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4.0 - 7.0 years

4 - 9 Lacs

Gurugram

Work from Office

Job description Urgent Hiring for Digital Marketing Manager. Company Description VRB Consumer Products Pvt Ltd is a leading condiments and sauce company in India with a strong focus on quality, innovation, and better-for-you products. We have a pan-India distribution network and offer authentic flavors through our world-class manufacturing facility. At Veeba, we are proud to make high-quality food products in India. Role Description We are looking for Results-driven Digital Marketing Manager, experienced in leading full-funnel digital strategy and execution across multiple platforms. Proven track record in scaling D2C growth, optimizing ROI, and leveraging analytics, A/B testing, and industry innovations for continuous performance improvement. Responsibilities: Devise strategy, including planning, budgeting, reporting, and execution across Google, Facebook, OTT, and other digital channels to drive brand awareness and salience. Create and implement a digital marketing strategy to drive traffic, conversions, and revenue for the D2C channel. Own and deliver D2C growth while maintaining efficiency on CAC, ROAS, and AOV. Set up attribution models and multi-channel tracking as necessary to build actionable insights. Develop a robust digital reporting framework, analytics, and ROI tracking to optimize and improve our marketing investments. Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation, and planning. Scout and implement industry best practices. What are we looking for? Work Experience around 4-7 years of work experience in high-growth B2C start-ups or established FMCG brands. Proven performance-driven digital marketing experience across Google Search, Display, App Campaign, and Social Channels. Well-versed in conversion optimization and online customer acquisition. Familiarity with website analytics tools (e.g. Google Analytics) and Shopify. Must have a strong grasp of numbers and be comfortable with quantitative analysis and simple statistics. Ability to work in high-performance teams with cross-functional stakeholders and collaborators. Experience in managing agency teams to deliver on performance goals Excellent team player with excellent written and verbal communication skills What's On Offer Immense opportunities to learn and grow Chance to drive the digital marketing for one of the fastest-growing FMCG brands in the country Industry-par compensation Please share your CV on hr.careers@veeba.in & vrb.careers@veeba.in

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4.0 - 7.0 years

4 - 7 Lacs

Gurgaon, Haryana, India

On-site

Key Responsibilities 1. Campaign Management: Execute end-to-end digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn Conduct A/B testing on creatives, landing pages, and audiences Monitor campaign metrics and optimize for better ROI 2. Budget Management: Plan and manage digital marketing budget Track spend and ensure financial alignment with marketing goals 3. Analytics & Reporting: Analyze performance data to drive insights Generate and present reports on key metrics: CTR, CPC, CPA, ROI, conversions 4. Collaboration & Communication: Coordinate with creative, sales, and product teams to align campaign strategies Effectively communicate performance results and insights to stakeholders 5. Market Research & Trends: Track digital marketing trends and competitor strategies Identify growth opportunities through market research Qualifications: Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred) Experience: 47 years in performance marketing or digital advertising Experience with large-scale digital campaign management

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12.0 - 17.0 years

19 - 25 Lacs

Mumbai

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Management Level:I&F Decision Science Practitioner Associate Director Job Location: Bangalore / Gurgaon / Mumbai Must-have Skills: Generative AI, Cloud Computing, Emerging Data & AI Platforms/Technologies/Trends, Data & AI Strategy Development, Business Case Development & ROI Analysis, Data Architecture & Operating Model Design, AI Strategy Execution and Governance, Stakeholder Management and Executive Communication Good-to-have Skills: Wealth Analytics (e.g., Asset Allocation, Robo Advisory, Personalization of Insights) , Responsible AI Implementation , Cross-functional Leadership on Large Transformative Deals , Ecosystem Strategy and Partner Engagement Job Summary We are seeking an experienced and visionary Ind & Func AI Value Strategy Senior Manager to join the Accenture Strategy & Consulting team in the Global Network Data & AI practice. This role involves defining and leading data and AI strategies for large transformation deals within Financial Services, working on high-impact initiatives that shape how clients adopt AI, generate value, and innovate at scale. Key Responsibilities Strategy & Execution Lead the development of robust data and AI strategies by identifying high-value business use cases and redesigning processes to unlock transformative outcomes Define current-state assessments and future-state roadmaps using tools like data diagnostics, AI maturity assessments, and business case development Deep understanding of Generative AI, cloud computing, emerging data and AI platforms/technologies/trends Masters degree in computer science, Data Science, Business Administration, or a related field. MBA degree (preferred). Proven track record of at least 12 years of experience in data and AI strategy, with a focus on driving business value through the strategic application of AI technologies. Strong understanding of data and AI platforms & technologies, architecture principles, operating models, and best practices, with hands-on experience in designing and implementing scalable AI solutions. Demonstrated ability to build compelling business cases for AI initiatives, with experience conducting cost-benefit analyses, ROI assessments, and risk evaluations. Excellent strategic thinking and problem-solving skills, with the ability to identify opportunities for AI-driven innovation and value creation in complex business environments. Exceptional communication and stakeholder management skills, with the ability to effectively collaborate with cross-functional teams and influence decision-making at all levels of the organization. Professional & Technical Skills Deep understanding of Data and AI technologies, cloud platforms (AWS, Azure, GCP), and architectural principles Proven ability to drive business transformation using strategic AI tools and techniques Strong stakeholder engagement and the ability to influence decisions at senior executive levels Additional Information Excellent communication, leadership, and cross-functional collaboration skills Willingness to travel as required for client engagements (up to 40%) About Our Company | AccentureQualification Experience: Minimum 12 years of experience in Data and AI Strategy, with a focus on driving business value through strategic AI applications Educational Qualification: Masters degree in Computer Science, Data Science, Business Administration, or a related field MBA (preferred)

