72 Roas Jobs - Page 3

About the Role DRIMS ALLY Pvt. Ltd. is looking for a Senior Media Buyer to take full ownership of our paid advertising campaigns across Meta Ads and Google Ads . This role is for someone who lives and breathes performance marketing, thrives in a data-driven environment, and has a track record of managing high-budget, ROI-focused campaigns . Youll be managing paid growth for a fast-expanding portfolio of AI-powered and digital products , working closely with creatives and reporting directly to the founder. Key Responsibilities Plan, launch, manage, and scale paid ad campaigns across Meta (Facebook/Instagram) and Google Ads platforms Manage monthly ad budgets ranging from $200K$500K , focusing on ROAS , CPA , and profitability Collaborate with creative and video teams to guide and test ad creatives, angles, and copy Execute A/B testing strategies across creatives, copy, targeting, and landing pages Monitor performance metrics daily and provide data-driven reports with actionable insights Stay current with platform policy changes, algorithm updates, and media buying trends Troubleshoot ad performance issues and optimize campaigns in real-time Contribute to the creative strategy by identifying winning hooks, funnels, and customer psychology Required Skills & Qualifications Minimum experience with performance-focused paid media campaigns Proven success managing large advertising budgets and driving high ROI Expertise in: Meta Ads Manager (Facebook & Instagram) Google Ads (Search, Display, YouTube) Campaign structure , pixel tracking , custom conversions , and attribution logic Strong understanding of conversion funnels , landing page optimization , and retargeting strategies Proficiency in analytics tools (e.g., Google Analytics, Meta Insights, UTM tracking) Solid grasp of audience segmentation , lookalike targeting , and behavioral retargeting Excellent communication, analytical, and decision-making skills Comfortable working in a fast-paced, results-driven team

Performance Marketer : We are seeking a driven and analytical Performance Marketing Executive with 2-5 years of experience to join our in-house team in Chennai. You will be responsible for managing paid marketing campaigns across key platforms, with the goal of generating high-quality leads and driving conversions for our coaching programs. Key Responsibilities: Strategize, execute, and optimize paid marketing campaigns across Facebook, Instagram, Google, and YouTube. Run lead generation campaigns specifically designed for coaching funnels such as webinars, masterclasses, and consultations. Monitor and improve campaign KPIs including CPL, CPA, ROAS, CTR, and conversion rates. Collaborate with the creative/content team to develop effective ad creatives, copies, and landing pages. Conduct A/B testing for creatives, targeting, and messaging to maximize ROI. Work closely with the sales/enrollment team to ensure lead quality and conversion alignment. Create weekly/monthly performance reports and provide insights for continuous improvement.

We are looking for a Performance Marketing Intern to support our digital growth across platforms like Meta, Google, and other paid channels. The role involves assisting with ad campaign setup, monitoring performance metrics, analyzing data, and helping optimize campaigns for ROAS and conversions. The ideal candidate should be analytical, detail-oriented, and comfortable working with Excel, Meta Ads Manager, and Google Ads. A basic understanding of digital marketing funnels, targeting, and A/B testing is a plus. This internship offers hands-on experience in executing and scaling paid campaigns for a fast-growing D2C jewellery brand. Locations : Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune, Remote.

• Lead Ecommerce Operations & Growth on Online Market places • Managing product listings, pricing, promotions, pricing etc • Implementing SEO, SEM, email marketing & Social Media • Competitors analysis, market trends, Price Benchmarking Required Candidate profile 6+ yrs of exp in Ecommerce Operations & Sales Good exp of Online Sales on market places like Amazon, Flipkart, Moglix etc Manage relationships with category managers &grow the brand Good communication Perks and benefits Growing Organization

