Role Overview: We are looking for a data-driven Performance Marketer to lead user acquisition, engagement, and retention for our mobile app. This role is crucial in driving high-quality installs , optimizing app funnel performance, and maximizing ROAS across multiple digital channels . Key Responsibilities: Plan and execute performance marketing campaigns across Meta, Google UAC, Apple Search Ads, programmatic networks, and OEM channels. Optimize campaigns for installs, in-app actions, retention, and LTV . Analyze user cohorts, install quality, and event-level performance. Manage ASO (App Store Optimization) and collaborate with design teams for creative testing. Track and report KPIs including CPI, CPA, ROAS, CTR, CVR, and churn. Work closely with product and tech teams to improve app funnels and onboarding journeys. Lead A/B tests for creatives, audience segments, landing pages, and retargeting flows. Collaborate with CRM/Retention teams for lifecycle marketing (push, SMS, in-app). Own and optimize budgets across user acquisition channels. Qualifications & Skills: 2+ years of performance marketing experience with a focus on app growth . Strong expertise in Google UAC, Meta Ads Manager, and MMPs (AppsFlyer/Adjust). Deep understanding of user funnels, cohort analysis, and attribution models. Experience with A/B testing platforms and analytics tools (GA4, Mixpanel, etc.). ROI-driven mindset with a love for numbers and experimentation. Prior experience with D2C or B2C apps is preferred. Show more Show less

Job Title: Performance Marketer (Affiliate & Content Promotion Specialist) Location: Remote / India-based preferred Industry: Tech Blogging, Affiliate Marketing, YouTube Content Promotion Experience Level: 2+ years in digital/performance marketing Kerala candidates preferred About Us We are a leading software development company specializing in AI app development, workflow automation, custom web and mobile solutions, UI/UX design, cloud integration, and DevOps consulting. As part of our content-driven outreach strategy, we also run a tech blog—NGXPTech.com—and a YouTube channel— TechFinyty , where we leverage our 20+ years of technical expertise to provide product reviews, buying guides, and hardware comparisons. These platforms support our affiliate marketing initiatives and help educate consumers on smart tech purchases. We are Amazon Associates and now expanding into aggressive affiliate growth via performance marketing . We're looking for someone who can drive affiliate sales, grow our web traffic, and increase YouTube engagement. Key Responsibilities Plan and execute Facebook, Instagram, YouTube, and Google Ads to drive targeted traffic to: Our tech blog articles with Amazon affiliate links Product-focused landing pages YouTube videos with embedded product reviews Optimize campaigns for ROAS (Return on Ad Spend) and affiliate conversions Collaborate on landing page and funnel creation (using WordPress/Unbounce/SwipePages) Set up retargeting and lookalike audiences to drive returning traffic and video views Run A/B testing on creatives, ad copy, and CTAs Coordinate with SEO and content teams to align paid traffic with high-performing blog posts Provide weekly performance reports (affiliate clicks, sales, CPC, CTR, ROI, etc.) Required Skills & Experience Proven experience managing performance marketing campaigns for affiliate or ecommerce brands Deep understanding of Meta Ads Manager, Google Ads, and YouTube Ads Familiarity with Amazon Associate program policies and link tracking Ability to build or optimize high-converting landing pages Solid knowledge of audience targeting, retargeting, and funnel strategy Comfortable working with analytics tools like Google Analytics, Facebook Pixel, Hotjar, etc. Strong written and communication skills Bonus Skills (Preferred, Not Mandatory) Experience with tech/gadget-based products Knowledge of SEO tools (SEMRush, Ahrefs) for campaign planning YouTube content boosting / channel optimization knowledge Knowledge of affiliate tools like Pretty Links, ThirstyAffiliates, or Lasso Compensation Project-based / Retainer model (with performance-based bonuses) Flexible work hours Long-term opportunity for top performers How to Apply Please email us at thasleema@qcentro.com with: Links to campaigns you’ve managed (or portfolio) Case studies or screenshots showing performance impact Your expected compensation (project or monthly) Job Type: Permanent Experience: Performance marketing: 2 years (Required) Work Location: In person

🚀 Job Opening: Meta Ads & Google Ads Expert 📍 Location : Sector 2, Noida (On-site) 🏢 Company : KGT Solutions – Innovate. Grow. Succeed. About Us: KGT Solutions is a fast-growing tech innovation company providing custom software, automation, and digital marketing solutions. We are looking for a results-driven Ads Specialist to lead performance marketing campaigns across Meta (Facebook, Instagram) and Google. Key Responsibilities: Plan, create, and optimize paid ad campaigns on Meta and Google platforms. Conduct keyword research, A/B testing, and audience targeting to improve ROAS. Monitor daily performance metrics and adjust campaigns for maximum impact. Work closely with creative and tech teams for ad copies and landing pages. Optimization. Generate detailed performance reports with actionable insights. Requirements: 2+ years of hands-on experience in Meta Ads & Google Ads. Proven track record of running ROI-focused campaigns (E-com or B2B preferred). Google Ads and Meta Certifications are a plus. Strong analytical mindset and experience with tools like GA4, GTM, etc. Excellent understanding of retargeting, conversion tracking, & audience segmentation. Why Join Us? Opportunity to work on high-impact projects. Performance-driven culture with room for innovation. Dynamic team and growth-oriented environment. Show more Show less

Senior Performance Marketing Executive Location: Sultanpur, Delhi Employment Type: Full-Time, In-Office Job Description: The Senior Performance Marketing Associate will be responsible for leading our digital acquisition efforts across key platforms. If you live and breathe ROAS, love running experiments, and know how to turn clicks into conversions - we want to hear from you. Key Responsibilities: Own and manage paid campaigns across Google, Meta (Facebook/Instagram), programmatic platforms, and affiliate networks. Plan and execute user acquisition strategies to drive app installs, traffic, and meaningful conversions. Track and optimize campaigns daily by closely monitoring performance metrics. Design and run A/B tests on creatives, targeting, and messaging to find winning combinations. Use tools like Google Analytics, AppsFlyer, Firebase, etc. to measure, report, and improve campaign ROI. Stay updated with latest trends, tools, and platform changes in the performance marketing space. Qualifications: 1-3 years of experience in performance marketing with a strong focus on app marketing. Proven ability to manage large digital ad budgets and consistently deliver strong ROAS. Hands-on expertise in Google Ads, Meta Ads, UAC campaigns, DSPs, and retargeting. Analytical mindset with deep understanding of KPIs like CPA, CTR, CPI, LTV, and ROAS. Proficiency in tools such as Google Analytics, Firebase, AppsFlyer, or other mobile measurement platforms. Strong communication and collaboration skills — ability to work cross-functionally. Why Join Us? Work with a passionate, fast-moving team that loves what they do Ownership and autonomy from Day 1 Opportunity to directly impact growth and scale meaningful campaigns A culture that values curiosity, experimentation, and creativity Show more Show less