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5.0 - 7.0 years

7 - 9 Lacs

Kozhikode

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We are seeking a dynamic and results-driven Marketing Head with expertise in digital marketing strategies to lead and grow our brand's market presence. The candidate will be responsible for developing, implementing, and overseeing comprehensive marketing strategies, with a strong emphasis on digital channels to drive brand awareness, customer engagement, and revenue growth. Strategy Development Develop and execute an integrated marketing strategy aligned with the companys business objectives, with a primary focus on digital platforms. Analyze market trends, customer insights, and competitive landscape to identify growth opportunities. Establish KPIs and metrics to measure the effectiveness of marketing campaigns. Digital Marketing Lead all digital marketing initiatives, including SEO/SEM, email marketing, social media, content marketing, and paid advertising campaigns. Drive performance marketing campaigns to maximize ROI and customer acquisition. Oversee website development, optimization, and user experience to ensure alignment with marketing goals. Content and Brand Management Develop a consistent and compelling brand voice across all digital and traditional channels. Oversee content creation and strategy, including blogs, videos, whitepapers, and social media posts. Ensure all marketing materials adhere to brand guidelines. Team Leadership Build, lead, and mentor a high-performing marketing team. Foster a collaborative culture, encouraging innovation and data-driven decision-making. Budgeting and ROI Analysis Prepare and manage the marketing budget, allocating resources to optimize impact. Analyze campaign performance and provide actionable insights to maximize ROI. Report on marketing effectiveness to senior leadership. Collaboration and Partnerships Collaborate with sales, product, and customer service teams to align marketing strategies with business goals. Build and maintain relationships with external agencies, vendors, and partners. Technology and Tools Stay updated with emerging trends, tools, and technologies in digital marketing. Leverage analytics tools to monitor campaign performance and customer behavior. Qualifications and Skills Bachelors degree in Marketing, Business Administration, or a related field (Masters preferred). Proven experience in a senior marketing role, with at least 5+ years in digital marketing. Expertise in digital marketing tools such as Google Analytics, AdWords, SEO tools, CRM platforms, and marketing automation software. Strong analytical skills with the ability to interpret data and provide actionable recommendations. Excellent leadership, communication, and interpersonal skills. Experience in managing budgets and forecasting ROI for marketing campaigns. Knowledge of web development principles and UX design is a plus.

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0.0 years

0 Lacs

Bengaluru, Karnataka, India

On-site

Job Category Sales Job Details About Salesforce We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place. The Enterprise Corporate Sales (ECS) Business Unit is closely aligned to Enterprise Sales Reps at Salesforce as they partner together on selling to our largest clients/ target accounts across a diverse set of industries verticals. An ECS Account Executive (AE), is primarily responsible for growing and expanding the salesforce footprint within subsidiaries and new divisions of the Enterprise Parent accounts. The AE also is responsible for generating new revenue through new business acquisition. The ECS AE is expected to build deep relationships within each install base, understand business priorities, plans and challenges and create business solutions using Salesforce's core product portfolio. The difference between the ECS AE and the Enterprise Sales Reps is that the ECS AE works on deals below a certain value. Job Description The Enterprise Corporate Sales ( ECS ) is looking for an Account Executive responsible for handling a large volume of smaller size opportunities within the various industry verticals. Partnering with our most seasoned sales executives this role will suit those who are looking to take their enterprise sales skills to the next level. With a sales model that fosters collaborat ion and supports your success, this is a great opportunity to forge a successful sales career. With a business-culture that has the customer's interests at the core of everything we do, we'll set you up for success by providing a comprehensive induction and on boarding to the business. We provide a range of support functions to help create and drive opportunities from internal sales support to highly skilled pre-sales so it is not just you against the world. Responsibilities: To exceed monthly / quarterly sales targets by selling Salesforce solutions into ECS assigned accounts within an assigned within a sub set of major account/customer or vertical market. You will lead the entire sales process from prospecting closing business to ensure delivery against key performance metrics, with a strong emphasis on new business sales, while expanding existing accounts. Deepen Industry knowledge and research, to formalise a go to market strategy and create qualified target accounts. Pipeline development through a combination of cold calling, email campaigns and market sector knowledge/intelligence. Create and maintain a sales pipeline to ensure over-achievement within the designated market sector(s). Engage with prospect organisations to position Salesforce solutions through strategic value based selling, business case definition, ROI analysis, references and analyst data. Lead the end to end sales process through engagement of appropriate resources such as Sales Engineers, Professional Services, Leadership Executives, Partners etc. Generate short term results whilst maintaining a long term perspective to improve overall revenue generation. Daily update of the Salesforce system with accurate customer and pipeline data. Accurate monthly forecasting and revenue delivery. Required Skills: Extensive, relevant experience of selling enterprise software solutions gained within a major software vendor. Successful history of net direct new business sales, with the ability to prove consistent delivery against targets. Demonstrable track record of sales over achievement. Credibility at all levels, including CxO. Fluency in English language. CRM application sales or vertical Industry sector experience would be viewed favourably. Strong tenure with previous employers. Degree or equivalent relevant experience required. Experience will be evaluated based on the core proficiencies or the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.) Accommodations If you require assistance due to a disability applying for open positions please submit a request via this . Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

