1520 Retargeting Jobs - Page 31

We’re looking for a Performance Marketing Specialist with proven experience in planning, executing, and optimizing CPL-focused campaigns across Google Ads and Meta Ads (Facebook & Instagram). This is a strategic role that requires deep knowledge of Google Tag Manager (GTM), Meta Pixel, and advanced audience targeting, aimed at generating high-quality leads at a competitive cost. Key Responsibilities: Plan, launch, and manage lead generation campaigns on Google (Search, Display, YouTube) & Meta (Facebook/Instagram). Optimize campaigns to meet target CPL, CPA, and ROAS using A/B testing and data-driven insights. Set up and manage tracking through Google Tag Manager, Google Analytics, and Meta Pixel. Create and manage custom & lookalike audiences, event-based retargeting funnels. Collaborate with the design team to create effective ad creatives and landing page flows. Monitor daily performance, generate reports, and recommend scaling or optimization strategies. Manage budgets from ₹10K to ₹5L+ per month across platforms. Requirements 2+ years of hands-on experience in running Google Ads & Meta Ads campaigns Strong understanding of CPL campaigns, conversion tracking, and attribution models Proficiency in Google Tag Manager, Meta Pixel, and setting up conversion events Analytical mindset with advanced Excel/Sheets skills Familiarity with CRM tools, automation, and remarketing strategies is a plus

Job Summary: The Digital Performance Marketing Manager will be responsible for developing, executing, and optimizing performance-driven digital marketing campaigns across Meta (Facebook & Instagram), Google Ads, E-commerce platforms (Amazon, Shopify, etc.), Quick Commerce channels (Blinkit, Zepto, Swiggy Instamart, etc.), and OTT platforms (Hotstar, Netflix, Amazon Ads, etc.). The ideal candidate will have a strong analytical mindset, hands-on experience in performance marketing, and a deep understanding of customer acquisition, retention, and ROI-driven strategies. Key Responsibilities: 1. Performance Marketing Strategy & Execution: • Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads (Search, Display, Shopping, YouTube,) Bing, Yahoo, Ott and programmatic platforms. • Manage E-commerce & Quick Commerce performance marketing (Amazon Ads, Flipkart Ads, Shopify, and instant delivery platforms). • Monitor KPIs and conduct data-driven optimizations to maximize ROI and achieve lead generation goals. • Conduct keyword research and competitive analysis to identify opportunities for optimization • Designe and manage Google Ads campaigns to optimize website traffic and conversions. • Develop and update PPC strategies to ensure efficiency and meet campaign objectives. • Communicate with clients to present results and strategize improvements. • Utilized tools like Google AdWords Editor to streamline account optimization. • Develop customer acquisition & retention strategies with a focus on ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and LTV (Lifetime Value). • Implement A/B testing, audience segmentation, and bid strategies to maximize conversions. • Advertising Platforms: Google Ads, Meta Ads, Bing Ads, SA360. • Analytics Tools: Google Analytics, Adverity, Google Ads Editor, SEMrush basics, Console. • Optimization Techniques: Budget management, A/B testing, and KPI-driven strategies, Campaign end to end management 2. Budget Management & ROI Optimization: • Allocate and manage digital marketing budgets efficiently across platforms. • Monitor daily/weekly/monthly performance metrics (CTR, CPC, CPM, Conversion Rate, ROAS) and adjust strategies accordingly. • Work with analytics teams to track attribution models, funnel analysis, and multi-touchpoint performance. 3. E-commerce & Quick Commerce Growth: • Drive sales performance on D2C websites (Shopify, WooCommerce), marketplaces (Amazon, Flipkart), and quick commerce platforms (Blinkit, Zepto, Swiggy Instamart, etc.). • Optimize product feed, Google Shopping, and dynamic remarketing campaigns. • Collaborate with marketplace teams to enhance visibility, rankings, and promotional strategies. 4. Data-Driven Decision Making: • Use Google Analytics 4 (GA4), Meta Pixel, Google Tag Manager, and CRM tools to track performance. • Leverage Looker Studio (Google Data Studio), Tableau, or Power BI for reporting. • Conduct competitor analysis and market trends research to stay ahead. 5. Team Collaboration & Innovation: • Work closely with creative teams to develop high-converting ad creatives (static, video, carousel). • Coordinate with SEO, Content, and Social Media teams for integrated campaigns. • Stay updated on emerging digital trends (AI-driven ads, automation, influencer collaborations, etc.). 6. OTT & Video Advertising • Develop and manage OTT/CTV (Over-the-Top & Connected TV) ad campaigns on platforms like Hotstar, SonyLiv, Netflix (ads), YouTube, and programmatic video networks. • Leverage video-first strategies for brand awareness and performance-driven outcomes. Qualifications & Skills: • 5+ years of hands-on experience in performance marketing (Meta, Google Ads, E-commerce, Quick Commerce). • Proven track record of managing 6-7 figure monthly ad budgets with strong ROI. • Expertise in campaign optimization, audience targeting, and conversion tracking. • Strong knowledge of Google Ads, Meta Ads Manager, Google Merchant Center, and Shopify Ads. • Strong understanding of programmatic advertising, retargeting, and lookalike audiences. • Expertise in data analytics, Excel/Google Sheets, and visualization tools (Looker Studio, Tableau). • Knowledge of quick commerce trends, influencer marketing, and affiliate marketing • Proficient in Google Analytics, SQL (preferred), and data visualization tools. • Experience with programmatic ads, DSPs, and affiliate marketing is a plus. • Certificates :Google Search, App, Display, Video, Shopping Ads, Campaign Manager 360, Advanced Digital Marketing Course, Apple Search Ads Certificate You can reach us on the below E-mail and Telephone no. Ayatiworks Technologies LLP #18/24, APN Building, TTK Road, 1st Cross Street, Alwarpet, Chennai-600 018. Contact Person: Terence | Email: Terence@ayatiworks.com | Tel No: +91 9514775750/9840503033 Google Map https://g.co/kgs/zvVUpNr Qualifications 1+ year of marketing experience Content creation skills Excellent communication and organizational skills

Overview We are seeking an experienced Social Media Marketing Specialist to support our global marketing strategy at Pennant Technologies, a leading financial technology provider. This role is responsible for enhancing brand awareness, expanding brand reach, driving audience engagement and supporting demand generation including lead generation efforts across multiple social media platforms. As part of the global marketing team, this individual will work closely with content marketing, demand generation, product marketing and Corporate Communications teams to develop and execute high-impact social media campaigns. The ideal candidate has deep expertise in B2B fintech marketing, understands the complexities of engaging financial services audiences, and is skilled at crafting compelling social narratives that resonate with decision-makers, industry leaders and practitioners in banking and financial services domain. Position Brand Leadership. Develop and execute a comprehensive social media strategy that aligns with corporate branding, business goals, and positioning Reinforce Value Proposition, Messaging and Thought leadership. Create, curate, and distribute compelling brand narratives, ensuring consistent messaging across all social channels, to enhance brand visibility and audience engagement. Leverage story-telling approach to keep audiences engaged Engage the Community. Work with the content and creative teams to develop engaging social-first content, including blog snippets, videos, infographics, executive insights, and customer success stories Support Demand Generation Program. Partner with the demand generation and sales teams to create targeted social media campaigns that drive lead generation and contribute to the sales pipeline. Manage paid social media campaigns (LinkedIn Ads, Twitter Ads, Google Ads) for lead acquisition, retargeting, and ABM (Account-Based Marketing) initiatives. Empower Employee Advocacy Program. Develop and implement social media strategies for employees to participate in social media advocacy, brand amplification and thought leadership positioning needs Partnership and Collaboration. Partner with internal teams, partners external agencies and influencers to amplify reach, nurture and strengthen engagement with the community Analytics and Optimisation. Use analytics to measure impact of the various social media programs and campaigns and provide actionable insights. Continuously test and optimise social strategies based on performance data. Requirements 8-10 years of experience in B2B social media marketing, ideally in enterprise software, financial technology, SaaS or technology services. Financial Services industry knowledge and understanding will be an advantage Expertise in LinkedIn, Twitter, YouTube, and Google Ads among others with hands-on experience in organic and paid social strategies Strong storytelling, copywriting, and content development skills tailored for B2B audiences Proficiency in social media management and monitoring tools like Sprinklr, Hootsuite, Buffer, Sprout Social, Google Analytics, LinkedIn Sales Navigator, etc. Strong understanding of demand generation, lead nurturing, and account-based marketing (ABM) via social channels will be an advantage Experience in using social media to drive influencer marketing initiatives will be a plus.