We are looking for a Paid Performance Marketing Candidate with 7-10 years of experience,for our Gurgaon/Hyderabad location. The ideal candidate should be from an agency background. The purpose of this role is to lead and manage the implementation and execution of Paid campaigns and strategies and the day-to-day communication with clients to help achieve their goals. Responsibilities : ? Develop, execute, and optimize performance marketing campaigns across various channels, including but not limited to Google Ads, and social media advertising to drive customer acquisition and revenue growth ? Achieve/exceed SBU Revenue Targets and other Business Unit Parameters ? Monitor and analyze key performance indicators (KPIs) such as conversion rates, click-through rates (CTRs), and return on ad spend (ROAS) to measure campaign effectiveness and identify areas for improvement ? Presenting daily/ weekly/ monthly reports of acquisition campaigns progress report to the team and clients ? Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results ? Develops account strategy and media plan based on client brief, Prioritize and manage retainer clients expectations ? Contribute to the client strategy, planning key campaign optimizations and oversight of Digital Campaigns, including Display, Shopping campaigns, UAC, Video, Social etc for all the clients ? Brainstorm new and creative growth strategies with client to ideate, plan and execute Brand Strategy & Vision with opportunities to up-sell & cross-sell, working closely with the Account Managers ? Builds strong relationships across Client Services and other channel teams Requirements: ? Experience with performance marketing platforms such as Google Ads, Facebook Ads Manager, and other relevant platforms and tools ? In-Depth Knowledge of Biddable media Digital platforms like Google, Facebook, LinkedIn, Twitter, Snapchat, Amazon, Flipkart, etc ? Experience working with popular social media advertising platforms found with E- Commerce products. Ecommerce Platform Knowledge like Amazon, Flipkart, etc ? Paid marketing experience delivering a good ROAS is an absolute must ? A self-starter and results-oriented, with an ability to be detail-oriented without losing track of the big picture ? Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines ? Stay up-to-date with social media trends and tools

This role is for one of Weekday's clients Min Experience: 3 years Location: Ahmedabad JobType: full-time About the Role We are seeking an experienced and data-driven Performance Marketing Specialist to lead and execute high-impact digital marketing campaigns focused on customer acquisition, revenue growth, and ROI optimization . This is a highly analytical and strategic role that requires deep expertise in running performance campaigns across platforms like Google, Meta (Facebook/Instagram), and other paid media channels . You will take complete ownership of our sales-driven marketing efforts , with a strong focus on delivering measurable business outcomes. Key Responsibilities Campaign Strategy & Execution Plan, launch, and optimize paid marketing campaigns across Google Ads (Search, Display, Video, Shopping), Meta Ads (Facebook, Instagram), and additional digital platforms to drive sales, leads, and revenue growth . Performance Optimization Continuously analyze campaign data and optimize for KPIs such as ROAS, CPA, CTR, CPC, and conversion rate . Make data-backed decisions on bidding strategies, keyword targeting, and ad creatives. End-to-End Campaign Management Own the full lifecycle of digital campaignsfrom ideation, ad copywriting, creative briefing, keyword strategy, targeting, and biddingto daily execution and optimization. A/B Testing & Experimentation Conduct structured A/B tests on creatives, landing pages, CTAs, and audience segments to identify high-performing combinations and scale successful experiments. Budget Management Manage large-scale advertising budgets efficiently, ensuring optimal spending and maximum return on investment while keeping campaigns within target benchmarks. Cross-Functional Collaboration Work closely with content, design, and product teams to ensure cohesive messaging and user journeys across campaigns. Coordinate with analytics and tech teams for tagging and tracking support. App Marketing Integration Ensure performance campaigns are aligned with mobile user acquisition goals , integrating deep links, in-app events, and app-specific targeting to drive quality installs and engagement. Tools & Tech Stack Utilize platforms such as Google Tag Manager (GTM), Google Merchant Center (GMC), Google Analytics , and CRM systems to enable accurate tracking, attribution, and reporting. Market Research & Innovation Stay current with industry trends, platform algorithm updates, and emerging ad formats. Experiment with new channels and tactics to maintain competitive performance and user growth. Requirements Experience: Minimum 3 years of hands-on experience managing performance marketing campaigns with demonstrated success in meeting or exceeding growth KPIs . Technical Skills: Proficient in Google Ads, Meta Ads Manager, Google Analytics, GTM, and Excel/Sheets Strong understanding of conversion tracking, attribution models, and remarketing strategies Experience working with large ad budgets and optimizing campaigns for eCommerce, SaaS, or mobile apps is a plus Soft Skills: Analytical thinker with strong problem-solving abilities Results-driven, organized, and detail-oriented Excellent communication and collaboration skills