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1.0 - 6.0 years

4 - 8 Lacs

Bengaluru

Work from Office

About Boomi And What Makes Us Special Are you ready to work at a fast-growing company where you can make a differenceBoomi aims to make the world a better place by connecting everyone to everything, anywhere Our award-winning, intelligent integration and automation platform helps organizations power the future of business At Boomi, youll work with world-class people and industry-leading technology We hire trailblazers with an entrepreneurial spirit who can solve challenging problems, make a real impact, and want to be part of building something big If this sounds like a good fit for you, check out boomi, or visit our Boomi Careers page to learn more, About The Role We are looking for dynamic, detail-oriented and data driven professionals to join our newly established advisory team in Bangalore, India Partnering with Customer Success and Account Managers, this team will play a pivotal role in strategic business development by scaling operational and high value engagements for our global customer base The Advisors in this role will focus on supporting Operational Reviews, Quarterly Business Reviews (QBRs), and Value Assessments (VAs) by demonstrating qualitative and quantitative benefits of the Boomi platform to various stakeholders within a customers IT organization They will possess strong data acumen to product data, platform usage, adoption trends, and value metrics to create insights-driven customer deliverables that focus on enabling informed decision-making and continuous optimization of their Boomi implementation, Location Bangalore Key Responsibilities Data Preparation and Analysis: Extract and analyze platform usage, adoption trends, and value metrics to create insights-driven customer deliverables, Prepare data-backed presentations by collaborating with Customer Success and Account Managers highlighting usage trends, platform benefits, cost savings and maturity assessments, Operational Support for Reviews: Prepare slides and data points for Monthly Adoption Reviews and QBRs, Collaborate with account teams to tailor content based on customer-specific needs, Value Assessments: Conduct structured value assessments to showcase the business outcomes achieved through Boomi, Develop and curate findings tied to documented outcomes using reference metrics like cost avoidance and ROI, Insights and Contextual Updates: Provide commentary on trends, usage updates, and contextualized feature recommendations based on customer activity and platform changes as well as industry trends and point of views, Scalable Processes: Work on a mix of automated and augmented processes to ensure consistent high-value engagement across accounts, Leverage tools and processes to streamline data-driven insights and support scaled success initiatives, Standardize best practices for adoption and value realization discussions, Requirements Experience 5+ years of background in Customer Success, Advisory, Data or Business Analysis, or related roles, Proficiency in data analysis and creating presentations for executive-level discussions, Analytical mindset with attention to detail and the ability to contextualize data into actionable insights, Excellent collaboration, communication and organizational skills to work with cross-functional teams, Familiarity with SaaS platforms and value realization methodologies including tools like PowerBI/Tableau, Gainsight, Salesforce and business intelligence platforms Knowledge of cost optimization and ROI analysis in technology solutions, Qualifications Education: Bachelors degree or diploma in fields such as Business Administration, Computer Science, Information Systems, or related disciplines, Certifications Have or achieve full Boomi Developer, Architect, and Administrator certifications within the first two months of employment, Certifications in Data Analysis or Data Science vocational courses Why Join Us This is an exciting opportunity to shape a new team and directly contribute to scaling Boomis Customer Success operations globally You will play a critical role in driving measurable value for customers and enabling their long-term success with the Boomi platform, Be Bold Be You Be Boomi We take pride in our culture and core values and are committed to being a place where everyone can be their true, authentic self Our team members are our most valuable resources, and we look for and encourage diversity in backgrounds, thoughts, life experiences, knowledge, and capabilities, All employment decisions are based on business needs, job requirements, and individual qualifications, Boomi strives to create an inclusive and accessible environment for candidates and employees If you need accommodation during the application or interview process, please submit a request to talent@boomi, This inbox is strictly for accommodations, please do not send resumes or general inquiries,

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10.0 - 15.0 years

12 - 17 Lacs

Bengaluru

Work from Office

Job Overview TE Connectivitys Engineering Project Management Teams manage cross functional engineering projects. They work with Product Management, Sales, Quality, Manufacturing, Finance, and other functions across TE to assure projects meet financial, schedule and customer expectations. They are responsible for defining and creating project schedules, portfolio management, communication and execution of programs, identifying resource constraints and working with management for resolution, while adhering to LeanPD processes. Roles and Responsibilities: This position provides Project Management leadership & is responsible for end-to-end Product Development projects leading cross functional team with KPIs as Launch on Time, Budget, Cost & Quality. RESPONSIBILITIES Lead multiple medium to high complexity New Product Development projects with end-to-end ownership of projects. Excellent cross functional leadership ability. Drive diverse and inclusion workplace by identifying individual differences and their value; ability to recognize and respect the value of individual difference and diverse perspectives at all levels of the organization. Stakeholder management Identifies and manages stakeholder expectations. Setting up cadence with stakeholders for smooth execution of projects. Cost Control: Manage the Project Capital, Expense and Resource Expenditures to stay within budget and ensure that the financial metrics are met. Economic Analysis: Support alternatives evaluation, variance analysis, cost calculations, etc. Communications: Develop the Project Communication Plan, lead periodic Management Level Project Reviews, Report Project Progress. Developing project schedules, resource requirements and budget forecasts. Tracking and reporting on project progress and product cost Change Management: Perform integrated Change Management Control Addressing and resolving issues/impediments in project Leading continuous improvement of existing processes and implementation of new project components. Monitoring coordination of internal resources with appropriate department, resolving operational issues, and ensuring project implementation on time, on cost, on quality. Effective project Risk management: create, monitor, and control risk management plans. Education and Critical Experience: BE/B TECH in engineering with 10-15 Yrs. Or masters with 8-12 years of experience 5-6 years of Project Management experience in industrial product / Hardware domain Distributed & multi-cultural team management experience. COMPETENCIES (TECHNICAL & BEHAVIOURAL) MUST HAVE In depth understanding of Toll Gate / Stage Gate process in Product development. Experience in effective project management strategies and tactics Extensive experience in Stakeholder management, requirement management Exposure to manufacturing processes (Moulding, stamping, plating) Fluent in English with good verbal and written communications skills, ability to communicate Globally at all levels internally and externally. Extensive experience in project planning & execution Extensive experience in Leading project teams to success, collaborate across boundaries, track results, and develop Communication and responsibility matrix. Proficient in Microsoft Project Proficient with MS office tools (XL, Word, PowerPoint) Proficient in project ROI analysis (NPV, IRR, Payback period) Work along with CFT for problem solving and brainstorming. PREFERABLE Exposure to regulatory approval process such as UL, CSA, CQC, VDE etc Experience in Terminal and connector industry or products Exposure to Agile Project Management Certified PMP or equivalent project management certifications