Working Days : 6-day schedule with 1 weekly off Location : Old Manesar Road, Narsinghpur, Behind Bestech IT Park, Gurugram, Haryana About Quba Homes Quba Homes is a bespoke luxury furniture brand that redefines interiors through exceptional craftsmanship, timeless design, and tailor-made solutions. With a strong commitment to quality, we create furniture that blends functionality with elegant aesthetics. Our in-house expertise spans across woodwork, metal, glass, and upholstery, enabling us to deliver fully customized pieces that cater to discerning clientele across India. We have successfully executed a wide range of high-end residential and commercial projects, making Quba Homes a preferred name in luxury interiors. Job Summary Quba Homes is looking for an experienced and creative Digital Marketing Manager to lead and elevate our digital presence. The ideal candidate should possess a deep understanding of performance marketing, luxury branding, and premium audience engagement. You will be responsible for building, managing, and executing the complete digital marketing roadmap to increase brand visibility, drive website traffic, and generate high-quality leads. Key Responsibilities & Duties 1. Digital Strategy & Execution Develop and implement a holistic digital marketing strategy aligned with Quba Homes’ brand ethos. Oversee SEO, SEM, email campaigns, influencer tie-ups, social media, and paid ads. Launch digital campaigns focused on luxury segment lead generation and customer engagement. 2. Content & Social Media Management Direct content creation for website, blogs, emailers, and social media in line with the brand’s luxury narrative. Manage Quba Homes’ presence across platforms like Instagram, Facebook, LinkedIn, Pinterest, etc. Collaborate with designers and content creators to ensure premium storytelling and visual aesthetics. 3. Performance Marketing & Analytics Run and optimize Google Ads, Meta Ads, and remarketing campaigns. Analyze campaign performance, web traffic, and social metrics using platforms like Google Analytics. Prepare insights and improvement reports to maximize digital ROI. 4. SEO & Website Management Enhance organic search rankings with effective on-page and off-page SEO techniques. Collaborate with developers to ensure a responsive, fast-loading, and aesthetically pleasing website. Ensure top-tier user experience (UX) and functionality across digital assets. 5. E-commerce & Lead Generation Drive quality traffic and conversion on digital platforms. Implement CRM and marketing automation tools to streamline the lead generation funnel. Execute retargeting strategies to engage high-intent visitors and boost conversions. Key Skills & Competencies In-depth knowledge of SEO, PPC, Google Ads, Meta Ads, and digital tools. Proficiency in Google Analytics, email platforms, and CRM systems. Strong storytelling and content direction skills. Creative eye with a sharp analytical mindset focused on ROI. Experience in luxury or high-end brands will be an added advantage. Ability to multitask, lead a team, and thrive in a fast-paced environment. Qualifications Bachelor’s or Master’s degree in Marketing, Digital Media, or related discipline. 4–7 years of experience in digital marketing, preferably in luxury/home décor/furniture industry. Job Type: Full-time Pay: Up to ₹50,000.00 per month Schedule: Day shift Ability to commute/relocate: Narsinghpur, Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): Can you start immediately? Experience: Digital marketing: 3 years (Preferred) Location: Narsinghpur, Gurugram, Haryana (Preferred) Work Location: In person

This role is for one of our clients Industry: Marketing Services - Marketing Seniority level: Mid-Senior level Min Experience: 6 years Location: Gurgaon JobType: full-time About the Role We are seeking a Head of Marketing Operations to spearhead the infrastructure, systems, and processes that power our go-to-market (GTM) motion. This is a strategic and hands-on leadership role, ideal for someone who thrives at the intersection of marketing, technology, and analytics. As the operational backbone of our GTM function, you’ll partner closely with demand generation, sales, product marketing, and revenue teams to ensure every campaign is executed flawlessly, every tool delivers value, and every decision is backed by insight. Your mission: enable scale, precision, and performance across all stages of the customer journey. What You’ll Do Build & Optimize Marketing Operations Architect and manage end-to-end execution workflows for digital campaigns, events, product launches, and lead nurturing. Standardize lead management—from acquisition to routing, scoring, and conversion—with cross-functional SLAs. Streamline marketing and sales alignment by enhancing lead lifecycle visibility and campaign attribution models. Own campaign hygiene, naming conventions, QA protocols, and performance tracking across all initiatives. Design & Evolve the MarTech Stack Lead the development of a scalable and future-ready MarTech ecosystem tailored to GTM needs. Evaluate, implement, and integrate marketing tools (HubSpot, analytics platforms, enrichment tools, etc.). Automate marketing workflows including retargeting, onboarding, personalization, and re-engagement. Continuously monitor tool usage, performance, and data sync integrity across systems. Drive Data, Analytics & GTM Intelligence Develop dashboards and reports to track full-funnel performance (CAC, MQL-SQL conversions, pipeline velocity, ROI). Build attribution and forecasting models to inform campaign budgeting and resource allocation. Deliver actionable insights to demand gen, product marketing, and RevOps to enhance campaign strategy. Collaborate with Finance and GTM teams on pacing, pipeline health, and strategic investments. What You Bring 6–10 years of experience in marketing operations, growth marketing, or GTM analytics, preferably in a high-growth B2B SaaS company. Proven track record in enabling $10M–$100M+ ARR growth through operational rigor and GTM excellence. Deep hands-on experience with HubSpot (workflows, segmentation, campaign automation, reporting). Expertise in lead funnel optimization, pipeline analytics, lifecycle orchestration, and sales-marketing handoff mechanics. Analytical mindset with a bias for execution—able to move fast, think strategically, and deliver measurable outcomes. Strong cross-functional communication and leadership skills to drive change and adoption across teams. Bonus: HubSpot certifications, experience in CRM/RevOps workflow architecture, or background in SQL/BI tools. Success in This Role Means Reduced friction across marketing workflows and systems. Improved conversion metrics at each stage of the lead lifecycle. Elevated campaign ROI through operational insights and tool leverage. Enhanced speed, visibility, and accountability across GTM processes. A marketing machine that scales predictably—without breaking. Key Skills HubSpot \u007C Campaign Automation \u007C Lead Scoring & Routing \u007C Martech Strategy \u007C Funnel Analytics \u007C Marketing Attribution \u007C A/B Testing \u007C Workflow Optimization \u007C B2B SaaS \u007C RevOps Collaboration