Key Responsibilities (KRAs): Performance Marketing & Platform Ads Plan, execute, and optimize paid campaigns across Amazon Ads (SP, SB, SD) and Flipkart Ads (PLA, PMax) to achieve sales and ROAS targets. Track and improve key ad metrics: ACOS, TACOS, CTR, CVR, ROAS , etc. Allocate and monitor ad budgets effectively for profitable performance. P&L Ownership & Analytics Monitor and manage ecommerce platform P&L , focusing on revenue, COGS, marketing spends, and profitability. Analyze campaign performance, revenue trends, and contribution margins; generate actionable insights. Own sales forecasting and monthly revenue planning for marketplaces. Ecommerce Operations & Account Management Ensure smooth operations across Amazon & Flipkart seller panels , including order fulfillment, pricing, stock management, and returns. Coordinate with warehouse/logistics for inventory availability and replenishment planning. Oversee listing hygiene catalog creation, images, A+ content, titles, and attributes optimization. Ensure platform compliance and timely resolution of account issues or violations. Growth & Strategy Drive participation in platform events (Mega Sales, Brand Days, etc.) and plan promotional strategies to boost GMV. Improve product visibility through SEO, reviews, and platform-specific tools. Collaborate with internal teams creative, supply chain, finance, and customer support – for seamless execution. Requirements: 4–6 years of hands-on experience managing Amazon & Flipkart accounts , both ads and operations. Must have worked with a D2C brand or in a high-growth ecommerce setup. Solid understanding of ecommerce metrics and marketplace ecosystem. Strong analytical and Excel skills; ability to build reports and extract insights. Experience in owning or supporting platform P&L management . Strong coordination skills with cross-functional teams. Preferred Qualifications: Familiarity with tools like Helium10, Flatfile, Flipkart OMS, or ad platforms. Exposure to additional platforms like Nykaa, Jiomart, Myntra, etc., is a bonus. Understanding of warehousing, return management, and last-mile logistics.

Digital Marketing Manager Artfills Location: Thane (in-office) Experience: 38 years Type: Full-time About Artfills Artfills is a fast-growing startup on a mission to take high-quality Indian art learning to the world. From Kathak to Hindustani vocals, our platform has empowered over 15,000 learners across 12+ countries — with a 4.8/5 learner rating and growing rapidly. We blend deep artistic expertise with tech and performance-driven growth, and we’re now building our next growth chapter from Thane. --- Role Overview We’re hiring a sharp, hands-on Digital Marketing Manager to lead our paid growth, manage creative operations, and track performance across the full lead funnel — from ad click to conversion. You’ll play a key role in driving ROI and scaling our learner base globally. --- Key Responsibilities Run and optimize high-performing Meta (Facebook/Instagram) ad campaigns: targeting, budgeting, retargeting, A/B testing, and reporting. Own the full leads funnel — track user flow from click to trial to paid conversion, and drive improvements at each step. Build and maintain weekly performance reports and dashboards in Excel / Google Sheets Manage creative operations — work with designers and content teams to ensure delivery of timely, high-quality creatives. Work closely with the sales team to improve lead quality, CPL, and conversion efficiency. Support SEO efforts with the content and tech teams to improve organic visibility and inbound discovery. Continuously test and iterate on creatives, landing pages, formats, and messaging to maximize performance. --- What We’re Looking For 3–8 years of experience in digital marketing, with a strong command over Facebook Ads and performance data. Strong skills in Excel/Google Sheets for reporting, funnel tracking, and analysis. Experience managing creative workflows and aligning assets with campaign needs. Working knowledge of SEO fundamentals Familiarity with tools like Meta Ads Manager, Google Analytics, Tag Manager Data-first mindset and comfort with funnel metrics like CTR, CPL, ROAS, CAC, and LTV. Ownership mindset and ability to work across teams to hit targets. --- Why Join Artfills? Join a high-growth team shaping the future of Indian arts education Own your function and drive real impact from day one Work closely with founders in a creative + data-driven environment Be part of something meaningful — making Indian arts accessible, global, and joyful