Title : Software Development Engineer (SDE-I) Role Overview: You like writing and owning codes and enjoy working with people who will keep challenging you at every stage. You are self-driven and have strong problem-solving skills, analytical thinking with interpersonal skills. What do we expect from you? Bachelor's Degree or Master’s Degree with 2+ years of experience in Computer Science or related field. Minimum 2 years of coding experience with HTML5, CSS3, JavaScript, and Jquery . Design, build and maintain highly reusable code. Proficiency working in Linux/UNIX environments Experience in Agile Development environment Working knowledge of best UX standards and practices Familiarity with code versioning tools - Git. Ensure the technical feasibility of UI/UX designs Hands-on experience in responsive design Translate UI/UX design wireframes to actual code. Hands-on in Adobe Illustrator/Photoshop. Expert in HTTP terminologies such as Request/Response cycle, content negotiation, CORS, etc Proficient in core JavaScript including events, closures, prototypical inheritance & strong inclination toward crafting testable code. Cross-browser debugging skills in various browsers (Including IE9, Chrome, Safari & Firefox) & familiarity with debugging tools such as Firebug, WebKit inspector, and/or fiddler. Good To Have Skills Knowledge of CSS extensions languages (Sass, Less) and CSS preprocessor What you'll do & how you'll make an impact: Independently perform medium to high complexity creative tasks. Performing user research, POC, and testing. Engage with Product Management and Business to drive the agenda, set your priorities and deliver awesome product features to keep the platform ahead of market scenarios. Build reusable code and libraries for future use Optimize application for maximum speed and scalability Bridge the gap between graphic design and technical implementation. Works effectively with designers to ensure the final product is consistent with approved designs Ability to build a proof of concepts of designs by employing relevant UI frameworks stays on top of tech stack and relevant technologies About RevX: Made for Growth, Built for App Marketers. RevX helps app businesses acquire and reengage users via programmatic to retain, monetize, and accelerate revenue. We're all about taking your app businesses to a new growth level. We rely on data science, innovative technology, AI, and a skilled team, to create and deliver seamless ad experiences to delight your app users. That’s why RevX is the ideal partner for app marketers that demand trustworthy insights, a hands-on team, and a commitment to growth. We help you build sound mobile strategies, combining programmatic UA, app retargeting, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue. For more information visit www.revx.io Show more Show less

Job Title: Paid Ads Specialist (Google & Social Media) Experience: 2 to 5 Years No.of Position: 1 Location: Coimbatore We’re looking for a passionate and results-driven Paid Ads Specialist (Google & Social Media) to join our dynamic team. This is an exciting opportunity for someone who thrives in a fast-paced environment and is eager to make a real impact in the digital marketing space. This is an exciting opportunity to make a tangible impact, develop your skills, and grow with a company that genuinely values your contributions. What You’ll Be Doing: Build, launch, and optimise Meta Ads campaigns (traffic, conversion, lead gen and retargeting). Manage end-to-end Google Ads campaigns across Search, Display and YouTube. Identify keyword opportunities, optimise landing pages and track ROI. Collaborate with internal and external creatives on ad copy, visuals and video assets. Manage budgets, test creative, analyse performance and scale what works. Help lead social strategy for clients across industries (B2B and B2C). Report on key metrics and present insights in plain English (no waffle). Stay on top of algorithm changes, creative trends and Meta best practice. Jump on occasional online client meetings to present, brainstorm or problem-solve. Nice to Have (But Not Essential): Experience across LinkedIn Ads / LinkedIn Marketing. Creative copywriting skills Familiarity with tools like Hubspot / Go High Level / MailChimp Who You Are: Must have 2+ years’ experience in a digital marketing role (ideally in an agency or across multiple brands). Deep understanding of Meta Business Suite, campaign setup, pixel tracking, and troubleshooting. Comfortable with Google Ads, SEO tools (e.g. SEMrush, Ahrefs), and email platforms (Mailchimp, Klaviyo, ActiveCampaign, or similar). Data-driven and performance-minded: you know what metrics matter and how to act on them. Highly organised, creative, and proactive - you can manage competing priorities and make things happen. Strong attention to detail and self-motivation, but you also know when to ask for help. Show more Show less

We are looking for a strategic, analytical, and creative candidate for a role in marketing team to lead the planning, execution, and optimization of digital marketing campaigns for redBus. The key responsibilities of the role will include - Define campaign objectives, target audience strategies, budgets, and KPIs in alignment with broader marketing and business goals. Lead the strategy and planning of integrated digital marketing campaigns focused on both brand awareness and performance outcomes. Develop deep understanding of travel category through competitive and audience analysis, new channels experiments, industry benchmarking, and trend research with an objective to build scalable playbook for user acquisition campaigns. Work closely with digital marketing agencies to brief, review, and optimize campaigns across platforms. Collaborate with internal stakeholders (creative, product, analytics) to ensure strategic alignment and messaging consistency across all touchpoints. Monitor performance metrics and use insights to recommend optimization strategies and drive continuous improvement. Ensure campaigns are leveraging the full digital ecosystem effectively, including media mix, targeting, channel selection, attribution, and retargeting strategies. Stay current with platform updates, industry innovations, and evolving digital marketing trends to proactively adapt strategies. Show more Show less

Sr. SEO and google AdWords specialist Job Profile Job Title: Senior SEO Job Summary: A Senior SEO and google ads expert is responsible for developing, implementing, and optimizing digital marketing strategies to improve search engine rankings and maximize paid advertising ROI. This role involves conducting keyword research, on-page and off-page SEO, managing PPC/ google ads campaigns across multiple platforms, and analyzing data to refine performance. Key Responsibilities: Search Engine Optimization (SEO): • Develop and execute comprehensive SEO strategies to improve organic rankings. • Perform technical SEO audits and optimize website structure, speed, and user experience. • Conduct keyword research and competitor analysis to identify growth opportunities. • Optimize on-page elements like meta tags, headings, content, and internal linking. • Implement link-building strategies to enhance domain authority. • Monitor search engine algorithm updates and adjust strategies accordingly. • Use tools like Google Search Console, Screaming Frog, SEMrush, Ahrefs, and Moz. Pay-Per-Click (PPC) Advertising: • Plan, create, and manage PPC campaigns on Google Ads, Bing Ads, Facebook, LinkedIn, and other platforms. • Perform A/B testing on ad copies, landing pages, and bidding strategies. • Optimize ad spend to maximize conversions while minimizing costs. • Analyze audience behavior, demographics, and retargeting opportunities. • Set up conversion tracking and analyze performance data. • Implement automation, scripts, and AI-driven strategies for better efficiency. • Stay updated on PPC trends and emerging ad platforms. Analytics & Reporting: • Track, measure, and report performance using Google Analytics (GA4), Google Tag Manager, and other tracking tools. • Create detailed reports on organic and paid performance with actionable insights. • Use data analysis to refine strategies and improve conversion rates. Skills & Qualifications: • Bachelor's degree in Marketing, Digital Marketing, IT, or a related field (preferred but not mandatory). • 4-5+ years of experience in SEO and PPC management. • Proficiency in Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and programmatic advertising. • Hands-on experience with SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, and Google Search Console. • Strong analytical skills and expertise in Google Analytics 4 (GA4) and Google Tag Manager. • Knowledge of HTML, CSS, and JavaScript for technical SEO improvements. • Strong communication and reporting skills. • Ability to work independently and collaboratively in a fast-paced environment. Career Growth Opportunities: • SEO/PPC Team Lead → Digital Marketing Manager → Head of Digital Marketing → CMO • Specialization in areas like Local SEO, E-commerce PPC, AI-driven advertising, or Enterprise SEO.