Are you a results-driven digital marketer passionate about e-commerce and Meta platforms? Join our dynamic marketing team as a Senior Performance & Retention Marketing Associate, where you’ll lead paid media campaigns and drive customer growth and retention across Meta platforms (Facebook, Instagram). What You’ll Do: Lead & optimise paid media campaigns on Meta (Facebook, Instagram). Analyse performance (CTR, CPA, ROAS) and adjust strategies to boost ROI. Implement audience targeting, retargeting, and custom segmentation for D2C brands. Collaborate with design team for creatives on ad copy, visuals & landing pages. Run A/B tests for continuous optimisation. Manage campaign budgets effectively. Align digital efforts with e-commerce funnels and retention strategies. Provide insights through weekly/monthly performance reporting. Stay up-to-date with Meta trends & e-commerce innovations. Partner with content, analytics & design teams for seamless execution. Drive revenue growth through data-backed strategies. What We’re Looking For: A min 1 year in digital marketing with hands-on Meta Ads experience. Strong background in D2C & e-commerce strategy. Proficiency in Meta Ads Manager, Business Suite, Shopify, and analytics tools. Deep understanding of customer journey, funnel optimisation & performance metrics. Excellent communication & project management skills. A creative, analytical thinker who thrives in a fast-paced environment. Bonus if you have: Meta Blueprint certification. Experience with Google Ads, LinkedIn Ads. Familiarity with e-commerce platforms like Shopify. Job Types: Full-time, Permanent Pay: ₹360,000.00 - ₹480,000.00 per year Schedule: Day shift Work Location: In person

Job Overview: We are looking for a highly skilled Digital Marketing Deputy Manager to join our dynamic marketing team. The ideal candidate will have 3+ years of experience in digital marketing, with a focus on Meta platforms (Facebook, Instagram, Messenger, etc.). The candidate will be responsible for executing paid media campaigns, developing strategies to increase brand visibility, and driving engagement on Meta platforms. Key Responsibilities: Campaign Management : Lead and execute paid media campaigns on Meta platforms (Facebook, Instagram, Messenger, etc.) including ad creation, budgeting, targeting, and optimization to ensure ROI. Performance Tracking : Monitor and analyze campaign performance, track key metrics (CTR, CPA, ROAS, etc.), and adjust strategies for optimal performance. Audience Targeting & Segmentation : Use data-driven insights to identify and engage relevant audiences through advanced targeting techniques, retargeting, and custom audience building. Creative Collaboration : Collaborate with the creative team to develop compelling ad creatives, copy, and landing pages that align with campaign goals and branding. A/B Testing : Regularly conduct A/B testing on creatives, copy, audiences, and bidding strategies to maximize campaign efficiency. Budget Management : Manage and allocate budgets across campaigns to achieve goals while maintaining cost efficiency. Reporting & Analytics : Provide weekly/monthly performance reports to management, highlighting key performance metrics, insights, and areas for improvement. Trend Monitoring : Stay up-to-date with the latest trends and best practices in digital marketing, especially within Meta platforms. Cross-functional Collaboration : Work closely with the content, design, and analytics teams to ensure consistency and alignment with overall marketing objectives. Revenue Generation: Drive revenue growth on Meta platforms by optimizing paid media strategies for high ROI and achieving targets. Identify new revenue opportunities through strategic campaigns, product launches, and promotions. Implement performance tracking to measure revenue and customer acquisition, providing actionable insights for continuous optimization and meeting campaign goals. Required Skills & Qualifications: Experience : 3+ years of hands-on experience in digital marketing with a primary focus on Meta platforms (Facebook, Instagram, Messenger). Knowledge : Proficient in Meta Ads Manager, Facebook Business Suite, and other Meta tools. Strong understanding of paid social media strategy, targeting, and reporting. Analytical Skills : Strong ability to analyze campaign data, generate insights, and optimize based on performance. Communication Skills : Excellent verbal and written communication skills with the ability to present findings and recommendations effectively. Project Management : Ability to manage multiple campaigns simultaneously while maintaining attention to detail and meeting deadlines. Creative Mindset : Experience in working with creative teams to develop engaging digital content tailored to Meta platforms. Preferred Qualifications: Certification in Meta Blueprint or similar digital marketing certifications. Experience in handling budgets of varying sizes and scaling campaigns. Experience with other social platforms like Google Ads, or LinkedIn Ads is a plus. Job Types: Full-time, Permanent Pay: ₹800,000.00 - ₹1,000,000.00 per year Schedule: Day shift Work Location: In person

Join us in building the smartest wallet in Web3. We're looking for a results-driven marketer who thrives in fast-paced environments and knows how to turn budgets into impact - not just impressions. What You’ll Be Responsible For: Leading paid media strategy and execution across Meta, Google, X, and emerging channels Managing end-to-end campaign ownership: planning, budgeting, optimization, and reporting Writing high-converting ad copy and briefing design teams with clarity Building full-funnel ad systems: cold → retargeting → conversion → upsell Developing attribution frameworks using GA4, Segment, Mixpanel, or similar tools What We’re Looking For: Demonstrated success managing ₹10K to ₹100k+ in ad spend with consistent ROAS > 3x Deep understanding of performance metrics (CAC, ROAS, CTR, CVR) Ability to operate independently and make data-backed decisions fast Strong creative instincts paired with analytical rigor You’ll Excel Here If You: Thrive under pressure and take full ownership of results Move quickly, experiment boldly, and don’t wait for consensus Have experience in fintech, crypto, or high-growth digital consumer products What We Offer: Competitive base compensation + performance-linked bonuses Meaningful equity in a rapidly growing Web3 startup Freedom to execute, iterate, and lead — without red tape A clear path for growth as we scale How to Apply: Email the following to info@revox.io Your proven ad performance or portfolio A short pitch on why you’re the right fit for Revox Your LinkedIn profile

About the Role: We are looking for a proactive, results-driven Performance Marketing Manager who will own campaign success across clients , translate business objectives into marketing outcomes, and lead execution in collaboration with freelancers and in-house teams. This is a strategic + client-facing role ideal for someone who thrives on data, understands platforms deeply, and can manage multiple projects with high accountability. Responsibilities: Campaign Strategy & Execution: Plan and implement high-performance ad campaigns across Google Ads, Meta Ads , and other relevant platforms (LinkedIn, YouTube, etc.) Define full-funnel strategy across TOFU, MOFU, BOFU Set clear goals for lead generation, ROAS, CAC, and lifetime value Client Relationship & Consultation: Directly interface with clients to understand business goals, translate into media plans, and guide ongoing improvements Own onboarding, expectation management, and ongoing reporting Regularly advise clients on campaign adjustments, CRO, creative optimization, and revenue opportunities Performance & Optimization: Track and interpret key performance metrics (CTR, CPC, CVR, CPL, ROAS, etc.) Proactively identify and resolve performance bottlenecks Recommend A/B tests across ads, landing pages, and funnel structure Cross-Functional Leadership: Collaborate with content, design, and development teams to execute strategy Manage and coordinate freelancers or junior resources to ensure campaign quality Set up internal SOPs and scalable workflows for campaign operations Platform Expertise: Stay current on platform algorithm changes and apply best practices Handle pixel tracking, attribution, audience targeting, and retargeting strategies Implement conversion tracking across channels and troubleshoot discrepancies Requirements: Must-Haves: 3-5 years of experience in performance marketing with direct exposure to Google Ads and Meta Ads Proven success managing multiple client campaigns simultaneously Strong understanding of ad platforms, audience segmentation, tracking, and optimization Experience working in or with service businesses, B2B or ecommerce (Shopify experience is a plus) Ability to independently manage strategy, client communication, and execution oversight Technical & Analytical: Comfortable reading and interpreting analytics tools (GA4, Meta Ads Manager, Google Ads, Looker Studio) Hands-on knowledge of Pixel setup, UTM tracking, attribution models Skilled in A/B testing, performance forecasting, and using performance data to make decisions Soft Skills: Strong communication and stakeholder management skills Able to take ownership and drive projects end-to-end with minimal supervision Strategic mindset and problem-solving orientation Bonus: Knowledge of CRO frameworks and tools (Hotjar, Clarity, etc.) Familiarity with AI tools, automation workflows, or marketing integrations (e.g., HubSpot, Zapier) Google Ads and/or Meta Blueprint certifications Role Type: Full-time Job Types: Full-time, Permanent Pay: From ₹40,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Work Location: In person

