11.0 - 16.0 years

0 Lacs

haryana

On-site

The Senior Manager of Product and Business Marketing plays a crucial role in overseeing the development and implementation of go-to-market strategies to drive demand generation, craft product messaging, and establish market positioning for Incedos" products, industry verticals, and horizontal service offerings. As a strategic leader with a deep understanding of global B2B software products and services marketing, you will collaborate with cross-functional teams to achieve key objectives. Reporting directly to the Head of Marketing, you will closely collaborate with the Head of Products, Product Management, Vertical and Horizontal Business Unit Heads, as well as Sales and Marketing teams. Your responsibilities will include developing and executing comprehensive marketing plans in alignment with business and marketing teams, defining product positioning and messaging that resonates with target audiences, and analyzing the buyer's journey to optimize sales and marketing processes. By owning market intelligence, you will become an expert on our buyers, their behaviors, and key buying criteria. You will be responsible for planning and executing multi-channel marketing programs and campaigns to drive leads, conducting competitive landscape research, evaluating the effectiveness of marketing initiatives, and creating sales enablement and marketing collaterals to support go-to-market activities. To excel in this role, you are required to have an MBA from a reputable institution and possess 11-16 years of experience in global product marketing within B2B digital/enterprise software or SaaS product companies, with a preference for US market experience. You should demonstrate a track record of successfully generating demand for B2B software products and service offerings, exceptional communication and content creation skills, proficiency in CRM and marketing automation tools, and a proactive and strategic mindset. As a detail-oriented, data-driven, and analytical professional, you should be capable of managing multiple initiatives simultaneously, understanding complex software products, tracking ROI effectively, and exhibiting strong leadership and interpersonal skills to collaborate with internal and external stakeholders effectively.,

Posted 18 hours ago

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