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to craft beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Associate Account Manage – Advertising Cloud You will be proficient in planning, launching, optimizing, troubleshooting, and analyzing Search, Display & Video advertising campaigns in the platform. This knowledge will be used to support our internal client teams in building successful relationships with the leading brands and advertisers of the world. What you'll do: Strategize & plan daily production tasks (campaign set up, launch, tracking & optimization) Identifies trends in data to drive optimization strategies Runs campaign calendar, performance & strategic business reviews, and contractual discussions with clients The primary point of contact for clients and internal teams on all aspects and channels of the Ad Cloud, and on the wider programmatic industry including competitive landscape and positioning Understand, evangelize, and apply Ad Cloud sales plays and use cases, especially related to Adobe Analytics and Adobe Audience Manager, Support integration efforts where applicable Work with regional Client Partners to develop efficient prioritization plans Accountable for meeting/exceeding client needs, issues management and resolution, and customer concern Able to independently drive medium to large projects/initiatives from inception through completion Executes day to day production tasks (campaign set up, launch, tracking & optimization) Completes QA and all production procedures accurately Analyzes performance metrics and proactively optimizes campaigns to increase performance Identifies trends in data to drive optimization strategies Manages campaign calendar, trafficking assets, screenshots, billing, and related pre/post launch processes Contribute to company initiatives, processes, and rollouts Business Reporting What you'll need to be successful: Technical Skills Intermediate/Advanced Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to ): VLOOKUP’s , basic formulas like sum, sum if , if error , etc. Pivot Tables and Graphs Macros Intermediate/Advanced Microsoft Presentation and ability to create new infographics to create/present business/performance reviews Digital Marketing Skills Strong understanding of the Search Advertising Ecosystem; experience working on Ad networks ( AdWords /Bing/ Yahoo) Set up Search campaigns via Adobe’s propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance. Hands-on experience in driving campaign set-up, monitoring, analysis and making recommendations for optimization. Interact with account managers, engineers and partners on various ops projects and work in partnership with internal and offshore teams to execute display campaigns. Build out, analyse , and constantly improve performance on campaigns through optimizing campaign structure, bid & budget optimization. Monitor performance and budget pacing on daily basis to drive performance and take appropriate steps to avoid over/under delivery with collaboration with Account Management team and client. Responsible for optimization, along with quality assurance, during pre- launch stage, to ensure successful onboarding of advertisers. Should have experience in strategizing and defining the best practices for Search advertising campaigns and solid understanding of user retargeting and third-party tags. Business Skills Demonstrated ability to learn quickly, be a team player, and manage change effectively. Experience presenting in front of groups. Solid understanding of general business models, concepts, and strategies Motivated self-starter capable of taking initiative and negotiating tough situations Basic project management and excellent communication skills 5 -8 years of relevant work experience Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015. Show more Show less

About the Role: We are seeking an experienced and passionate Digital Marketing Trainer to join our team. The ideal candidate will have in-depth knowledge and hands-on experience in various facets of digital marketing and a strong passion for mentoring and educating aspiring marketers. You will play a key role in shaping the careers of students by delivering practical, industry-relevant knowledge in a dynamic learning environment. Key Responsibilities: Develop and deliver training modules on SEO, Social Media Marketing (SMM) and Ads Stay updated on the latest industry trends and incorporate them into training programs. Conduct assessments, provide feedback, and guide students toward improvement. Foster a positive learning environment to encourage skill development and confidence in students. Offer career guidance and practical insights into digital marketing strategies and best practices. Collaborate with the curriculum design team to enhance course content and structure. Skills and Qualifications: Proven expertise in SEO, including keyword research, on-page and off-page optimization, and analytics. Proficient in Social Media Marketing across platforms (Facebook, Instagram, LinkedIn, etc.), with experience in creating and executing campaigns. Knowledge of leveraging AI tools and technologies in digital marketing strategies (e.g., ChatGPT, predictive analytics, AI-driven campaign optimization). Hands-on experience in E-Commerce Marketing, including platform optimization, PPC campaigns, and conversion rate optimization. Strong knowledge of Performance Marketing techniques, such as Google Ads, Facebook Ads, affiliate marketing, and retargeting strategies. Excellent communication, presentation, and interpersonal skills. Prior experience as a trainer or mentor in digital marketing is preferred. Certification in digital marketing (e.g., Google, HubSpot, Facebook Blueprint) is a plus. Perks and Benefits: Competitive salary and incentives. Opportunity to work in a collaborative and innovative environment. Professional growth opportunities and access to the latest tools and technologies in digital marketing. If you are passionate about digital marketing and eager to share your expertise with the next generation of marketers, we’d love to hear from you! To know more about the Institute, visit our website: https://nidmindia.com/ Job Type: Full-time Schedule: Day shift Work Location: In person Application Deadline: 12/06/2025 Expected Start Date: 15/06/2025