JD for Paid Campaign Manager (Digital) We are seeking a talented and experienced Paid Campaign Manager (Digital) to join our team and lead our social media efforts. Key Responsibilities - 1. Paid Campaign Strategy & Execution for Clients ● Develop, implement, and manage customized paid media campaigns for each client across Meta Ads, Google Ads, LinkedIn Ads, Twitter Ads, and other relevant platforms. ● Create tailored full-funnel advertising strategies (awareness, lead generation, and conversion) for different industries. ● Continuously monitor and optimize campaigns to ensure best performance, highest ROAS, and lowest Cost Per Acquisition (CPA) for each client. ● Ensure proper budget allocation and bid strategy adjustments to maximize performance for each campaign. 2. Lead Generation & Conversion Optimization for Clients ● Implement paid advertising strategies that drive high-quality leads and nurture them toward conversion. ● Work closely with the sales and CRM teams to ensure ad-generated leads are qualified and valuable for each client. ● Optimize lead-generation campaigns for better Conversion Rate (CVR) while reducing Cost Per Lead (CPL) and CPA for each client. ● Deploy retargeting and remarketing strategies to boost client lead conversion rates. 3. Campaign Budgeting & Cost Efficiency Across Clients ● Plan and manage ad budgets for each client, ensuring cost efficiency. ● Reduce wasted ad spend while improving lead volume and quality for all clients. ● Maintain an optimal Return on Ad Spend (ROAS) target for each client’s campaigns. 4. Ad Creative & Copy Optimization (with Content & Design Team) for Clients ● Work with the content and design teams to ensure each client’s ads have high-converting creatives and engaging copy. ● Conduct A/B testing on headlines, CTAs, visuals, and landing pages to improve engagement and conversion rates for each client’s campaigns. ● Ensure compliance with Meta, Google, and other ad platform policies for all client ads. 5. Audience Targeting & Performance Analysis for Clients ● Conduct deep audience research and segmentation for each client to improve targeting. ● Use lookalike audiences, intent-based targeting, and retargeting to increase conversions. ● Analyze data from Google Analytics, Meta Business Suite, and third-party tools to make data-driven decisions for all clients. 6. Cross-Team Coordination for Organic Growth & Brand Reputation ● Coordinate with the SEO team to ensure paid and organic strategies complement each other for each client. ● Work with the Social Media team to align paid campaigns with organic brand messaging and audience engagement. ● Collaborate with the design and content teams to maintain consistent branding across all advertising and marketing materials. ● Ensure brand reputation management by monitoring online feedback, reviews, and social media sentiment. 7. Reporting & Client Communication ● Provide weekly and monthly campaign performance reports with actionable insights for each client. ● Conduct client meetings and strategy discussions to align on expectations and improvements. ● Ensure 100% transparency in client budget spending, lead quality, and campaign ROI. 8. Innovation & Keeping Up with Industry Trends ● Stay updated on new ad formats, automation tools, and audience targeting strategies for each client’s industry. ● Experiment with AI-driven automation and predictive analytics to enhance campaign performance. ● Continuously introduce new advertising approaches for better results. Requirements & Skills 1. Experience: ● 3–6 years of hands-on experience in managing high-performance paid digital campaigns. ● Proven success in lead generation, e-commerce, brand awareness, or app install campaigns. ● Experience handling monthly digital budgets ranging from INR 1L–50L+ or equivalent. ● Prior agency experience or managing multi-client/multi-vertical campaigns is a strong plus. ● Worked across industries like education, real estate, healthcare, D2C, SaaS, or BFSI is a bonus. 2. Skills: Platforms - ● Google Ads (Search, Display, YouTube) ● Meta Ads Manager (Facebook/Instagram) ● LinkedIn Campaign Manager ● Twitter/X Ads, Quora Ads, (Programmatic is a plus) 3. Tools - ● Google Analytics 4 (GA4) ● Google Tag Manager (GTM) ● Data Studio / Looker Studio ● Excel / Google Sheets (for reporting) ● CRM platforms (Zoho, HubSpot, Salesforce – anything similar) ● Landing page builders (Unbounce, Instapage, Elementor, etc.) 4. Skills - ● Budget management and media planning ● Targeting: custom audience, remarketing, lookalike/similar audiences ● UTM tracking and pixel integration ● A/B testing, multivariate testing ● Analytical mindset with a performance-first attitude ● Excellent understanding of digital KPIs Soft Skills ● Strategic thinking with strong attention to detail ● Good communication and reporting skills ● Problem-solving under pressure and deadline orientation ● Leadership qualities and team coordination (if managing junior campaign execs) ● Adaptable to fast-paced environments and multi-brand/multi-channel setups Job Type: Full-time Pay: ₹40,000.00 - ₹50,000.00 per month Schedule: Day shift Experience: Campaign Management: 4 years (Preferred) Location: Bhubaneshwar, Orissa (Preferred) Work Location: In person

Job Title: Growth Manager – Digital Marketing Location: Ahmedabad Experience: 5-9 Years Employment Type: Full-time Job Summary: We are seeking a highly driven and analytical Growth Manager – Digital Marketing to lead customer acquisition, retention, and revenue growth through data-driven strategies. The ideal candidate will have hands-on experience with performance marketing, growth experiments, funnel optimization, and marketing automation to scale user growth efficiently. Key Responsibilities: Growth Strategy: Develop, implement, and manage scalable digital growth strategies across paid and organic channels. Performance Marketing : Manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other relevant platforms. Lead Generation & Funnel Optimization : Drive top-of-funnel lead generation and work on nurturing, retargeting, and converting leads through marketing automation and CRO (conversion rate optimization). Analytics & Insights: Monitor and analyze key performance indicators (KPIs) and growth metrics to evaluate campaign performance and ROI. Experimentation: Design and run A/B tests, landing page experiments, and new channel testing to continuously improve growth outcomes. SEO & Content: Work closely with the content and SEO teams to increase organic traffic and improve search engine rankings. Collaboration: Partner with product, sales, and design teams to align growth goals with business objectives. Budget Management: Plan and manage digital marketing budgets to ensure optimal allocation and cost-efficiency. Requirements: Proven 3–6 years of experience in growth/digital marketing roles. Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and analytics tools (Google Analytics, Mixpanel, etc.). Hands-on experience with marketing automation tools (HubSpot, Mailchimp, Web Engage, etc.). Strong understanding of SEO/SEM, PPC, email marketing, and performance metrics. Data-driven mindset with experience in A/B testing and funnel analysis. Excellent communication and project management skills. Job Type: Full-time Pay: ₹60,000.00 - ₹90,000.00 per month Schedule: Day shift Morning shift Work Location: In person