Digital Marketing Manager Location: South Bengaluru, Karnataka (Work-from-Office only) Experience: 7 12 years in data-driven digital & performance marketing About the Organisation A high-growth agritech + prop-tech innovator is transforming sustainable land ownership. Using real-time farm-telemetry apps and GIS-powered land visualisation, it empowers urban investors to manage farmland remotely while restoring ecosystems. Role Summary Own the full-funnel paid-media engine search, social, display, video, affiliates, and programmaticto acquire and nurture prospects for managed farm plots and allied services, maximising ROAS and lowering CAC. Key Responsibilities Craft annual media plans, monthly targets, and channel budgets aligned to revenue goals. Launch, monitor, and optimise campaigns on Google Ads, Meta, LinkedIn, DSPs, and emerging platforms. Design segmentation strategies, lookalike audiences, and dynamic creatives that personalise messaging. Define and track KPIs (CPL, CPA, LTV, ROAS) via GA4, Looker Studio, or Power BI dashboards. Run A/B and multivariate tests on ads, landing pages, and funnels; iterate rapidly to hit targets. Manage pixels, Tag Manager, and server-side tracking to maintain attribution accuracy. Integrate marketing automation and CRM workflows (HubSpot, Zoho, Salesforce) for lead nurturing. Collaborate closely with Product, Content, Design, and Sales teams; mentor junior marketers. Ensure campaigns meet dataprivacy, platform, and regulatory standards; present clear insights to leadership. Ideal Candidate Hands-on expertise managing multi-crore PPC & social budgets with demonstrable revenue impact. Proven success in B2C or high-consideration B2B sectorsreal estate, fintech, D2C, or SaaS preferred. Mastery of GA4, Google Ads Editor, Meta Business Suite, Tag Manager, and a marketing-automation platform. Advanced analytical skills (Excel/Sheets; SQL or Python a plus) and sharp creative judgement. Comfortable working exclusively on-site, collaborating face-to-face in a fast-moving environment. Degree in Marketing, Business, Engineering, or related field; Google / Meta / HubSpot certifications add value. Genuine passion for sustainability, climate tech, or agri-innovation. Culture & Growth Mission-Driven Impact: Every campaign funds treeplanting, soil regeneration, and rural livelihood projects. Innovation Sandbox: Experiment with Web3 land tokens, AR/VR farm walkthroughs, and AI-driven lead-scoring. Transparent Metrics: Data—not hierarchy—drives decisions; every rupee spent is tied to revenue. Entrepreneurial Team: “If you want to go far, grow together.” Hiring Process Intro Call (15 min): Quick fit check with Talent Partner. Technical Interview (60 min): Deep dive into strategy, metrics, and past wins. On-Site Task Round ( day): Present a six-month growth plan & optimise a live campaign scenario. Leadership Interaction: Discuss vision, culture, and career path. Offer & Onboarding: Formalities and welcome to the farm-tech revolution.

Performance Marketing Manager Location: South Bengaluru, Karnataka (Work-from-Office only) Experience: 7 12 years in data-driven digital & performance marketing About the Organisation A high-growth agritech + prop-tech innovator is transforming sustainable land ownership. Using real-time farm-telemetry apps and GIS-powered land visualisation, it empowers urban investors to manage farmland remotely while restoring ecosystems. Role Summary Own the full-funnel paid-media engine search, social, display, video, affiliates, and programmaticto acquire and nurture prospects for managed farm plots and allied services, maximising ROAS and lowering CAC. Key Responsibilities Craft annual media plans, monthly targets, and channel budgets aligned to revenue goals. Launch, monitor, and optimise campaigns on Google Ads, Meta, LinkedIn, DSPs, and emerging platforms. Design segmentation strategies, lookalike audiences, and dynamic creatives that personalise messaging. Define and track KPIs (CPL, CPA, LTV, ROAS) via GA4, Looker Studio, or Power BI dashboards. Run A/B and multivariate tests on ads, landing pages, and funnels; iterate rapidly to hit targets. Manage pixels, Tag Manager, and server-side tracking to maintain attribution accuracy. Integrate marketing automation and CRM workflows (HubSpot, Zoho, Salesforce) for lead nurturing. Collaborate closely with Product, Content, Design, and Sales teams; mentor junior marketers. Ensure campaigns meet dataprivacy, platform, and regulatory standards; present clear insights to leadership. Ideal Candidate Hands-on expertise managing multi-crore PPC & social budgets with demonstrable revenue impact. Proven success in B2C or high-consideration B2B sectors—real estate, fintech, D2C, or SaaS preferred. Mastery of GA4, Google Ads Editor, Meta Business Suite, Tag Manager, and a marketing-automation platform. Advanced analytical skills (Excel/Sheets; SQL or Python a plus) and sharp creative judgement. Comfortable working exclusively on-site, collaborating face-to-face in a fast-moving environment. Degree in Marketing, Business, Engineering, or related field; Google / Meta / HubSpot certifications add value. Genuine passion for sustainability, climate tech, or agri-innovation. Culture & Growth Mission-Driven Impact: Every campaign funds treeplanting, soil regeneration, and rural livelihood projects. Innovation Sandbox: Experiment with Web3 land tokens, AR/VR farm walkthroughs, and AI-driven lead-scoring. Transparent Metrics: Data—not hierarchy—drives decisions; every rupee spent is tied to revenue. Entrepreneurial Team: “If you want to go far, grow together.” Hiring Process Intro Call (15 min): Quick fit check with Talent Partner. Technical Interview (60 min): Deep dive into strategy, metrics, and past wins. On-Site Task Round ( day): Present a six-month growth plan & optimise a live campaign scenario. Leadership Interaction: Discuss vision, culture, and career path. Offer & Onboarding: Formalities and welcome to the farm-tech revolution.