Job Overview: We are looking for a Performance Marketing Manager to drive growth across digital channels. The ideal candidate has 3-5 years of experience in performance marketing, preferably in the baby care industry, and excels in data-driven decision-making, campaign execution, and ROI optimization. Own the Consumer Sales targets and ROAS targets for sales through performance marketing campaigns Plan, execute, and optimize paid marketing campaigns across Google Ads (Search, Shopping, Display), Meta Ads (Facebook, Instagram), and YouTube. Manage performance marketing budgets and ROAS targets efficiently. Monitor KPIs like CPC, CTR, CPA, and conversion rates, and consistently improve campaign performance. Execute retargeting, lookalike audience creation, and funnel-based strategies. Work with graphic designers and content teams to develop high-performing ad creatives and landing pages. Analyze performance data using Google Analytics, Meta Business Suite, and other analytics tools. Collaborate with the marketplace and website team to align campaigns with product launches and promotions. Stay updated on digital marketing trends, algorithm changes, and industry best practices. Required Skills: Proven experience with Google Ads, Facebook/Meta Ads, and paid social platforms. Strong knowledge of E-commerce performance metrics and analytics. Proficient in Google Analytics, Meta Business Manager, and Excel/Data Studio. Creative thinking for A/B testing, ad copy, and visual testing. Strong communication, reporting, and teamwork skills. Experience with e-commerce platforms like Shopify, Magento, or WooCommerce is a plus. Preferred Qualifications: Bachelor’s degree in Marketing, Business, or a related field Certifications in Google Ads or Meta Blueprint preferred. Familiarity with parenting or kids’ product segments is a bonus. Experience 3-5 Years Contact - tashisingh519@gmail.com 9910965244 (WhatsApp ) Thanks Job Type: Full-time Pay: ₹50,000.00 - ₹55,000.00 per month Benefits: Flexible schedule Health insurance Leave encashment Paid time off Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Quarterly bonus Application Question(s): Monthly Spend on Google / Meta & Other E Commerce platform Experience: Meta Ads : 4 years (Preferred) Google Ads: 4 years (Preferred) ROAS : 4 years (Preferred) Shopify, Magento, or WooCommerce are a plus.: 4 years (Preferred) E commerce Platform: 4 years (Preferred) Work Location: In person

Location: Remote or Gurgaon-based Industry: Residential Real Estate – New Project Launches Responsibilities: Plan & run high-intent Google Ads campaigns for Gurgaon projects Research relevant keywords for each micro-market (Dwarka Expressway, Golf Course Extension, etc.) Design high-converting landing pages (desktop + mobile) Track conversions, set up retargeting & campaign optimization Collaborate on creatives & WhatsApp CTAs Must-Have: Experience in Google Ads for real estate Portfolio of landing pages (Unbounce, WordPress, etc.) Knows how to work with Google Tag Manager + Analytics Job Type: Full-time Pay: ₹10,000.00 - ₹15,000.00 per month Schedule: Day shift Monday to Friday Morning shift Work Location: In person Expected Start Date: 10/06/2025

Location: Ahmedabad (Work from Office) Salary: ₹20,000/month (Fixed) Experience: Minimum 1 Year (Meta Ads + Google Ads) Job Type: Full-time Schedule: 6 Days a Week | Day Shift About Trakky.in Trakky.in is a fast-growing salon and spa discovery platform helping beauty and wellness businesses grow digitally. We work with top salons across cities to drive customer bookings through performance marketing and data-driven strategies. If you are skilled in ad campaign execution and want to be a part of a high-growth digital-first startup, we want you on our team. Role Overview We are looking for a Digital Marketing Executive with hands-on experience running Meta (Facebook/Instagram) and Google Ads campaigns. The ideal candidate will be responsible for lead generation, campaign setup, optimization, and reporting to drive real business results. Key Responsibilities Plan, execute, and optimize paid marketing campaigns on Meta Ads Manager and Google Ads . Generate quality leads for salons through location-based campaigns. Monitor daily performance and adjust ad strategies to maximize ROI. Write ad copies, select targeting criteria, and manage creatives. Set up conversion tracking, retargeting, and audience segmentation. Analyze and report campaign performance weekly using tools like Google Analytics and platform insights. Coordinate with the sales and creative teams to align marketing objectives. Candidate Requirements Minimum 1 year of experience managing ad budgets on Meta Ads (Facebook/Instagram) and Google Ads . Proven results in lead generation or conversion-based campaigns . Strong understanding of campaign objectives, bidding strategies, CTR, CPC, CPA, ROAS, etc. Familiarity with Google Analytics , Pixel setup , and conversion tracking . Ability to write clear and catchy ad copies and briefs for creatives. Based in Ahmedabad (mandatory for office-based role). Bachelor’s degree in marketing, business, or a related field preferred. Perks & Benefits Fixed monthly salary of ₹20,000 Real-time learning from performance-driven marketing campaigns Career growth within a fast-paced startup Friendly and collaborative work culture Opportunity to manage live budgets with measurable impact Why Join Trakky? This is your chance to step into a growing digital-first company where your ad performance directly influences business growth. Be part of a marketing team that values creativity, results, and innovation. Job Types: Full-time, Permanent, Fresher, Internship Pay: From ₹20,000.00 per month Work Location: In person

Position Overview We are looking for a results-driven Performance Marketing Manager to lead paid digital campaigns across multiple channels, focusing on driving measurable growth and optimizing return on investment (ROI). The ideal candidate will excel in developing data-driven strategies, managing high-performing campaigns, and leveraging creative collaboration to achieve key business objectives. This role will require expertise in analytics, budget management, and customer journey optimization while ensuring alignment with the company’s overall marketing goals. Key Responsibilities 1. Campaign Strategy & Planning Design and execute multi-channel performance marketing strategies across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, Bing, and programmatic advertising. Set clear objectives, KPIs, and ROI targets, including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, and engagement metrics. Plan campaigns tailored to the target audience, optimizing reach and relevance throughout the customer funnel. 2. Paid Media Management Manage and allocate budgets efficiently, ensuring maximum return on investment and adherence to campaign objectives. Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategies. Implement and refine retargeting and dynamic remarketing campaigns to nurture leads and improve conversions. 3. Analytics & Optimization Monitor campaign performance using tools like Google Analytics, Facebook Ads Manager, and other relevant platforms. Analyze KPIs, including CAC, ROAS, CTR, and CPL (Cost Per Lead), to assess campaign effectiveness. Continuously A/B test ad creatives, messaging, and landing pages to optimize performance and maximize ROI. 4. Customer Journey & Funnel Optimization Map and analyze the digital customer journey to identify opportunities for improvement across touchpoints. Develop and implement strategies for driving traffic and conversions at every stage of the funnel, from awareness to purchase. 5. Collaboration & Creativity Collaborate with creative, content, and sales teams to ensure that ads and landing pages align with the brand’s tone, message, and overall marketing objectives. Work closely with external vendors and partners, including advertising platforms and affiliate networks, to maximize campaign performance. 6. Reporting & Insights Provide regular performance reports with actionable insights and data-driven recommendations for campaign improvement. Use data to inform decision-making and contribute to long-term marketing strategies. 7. Market & Audience Insights Conduct market research and competitor analysis to understand trends and identify growth opportunities. Leverage insights to expand target audiences and refine campaign strategies. 8. Compliance & Best Practices Ensure all campaigns comply with industry regulations, data privacy laws, and platform guidelines. Stay up-to-date with emerging trends and best practices in performance marketing and digital advertising. Key Performance Indicators (KPIs) Customer Acquisition Cost (CAC) : Optimize campaigns to achieve competitive acquisition costs. Return on Ad Spend (ROAS) : Maximize revenue generated per advertising dollar spent. Click-Through Rate (CTR) : Improve engagement rates through compelling ads and targeting strategies. Cost Per Lead (CPL) : Reduce lead acquisition costs while maintaining lead quality. Conversion Rate : Enhance the percentage of users completing desired actions (e.g., purchases or sign-ups). Engagement Metrics : Monitor impressions, reach, and social interactions to measure campaign effectiveness. Qualifications Education & Experience Bachelor’s degree in Marketing, Business, or a related field. Minimum of 3-5 years of experience in performance marketing, with proven success in managing and optimizing campaigns across multiple platforms. Skills & Expertise Advanced proficiency in tools like Google Analytics, Meta Business Suite, Google Ads Manager, and other marketing automation platforms. Strong analytical skills with the ability to interpret data and make data-driven decisions. Experience in budget management and high ROI campaign execution. Excellent understanding of customer journey mapping and funnel optimization. Familiarity with A/B testing, retargeting, and audience segmentation. Soft Skills Strong project management skills with the ability to prioritize and meet deadlines. Excellent communication and collaboration skills for cross-functional teamwork. Creative problem-solving mindset and attention to detail. Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹58,000.00 per month Benefits: Health insurance Paid sick time Provident Fund Schedule: Day shift Monday to Friday Weekend availability Supplemental Pay: Performance bonus Work Location: In person