About the job role We are seeking a skilled and performance-driven Paid Ads Executive to join our team. You will be responsible for planning, executing, and optimizing Social Media (Meta, Instagram & Youtube) ad campaigns that drive results. This role requires strong analytical skills, creative thinking, and a solid understanding of Meta & Youtube Ads Manager tools. Responsibilities: Plan, create, and manage high-performing Meta ad campaigns (Facebook, Instagram). Develop campaign strategies for various objectives – conversions, lead generation, traffic, reach, and engagement. Analyze ad performance data and optimize campaigns to improve ROI and lower CPA. Conduct A/B testing on creatives, targeting, and placements. Collaborate with the design/content team for ad creatives and copy. Manage Campaign Budget Optimization (CBO) and Ad Set Budget Optimization (ABO). Monitor pixel tracking, event setups, and custom audience creation. Stay updated on Meta Ads platform changes, policies, and best practices. Generate weekly/monthly reports and provide insights for campaign improvements. Required Skills: Minimum 2 years of hands-on experience managing Meta & Youtube Ads campaigns. Proven track record of successful lead generation, e-commerce, or performance campaigns. Strong understanding of Meta Business Suite, Ads Manager, pixel setup, and analytics. Ability to manage multiple campaigns simultaneously and meet performance targets. Experience with retargeting, custom/lookalike audiences, and funnel strategy. Strong experience in Landing page creation and analytical-reporting skills. Good communication and teamwork abilities. Real Time decision making skills Target achievement, Incentive earning & Result oriented Mandatory: B2B or digital product sales is a bonus Preferable : B2B database 3. Qualifications & Skills: Any graduate/MBA or equivalent + Excellent written and oral communication skills 4. Working hours - 9 hrs (Flexible Evening Shift) 5. No.of opening: 2 6. Position: Exe, Sr. Executive 7. Industry & Domain: Marketing & Advertising - Business Development 8. Salary - (15k – 25k) monthly + Attractive Incentive + Perk 9. Working Days - 5 days 10. Venue - Plot #1, BGR Tower, Film City, Sector- 16A, Noida, Uttar Pradesh- 201301 11. Website - www.go4database.com | +919650663652 | hr@go4database.com Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Benefits: Provident Fund Schedule: Day shift Evening shift Monday to Friday Supplemental Pay: Performance bonus Application Question(s): How many Ads campaigns you manage at a time ? Education: Bachelor's (Required) Experience: Sales Campaign: 2 years (Required) Meta Ads: 2 years (Required) Work Location: In person

We are seeking a highly motivated and data-driven Digital Marketing Manager to join our team! You will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products and services. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. 🎯 Key Responsibilities: Develop and execute digital marketing strategies across channels (Google Ads, Meta, SEO, Email, etc.) Plan and manage paid campaigns to drive traffic, engagement, and conversions Monitor, analyse, and report on campaign performance (ROAS, CTR, CPC, CPL, etc.)Digital Marketing Lead social media advertising and retargeting campaigns Perform keyword research, optimise landing pages, and manage content strategy for SEO Manage email marketing workflows, A/B testing, and performance tracking Collaborate with the design, content, and tech teams to ensure brand consistency Stay up to date with digital marketing trends, tools, and best practices 🧠 Requirements: 3+ years of proven experience in digital marketing or related roles Proficiency with Google Ads, Facebook Business Manager, LinkedIn Ads, and Google Analytics Solid understanding of SEO/SEM, social media advertising, and content strategy Hands-on experience with marketing automation tools (Mailchimp, Hubspot, etc.) Excellent communication and project management abilities ​Proficiency in marketing automation, CRM, and email campaign tools strong analytical, reporting, communication skills, and data-driven thinking Ability to work independently and collaboratively in a fast-paced environment Candidates with a background in Business School will be considered a strong advantage A strong background in Content Marketing and Strategy is regarded as a plus. Preferred: Google Ads and Meta Blueprint certifications Experience in B2B/B2C funnelsK Knowledge of basic HTML/CSS is a plus? To Apply: Send your resume and portfolio to hr@ibirdmedia.in with the subject line "Digital Marketing Manager – Application".

Job Title: Meta Ads Specialist needed in Digital Agency near Acropolis Mall , Kasba Role: Manage & optimize Meta ad campaigns for clients. Drive leads, sales & growth. Skills: Meta Ads expertise, analytics, creative strategy. Apply if: You love scaling results with ads! Role Overview: We’re looking for a performance-driven Meta Ads Specialist to create, manage, and optimize paid campaigns across Facebook & Instagram . Your goal? Maximize ROAS (Return on Ad Spend), generate leads, and scale revenue for our clients. Key Responsibilities: Campaign Strategy & Execution: Plan, launch, and optimize Meta Ads campaigns (Lead Gen, Sales, Traffic, Engagement). Conduct audience research, A/B testing, and bid adjustments for maximum conversions . Implement retargeting & lookalike audiences to boost performance. Budget & Performance Management: Manage ad budgets efficiently to reduce CPA (Cost Per Acquisition) . Monitor KPIs (CTR, CPM, ROAS) and adjust strategies in real-time. Provide weekly/monthly reports with actionable insights. Creative Collaboration: Work with designers to create high-converting ad creatives . Test different ad formats (Carousels, Videos, Stories, Reels) for best results. Client Communication: Explain performance metrics clearly to clients. Suggest new strategies to scale successful campaigns . Experience : 1-3 years experience running Meta Ads (agency experience preferred). Job Types: Full-time, Permanent Pay: ₹12,000.00 - ₹30,000.00 per month Benefits: Leave encashment Paid sick time Paid time off Schedule: Day shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person

We’re Hiring: Digital Marketing Specialist Location: Atulya IT Park, Indore Experience: 2 to 5 Years Working Days: Monday to Friday Interview Mode: Face-to-Face Only Are you a digital marketing pro who knows how to turn clicks into quality leads? We’re looking for a performance-driven marketer who can create and manage data-backed lead generation campaigns that fuel business growth. Your Role: Plan and execute lead generation campaigns across Google Ads, Meta, and LinkedIn Build and optimize full-funnel strategies to guide prospects from awareness to conversion Develop landing pages, email workflows, and CTAs that drive results Set up and manage retargeting campaigns to re-engage potential leads Analyze campaign performance and generate actionable insights Collaborate with content, design, and tech teams for funnel assets and automation What You Bring: 2–5 years of proven experience in digital lead generation Strong expertise in funnel creation, paid ads, and marketing automation Hands-on with tools like Google Analytics, HubSpot, CRM systems, and email platforms Deep understanding of SEO/SEM, A/B testing, and conversion rate optimization Strong communication, reporting, and analytical skills To apply, drop your resume at: muskansharma@webiwork.com Let’s turn traffic into qualified leads— strategically and smartly . Job Type: Full-time Pay: ₹25,000.00 - ₹40,000.00 per month Benefits: Provident Fund Schedule: Day shift Monday to Friday Work Location: In person