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0.0 years

0 Lacs

Bengaluru / Bangalore, Karnataka, India

On-site

Job Category Sales Job Details About Salesforce We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place. The Enterprise Corporate Sales (ECS) Business Unit is closely aligned to Enterprise Sales Reps at Salesforce as they partner together on selling to our largest clients/ target accounts across a diverse set of industries verticals. An ECS Account Executive (AE), is primarily responsible for growing and expanding the salesforce footprint within subsidiaries and new divisions of the Enterprise Parent accounts. The AE also is responsible for generating new revenue through new business acquisition. The ECS AE is expected to build deep relationships within each install base, understand business priorities, plans and challenges and create business solutions using Salesforce's core product portfolio. The difference between the ECS AE and the Enterprise Sales Reps is that the ECS AE works on deals below a certain value. Job Description The Enterprise Corporate Sales ( ECS ) is looking for an Account Executive responsible for handling a large volume of smaller size opportunities within the various industry verticals. Partnering with our most seasoned sales executives this role will suit those who are looking to take their enterprise sales skills to the next level. With a sales model that fosters collaborat ion and supports your success, this is a great opportunity to forge a successful sales career. With a business-culture that has the customer's interests at the core of everything we do, we'll set you up for success by providing a comprehensive induction and on boarding to the business. We provide a range of support functions to help create and drive opportunities from internal sales support to highly skilled pre-sales so it is not just you against the world. Responsibilities: To exceed monthly / quarterly sales targets by selling Salesforce solutions into ECS assigned accounts within an assigned within a sub set of major account/customer or vertical market. You will lead the entire sales process from prospecting closing business to ensure delivery against key performance metrics, with a strong emphasis on new business sales, while expanding existing accounts. Deepen Industry knowledge and research, to formalise a go to market strategy and create qualified target accounts. Pipeline development through a combination of cold calling, email campaigns and market sector knowledge/intelligence. Create and maintain a sales pipeline to ensure over-achievement within the designated market sector(s). Engage with prospect organisations to position Salesforce solutions through strategic value based selling, business case definition, ROI analysis, references and analyst data. Lead the end to end sales process through engagement of appropriate resources such as Sales Engineers, Professional Services, Leadership Executives, Partners etc. Generate short term results whilst maintaining a long term perspective to improve overall revenue generation. Daily update of the Salesforce system with accurate customer and pipeline data. Accurate monthly forecasting and revenue delivery. Required Skills: Extensive, relevant experience of selling enterprise software solutions gained within a major software vendor. Successful history of net direct new business sales, with the ability to prove consistent delivery against targets. Demonstrable track record of sales over achievement. Credibility at all levels, including CxO. Fluency in English language. CRM application sales or vertical Industry sector experience would be viewed favourably. Strong tenure with previous employers. Degree or equivalent relevant experience required. Experience will be evaluated based on the core proficiencies or the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.) Accommodations If you require assistance due to a disability applying for open positions please submit a request via this . Posting Statement Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

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5.0 - 10.0 years

15 - 30 Lacs

Mumbai

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About the Role As Performance & Growth Manager for Research360, youll own the customer acquisition, engagement and monetization roadmap for our flagship research platform. Youll blend data-driven performance marketing with growth experimentstesting new channels, optimizing funnels and personalizing touchpointsto help millions of DIY investors discover, engage with and subscribe to R360s in-depth stock reports and calls. What Youll Do Develop and execute end-to-end performance campaigns (SEM, display, social ads, affiliate) that hit CAC, LTV and ROI targets Define the growth funnelfrom awareness to activation to retentionand run experiments (A/B tests, landing-page variants, drip emails, push notifications) to improve conversion at each stage Build and optimize onboarding flows, trial-to-paid journeys and upsell paths using behavior-based triggers and personalized content recommendations Leverage analytics tools to track key metrics (CPL, CVR, churn rate, ARPU), diagnose funnel leaks and surface actionable insights for cross-functional teams Partner with product, design and content teams to launch features (e.g. watchlists, personalized dashboards) that drive engagement and reduce churn Scale referral and loyalty programs by designing incentives, tracking program performance and iterating on mechanics to maximize word-of-mouth growth Manage budgets, forecasting and vendor relationships to ensure efficient spend and clear reporting on campaign performance Who You Can Be A growth hacker with 35 years of hands-on experience in performance marketing for subscription or SaaS products A data-obsessed analyst who builds reports, cohorts and dashboards to turn raw data into optimized tactics An experimenter comfortable designing, running and interpreting A/B tests across web and mobile channels A product-minded marketer who collaborates with engineering and design to embed growth loops into the user experience A storyteller who crafts clear, persuasive copy for ads, landing pages and in-app messages A budget strategist who balances short-term ROI with long-term customer value

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2.0 - 4.0 years

5 - 6 Lacs

Noida

Work from Office

Roles and Responsibilities Develop and execute digital marketing strategies across various channels, including Google Ads, YouTube Ads, Facebook Ads Manager, and performance marketing campaigns. Conduct keyword research to optimize ad copy and landing pages for maximum ROI. Define audience segmentation strategies and manage retargeting funnels. Analyze campaign performance using Google Analytics, track key metrics such as conversion rates and cost per lead (CPL), and provide regular reporting on results. Optimize ad spend by identifying areas of improvement through A/B testing and experimentation with different creative assets. Collaborate with cross-functional teams to develop targeted retargeting campaigns based on user behavior data. Generate weekly/monthly performance reports with actionable insights. Desired Candidate Profile 2-4 years of experience in digital marketing or a related field. Strong understanding of PPC campaigns, audience segmentation, landing page optimization, and Google Analytics. Proficiency in creating effective ad copies for various formats (text-based vs visual-based). Experience with Facebook Ads Manager, Google Ads, YouTube Ads; ability to create engaging video content.