Roles and Responsibilities: Meta Campaign: Lead generation as an objective of the campaign, with constant efforts to improve lead quality through creative, audience, and form iteration. Google Campaigns: Hands-on experience with SEM, YouTube Ads, Display Campaigns, and PMax campaigns. Analytics and Events: Complete understanding of analytics and event tracking, and how they are utilized for campaign optimizations. Requirements: 1-5 years of experience in campaign optimization focused on CAC reduction and increasing ROAS. Ability to plan business projections and align marketing strategies to achieve set RoAS and CAC targets. First-hand experience in operating lead generation campaigns across Meta and Google platforms, including SEM, YouTube Ads, and PMax campaigns. Expertise in iterating lead quality through creative assets, form structures, and audience targeting. Proficient in analytics and event tracking for campaign optimization. Creative mindset with the ability to produce relatable content for high ROI ads. Intermediate to advanced proficiency in MS Excel and MS PowerPoint; SQL knowledge is a plus.

Role & responsibilities Plan, launch, manage, and optimize ad campaigns across Meta (Facebook & Instagram), Google, Amazon, and other platforms. Work closely with the Marketing Head and Founder to define campaign goals and strategy. Regularly analyze campaign data to track performance, identify insights, and optimize spends. Monitor key marketing metrics like ROAS, CAC, CTR, conversion rates, etc. Stay updated on the latest trends, tools, and best practices in performance marketing. Drive disciplined tracking and reporting of campaigns. Preferred candidate profile 1-3 years of hands-on experience in running ads. If not, you should at least have experience in social media marketing or content marketing to understand the basics. Strong analytical skills and a passion for data-driven marketing. Creative thinking and a love for testing new ad ideas. Highly disciplined and organized in managing campaigns and reporting. Hunger to learn and master the entire ecosystem of performance marketing

Roles and Responsibilities: - Develop and execute comprehensive performance marketing strategies for customer acquisition and conversion. - Conduct market research, competitor analysis, and customer segmentation to optimize campaign targeting. - Collaborate with cross-functional teams for creating compelling marketing assets. - Manage and optimize campaigns, including budget allocation, bid management, and landing page optimization. - Analyze key metrics (CPA, ROAS, CLV) for data-driven decision-making. - Utilize marketing tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) for monitoring and insights. - Prepare and present performance reports to senior management. - Stay updated on industry trends and lead a team of specialists, fostering collaboration and professional development. - Drive campaigns within allocated budgets, ensuring positive ROI. - Develop and implement strategies aligned with business goals, leveraging data-driven insights for optimization.

We are Hiring " Performance Marketing Manager" for a Premier Business College based in Noida. Candidates with 4 Years experience in performance marketing can apply. Job Title: Performance Marketing Manager Location: Noida Department: Marketing Experience: 4+ Years CTC: Upto 8 LPA About the Role: We are looking for a results-driven Performance Marketing Manager to lead our paid digital acquisition efforts. This role is ideal for a strategic thinker with a strong analytical mindset, deep expertise in managing multi-platform ad campaigns, and a passion for driving measurable growth. You will be responsible for optimizing performance across all key metrics including ROI, CAC, ROAS, and conversion rates. Key Responsibilities: Plan, execute, and continuously optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms. Drive customer acquisition through paid search, social media, display, retargeting, affiliate, and native ad channels. Track and optimize key performance indicators such as CAC, ROAS, CTR, and CPL. Conduct in-depth analysis of campaign performance and attribution data to refine strategy. Design and execute A/B tests on ad creatives, landing pages, and target audiences. Collaborate with creative and content teams to ensure ad assets align with performance goals. Partner with analytics and product teams to track conversions and implement event tagging using GA4, Google Tag Manager, and Mixpanel. Manage advertising budgets with a focus on efficiency and performance outcomes. Deliver detailed performance reports and actionable insights to internal stakeholders. Required Qualifications: Bachelors degree in Marketing, Business, Economics, or a related field. 4-8 years of experience in performance marketing, growth marketing, or media buying. Proficiency with digital marketing tools such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, GTM, and Excel/Google Sheets. Strong analytical skills and a data-driven approach to campaign optimization. Proven success in managing large advertising budgets and delivering measurable results. Solid understanding of marketing funnels, attribution models, and consumer behavior analytics. Strong organizational and project management abilities. Preferred Qualifications: Experience in the education or edtech industry. Certifications in Google Ads or Meta Blueprint. Hands-on experience with CRO tools like Optimizely, VWO, or Hotjar. Working knowledge of SQL or business intelligence tools such as Looker or Tableau. For further assistance contact/whatsapp: 9811995828 or write to anjali@gist.org.in

We are seeking for a Meta Ads Executive to manage and optimize ad campaigns on Facebook and Instagram (Meta platforms). The ideal candidate should have hands-on experience with Meta Business Suite and a basic understanding of performance marketing. Required Candidate profile 1.Min 6 months of Experience is required. 2.Basic knowledge of digital marketing & performance metrics. 3.Strong analytical & communication skills. 4.Experience with tools like Meta Business Manager.