Performance Marketing Manager (India) SavvyMoney is a US based leading financial technology company. We provide integrated credit score and personal finance solutions to 1,475 + bank and credit union partners nationally. The SavvyMoney solutions integrate with more than 43 digital banking platforms. SavvyMoney was recently recognized by the San Francisco Business Times and the Silicon Valley Journal as one of the "Top 25 Places to Work in the San Francisco Bay Area" and is an Inc. 5000 Fastest Growing Company. **This position will be working 100% Remotely from your home office in India as part of a distributed team in the USA and India. We’re looking for a data-driven Performance Marketing Manager to lead the execution and optimization of paid marketing campaigns across search, social, and display channels. You’ll be responsible for driving high-quality traffic, optimizing conversions, and scaling ROI-positive campaigns to support our growth goals. Key Responsibilities Own end-to-end execution of paid campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and other performance channels Optimize paid campaigns to improve cost-efficiency (CPM, CPC), engagement (CTR), and lead quality (CPL) Develop and test new acquisition strategies, ad creatives, audience targeting, and bidding strategies Manage monthly and quarterly budgets, track performance metrics, and report on channel effectiveness Conduct A/B testing on ad copies, creatives, and landing pages to improve performance Identify new channels and opportunities for growth Requirements 5+ years of hands-on experience in performance marketing, with at least 2 years of experience in a B2B or high-growth SaaS environment. Fintech or Financial Services industry experience is a plus. Fluent in English with a proven ability to create high-converting ad copy for US audiences Expertise in platforms like Google Ads, Meta Ads, LinkedIn Campaign Manager, and Google Tag Manager Experience with marketing automation (e.g., HubSpot), retargeting strategies, or account-based marketing (ABM) Strong analytical mindset with experience using tools like GA4 and Excel for reporting Ability to write ad copy, manage creative production, and interpret performance data into action Familiarity with A/B testing, funnel metrics, and conversion rate optimization (CRO) SavvyMoney’s EEO Statement SavvyMoney relies on diversity of culture and thought to deliver on our goal of Creative People, Practical solutions serving our client needs, and ensures nondiscrimination in all programs and activities. We continuously seek talented, qualified employees in our operations regardless of race, color, sex/gender, including gender identity and expression, sexual orientation, pregnancy, national origin, religion, disability, age, marital status, citizen status, protected veteran status, or any other protected classification under country or local law. SavvyMoney is proud to be an Equal Employment Opportunity/ Affirmative Action Employer. We are committed to protecting your data. To learn more, please review the SavvyMoney Employee Privacy Policy Notice here

Job Overview: We are looking for a highly skilled Digital Marketing Deputy Manager to join our dynamic marketing team. The ideal candidate will have 3+ years of experience in digital marketing, with a focus on Meta platforms (Facebook, Instagram, Messenger, etc.). The candidate will be responsible for executing paid media campaigns, developing strategies to increase brand visibility, and driving engagement on Meta platforms. Key Responsibilities: ● Campaign Management: Lead and execute paid media campaigns on Meta platforms (Facebook, Instagram, Messenger, etc.) including ad creation, budgeting, targeting, and optimization to ensure ROI. ● Performance Tracking: Monitor and analyze campaign performance, track key metrics (CTR, CPA, ROAS, etc.), and adjust strategies for optimal performance. ● Audience Targeting & Segmentation: Use data-driven insights to identify and engage relevant audiences through advanced targeting techniques, retargeting, and custom audience building. ● Creative Collaboration: Collaborate with the creative team to develop compelling ad creatives, copy, and landing pages that align with campaign goals and branding. ● A/B Testing: Regularly conduct A/B testing on creatives, copy, audiences, and bidding strategies to maximize campaign efficiency. ● Budget Management: Manage and allocate budgets across campaigns to achieve goals while maintaining cost efficiency. ● Reporting & Analytics: Provide weekly/monthly performance reports to management, highlighting key performance metrics, insights, and areas for improvement. ● Trend Monitoring: Stay up-to-date with the latest trends and best practices in digital marketing, especially within Meta platforms. ● Cross-functional Collaboration: Work closely with the content, design, and analytics teams to ensure consistency and alignment with overall marketing objectives. ● Revenue Generation: Drive revenue growth on Meta platforms by optimizing paid media strategies for high ROI and achieving targets. Identify new revenue opportunities through strategic campaigns, product launches, and promotions. Implement performance tracking to measure revenue and customer acquisition, providing actionable insights for continuous optimization and meeting campaign goals. Required Skills & Qualifications: ● Experience: 3+ years of hands-on experience in digital marketing with a primary focus on Meta platforms (Facebook, Instagram, Messenger). ● Knowledge: Proficient in Meta Ads Manager, Facebook Business Suite, and other Meta tools. Strong understanding of paid social media strategy, targeting, and reporting. ● Analytical Skills: Strong ability to analyze campaign data, generate insights, and optimize based on performance. ● Communication Skills: Excellent verbal and written communication skills with the ability to present findings and recommendations effectively. ● Project Management: Ability to manage multiple campaigns simultaneously while maintaining attention to detail and meeting deadlines. ● Creative Mindset: Experience in working with creative teams to develop engaging digital content tailored to Meta platforms. Preferred Qualifications: ● Certification in Meta Blueprint or similar digital marketing certifications. ● Experience in handling budgets of varying sizes and scaling campaigns. ● Experience with other social platforms like Google Ads, or LinkedIn Ads is a plus.

Position: Performance Marketing Lead Generation Associate Location: Gurgaon (Work from Office – Full-Time) Experience Required: 1 year (must have hands-on experience running lead gen campaigns in the real estate sector) About the Role: We are looking for a Performance Marketing Associate with prior experience in real estate lead generation. The ideal candidate is someone who understands the nuances of real estate audiences, lead quality expectations, and the importance of budget efficiency in high-ticket campaigns. You must be well-versed in running performance-driven campaigns on platforms like Google, Meta, and LinkedIn. Key Responsibilities: Plan and execute lead generation campaigns specifically for real estate projects on platforms like Meta (Facebook & Instagram), Google Ads, and LinkedIn Optimize landing pages, creatives, and targeting strategies to generate qualified leads Analyze performance metrics like CPL, conversion rate and iterate on strategies accordingly Coordinate with the sales/CRM team to ensure proper lead handover, qualification, and tracking Conduct A/B testing on ad creatives, formats, and targeting options Monitor daily performance, manage campaign budgets, and ensure cost-efficiency Stay updated with real estate ad trends, platform changes, and compliance rules Prepare detailed campaign reports and insights for internal reviews Requirements: 1 year of experience in performance marketing with real estate clients Proven success in running high-quality lead generation campaigns Strong grasp of audience segmentation, retargeting, and funnel strategy Proficiency in tools like Google Analytics, Meta Ads Manager, and LinkedIn Campaign Manager Experience with CRM tools and landing page builders like HubSpot, Unbounce, or similar Strong data analysis skills with Excel/Google Sheets Good communication and coordination abilities with internal and external teams Ability to handle multiple campaigns simultaneously and meet lead targets Why Join Us? Work with leading real estate developers and marketing teams Run real, high-budget campaigns with clear ROI goals Exposure to end-to-end campaign strategy, including creative direction, targeting, and reporting Be part of a collaborative, fast-paced team that values ownership and performance

We are looking for a results-driven Senior SEM Manager to lead and execute paid search strategy across Google Ads, Bing Ads, and other SEM platforms. This role demands a professional with a proven track record of managing medium to large-scale PPC budgets (minimum $500,000/month), delivering 2x ROAS (excluding branded campaigns), and driving exceptional performance in e-commerce verticals across global markets. This role also requires a working understanding of broader digital marketing channels—including SEO, email marketing, and paid social media advertising—to ensure alignment across performance marketing initiatives. Key Responsibilities Campaign Strategy & Execution: Define and execute comprehensive SEM strategies aligned with business goals. Own performance marketing for Google Ads, Bing Ads, and remarketing platforms. Scale paid search programs with a strong focus on non-branded campaigns and performance ROAS. Budget Management: Manage and optimize large monthly budgets (~$500K+), ensuring spend efficiency and revenue growth. Conduct ongoing bid and budget adjustments to meet ROAS and CPA goals. E-commerce Focus: Plan and execute PPC campaigns for e-commerce clients targeting international regions (US, India, AU, CA, NZ, UK). Deep understanding of e-commerce funnels, product-level performance, and dynamic ad strategies. Analytics & Reporting: Leverage Google Analytics and PPC platform dashboards to track KPIs. Generate in-depth performance reports and derive actionable insights to enhance campaign outcomes. Implement A/B tests and continuously improve ad creatives, keywords, and targeting. Tools & Technology: Hands-on experience with SEM tools such as SEMrush, WordStream, SpyFu, AdEspresso, Optimizer and others. Strong familiarity with Adobe Efficient Frontier and Adobe Analytics is mandatory. Team & Stakeholder Collaboration: Collaborate with internal teams (design, content, tech) to ensure seamless campaign execution. Present findings and growth strategies to senior stakeholders. Qualifications & Skills Minimum 7–8 years of hands-on SEM/PPC experience, particularly in large-scale e-commerce environments. Demonstrated ability to drive 2x ROAS from non-branded paid search campaigns. Expertise in Google Ads (Search, AI Search Max, Pmax, Display, Shopping), Bing Ads, and retargeting platforms. Proficient in Google Analytics; ability to build dashboards, derive insights, and inform decision-making. Familiarity with tools like SEMrush, SpyFu, WordStream, AdEspresso, and Adobe marketing tools. Google AdWords Certification is highly preferred. Strong analytical, communication, and strategic planning skills . Preferred Certifications Google Ads Certification Adobe Analytics Certification (plus)