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5.0 - 7.0 years

3 - 8 Lacs

Thane

Work from Office

Social Media Manager Location: Mumbai, India | Full-Time | AGR Technologies About AGR Technologies: AGR Technologies is a fast-growing IT Managed Services and Digital Solutions company headquartered in the U.S., with a growing offshore presence in India. We help small to mid-sized businesses unlock their potential through technology and digital engagement. About the Role: We are looking for a strategic and hands-on Social Media Manager to lead our brand's digital presence across key platforms like LinkedIn, Instagram, Facebook (Meta), Twitter, and YouTube. You must have a proven track record of building engagement, growing follower bases, and converting content strategies into measurable business value. Key Responsibilities: Create and execute monthly content calendars with platform-specific strategies. Write engaging, original copy and coordinate graphic/video content with the design team. Run and optimize paid ad campaigns across Meta platforms and LinkedIn Ads. Grow follower base and boost engagement using organic and paid tactics. Use tools like Meta Business Suite , Hootsuite , Canva , and Google Analytics to track performance and prepare weekly/monthly reports. Stay updated on social media trends and apply innovative strategies to stay ahead of competitors. Monitor inboxes, comments, and brand mentions for timely community engagement. Work closely with U.S.-based leadership on campaigns and branding strategy. Required Qualifications: Bachelor's degree (preferably in BSc IT, Marketing, Communications, or related field). Minimum 5 to 7 years of hands-on experience managing company-level social media (not personal/freelance). Demonstrated experience with paid advertising campaigns (must show past results or portfolio). Proficiency with tools such as Meta Ads Manager, Canva, Buffer/Hootsuite, and analytics dashboards. Preferred but Not Mandatory: Experience in B2B or IT services marketing. Video content creation/reels editing experience. Knowledge of SEO, email marketing, or marketing automation tools. What We are NOT Looking For: Candidates who only managed their personal social profiles. Candidates who outsource tasks without transparency. Candidates who rely heavily on templates or AI tools without customization. What You will Get: Opportunity to work with a U.S.-based leadership team in a fast-growing global company . Hands-on mentorship and exposure to the latest tools in digital marketing. A collaborative and supportive work environment where creativity and ideas are welcomed. Growth path into a Digital Marketing Lead role based on performance. How to Apply: Interested candidates must: Submit a CV with links to actual business social media pages they have managed. Provide before-and-after analytics or screenshots from past campaigns they ran. Be prepared to present a short case study or walk-through of one successful campaign.

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10.0 - 12.0 years

10 - 13 Lacs

Kolkata

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Lead SAP team for implementing SAP modules FICO, MM, SD, PM, PP, QM, PS .Understand business & technology ,digital platforms & drive new initiatives such as GRC, SAP Rise ,Minimize SAP run cost ,ROI analyses for SAP spending and initiatives, Required Candidate profile implementing SAP modules FICO, MM, SD, PM, PP, QM, PS .Understand modern business & technology framework, drive new initiatives such as GRC, ROI analyses for SAP spending and initiatives,

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10.0 - 14.0 years

35 - 60 Lacs

Pune

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Job summary Senior Manager - FPA supporting COO and Central Operations Team. Provide FPA oversight and analytics support for key initiatives like Delivery Industrialization Enterprise Resource Planning and Fulfillment monthly performance versus budget and ROI analysis. Responsibilities COD delivery optimization - forecasting and Tracking. Global Delivery Organization / Central Ops strategic functions Budgeting / Forecasting and actual performance reporting. C&B / FTE monitoring and planning. Detailed monthly analytics pack for leaders / Special and Ad hoc analysis on transformation initiatives Certifications Required ACA (Chartered Accountant) / ACMA (Cost and Management Accountant) / CFA / MBA Finance

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10.0 - 15.0 years

10 - 15 Lacs

Noida, Uttar Pradesh, India

On-site

A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio; including Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be encouraged to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in ground breaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and development opportunities in an environment that embraces your unique Your role and responsibilities A HR and Talent Business Development Professional / Solution Architect What you'll do: Collaborate with clients to develop HR and Talent Strategies and Solutions, guiding them in creating the next generation of workforce management transformation initiatives. Integrating cutting-edge human capital strategies, workforce concepts, and HR operating models & service delivery models Spend time interacting with the internal/external client and other key stakeholders, as appropriate to the level of solutioning experience and skill, to understand the strategic priorities, business and technical requirements, issues and tactical problems, to develop and articulate robust and innovative HR and Talent solutions. Prepare, present, review and modify the solution, with the internal/external client and key stakeholders, to meet deal requirements and to close the deal for IBM. Be part of the sales team to develop and build HR and Talent Managed Services solutions for clients. Lead cross-geography, cross line of business teams of subject-matter experts to leverage the full breadth of services, labor, assets, and software products to develop complex, multi-year HR and Talent Managed Services solutions and optimized cost cases that meet client requirements and needs considering the client's base case and IBM's profitability. How we'll help you grow: IBM is committed to create a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. You'll have access to all the technical, management and leadership training courses you need to become the expert you want to be You'll learn directly from sales leaders and senior leadership team You have the opportunity to work in many different areas to figure out what really excites you Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise MBA specializing in HR, with Project Management and Solution Architecting expertise for wide-ranging HR and Talent Operations / Managed services solutions including skills in: Project Management Requirements Analysis ROI Analysis Costing & Budgeting Project Scheduling Cross-Functional Supervision Team Building & Mentoring Client Relations & Presentations Business & IT Planning Vendor Management Preferred technical and professional experience India Market Experience preferred. Worked with HR ERP solutions and transformation initiatives on HR value realization