Key Responsibilities Plan, execute, and optimize Google Ads campaigns targeting multiple international markets. Conduct in-depth keyword research and audience analysis for various regions. Develop geo-targeted ad copy and creatives aligned with local trends and search behavior. Monitor performance metrics (CPC, CPA, ROAS, CTR, Quality Score) and provide regular reports with actionable insights. Manage and allocate budgets across regions to maximize ROI and maintain efficiency. Collaborate with localization teams or use tools to adapt campaigns for different languages and cultures. Perform A/B testing of ad copy, landing pages, and bidding strategies. Stay updated on international trends, platform updates, and best practices in Google Ads. Requirements 25 years of hands-on experience managing Google Ads campaigns. Demonstrated success in running international campaigns across multiple countries and languages. Strong understanding of all Google Ads campaign types (Search, Display, PMax). Proficiency with Google Ads Editor, Google Analytics, and conversion tracking. Experience with tools like Google Tag Manager, Data Studio, and keyword research platforms (e.g., SEMrush, Ahrefs, or similar). Analytical mindset with a strong grasp of performance metrics and optimization techniques. Ability to work independently and manage multiple campaigns simultaneously.

Job Title: Consultant PPC & CRO Location: Hyderabad, India Position Summary Were seeking a dynamic Lead Consultant - PPC / Performance Marketing / SEM who thrives on leveraging AI, automation, and data to drive performance. In this role, you will lead the charge in optimizing paid digital campaigns, elevating conversion rates, and scaling digital efforts through strategic experimentation and advanced MarTech integrations. You will collaborate with cross-functional teams to implement cutting-edge ad optimization, intelligent bidding, and personalized user experiences that maximize ROI. Key Responsibilities Conversion Rate Optimization (CRO) for PPC Design and execute CRO strategies to enhance lead conversion from paid campaigns. Conduct A/B and multivariate testing for ad copy, CTAs, landing pages, and forms. Leverage tools like Hotjar, Microsoft Clarity, and VWO for behavioral analytics. Optimize mobile landing pages for speed, usability, and conversions. Streamline form experiences to reduce friction and improve completion rates. Collaborate with design and dev teams to ensure landing pages align with ad intent. Messaging Optimization Test and refine ad headlines, descriptions, and URLs across search and display. Use AI-driven tools (e.g., Copy.ai) and responsive search ads to improve engagement. Conduct creative fatigue analysis and refresh assets proactively. Ensure message consistency between ads and landing experiences. Utilize structured snippets, sitelinks, and extensions to increase ad visibility. Performance & Predictive Analysis Analyze conversion funnels and drop-off points to identify improvement areas. Use GA4, Looker Studio, and PPC dashboards to monitor KPIs and report insights. Track key metrics: CTR, CPC, CPL, CPA, ROAS. Apply predictive analytics to prioritize high-intent audiences and optimize budget allocation. Collaborate with analytics teams to improve attribution and forecasting models. Collaboration & Stakeholder Management Work closely with UX, content, and design teams on high-performing creatives and pages. Partner with sales and CRM teams to improve lead quality and handoff processes. Train internal teams on CRO, PPC best practices, and marketing automation workflows. Present performance insights and strategic recommendations to senior leadership. MarTech & User Journey Optimization Develop MarTech strategies to support campaign tracking, targeting, and personalization. Optimize attribution models to accurately assess campaign impact. Integrate tools like GTM, CRMs, and automation platforms for seamless operations. Align PPC and CRO efforts with available tech stacks to drive end-to-end optimization. Desired Profile Qualifications Bachelors degree in Marketing, Data Analytics, or related discipline. Masters degree is a strong plus. Minimum 8 years of experience in PPC, CRO, and MarTech-driven marketing. Skills & Experience Expertise in CRO techniques, landing page optimization, and behavioral testing. Strong knowledge of PPC ad copy optimization and dynamic ad creatives. Proficiency with tools like Hotjar, Clarity, Copy.ai, GA4, and Looker Studio. Experience with Google Ads scripts, smart bidding, and audience targeting automation. Proven ability to improve conversion rates and reduce CPA in high-budget campaigns. Strong project management and cross-functional collaboration skills.

