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3.0 - 7.0 years
0 Lacs
haryana
On-site
As a Marketing Specialist at A1 Apps, you will have a significant role in implementing and supporting the company's marketing strategies. Whether you are a recent graduate or have over 3 years of marketing experience, this position offers you an opportunity to advance your career in the realm of app marketing, advertisements, and analytics. Your collaboration with the marketing and development teams will involve executing marketing campaigns, evaluating their performance, understanding product flows, and contributing to the overall success of our marketing endeavors. Your responsibilities will include: - **App Marketing:** You will assist in devising and implementing marketing strategies to promote our mobile app. This involves tasks such as app store optimization (ASO), competitor analysis, user acquisition, A/B testing, and retention tactics. - **Ad Campaigns:** Managing online advertising campaigns across various platforms like Google Ads, Facebook Ads, and other relevant channels will be part of your duties. You will also ensure compliance and hygiene standards in Google Ads. - **Analytics:** Monitoring and analyzing the performance of marketing campaigns will be crucial. You are expected to provide insights and recommendations for optimizing strategies. Familiarity with tools like Google Analytics and Firebase platforms would be advantageous. Regular reporting on marketing performance and KPIs is also required. - **Content Creation:** Collaborating with the design team to develop marketing collateral, including ad copies, visuals, and promotional materials. - **Communication:** Ensuring alignment on marketing goals and strategies with cross-functional teams and effectively communicating marketing insights and progress to leads. - **Market Research:** Staying abreast of industry trends, competitor activities, and customer behavior to identify growth opportunities and areas for improvement. Requirements and skills for this role include: - Bachelor's degree/certificate in Marketing, Business, or related field (Preferred) - 3+ years of marketing experience, preferably focusing on app marketing and advertising - Knowledge of app marketing strategies, ASO, and online advertising platforms - Strong analytical skills with the ability to interpret data and derive meaningful insights - Excellent written and verbal communication skills - Proficiency in Excel, Marketing analytics tools, Google Ads, etc. - Familiarity with Google Analytics, Google Play Console, and Firebase is a plus - Self-motivated, detail-oriented, able to work independently and as part of a team, with strong problem-solving abilities Joining A1 Apps offers you: - **App Industry Exposure:** Gain hands-on experience in the app industry, from optimizing app store presence to formulating effective user acquisition strategies. - **Fast-Paced Environment:** Thrive in a startup culture focused on agility and innovation, where your ideas make a difference, and you witness the immediate impact of your contributions. - **Creative Freedom:** Enjoy the freedom to experiment, think innovatively, and bring your creative ideas to life. - **Collaborative Team:** Become part of a close-knit team of passionate individuals who share your enthusiasm for app marketing. If you are a motivated individual with a passion for app marketing, advertisements, and analytics, seize this opportunity at A1 Apps and kickstart a fulfilling career journey in the app industry! Your future in the world of apps begins here!,
Posted 5 days ago
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