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10.0 - 15.0 years

10 - 15 Lacs

Gurgaon / Gurugram, Haryana, India

On-site

A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio; including Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be encouraged to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in ground breaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and development opportunities in an environment that embraces your unique Your role and responsibilities A HR and Talent Business Development Professional / Solution Architect What you'll do: Collaborate with clients to develop HR and Talent Strategies and Solutions, guiding them in creating the next generation of workforce management transformation initiatives. Integrating cutting-edge human capital strategies, workforce concepts, and HR operating models & service delivery models Spend time interacting with the internal/external client and other key stakeholders, as appropriate to the level of solutioning experience and skill, to understand the strategic priorities, business and technical requirements, issues and tactical problems, to develop and articulate robust and innovative HR and Talent solutions. Prepare, present, review and modify the solution, with the internal/external client and key stakeholders, to meet deal requirements and to close the deal for IBM. Be part of the sales team to develop and build HR and Talent Managed Services solutions for clients. Lead cross-geography, cross line of business teams of subject-matter experts to leverage the full breadth of services, labor, assets, and software products to develop complex, multi-year HR and Talent Managed Services solutions and optimized cost cases that meet client requirements and needs considering the client's base case and IBM's profitability. How we'll help you grow: IBM is committed to create a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. You'll have access to all the technical, management and leadership training courses you need to become the expert you want to be You'll learn directly from sales leaders and senior leadership team You have the opportunity to work in many different areas to figure out what really excites you Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise MBA specializing in HR, with Project Management and Solution Architecting expertise for wide-ranging HR and Talent Operations / Managed services solutions including skills in: Project Management Requirements Analysis ROI Analysis Costing & Budgeting Project Scheduling Cross-Functional Supervision Team Building & Mentoring Client Relations & Presentations Business & IT Planning Vendor Management Preferred technical and professional experience India Market Experience preferred. Worked with HR ERP solutions and transformation initiatives on HR value realization

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4.0 - 9.0 years

15 - 19 Lacs

Noida, Gurugram

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A HR and Talent Business Development Professional / Solution Architect What you’ll do: Collaborate with clients to develop HR and Talent Strategies and Solutions, guiding them in creating the next generation of workforce management transformation initiatives. Integrating cutting-edge human capital strategies, workforce concepts, and HR operating models & service delivery models Spend time interacting with the internal/external client and other key stakeholders, as appropriate to the level of solutioning experience and skill, to understand the strategic priorities, business and technical requirements, issues and tactical problems, to develop and articulate robust and innovative HR and Talent solutions. Prepare, present, review and modify the solution, with the internal/external client and key stakeholders, to meet deal requirements and to close the deal for IBM. Be part of the sales team to develop and build HR and Talent Managed Services solutions for clients. Lead cross-geography, cross line of business teams of subject-matter experts to leverage the full breadth of services, labor, assets, and software products to develop complex, multi-year HR and Talent Managed Services solutions and optimized cost cases that meet client requirements and needs considering the client's base case and IBM's profitability. How we’ll help you grow: IBM is committed to create a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. You’ll have access to all the technical, management and leadership training courses you need to become the expert you want to be You’ll learn directly from sales leaders and senior leadership team You have the opportunity to work in many different areas to figure out what really excites you Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise MBA specializing in HR, with Project Management and Solution Architecting expertise for wide-ranging HR and Talent Operations / Managed services solutions including skills in: Project Management Analysis ROI Analysis Costing & Budgeting Project Scheduling Cross-Functional Supervision Team Building & Mentoring Client Relations & Presentations Business & IT Planning Vendor Management Preferred technical and professional experience India Market Experience preferred. Worked with HR ERP solutions and transformation initiatives on HR value realization

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6.0 - 11.0 years

13 - 20 Lacs

Kolkata

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Dot & Key Drive brand awareness, optimize media spend, enhance performance marketing, content, CRM, geo-targeting, and lead strategic cross-platform campaigns, Meta Ads , Google Ads Interested candidate 8750718221 stemford.recruiter11@gmail.com

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7.0 - 12.0 years

9 - 14 Lacs

Bengaluru

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At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview TE Connectivity s Engineering Project Management Teams manage cross functional engineering projects. They work with Product Management, Sales, Quality, Manufacturing, Finance, and other functions across TE to assure projects meet financial, schedule and customer expectations. They are responsible for defining and creating project schedules, portfolio management, communication and execution of programs, identifying resource constraints and working with management for resolution, while adhering to LeanPD processes. Roles & Responsibilities: This position is responsible for managing Advance Technology Development & New Product Development projects with TE Project system and tracking budget & resources. RESPONSIBILITIES Lead multiple medium to high complexity Advance Technology development & New Product Development projects working with technical teams. Excellent leadership ability to manage cross functional project team. Drive diverse and inclusion workplace by identifying individual differences and their value Stakeholder management - Manages stakeholder expectations. Setting up cadence with stakeholders for smooth execution of projects. Cost ControlManage the Project expense and Resource Expenditures to stay within budget and ensure that the financial metrics are met. Economic AnalysisSupport alternatives evaluation, variance analysis, cost calculations, etc. CommunicationsDevelop the Project Communication Plan, lead periodic Management Level Project Reviews, Report Project Progress.Developing project schedules, resource requirements and budget forecasts. Tracking and reporting on project progress and product cost Change ManagementPerform integrated Change Management Control Addressing and resolving issues/impediments in project Monitoring coordination of internal resources with appropriate department, and ensuring project implementation on time, on cost, on quality. Effective project Risk managementcreate, monitor, and control risk management plans Education and Experiences Bachelor s degree and above in engineering with total 5~7 years of experience. 2 years + of Project Management experience in industrial product / Hardware domain Distributed & multi-cultural team management experience COMPETENCIES (TECHNICAL & BEHAVIOURAL) MUST HAVE In depth understanding of Toll Gate / Stage Gate process in Product development. Experience in effective project management strategies and tactics Experience in Stakeholder management, requirement management Extensive experience in project planning & execution Extensive experience in Leading teams to success, collaborate across boundaries, track results, and develop Communication and responsibility matrix Proficient in Microsoft Project Proficient with MS office tools (XL, Word, PowerPoint) Proficient in project ROI analysis (NPV, IRR, Payback period) Work along with CFT for problem solving and brainstorming Fluency in both Japanese & English PREFERABLE Exposure to regulatory approval process such as UL, CSA, CQC, VDE etc Experience in Terminal and connector industry or products Understanding of manufacturing processes (Moulding, stamping, plating) Certified PMP or equivalent project management certifications Location

