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Senior Manager - Marketing (Quick Commerce) Purplle.com

0.0 years

0 Lacs

bengaluru, karnataka, india

On-site

Key Responsibilities Growth & User Acquisition Own acquisition strategy across paid & organic channels to drive new users, app installs, and FTB growth. Manage performance budgets (Meta, Google, DV360 etc.) to improve CAC, scale FTDs and optimize ROAS through event-based bidding and experimentation. Launch & scale new categories/business lines using funnel optimization, traffic hacks, and segmentation-based targeting. Brand & Campaign Management Lead 360 brand campaigns across digital, influencer, CRM, OOH, ATL & BTL to maximize share of voice and user adoption. Build positioning and messaging frameworks for product/category launches to drive uplift in CTR, conversion & category penetration....

Posted 3 weeks ago

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