Location: Onsite Mohali, Punjab Employment Type: Full-time Industry: Performance Marketing / Media Buying About the Role: We're hiring a highly analytical and performance-driven Media Buyer with deep expertise in Google Ads and Meta Ads (Facebook/Instagram) . This role focuses exclusively on search arbitrage strategies acquiring targeted traffic at a cost lower than its monetized value through affiliate offers or direct-response funnels. The ideal candidate knows how to scale campaigns fast, optimize profit margins, and consistently turn paid clicks into measurable revenue. Key Responsibilities: Launch, manage, and scale high-performance paid ad campaigns across Google Ads (Search, Display, GDN) and Meta Ads (FB/IG) . Run search arbitrage campaigns by acquiring traffic to promote high-converting offers or monetized landing pages. Conduct in-depth keyword research , audience targeting , and market analysis to identify profitable search and interest segments. Optimize campaigns daily based on KPIs like CPC, CTR, Conversion Rate, EPC, and ROI . Create, test, and iterate on ad creatives and copy to maximize quality scores and engagement. Collaborate with affiliate managers and ad networks to align traffic strategies with offer availability. Use advanced tracking tools for accurate attribution and reporting. Requirements: 2+ years of experience in media buying for Google Ads and Meta Ads , with a focus on performance marketing. Proven experience running profitable search arbitrage campaigns. Deep knowledge of platform bidding strategies, ad quality scores, and campaign scaling. Skilled in A/B testing creatives and optimizing landing page flows for conversion. Strong analytical skills and proficiency in spreadsheets, dashboards, and attribution platforms. Experience working with affiliate networks, performance-based offers, or direct advertiser deals. Bonus Points: Experience in managing international GEOs and scaling traffic profitably across diverse regions. Familiarity with ad compliance policies and approval processes on Google and Meta. Ability to use automation tools, scripts, or AI-driven optimization to enhance performance. Why Join Us? Competitive salary + Incentive Structure + performance-based bonus 100% remote flexibility with a performance-first culture Access to premium ad tools, tracking systems, and top-tier affiliate network Rapid growth environment with high upside for top performers Learn from a data-driven team scaling campaigns to 67 figures monthly If you can buy traffic smarter than others and consistently generate positive ROI, we want you on our team.

Seeking a PPC Expert with 2+ yrs experience in managing Google, Meta & LinkedIn Ads. Responsible for planning, executing, optimizing & reporting campaigns across industries with a strong focus on performance and ROI. Required Candidate profile A performance-driven marketer with deep platform knowledge, analytical mindset, creative thinking, and proven ability to manage budgets, scale campaigns, and drive measurable growth across channels.

Job Title: Senior Consultant - Customer Value Consultant (Data Analyst) Location: Bangalore / Noida Experience Required: 5 to 8 years Notice Period: Immediate to 45 days maximum Role Overview: We are seeking an experienced Customer Value Consultant (Data Analyst) to join our Digital Experience Cloud team. This role is critical in driving strategic insights and value realization for our Ultimate Success customers. You will collaborate with cross-functional teams to deliver consultative, data-driven value assessments and influence key business decisions. Key Responsibilities: Proactively lead value confirmation engagements for high-value customers using data-driven insights. Translate complex datasets into compelling, actionable recommendations and ROI/value models . Conduct consultative workshops and discovery sessions with internal stakeholders. Support the development and evolution of reporting frameworks, dashboards, and digital tools. Work cross-functionally with Customer Success, Technical Account Managers, Sales, and Value Innovation teams to align business outcomes with Adobe solutions. Present findings and recommendations via persuasive PowerPoint presentations and executive-level storytelling . Required Skills & Experience: 5 to 8 years of experience as a Data Analyst, Business Analyst, or Value Engineer , preferably in a SaaS, media, or professional services environment. Strong analytical background with hands-on experience in evaluating marketing campaigns, software performance, ROI, ROAS, conversion analysis , etc. Proven ability to derive and present insights from data using dashboards, reports, and visual storytelling. Expertise in MS PowerPoint and Excel ; experience with BI tools (Tableau, Power BI, etc.) is a plus. Exceptional critical thinking, problem-solving, and communication skills . Ability to manage multiple priorities, meet deadlines, and thrive in a fast-paced, collaborative environment . Preferred Qualifications: Background in customer value consulting, performance marketing analytics, or strategic consulting . Familiarity with Adobe Experience Cloud products is a strong plus. Additional Details: Candidates must be available to join within 45 days or less .