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10.0 - 12.0 years

12 - 15 Lacs

Kolkata

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Lead internal SAP team for implementing SAP modules FICO, MM, SD, PM, PP, QM, PS .Understand business & technology ,digital platforms & drive new initiatives such as GRC, SAP Rise ,Minimize SAP run cost ,ROI analyses for SAP spending and initiatives, Required Candidate profile implementing SAP modules FICO, MM, SD, PM, PP, QM, PS .Understand modern business & technology framework, drive new initiatives such as GRC, ROI analyses for SAP spending and initiatives,

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4.0 - 8.0 years

5 - 6 Lacs

Kurnool

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Roles and Responsibilities Develop digital marketing strategies to drive business growth and brand awareness. Create engaging content for social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube. Analyze campaign performance using Google Analytics and provide regular reports on ROI analysis and lead generation metrics. Manage email marketing campaigns through Mailchimp or similar tools to nurture leads through the sales funnel. Collaborate with cross-functional teams to identify trends and opportunities for improvement in digital marketing efforts. Desired Candidate Profile 4-8 years of experience in digital marketing with expertise in SMS, Email & WhatsApp Marketing. Proven track record of developing successful digital marketing strategies that drive results. Strong analytical skills with ability to interpret data insights from Google Analytics and other tools.

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1.0 - 4.0 years

2 - 6 Lacs

Ahmedabad

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Designation - PPC Analyst Years of Experience - 1+ Years Job Type - Onsite Timings - 10 AM - 7.30PM Location - Nava Vadaj, Ahmedabad, Gujarat. About the Role: We are looking for an experienced and data-driven PPC Analyst who can conduct thorough audits of Meta Ads (Facebook, Instagram), Google Ads, and SEO projects. The ideal candidate will be responsible for developing effective digital strategies aligned with business goals, optimizing ad spend, and improving ROI through actionable insights. This role requires someone who has successfully communicated and collaborated with international clients and understands how to tailor strategies across markets. Responsibilities: Audit and analyze existing Meta Ads, Google Ads, and SEO efforts. Develop comprehensive PPC and SEO strategies to meet short-term and long-term business objectives. Identify opportunities for optimization across paid and organic channels. Execute A/B tests and conversion rate optimization (CRO) initiatives. Manage ad budget allocations effectively to ensure maximum ROI. Generate detailed performance reports and present insights with clarity. Communicate with international clients, understand their objectives, and adapt strategies accordingly. Stay current with industry trends, platform updates, and best practices. Requirements: Proven experience in PPC campaign management on Meta Ads and Google Ads. Strong knowledge of SEO (on-page, off-page, and technical SEO). Proficient in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Meta Business Suite, and Google Ads Editor. Experience working with international clients, preferably in multiple time zones. Excellent analytical, organizational, and communication skills. Ability to translate business goals into actionable marketing strategies. Company Details https://www.webindiainc.com/

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5.0 - 6.0 years

7 - 8 Lacs

Nagpur

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Key Responsibilities: 1.Strategic Marketing Leadership 2.Brand Management 3. Digital Marketing & Lead Generation 4. Client Engagement & Retention 5. Market Research & Competitive Analysis 6. Budget Management & ROI Analysis 7. Team Leadership & Development Qualifications: Education: Bachelor's degree in Marketing, Business Administration, or a related field MBA preferred. Experience: Minimum of 5-6 years in marketing roles within the financial services or brokerage industry Skills: o Strong understanding of digital marketing tools and platforms. o Excellent communication and interpersonal skills. o Ability to think strategically and execute tactically. o Proficiency in data analysis and performance metrics.

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1.0 - 5.0 years

1 - 2 Lacs

Jamshedpur

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Looking for a creative Social Media & Digital Marketing Executive to manage posts, design creatives, run Google & Meta Ads, analyze performance, boost engagement, and grow our brand across digital platforms. Required Candidate profile 1+ yrs in social & digital marketing with skills in Google/Meta Ads, Canva, Adobe tools, GA, UTM, A/B testing, reporting, content creation, copywriting & trend awareness.