Key Responsibilities: Manage and optimize Google Ads campaigns, including remarketing Leverage Google Analytics to drive insights and improve performance Work with tools like Surf Chat, PMS, and other marketing platforms Handle monthly ad budgets of ₹8–10L+ with proven ROI Collaborate with content, tech, and sales teams for full-funnel optimization Requirements: 2–4 years of experience in performance marketing (Google ecosystem) Hands-on experience in EdTech campaigns Strong command over analytics, audience segmentation & retargeting Familiarity with Surf Chat and PMS systems Show more Show less

ABOUT INKCAST INNOVATIONS Inkcast Innovations is a dynamic startup founded in 2020, built specifically to empower other startups. We are a young, ambitious team of digital innovators who bring marketing magic to growing businesses. What began as a home-based venture is now expanding into the corporate landscape. Our mission is simple yet powerful: By the startup, to the startup, and for the startup. We provide a comprehensive digital marketing bundle including SEO, social media management, content production, editing, copywriting, paid ads, and creative generation. Our talented team delivers end-to-end digital solutions that help startups thrive in the competitive marketplace. JOB DESCRIPTION We're looking for a data-driven Meta Ads Specialist who can strategize, execute, and optimize high-performing ad campaigns across Facebook, Instagram, and the Meta Ads ecosystem. The ideal candidate understands how to drive conversions, build audiences, and maximize ROI through laser-focused paid media efforts. ROLES AND RESPONSIBILITIES Plan, launch, and manage paid campaigns on Facebook, Instagram, and Audience Network using Meta Ads Manager Optimize campaigns in real-time based on performance metrics like ROAS, CTR, and CPC Set up and manage Meta Pixel and conversion tracking for clients’ websites Build and test custom and lookalike audiences to improve campaign reach and precision Conduct A/B testing on ad creatives, placements, and targeting Collaborate with the design and content teams to develop compelling ad creatives Provide clear, actionable campaign reports and insights to clients and internal teams Stay updated with Meta’s ad platform changes, algorithm updates, and industry best practices Coordinate directly with clients (when needed) to understand campaign goals SKILLS REQUIRED Proficiency with Meta Ads Manager and Meta Business Suite Strong understanding of campaign structuring (TOF/MOF/BOF) Experience with Pixel setup, event tracking, and custom conversions Audience targeting strategies: Custom, Lookalike, and Retargeting Analytical skills to read campaign data and make optimization decisions Strong communication and copywriting skills for ad text creation Familiarity with performance marketing KPIs like ROAS, CPL, and CAC EXPERIENCE REQUIRED 1–2 years of hands-on experience running paid ad campaigns on Meta platforms GOOD TO HAVE Experience with Google Ads and YouTube Campaigns Background in eCommerce or lead generation ad funnels Understanding of landing page optimization and conversion-focused design Knowledge of UTM parameters, GA4 tracking, and remarketing strategies BENEFITS Salary: No bar for the right candidate Work in a fast-paced, result-oriented digital agency Collaborative and growth-focused work culture Direct exposure to startup clients and high-impact campaigns Upskilling in analytics, copywriting, and multi-platform ad strategy CONTACT US Email: grow@inkcast.co.in Phone: 9243660234 Address: President Tower, Office Number 314, Chhoti Gwaltoli, Indore, Madhya Pradesh, 452001 Turn ad budgets into business breakthroughs – join Inkcast Innovations today! Job Types: Full-time, Permanent Pay: ₹10,000.00 - ₹15,000.00 per month Schedule: Day shift Work Location: In person

🕐 Experience: 4–6 years in e-commerce, with direct experience on Shopify and international D2C operations 💰 Salary: Competitive; based on experience 📝 Employment Type: Full-Time ✅ Key Responsibilities: 🔧 Shopify Website Management Maintain and update the Shopify website with new collections, banners, product uploads, pricing, and seasonal campaigns. Work with the design and tech teams to ensure a seamless, responsive, and user-friendly experience across mobile and desktop. Troubleshoot front-end issues and coordinate with developers for backend support. 🌍 International Business Development Drive international traffic and sales through Shopify, focusing on target markets like the US, UK, Middle East, Australia, and Canada. Set up region-specific pricing, shipping rules, taxes, and currency conversions on Shopify. Collaborate with marketing team to execute international digital campaigns (Meta Ads, Google Shopping, Email flows). 📈 Sales & Growth Analytics Analyze customer behavior, conversion rates, bounce rates, and cart abandonment to improve performance. Monitor product-wise sales, traffic sources, and top-performing geographies. Use insights to drive decisions on promotions, merchandising, and retargeting strategies. 📦 Operations & Integrations Coordinate with logistics partners to manage smooth international shipping, returns, and customer communication. Integrate and manage international payment gateways (Stripe, PayPal, etc.) and ensure checkout compliance. 🤝 Customer Experience Oversee international customer service queries, feedback loops, and ensure excellent post-purchase experience. Implement and manage tools like live chat, review apps, and localized content for global users. 🎯 Qualifications & Skills: Bachelor’s degree in Business, Marketing, or E-Commerce; Shopify certification is a plus. 4-6 years of hands-on experience managing Shopify stores (international store experience preferred). Strong understanding of international shipping, payment, tax rules, and customer behavior. Knowledge of SEO, Google Analytics, Facebook Pixel, and international performance marketing basics. Attention to detail, problem-solving mindset, and ability to take ownership of projects. Excellent communication skills and ability to work in a cross-functional setup. 🌟 Why Join Us? Be part of a high-growth D2C brand expanding into global markets. Get end-to-end ownership of the Shopify site and international sales performance. Learn directly from a passionate and experienced founding team. Contribute to building a strong Indian brand with global recognition. Show more Show less