Key Responsibilities: 1. Web & App Campaign Strategy & Execution: a. Develop and execute integrated performance marketing campaigns across web and app platforms, utilizing channels such as Google Ads, Facebook/Instagram Ads, Apple Search Ads, and display networks. b. Manage and optimize campaigns for both user acquisition (UA) and revenue generation on both web and mobile platforms. c. Implement cross-channel strategies to drive traffic, increase conversions, and maximize ROI. d. Continuously monitor and optimize for performance metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Cost Per Install (CPI), and Lifetime Value (LTV). 2. Data-Driven Optimization & Reporting: a. Use data from both web and app analytics tools (e.g., Google Analytics, Firebase, Appsflyer etc.) to measure campaign performance and identify optimization opportunities. b. Provide detailed reports and insights on campaign performance, identifying trends, challenges, and opportunities to stakeholders. c. Leverage A/B testing methodologies to refine ad creatives, targeting, and bidding strategies for both web and mobile campaigns. d. Monitor user journey across platforms (web and app) to optimize the overall funnel and drive better conversion rates. 3. Creative Development & Campaign Enhancement: a. Collaborate with creative teams to develop high-converting ad creatives (e.g., banners, videos) for both web and mobile platforms that resonate with target audiences. b. Optimize campaign targeting, bidding strategies, and budget allocation for maximum impact on both web and app channels. c. Lead the testing and iteration of campaigns to identify best-performing assets and strategies for scaling. 4. Collaboration with Cross-Functional Teams: a. Work closely with product, design, and tech teams to align on campaign goals, target audiences, and promotional strategies across both web and mobile platforms. b. Provide input and recommendations on App Store Optimization (ASO) and web landing page optimization to enhance conversion rates and user experience. c. Support the development of cross-platform marketing initiatives and seasonal campaigns. 5. Budget & Resource Management: a. Manage the overall budget for web and app marketing campaigns, ensuring efficient spend allocation and optimization for the highest return. b. Make data-driven decisions to shift budget across channels and platforms based on campaign performance. Desired Qualifications: Masters degree in marketing, Business, or related field. 5+ years of experience with cross-platform campaigns (web and app) and advanced targeting techniques. Familiarity with automation tools and bid management platforms is a plus. Knowledge of customer journey mapping and optimizing the user experience across web and app.

We're looking for a sharp, data-driven Performance Marketing Specialist to join our in-house team. This on-site role requires someone who thrives on numbers, understands creative performance, and has the clarity to build high-converting journeys from ad click to checkout. You'll be responsible for managing paid marketing campaigns across Meta, Google, and other performance channels with the goal of driving measurable ROI. Key Responsibilities: Plan, launch, and optimize ad campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and more. Analyze performance metrics ( ROAS, CTR, CPA , etc.) to make data-backed optimizations. Develop creative concepts and write ad copies independently to minimize dependency on the content team. Coordinate with the design team to produce visuals based on strong creative briefs. Structure and ideate high-conversion landing pages. Manage GA4, Google Tag Manager, Pixel tracking. Leverage CRO techniques to improve campaign performance and user experience. Conduct A/B testing and audience targeting experiments. Generate reports and actionable insights using analytics tools. Required Skills & Qualifications: 2+ years of performance marketing experience ( e-commerce preferred ). Proficiency in Meta Ads Manager, Google Ads, automation and retargeting strategies. Strong knowledge of GA4 , Google Tag Manager and Pixel tracking. Excellent visualization skills to conceptualize static/video creatives. Expertise in conversion rate optimization (CRO) and data-driven decision-making. Strong written communication for crafting ad copies. Proficiency in budget planning, bid strategy optimization, and audience segmentation. Analytical mindset with a focus on campaign ROI and conversion funnels. Experience with tools like Google Sheets/Excel, Microsoft Clarity, Hotjar, or similar. Nice to Have: Certification in Google Ads/Facebook Blueprint is a plus. Prior experience in a product-based D2C brand is preferred. What We Offer: A dynamic and collaborative work environment. Competitive salary + performance-based incentives (TBD post skill assessment and interview). Opportunities for career growth and professional development. Exposure to exciting projects and campaigns in the e-commerce space. Get surrounded with the latest and greatest in Mobile tech. Location: Poonamallee High Road, Purasaiwalkam. Near Egmore Suburban and Metro Station. Google Map Location: https://goo.gl/maps/pAFQLEtsjdwjP3fe7