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10.0 - 15.0 years

18 - 22 Lacs

Bengaluru

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locationsIndia, Bangalore time typeFull time posted onPosted 13 Days Ago job requisition idJR0274675 Job Details: About The Role : We are seeking a highly skilled and dynamic Regional Investment Executive to oversee regional fund management. This role requires an understanding of funding processes, financial governance, and partner engagement to maximize the impact of allocated funds. The successful candidate will ensure strategic fund allocation across different partners, compliance, and ROI measurement. Key Responsibilities 1. Fund Strategy and Allocation Develop and implement investment strategies (across MDF, Contra etc) that align with business objectives. Define fund allocation criteria and ensure effective distribution to partners. Optimize fund utilization to maximize revenue impact. 2. Stakeholder Management Serve as the primary point of contact for internal teams and associated partners with regards to fund allocation, ensuring alignment on business goals in India. Work closely with partners to ensure investments are effectively used for marketing, sales enablement, and business activities. Provide guidance and best practices on fund utilization to improve partner outcomes. Establish clear communication channels to drive transparency and alignment. 3. Fund Tracking, Compliance and Governance Monitor and track fund usage, ensuring adherence to company policies and regulatory compliance. Establish a governance framework to foster collaboration across internal teams and maintain financial integrity. Conduct audits and risk assessments to minimize financial discrepancies. 4. Performance Measurement and ROI Optimization Implement analytics and reporting tools to measure the effectiveness of MDF investments. Provide data-driven insights and recommendations to improve future funding strategies. Develop key performance indicators (KPIs) to assess MDF-driven business growth. 5. Process Optimization and Automation Streamline fund approval and disbursement processes to ensure efficiency. Leverage automation tools to enhance fund tracking and reporting accuracy. Continuously improve workflows for better RoI. Qualifications: EducationBachelor's degree. Advanced degrees (e.g., marketing, communications, business management) are a plus. Experience10+ years of experience in budget management, partner marketing Skills: Deep understanding of budgeting and ROI analysis.Excellent communication and interpersonal skills, with the ability to engage stakeholders at all levels.Ability to articulate complex financial strategies to cross-functional teams.Ability to manage and prioritize multiple partners and projects simultaneously.Experience in budget management, partner marketing Qualifications: Minimum qualifications are required to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.Preferred Qualifications:Requirements listed would be obtained through a combination of industry relevant job experience, internship experiences and or schoolwork/classes/research. Job Type: Intel Contract Employee Shift: Shift 1 (India) Primary Location: India, Bangalore Additional Locations: Business group: Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions. Posting Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance. Position of Trust N/A Work Model for this Role This role will require an on-site presence. *

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8 - 12 years

6 - 11 Lacs

Maharashtra

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Basic Section No. Of Position 1 Grade 9 Level Brand Manager Organisational BUSINESS Pulp and Fibre BUSINESS_UNIT-1 Fiber Domestic BUSINESS_UNIT-2 Fibre Marketing BUSINESS_UNIT-3 Fibre Marketing DEPARTMENT-1 Marketing&Business Development DEPARTMENT-2 Branding & Communication Country India State Maharashtra Worksite Hub Town Solaris,Mum Industry -- Function Sales & Marketing Skills Skill Communication Ethics Minimum Qualification Master of Business Admin CERTIFICATION No data available About The Role Job Purpose: Contribute effectively in creating the brand value proposition and executing the GTM strategy to create a premium and aspirational brand imagery for LIVA & sub-brands amongst B2C audience. Strategy, Budgeting & Planning Stay current on market trends and competitor activities Track & drive competitor activities & performance across all media (ATL, Social & Ecommerce Develop & Execute a comprehensive action plan for conducting market research, Consumer Behaviour Analysis, needs of value chain partners etc. in consultation with Head - B&C Devise Branding & communication strategy, action plan and budget with inputs from Head B&C for delivering the brand proposition finalized. Formulate long-term strategies by building a product/brand roadmap for future growth Collate budget data for brand spends and maintain a record of the same Handle spends against budgets data with close monitoring for the function and present to Head - B&C regularly Ensure budget reconciliation is done every month Brand Communication Development & Implementation Liva, Birla Cellulose & sub brands Identify key touch points for customers / value chain partners such as retail outlets, trade exhibitions, fashion shows etc for driving complete 360 media strategy across ATL and BTL Formulate ATL/BTL activities that appeals to the target audience, retaining constant brand message across all media mix with necessary guidance from Head - B&C to build awareness and affinity for product innovations, specialty fibres etc Create Brand Annual Calendar for Liva & All Birla cellulose products(ATL+BTL) planning, execution and ensure adherence to the same Analyse and review the sustainability, feasibility and workability of the plan. Seek necessary approvals for execution of the plan Create brand driven content (ATL & BTL) working closely with internal teams and external agencies. Content includes but not limited to videos, key visuals, concepts, write up, pitch decks, adcepts and any related brand literature Execute Media planning (ATL & BTL) activities to ensure optimum presence for brand Liva with the help of key liaisons that include agencies for media planning, PR, digital presence & OOH executions.Align requirements & oversee execution of media plans across all media Identify, evaluate and sign off potential designers for becoming the LIVA spokesperson. Create a complete designer engagement strategy and implement the same across touchpoints. Identify and execute premier fashion events like LFW to create aspirational fashion imagery and evaluate the same against the present targets with regards to buzz creation, consumer engagement and trade dissemination. Create guidelines for brand partnerships within value chain and monitor the same on a regular basis Ensure execution of brand health survey periodically for assessing the brand health parameters. Ensure incorporation of the survey findings in modifying the campaigns accordingly Track campaign success and conduct Media Mix Modeling and ROI Analysis to modify campaigns accordingly. Product Development, Improvement & Protection Participate in monthly meetings with sales & Design teams to provide market insights on brand performance for continued innovation and enhancements Closely work with cross functional teams to ideate, adapt & develop product Propose appropriate branding strategy for new product developed Co-ordinate with agencies to create appropriate brand positioning statement for new product Vendor & Contracts Management Appoint right agencies for research activities, BTL & ATL activities, PR related activities etc. Lead management of all linked agencies (Media, Creative, PR & Tech) Define performance parameters for appointed agencies and assess their performance and take decisions on their continuity Manage all contracts with agencies and approve all bills for the services provided Oversee & manage monthly performance from direct reports (Create monthly reports on brand performance, impact areas, consumers trends

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