Working Days : 6-day schedule with 1 weekly off Location : Old Manesar Road, Narsinghpur, Behind Bestech IT Park, Gurugram, Haryana About Quba Homes Quba Homes is a bespoke luxury furniture brand that redefines interiors through exceptional craftsmanship, timeless design, and tailor-made solutions. With a strong commitment to quality, we create furniture that blends functionality with elegant aesthetics. Our in-house expertise spans across woodwork, metal, glass, and upholstery, enabling us to deliver fully customized pieces that cater to discerning clientele across India. We have successfully executed a wide range of high-end residential and commercial projects, making Quba Homes a preferred name in luxury interiors. Job Summary Quba Homes is looking for an experienced and creative Digital Marketing Manager to lead and elevate our digital presence. The ideal candidate should possess a deep understanding of performance marketing, luxury branding, and premium audience engagement. You will be responsible for building, managing, and executing the complete digital marketing roadmap to increase brand visibility, drive website traffic, and generate high-quality leads. Key Responsibilities & Duties 1. Digital Strategy & Execution Develop and implement a holistic digital marketing strategy aligned with Quba Homes’ brand ethos. Oversee SEO, SEM, email campaigns, influencer tie-ups, social media, and paid ads. Launch digital campaigns focused on luxury segment lead generation and customer engagement. 2. Content & Social Media Management Direct content creation for website, blogs, emailers, and social media in line with the brand’s luxury narrative. Manage Quba Homes’ presence across platforms like Instagram, Facebook, LinkedIn, Pinterest, etc. Collaborate with designers and content creators to ensure premium storytelling and visual aesthetics. 3. Performance Marketing & Analytics Run and optimize Google Ads, Meta Ads, and remarketing campaigns. Analyze campaign performance, web traffic, and social metrics using platforms like Google Analytics. Prepare insights and improvement reports to maximize digital ROI. 4. SEO & Website Management Enhance organic search rankings with effective on-page and off-page SEO techniques. Collaborate with developers to ensure a responsive, fast-loading, and aesthetically pleasing website. Ensure top-tier user experience (UX) and functionality across digital assets. 5. E-commerce & Lead Generation Drive quality traffic and conversion on digital platforms. Implement CRM and marketing automation tools to streamline the lead generation funnel. Execute retargeting strategies to engage high-intent visitors and boost conversions. Key Skills & Competencies In-depth knowledge of SEO, PPC, Google Ads, Meta Ads, and digital tools. Proficiency in Google Analytics, email platforms, and CRM systems. Strong storytelling and content direction skills. Creative eye with a sharp analytical mindset focused on ROI. Experience in luxury or high-end brands will be an added advantage. Ability to multitask, lead a team, and thrive in a fast-paced environment. Qualifications Bachelor’s or Master’s degree in Marketing, Digital Media, or related discipline. 4–7 years of experience in digital marketing, preferably in luxury/home décor/furniture industry. Job Type: Full-time Pay: Up to ₹50,000.00 per month Schedule: Day shift Ability to commute/relocate: Narsinghpur, Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): Can you start immediately? Experience: Digital marketing: 3 years (Preferred) Location: Narsinghpur, Gurugram, Haryana (Preferred) Work Location: In person

JD for Paid Campaign Manager (Digital) We are seeking a talented and experienced Paid Campaign Manager (Digital) to join our team and lead our social media efforts. Key Responsibilities - 1. Paid Campaign Strategy & Execution for Clients ● Develop, implement, and manage customized paid media campaigns for each client across Meta Ads, Google Ads, LinkedIn Ads, Twitter Ads, and other relevant platforms. ● Create tailored full-funnel advertising strategies (awareness, lead generation, and conversion) for different industries. ● Continuously monitor and optimize campaigns to ensure best performance, highest ROAS, and lowest Cost Per Acquisition (CPA) for each client. ● Ensure proper budget allocation and bid strategy adjustments to maximize performance for each campaign. 2. Lead Generation & Conversion Optimization for Clients ● Implement paid advertising strategies that drive high-quality leads and nurture them toward conversion. ● Work closely with the sales and CRM teams to ensure ad-generated leads are qualified and valuable for each client. ● Optimize lead-generation campaigns for better Conversion Rate (CVR) while reducing Cost Per Lead (CPL) and CPA for each client. ● Deploy retargeting and remarketing strategies to boost client lead conversion rates. 3. Campaign Budgeting & Cost Efficiency Across Clients ● Plan and manage ad budgets for each client, ensuring cost efficiency. ● Reduce wasted ad spend while improving lead volume and quality for all clients. ● Maintain an optimal Return on Ad Spend (ROAS) target for each client’s campaigns. 4. Ad Creative & Copy Optimization (with Content & Design Team) for Clients ● Work with the content and design teams to ensure each client’s ads have high-converting creatives and engaging copy. ● Conduct A/B testing on headlines, CTAs, visuals, and landing pages to improve engagement and conversion rates for each client’s campaigns. ● Ensure compliance with Meta, Google, and other ad platform policies for all client ads. 5. Audience Targeting & Performance Analysis for Clients ● Conduct deep audience research and segmentation for each client to improve targeting. ● Use lookalike audiences, intent-based targeting, and retargeting to increase conversions. ● Analyze data from Google Analytics, Meta Business Suite, and third-party tools to make data-driven decisions for all clients. 6. Cross-Team Coordination for Organic Growth & Brand Reputation ● Coordinate with the SEO team to ensure paid and organic strategies complement each other for each client. ● Work with the Social Media team to align paid campaigns with organic brand messaging and audience engagement. ● Collaborate with the design and content teams to maintain consistent branding across all advertising and marketing materials. ● Ensure brand reputation management by monitoring online feedback, reviews, and social media sentiment. 7. Reporting & Client Communication ● Provide weekly and monthly campaign performance reports with actionable insights for each client. ● Conduct client meetings and strategy discussions to align on expectations and improvements. ● Ensure 100% transparency in client budget spending, lead quality, and campaign ROI. 8. Innovation & Keeping Up with Industry Trends ● Stay updated on new ad formats, automation tools, and audience targeting strategies for each client’s industry. ● Experiment with AI-driven automation and predictive analytics to enhance campaign performance. ● Continuously introduce new advertising approaches for better results. Requirements & Skills 1. Experience: ● 3–6 years of hands-on experience in managing high-performance paid digital campaigns. ● Proven success in lead generation, e-commerce, brand awareness, or app install campaigns. ● Experience handling monthly digital budgets ranging from INR 1L–50L+ or equivalent. ● Prior agency experience or managing multi-client/multi-vertical campaigns is a strong plus. ● Worked across industries like education, real estate, healthcare, D2C, SaaS, or BFSI is a bonus. 2. Skills: Platforms - ● Google Ads (Search, Display, YouTube) ● Meta Ads Manager (Facebook/Instagram) ● LinkedIn Campaign Manager ● Twitter/X Ads, Quora Ads, (Programmatic is a plus) 3. Tools - ● Google Analytics 4 (GA4) ● Google Tag Manager (GTM) ● Data Studio / Looker Studio ● Excel / Google Sheets (for reporting) ● CRM platforms (Zoho, HubSpot, Salesforce – anything similar) ● Landing page builders (Unbounce, Instapage, Elementor, etc.) 4. Skills - ● Budget management and media planning ● Targeting: custom audience, remarketing, lookalike/similar audiences ● UTM tracking and pixel integration ● A/B testing, multivariate testing ● Analytical mindset with a performance-first attitude ● Excellent understanding of digital KPIs Soft Skills ● Strategic thinking with strong attention to detail ● Good communication and reporting skills ● Problem-solving under pressure and deadline orientation ● Leadership qualities and team coordination (if managing junior campaign execs) ● Adaptable to fast-paced environments and multi-brand/multi-channel setups Job Type: Full-time Pay: ₹40,000.00 - ₹50,000.00 per month Schedule: Day shift Experience: Campaign Management: 4 years (Preferred) Location: Bhubaneshwar, Orissa (Preferred) Work Location: In person