About the job Be a part of a multi-national and diverse team globally, and join our mission to equip the maritime industry with innovative digital solutions and services. We are MariApps Group, a set of Developers, ex-Seafarers, Innovators, Marketeers, and Business Management Professionals, that channel our passion to creating and offering next-gen solutions for the maritime industry. Job Description We are looking for a Senior SEO & PPC Officer who will lead the development and execution of integrated digital marketing strategies focused on SEO, PPC, and social media advertising to drive high-quality organic and paid traffic, enhance customer acquisition, and optimize user experience. This role will leverage tools like Google Analytics, Google Ads, and SEMrush to optimize website and social media performance and deliver measurable business outcomes through collaboration with cross-functional teams. Your Day-To-Day Develop and execute SEO strategies for MariApps Group Companies to improve organic search rankings, drive relevant traffic, and enhance website performance. Manage and optimize Google Ads and social media ad campaigns to maximize ROI within allocated budgets. Analyze customer journey touchpoints to identify gaps and recommend strategic improvements for acquisition and retention. Build and implement integrated digital marketing strategies, including retargeting, to enhance engagement, leads, and conversions. Design automated marketing journeys using lead scoring, nurturing frameworks, and email automation. Oversee campaign tracking, measurement, and reporting with a clear analytical framework, utilizing reporting tools for competitive analysis and performance insights. Collaborate with internal teams (e.g., Graphics, Project Managers) to ensure cohesive campaign execution. Provide actionable insights and strategic recommendations based on data analysis to optimize digital channels. (knowledge of tools like Semrush, Yoast SEO etc.) Monitor and manage budgets for paid campaigns, ensuring cost efficiency and alignment with business goals. Stay updated on industry trends, SEO algorithms, and PPC best practices to maintain a competitive edge. Who You Are Degree in Digital Marketing, Business, or a related field from an accredited university, or equivalent demonstrated experience. Minimum 5 years of hands-on experience in SEO, PPC, and digital marketing, with a proven track record of successful campaigns. A general understanding of the shipping industry is preferred but not mandatory. Expertise in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs), Google Ads, Keyword Planner, and web analytics platforms. Strong proficiency in managing paid social media campaigns (e.g., Meta Ads, LinkedIn Ads) and optimizing ad spend. Experience with marketing automation tools (e.g., HubSpot, Marketo) and building lead scoring/nurturing frameworks. Exceptional analytical skills to interpret campaign data and translate insights into actionable strategies. Proven ability to deliver integrated digital marketing campaigns that drive measurable business outcomes. Excellent written and verbal communication skills in English, with the ability to present complex data clearly to stakeholders, including senior management. Strong collaboration and negotiation skills to work effectively with cross-functional teams. Flexible, self-motivated, and decisive, with the ability to manage multiple projects and campaigns simultaneously. Credibility in partnering with teams to deliver client-focused solutions. Excellent written and verbal communication skills in English, with the ability to present complex data clearly and concisely. What We Offer We offer a vibrant, multi-national work environment with opportunities to work across multiple locations like Singapore, India, Germany, Cyprus, the USA, and KSA. Enjoy competitive compensation, location-specific benefits, and access to cutting-edge tools to drive impactful projects in the shipping industry, fostering career growth and innovation. The position is open to locations where MariApps offices are present. For more information, please visit: https://www.mariapps.com/world-wide-presence/ Contact: Candidates should provide their CV on LinkedIn or at marketing@mariapps.com with the title 'Senior SEO & PPC Officer'. All applications will be treated as strictly confidential. Show more Show less

Role Summary:We’re looking for a proactive and skilled Website Growth & Traffic Acquisition Specialist to take full ownership of our online visibility and inbound traffic. This individual will focus on improving search rankings, managing promotional campaigns across major digital channels, and working with external collaborators to expand our reach. The position is designed for someone who can fully dedicate their time to strategic execution and result-oriented performance. Core Responsibilities:Organic Search & VisibilityOptimize website pages for improved indexing and discoverability. Plan and implement content and keyword strategies for audience targeting. Build and manage quality link placements and monitor domain health. Analyze site metrics and propose improvements for visibility and reach. Paid Promotions & Campaign ManagementDesign and manage paid outreach campaigns using platforms like Google and Meta (Facebook/Instagram). Develop engaging promotional creatives and ad text to attract the right audience. Track performance metrics and fine-tune campaigns to maximize ROI. Handle budget planning, split testing, and campaign scaling activities. Partner Collaboration & Referral ManagementIdentify and engage with external partners who can drive new audience segments. Coordinate with traffic referrers, develop value-based collaboration offers. Ensure accurate tracking, reporting, and partner communication. Maintain a pipeline of active contributors and outreach relationships. Additional Functions (To Maximize Productivity):Support landing page creation and optimize engagement flows. Maintain retargeting campaigns and email sequence management. Provide weekly updates on campaign performance and web traffic trends. Assist in coordinating with the content and design team for marketing assets. Stay informed about the latest industry trends and compliance protocols. Desired Skills & Experience:2–5 years of experience in digital audience acquisition or marketing roles. Strong understanding of organic reach strategies and web optimization. Hands-on with campaign tools (Google Ads, Meta Business Suite, analytics tools). Experience in managing external traffic partnerships or collaboration networks. Creative and analytical mindset with strong execution ability. Familiarity with basic HTML and CMS platforms like WordPress is a plus. Performance Indicators:Growth in web traffic (organic and paid) Return on campaign spend Engagement and retention improvements Success rate of partner-driven traffic initiatives Benefits:Attractive compensation package with performance incentives Dynamic team environment and growth potential Full autonomy with impact-driven responsibilities

