3 Roi Optimization Jobs

What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Paid Search Leader is a strategic and tactical role focused on driving measurable results through paid search campaigns. This individual must have proven success managing and optimizing sophisticated search advertising campaigns across major platforms. The ideal candidate will excel in analyzing performance data, identifying optimization opportunities, and implementing strategic adjustments to maximize ROI. They should demonstrate proficiency in managing budgets, forecasting performance, and leading cross-functional collaboration to ensure alignment with broader marketing objectives. If youre passionate about data-driven marketing and leveraging search engine advertising to create business value through cutting-edge campaigns and performance optimization, this is the role for you! Key Responsibilities Global Paid Search Strategy Lead Develop global Paid Search strategy for channels such as Google & Bing, aligning with broader marketing objectives and business goals Oversee brand budget allocation and establish performance benchmarks for paid search channels Own end-to-end creation and implementation of campaigns, including media plan creation, campaign setup, daily checks, weekly reporting and optimizations Lead cross-functional collaboration with analytics team to ensure accurate & clean data across platforms Run quarterly reviews to evaluate and iterate on strategy based on market trends and KPIs Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting Drive lead generation testing efforts across paid search channels Google & Bing Develop and execute data-driven digital marketing strategies to drive traffic, leads, and sales Manage ad budgets, optimize bidding strategies, and track ROI for paid campaigns; Manage paid ad campaigns appearing on major search engines, such as Google and Bing Analyze campaign performance using Google Analytics, Search Console, and third-party tools Paid Search Automation Lead Provide strategic recommendations and input for regional expectations in global strategy Define, measure, and evaluate relevant paid media KPIs Manage SKU campaigns on Google & Bing globally with a focus on efficiency and scalability Oversee feed management for Google & Bing ensuring all data is accurate and grouped appropriately Maintain the relationship with Products team and evaluate value annually Create reporting around paid marketing funnels and leverage this to improve conversion rates Support analytics alignment for all paid search channels Continuously test creative, targeting, bidding strategies, and landing page alignment Execute supplier campaigns and optimize performance through close collaboration with Strategic Programs Team What s In It for You 5+ years experience in digital marketing with specific focus on paid search campaign management Demonstrated experience scaling paid search programs with strong ROI focus Proficiency with Google Ads, Microsoft Advertising, and related platforms Strong analytical skills with ability to extract insights from complex data sets Experience managing substantial marketing budgets effectively Knowledge of current SEM best practices, trends, and algorithm updates Excellent communication skills for cross-functional collaboration Strong attention to detail and ability to manage multiple priorities Google Ads and Microsoft Advertising certifications Experience with marketing automation platforms and CRM integration Working knowledge of SEO principles and their relationship to paid search Experience with scripts, automation, and feed management International market experience Experience with evolving channel strategies and tactics based on customer insights and product evolution

What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Integrated Marketing Leader is a strategic role focused on developing and leading comprehensive marketing programs that seamlessly integrate across multiple channels and touchpoints. This individual will lead a team of marketing professionals to ensure consistent brand messaging, cohesive campaign execution, and alignment with business objectives. The ideal candidate will have a proven track record of developing innovative integrated marketing strategies that drive measurable results and possess strong leadership capabilities to inspire and guide their team toward achieving marketing excellence. If youre passionate about breaking down silos between marketing disciplines and creating unified, impactful marketing experiences that deliver business growth, this is the role for you! Key Responsibilities Strategic Leadership Lead best-practices review of media and creative strategies to maximize ROI of campaigns Develop and implement comprehensive integrated marketing strategies aligned with business objectives Build and maintain a high-performing marketing team through effective leadership, coaching, and professional development Collaborate closely with cross-functional teams to ensure seamless integration of marketing objectives and consistent brand messaging Shape the strategic & execution vision for communications across digital markets Guide budget allocation across channels to optimize performance & ROI Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms Drive innovation in marketing approaches & adopt emerging technologies & channels Operational Excellence Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadership Establish KPIs and metrics to track marketing effectiveness across channels Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas Manage company and product branding initiatives and standards Ensure alignment between marketing activities and sales objectives to drive revenue growth Maintain good relationships with major stakeholders in the company Lead the marketing team to brainstorm new marketing ideas for digital and social media Foster cross-functional collaboration between marketing specialties to create unified campaigns What we are looking for 8+ years of experience in marketing with at least 3 years in leadership positions Proven track record of developing and implementing successful integrated marketing strategies Experience leading and developing marketing teams of 10+ employees Strong organizational, leadership, and communication skills Deep understanding of multiple marketing channels including digital, social, content, events, and traditional media Proficiency in analytics tools and data-driven decision making Strong communication, presentation, and leadership skills Experience with marketing automation platforms and CRM systems Ability to manage complex and multi-channel campaigns Strategic mindset with ability to translate business objectives into effective marketing plans International marketing experience Knowledge of digital transformation and emerging marketing technologies Proven ability to increase marketing effectiveness and efficiency Experience with change management and organizational development Experience with marketing resource management and workflow optimization Preferred Qualifications: Experience in B2B marketing, particularly in technology or components industries Understanding of marketing attribution models across multiple touchpoints

