Sales Executive

Position Overview

Sales Executive General Trade (ROTN Market)

Key Responsibilities:

Sales & Distribution

• Achieve sales targets for packaged drinking water across ROTN territories.
  
• Drive both

  primary and secondary sales

  through distributors, wholesalers, and retail outlets.
• Expand retail coverage by onboarding new shops, mini-markets, and general stores.
  

Market Expansion & Visibility

• Penetrate semi-urban and rural markets across ROTN.
  
• Ensure proper product placement, brand visibility, and stock availability in outlets.
  
• Execute trade promotions, schemes, and market activation campaigns to boost sales.
  

Channel Management

• Build and maintain strong relationships with distributors, stockists, and retailers.
  
• Ensure smooth order booking, timely delivery, and inventory management in the assigned area.
  
• Support channel partners with schemes, offers, and promotional activities.
  

Market Intelligence

• Monitor competitor activities, pricing, and promotional strategies in the ROTN market.
  
• Provide regular feedback on customer preferences, seasonal demand, and market challenges.
  
• Share actionable insights with the Sales Manager for business planning.
  

Collections & Reporting

• Collect payments from distributors and retailers within agreed timelines.
  
• Maintain accurate records of sales, stock movement, collections, and outlet coverage.
  
• Submit daily/weekly/monthly reports on sales performance and market feedback.
  

Customer Engagement

• Conduct product sampling and awareness campaigns to drive adoption among consumers.
  
• Resolve retailer queries and ensure customer satisfaction.
  
• Build loyalty and retention programs for retailers to strengthen relationships.
  

Preferred candidate profile

• Minimum: Graduate preferred.
  
• 7- 10 years of experience in

  FMCG / Beverages / Packaged Drinking Water

  sales (General Trade).
• Prior experience in Tamil Nadu GT market is preferred.Interested Candidates Kindly send your CV's/ Resumes to

  caroline.deborah@bisleri.co.in