Sales and Marketing Manager

Sales & Marketing Manager

Experience: 5+ years
Department: Sales & Marketing
Employment Type: Full-time
Location: Bangalore
Reports To: Founder / Director / Head of Business

About the Role

We are looking for a Sales & Marketing Manager with 5+ years of experience in sales, marketing, lead generation, and business development. The candidate will be responsible for developing sales strategies, managing marketing initiatives, building client relationships, and supporting business growth.

Key Responsibilities1. Sales & Business Development

• Develop and implement sales strategies to achieve business targets.
• Identify new business opportunities and potential customer segments.
• Generate and manage leads through various channels.
• Build and maintain relationships with prospective and existing clients.
• Manage the sales process from lead generation to closure.
• Track sales performance and prepare forecasts.
• Explore partnerships and new business opportunities.

2. Marketing Strategy & Execution

• Plan and execute marketing strategies aligned with business objectives.
• Manage digital marketing activities, including Google Ads, Meta Ads, SEO, email marketing, and social media.
• Develop campaigns to improve brand awareness and lead generation.
• Coordinate marketing content and promotional materials.
• Monitor campaign performance and marketing budgets.
• Conduct market research and competitor analysis.
• Maintain consistent brand communication across channels.

3. Lead Generation & Customer Acquisition

• Develop strategies to generate qualified leads.
• Improve lead conversion and customer acquisition processes.
• Coordinate lead nurturing and follow-up activities.
• Manage customer information and sales pipelines using CRM tools.
• Analyse customer and campaign data to improve results.

4. Team Management & Collaboration

• Guide and support sales and marketing team members.
• Set team goals and monitor performance.
• Coordinate with internal departments to support business objectives.
• Manage external agencies and vendors when required.
• Prepare performance reports for management.

5. Reporting & Performance Analysis

• Monitor sales, lead generation, conversion rates, and marketing performance.
• Analyse data to identify areas for improvement.
• Prepare monthly sales reports, forecasts, and marketing budget reports.
• Recommend improvements based on performance insights.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, Sales, or a related field.
• Minimum 5 years of relevant experience in sales, marketing, or business development.
• Experience in sales planning and marketing campaign execution.
• Understanding of digital marketing and lead-generation strategies.
• Familiarity with CRM tools and marketing analytics.
• Good communication, negotiation, and presentation skills.
• Strong analytical, organisational, and problem-solving abilities.
• Ability to manage multiple tasks and priorities.
• Experience working towards business targets.

Preferred Skills

• Knowledge of Google Ads, Meta Ads, SEO, email marketing, and marketing automation.
• Familiarity with HubSpot, Salesforce, Zoho CRM, Google Analytics, or Looker Studio.
• Experience managing marketing budgets and campaign performance.
• Understanding of B2B or B2C sales.
• Experience developing partnerships and new business opportunities.

Key Performance Indicators (KPIs)

• Sales revenue and target achievement.
• Number and quality of leads generated.
• Lead conversion rates.
• Customer acquisition cost and marketing ROI.
• Growth in customer base.
• Sales pipeline and closure rates.
• Customer retention.
• Marketing campaign performance and budget utilisation.

What We Are Looking For

We are looking for a proactive professional with strong sales and marketing skills, a customer-focused approach, and the ability to identify business opportunities, manage campaigns, build relationships, and contribute to business growth.

Pay: ₹600,000.00 - ₹900,000.00 per year

Benefits:

• Provident Fund

Work Location: In person