Responsibilities Creating and executing a strong performance marketing strategy & execution plan Developing and managing digital prospecting and remarketing campaigns Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC Ensuring successful planning, execution, and optimization for KPIs via paid marketing Identifying and testing new channels to continue to meet or exceed established critical metrics Working closely with the various teams to share funnel conversion improvement ideas, feedback & present results Development of Social media ad campaign strategy Creation, launch, and management of Facebook and Google ad campaigns, ad creatives, ad copies and headlines Testing, Optimization, Scaling and Retargeting the ad campaigns. Analyse the performance of the ad campaigns by tracking the data & KPIs (on a daily basis and weekly basis) Research & monitor the activity of the competitors Report the performance of ad campaigns(weekly basis) Handling the overall paid ad campaigns Skill(s) required Digital Marketing Facebook Marketing Instagram Marketing Search Engine Marketing (SEM) Social Media Marketing

JD for Digital Marketing Associate role at Buyerr: Job Title: Digital Marketing - Senior Associate Location: Mumbai / Thane (Hybrid) Experience: 2–4 Years Department: Marketing Reporting To: Director – Marketing Website: https://buyerr.in About Buyerr: Buyerr turns BTL into a measurable marketing engine, powered by insights and technology. We partner with top brands to deliver ROI-driven consumer promotions, loyalty campaigns, and trade marketing programs across India and beyond. Role Overview: We are seeking a high-energy Digital Marketing Associate to drive lead generation, manage performance marketing campaigns, and coordinate with partner agencies. The ideal candidate has hands-on experience with Google Ads, LinkedIn Campaign Manager, and a proven track record of building top-of-funnel demand in the B2B/MarTech space. Key Responsibilities: Performance Marketing Plan, launch, and optimize paid campaigns across Google Search, Display, and LinkedIn Manage budgets, track KPIs (CPL, CTR, ROAS), and report on performance Design and A/B test ad copies, CTAs, and landing pages (via Unbounce/WordPress) Lead Generation Own lead generation targets via paid and organic digital channels Coordinate with sales for MQL-SQL handover and ensure lead quality Track campaign performance via Zoho CRM & Google Analytics Agency & Vendor Management Coordinate with digital agencies, content teams, and creatives to execute campaigns Evaluate performance, ensure timelines, and communicate briefs clearly Maintain dashboards, trackers, and ensure campaign SLAs are met Marketing Ops Set up UTM tracking, conversion goals, retargeting audiences Manage email campaigns (Mailchimp/Zoho Campaigns) Maintain and optimize Buyerr’s online presence — landing pages, case studies, SEO tags Must-Have Skills: 2–4 years of experience in digital/performance marketing (B2B or agency side preferred) Strong knowledge of Google Ads, LinkedIn Ads, Google Analytics , and CRM tools (Zoho preferred) Proficiency in Excel, Canva , and basic HTML/WordPress editing Clear understanding of CPL, lead scoring, re-marketing, and funnel strategy Excellent communication, project management, and analytical skills Good-to-Have: Exposure to BTL/MarTech domain or marketing SaaS tools Prior experience with automation tools like Zapier or Make Mass Communication, Advertising, or Marketing degree How to Apply: Send your updated CV to saswata.biswas@buyerr.in Subject: Application for Digital Marketing Associate – Buyerr

Job Summary:We’re hiring a Social Media Manager who specializes in Paid Ads! If you're creative, analytical, and know how to make brands shine through strategic ad campaigns, this role is for you. You'll be managing paid campaigns across platforms like Meta (Facebook & Instagram), Google, YouTube, and LinkedIn. Key Responsibilities: Create, manage, and optimize paid ad campaigns (Meta, Google, YouTube, LinkedIn, etc.) Develop social media calendars and content strategies to support ad campaigns Monitor ad performance, generate reports, and make data-driven improvements Work closely with design and content teams to create engaging ad creatives Run A/B testing for creatives and audience targeting Keep up with platform trends, algorithm updates, and best practices Ensure lead tracking, retargeting setup, and conversion optimization Respond to inquiries and engage with audience when needed Must-Have Skills:Proficient in Meta Ads Manager, Google Ads, and other ad platforms Knowledge of Facebook Pixel, UTM tracking, Google Tag Manager Strong understanding of audience targeting, funnels, and retargeting Good grasp of analytics tools (Google Analytics, Meta Insights) Ability to write basic ad copy and direct creative teams Comfortable managing monthly ad budgets and ROI tracking Bonus Skills (Nice to Have):Experience with email marketing, automation tools Basic knowledge of Canva, Adobe tools, or video editors Previous experience with lead generation in real estate, education, or local businesses Why Join Troika Tech Services?Work with a fast-growing digital agency Be part of high-impact campaigns across industries Learn and grow with a dynamic team Great culture, real responsibility, and visible results

Location: On-Site – Dapode, Bhiwandi Type: Full-Time (No Remote Work) Salary: ₹20,000 – ₹50,000 per month (based on experience & recent ad performance) 🔧 Role Overview THR3E Strokes, a growing eCommerce brand in the nail art industry, is looking for a results-driven professional to manage our Shopify website and run high-ROI Meta (Facebook/Instagram) & Google Ads. This is a full-time on-site role at our Dapode, Bhiwandi location — perfect for someone who thrives in a hands-on, fast-paced environment. 📌 Key Responsibilities Manage and update the brand’s Shopify website Plan, execute, and scale Meta Ads (FB/IG) and Google Ads Handle ad tracking using Meta Pixel, Google Tag Manager, and UTMs Optimize ads for conversions via A/B testing, retargeting, and creative testing Prepare weekly/monthly performance reports ✅ Requirements 2+ years of experience in Meta & Google Ads Strong hands-on knowledge of Shopify store operations Familiar with ad budgeting, ROAS tracking, audience segmentation Comfortable using tools like Google Analytics, Tag Manager, and FB Business Suite Must be willing to work full-time from our Dapode, Bhiwandi office 💼 Bonus Skills (Optional) Shopify landing page design (PageFly, GemPages) Basic creative/copy input for ad content 📞 How to Apply 📧 Email: jayesh2864@gmail.com 📱 Phone/WhatsApp: 7021937177 Send your resume, past ad performance (with results), and examples of Shopify-related work. Priority will be given to candidates with a proven track record in eCommerce performance ads.