Educational Qualifications

Candidates should possess one of the following:

• B.Sc. / M.Sc. in Chemistry, Biochemistry, Biotechnology or Agriculture.
• Diploma or Degree in Engineering.

Experience Requirements

• 2-3 years of frontline sales experience in laboratory products or labware.
• Experience selling laboratory equipment, instruments or laboratory consumables.
• Understanding of territory-based sales and customer relationship management.
• Exposure to both equipment and consumables sales will be an advantage.

Key Skills & Competencies

• Excellent verbal and written communication and strong presentation skills.
• Customer engagement, good listening, negotiation and relationship-building ability.
• Working knowledge of laboratory products and their applications.
• Basic proficiency in MS Excel and PowerPoint.
• Results-oriented mindset and willingness to travel across the assigned territory.

Ideal Candidate Profile

A science or engineering graduate with 2-3 years of laboratory-product sales experience, able to independently manage a territory, develop customer relationships and sell across both laboratory equipment and consumables.