What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. We are seeking an experienced Performance Marketing Manager to lead our performance marketing team that handles social paid and organic, display, programmatic and aggregator marketing. This is a results-driven role that bridges the gap between marketing strategy and execution to ensure successful campaign delivery and optimization. As a Performance Marketing Manager, you will oversee the planning, implementation, and optimization of performance-based marketing initiatives across multiple channels. The ideal candidate has a strong understanding of digital marketing metrics, analytics tools, and campaign management methodologies, enabling them to manage cross-functional teams and drive marketing success effectively. This is an exciting opportunity for someone passionate about data-driven marketing and delivering measurable results. Key Responsibilities Strategic Leadership Develop and execute comprehensive global strategy for all performance marketing channels including social, display, programmatic and aggregator platforms Optimize channel performance for key traffic KPIs across paid, organic and owned media Establish and manage performance marketing budget allocation across channels and regions based on ROI potential Facilitate cross-functional collaboration with Digital, Finance, and Global Components teams to ensure alignment with broader business objectives Conduct regular performance reviews (quarterly and monthly) to identify optimization opportunities and implement strategic pivots Evaluate and refine marketing processes, standards, and technologies to maintain alignment with evolving business goals Manage vendor relationships and contracts with third-party partners and aggregator platforms Operational Excellence Ensure all performance channels support and align with the companys global marketing strategy Design and implement data-driven acquisition campaigns to maximize revenue and ROI Provide mentorship and professional development to channel specialists to drive both individual growth and channel performance Oversee financial processes for all marketing channels, including purchase orders and vendor payments Lead the implementation and continuous improvement of marketing processes and technologies Apply analytical insights to optimize campaign performance across all channels Manage third-party and aggregator partnerships to ensure successful execution of marketing agreements Collaborate with Integrated Marketing and Strategic Programs teams to align performance marketing with broader marketing initiatives What we are looking for Required Skills and Qualifications 3-5 years of experience specifically leading performance marketing teams Proven experience in performance marketing across social, display, programmatic, and aggregator channels Demonstrated success building and scaling acquisition campaigns with measurable ROI impact Hands-on experience with major marketing platforms including Facebook Business Manager and Google Ads Advanced data analysis capabilities with ability to extract actionable insights from complex datasets Strong knowledge of digital marketing platforms, analytics tools, and attribution models Experience leading and developing marketing teams Experience managing international/regional marketing strategies Continuous learner who embraces feedback and drives improvement. Champion of process excellence to enable organizational maturity. Collaborative mindset with ability to work effectively across organizational boundaries Proven ability to manage multiple priorities in a fast-paced environment Excellent project management and organizational skills Experience with marketing automation and CRM platforms Strategic and creative problem-solving approach with adaptability to changing market conditions Expertise in advanced marketing attribution methodologies and optimization techniques Proven ability to increase marketing effectiveness and efficiency Experience with change management and organizational development