JOB LOCATION: VADODARA (WORK FROM OFFICE) We are seeking a creative and results-driven Social Media Marketing Specialist to join our dynamic team. The ideal candidate will have hands-on experience in managing and scaling campaigns across Meta platforms (Facebook & Instagram) and a solid understanding of Social Media Marketing (SMM) strategies. Additional experience in Google Ads and SEO will be considered a strong advantage. Responsibilities Manage and grow social media channels (Facebook, Instagram, LinkedIn, etc.) with consistent content planning, posting, and engagement. Build and manage a monthly content calendar in alignment with the marketing strategy. Write engaging captions and coordinate with designers for high-quality visual content. Schedule and publish posts across social platforms (Facebook, Instagram, LinkedIn, etc.) using scheduling tools. Plan, create, and execute high-performing Meta Ads campaigns for lead generation, sales, and brand awareness. Monitor ad performance and optimize campaigns based on data-driven insights to achieve KPIs. Prepare performance reports using Meta Ads Manager and analytics tools. Stay updated with the latest trends, platform updates, and algorithm changes. (Add-on) Run and optimize basic Google Ads campaigns (Search & Display). (Add-on) Collaborate with SEO team for basic on-page SEO improvements and organic growth. Key Skills & Qualifications: Must-Have: 🌟Proven experience in Meta Ads (Facebook & Instagram Ads). 🌟Deep understanding of SMM strategies (organic + paid). 🌟Strong knowledge of Meta Ads Manager, audience targeting, pixel integration, and retargeting. Soft Skills: 🌟Creative thinking and problem-solving ability. 🌟Good communication and teamwork skills. 🌟Ability to work independently and meet deadlines. Show more Show less

Title : Senior Graphic Designer Role Overview We’re looking for a passionate and imaginative Graphic Designer with strong motion design and storytelling skills to join our global team at RevX. You’ll play a key role in creating engaging visual experiences that enhance brand storytelling across various digital channels. This is an exciting opportunity for someone who combines creative vision with technical execution in animation, design, and content production. What You’ll Do & how you'll make an impact: Conceptualize and execute compelling motion and static content that aligns with campaign goals. Design with intent and purpose—ensuring every visual element contributes to a cohesive story. Create engaging motion/video graphics for digital campaigns, internal communications, product videos, and brand visuals. Collaborate closely with the Marketing, Account Management, and Product teams to create optimized creatives. Craft visual materials including social media content, animated ads, carousels, 360 creatives, explainer videos, and more. Conduct visual research and competitor benchmarking to inform and inspire your creative strategies. Use performance data to analyze and iterate on creatives for improved effectiveness. Present and articulate your design rationale to stakeholders and team members. Brainstorm new ideas for ad creative concepts. Design and build advertisements in different formats (static, gifs, dynamic media), focusing on visual selection, layout, aesthetics. Collaborate with Marketing in developing and producing visual materials for marketing campaigns and events (PDFs, social media posts, presentation decks, website visuals, videos, etc.) You're expected to work efficiently with high quality (basically, you will churn out a high creative volume per day). What We’re Looking For 2–3 years of relevant experience, preferably from top design institutes like MICA/NID/NIFT. A natural creative storyteller with a passion for impactful and purposeful design. Hands-on expertise in Adobe After Effects, Premiere Pro, Illustrator, and Photoshop. Strong skills in motion graphics, animation, visual design, UI elements, and iconography. Ability to work independently, manage multiple priorities, and thrive in a fast-paced, high-growth environment. A collaborative mindset, with excellent communication and presentation skills. A strong sense of design trends, AI-powered visual tools, and emerging creative technologies. Able to work under tight deadlines, deliver with minimum supervision, and develop innovative design concepts for the projects at hand. Should love thinking out of the box since we have a lot of scope of innovation. Nice to Have Experience with AI-generated imagery and design tools. Knowledge of 3D design tools or additional software like Figma, Sketch, or Cinema 4D. Interest in mobile tech, programmatic advertising, and the app marketing space. About RevX: Made for Growth, Built for App Marketers. RevX helps app businesses acquire and reengage users via programmatic to retain, monetize, and accelerate revenue. We're all about taking your app businesses to a new growth level. We rely on data science, innovative technology, AI, and a skilled team, to create and deliver seamless ad experiences to delight your app users. That’s why RevX is the ideal partner for app marketers that demand trustworthy insights, a hands-on team, and a commitment to growth. We help you build sound mobile strategies, combining programmatic UA, app retargeting, and performance branding to drive real and verifiable results so you can scale your business: with real users, high retention, and incremental revenue. For more information visit www.revx.io Show more Show less

Company Description Shri Balaji Estates is a reliable real estate company in Gurgaon that has been guiding clients through the real estate market since 1998. Our experienced team of professionals provides expert advice and personalized attention throughout the entire real estate journey. We offer a comprehensive range of services for buyers, sellers, and investors, including residential, commercial, and investment properties. Location: Remote or Gurgaon-based Industry: Residential Real Estate – New Project Launches Responsibilities: Plan & run high-intent Google Ads campaigns for Gurgaon projects Research relevant keywords for each micro-market (Dwarka Expressway, Golf Course Extension, etc.) Design high-converting landing pages (desktop + mobile) Track conversions, set up retargeting & campaign optimization Collaborate on creatives & WhatsApp CTAs Must-Have: Experience in Google Ads for real estate Portfolio of landing pages (Unbounce, WordPress, etc.) Knows how to work with Google Tag Manager + Analytics Show more Show less

The Digital Marketing Manager will be responsible for leading online marketing efforts across LIVXS Films, Weddings, and Club verticals. This includes managing ad campaigns, optimizing content strategy, improving lead funnels, and tracking performance metrics. The role calls for a mix of creative thinking and data-driven execution, with a strong understanding of platforms like Meta Ads, Google, and lead-gen tools. Key Responsibilities 1. Performance Marketing Plan, run, and optimize paid campaigns across Instagram, Facebook, and Google. Define campaign goals (traffic, leads, brand reach) and set budgets accordingly Monitor CPL (Cost per Lead), CTR, and conversion rates weekly. Collaborate with design and content teams to ensure ad creatives match brand standards. 2. Lead Funnel Management Manage end-to-end lead funnel: ad to CRM capture to follow-up. Integrate Meta Ads with WhatsApp API (AiSensy/Interakt) + Zoho CRM Set up automated lead tagging, follow-up triggers, and basic drip campaigns. Monitor lead quality and provide feedback to the sales team regularly. 3. Content Strategy & SEO Support Social Media Manager in campaign planning and distribution Oversee SEO optimization for website and blogs (keywords, backlinks, ranking reports) Work on landing page A/B testing and performance improvement Identify high-performing content formats and guide the team on execution. 4. Analytics & Reporting Maintain dashboards for ad performance, lead source tracking, and engagement reports. Share bi-weekly reports with senior management including ROI, spend, and recommendations Use tools like Meta Business Suite, Google Analytics, and Zoho CRM. Adjust marketing plans based on trends, performance drops, or opportunity windows 5. Platform Management Oversee listings on multiple social platforms Ensure the LIVXS website is up to date, functional, and optimized for mobile Coordinate with web developers or external vendors when needed Keep track of monthly marketing spend and budget allocation Key Skills Required Hands-on experience with Meta Ads Manager, Google Ads, and WhatsApp CRM tools Strong understanding of conversion funnels, lead nurturing, and retargeting. Good sense of visual content and storytelling to guide ad creatives Familiarity with Zoho CRM, Zoho Marketing tools, and performance dashboards Ability to balance creative thinking with numbers and targets Qualifications Preferred 1-2 years of digital marketing experience, preferably in the events, media, or creative industry Bachelor’s degree in Marketing, Business, or Communications Experience with managing ₹40K–₹1L+ monthly ad budgets Understanding of the wedding/lifestyle space and audience behavior is a plus Job location - Sector 43, Gurgaon, 122003 Shift time- 10 am to 6:30 pm No. of working days - 6 days Note:- Need a candidate who can join immediately and have personal laptop Job Types: Full-time, Permanent, Fresher Pay: ₹10,000.00 - ₹25,000.00 per month Benefits: Cell phone reimbursement Flexible schedule Internet reimbursement Leave encashment Paid time off Schedule: Day shift Fixed shift Morning shift Weekend availability Supplemental Pay: Commission pay Performance bonus Yearly bonus Application Question(s): Do you have your personal laptop for work ? Experience: Google Ads: 1 year (Preferred) Location: Gurugram, Haryana (Preferred) Work Location: In person

Job Description About Company:- Games Pro India pvt limited Games Pro India is a well-funded gaming startup revolutionizing traditional household games for mobile platforms. We're building the next generation of engaging mobile games with a focus on scalability and user experience. Job Summary: We are seeking a Junior Google & Meta Ads Specialist to develop, implement, track, and optimize our digital advertising campaigns across Google Ads and Meta (Facebook & Instagram) platforms. The ideal candidate will have 1-2 years of hands-on experience, a data-driven mindset, and a keen interest in the real money gaming sector. Key Responsibilities: ● Assist in planning, creating, setting up, and managing paid advertising campaigns on Google Ads (Search, Display, Video) and Meta Ads Manager. ● Conduct keyword research and audience targeting to optimize ad performance and reach the desired demographics. ● Monitor and analyze campaign performance metrics (e.g., CTR, CPC, CPA, ROAS, conversion rates) and generate regular reports. ● Perform A/B testing of ad creatives, copy, landing pages, and targeting to improve campaign effectiveness and conversion rates. ● Manage campaign budgets effectively to maximize return on ad spend (ROAS). ● Collaborate with the marketing and creative teams to develop compelling ad copy and visuals. ● Stay updated with the latest trends, best practices, and platform updates in digital advertising and the real money gaming industry. ● Ensure all campaigns comply with advertising policies of Google, Meta, and regulations pertaining to real money gaming. ● Track and report campaign performance using tools like Google Ads Manager, Meta Business Suite, and Google Analytics (GA4). Requirements and Qualifications: ● Bachelor’s degree in Marketing, Business, or a related field is preferred. ● 1-2 years of proven experience in managing Google Ads and Meta Ads campaigns. ● Basic to strong knowledge of performance marketing, keyword targeting, ad bidding strategies, audience segmentation, and retargeting techniques. ● Experience with Google Analytics (GA4) for traffic and conversion insights, and UTM tracking ● Analytical mindset with the ability to interpret data, identify trends, and make data-driven optimization decisions ● Understanding of key marketing metrics like CTR, CPC, ROAS, and conversion rates ● Familiarity with A/B testing methodologies ● Strong attention to detail and organizational skills ● Excellent communication and teamwork skills ● Willingness to learn and adapt in a fast-paced environment ● Preferred: Google Ads certification or Meta Blueprint certification ● Preferred: Experience or strong interest in the real money gaming industry. Interested candidates must share their resume on shruti.sharma@gamespro.in Calling no-8076310357 Job Type: Full-time Pay: ₹30,000.00 - ₹50,000.00 per month Schedule: Day shift Monday to Friday Work Location: In person

Job description Job Description: Performance Marketer Location : West Delhi Employment Type : Full-time Experience : 3+ years in Meta and Google Ads Preferred Industries : Medical and E-Commerce CTC – INR 500000 – INR 600000 About the Role We are seeking an experienced Performance Marketer with a proven track record in managing and optimizing Meta Ads and Google Ads campaigns. The ideal candidate will have a deep understanding of performance marketing strategies, campaign management, and data analysis, with a strong preference for candidates who have experience in the medical and e-commerce industries . Key Responsibilities Develop, manage, and optimize Meta Ads and Google Ads campaigns to drive traffic, conversions, and revenue. Conduct detailed audience segmentation, keyword research, and A/B testing to maximize ROI. Monitor campaign performance daily and make data-driven adjustments to improve KPIs such as CTR, CPC, ROAS, and conversion rates. Collaborate with cross-functional teams, including content, design, and product, to ensure cohesive campaign messaging and landing page optimization. Analyze and report on campaign performance, providing actionable insights and recommendations to stakeholders. Stay updated on the latest trends and changes in the digital marketing landscape, particularly within Google Ads and Meta Ads platforms. Implement retargeting strategies to engage potential customers and improve conversion rates. Manage and optimize ad budgets effectively to achieve business goals while minimizing spend wastage. Requirements Experience : Minimum 4+ years of experience in managing Meta Ads and Google Ads campaigns. Industry Knowledge : Prior experience in medical and e-commerce industries will be given preference. Skills : Strong analytical skills with the ability to interpret data and generate actionable insights. Proficiency in tools like Google Analytics , Google Tag Manager , Google Ads Manager , and Meta Ads Manager . Expertise in audience targeting, keyword research, and campaign optimization. Familiarity with performance metrics such as ROAS, CPA, and LTV. Technical Skills : Experience with remarketing, custom audiences, and dynamic ad creation. Soft Skills : Excellent communication and collaboration skills. Ability to multitask and manage multiple campaigns simultaneously. Creative problem-solving mindset and attention to detail. Preferred Qualifications Certification in Google Ads . Hands-on experience with tools like Semrush , Ahrefs , or similar marketing tools. Understanding of landing page optimization and UX principles. What We Offer Competitive salary and performance-based incentives. Opportunity to work with leading brands in the medical and e-commerce industries . A dynamic and collaborative work environment. Professional growth opportunities and ongoing training. Application Process : If you are a results-driven marketer passionate about performance advertising and looking to make an impact in the medical and e-commerce sectors , we’d love to hear from you! Apply Now : Send your resume and a brief cover letter detailing your experience with Meta and Google Ads to hr@autusconsultancy.com Show more Show less