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5.0 - 9.0 years
0 Lacs
chennai, tamil nadu
On-site
As a Senior PR Executive at ManageEngine, the IT management division of Zoho Corporation, you will be part of a dynamic and fast-growing team within the central marketing department. Your role will involve working on innovative PR campaigns and strategies to enhance our media presence and engage with global audiences. You will collaborate with the global PR team to amplify our share of voice in both new and traditional media platforms. Your responsibilities will include tracking trending technology and security topics, contributing to various content formats such as video interviews, podcasts, thought leadership articles, and press releases, and ghostwriting for executives. Additionally, you will be responsible for localizing global content to bring in regional context, maintaining relationships with media contacts, and supporting corporate communications functions. To excel in this role, you should have a strong interest in corporate communications, excellent written and verbal communication skills, and pre-existing relationships with journalists in the IT, business, and mainline media sectors. You should be research-oriented with a deep understanding of the IT/Technology landscape and relevant technology trends. The ability to work independently with proper guidance, strategize and create targeted content, and a drive to learn and grow as a corporate communications professional are essential qualities. Ideal candidates will have 5-7 years of experience in PR/content writing within the marketing industry, with a background in corporate media relations or PR agencies in the tech sector. You should have proven experience in writing high-quality blogs and articles, strategic thinking abilities, attention to detail, and a good understanding of key markets. The role requires effective time management, prioritization skills, and the ability to work autonomously to deliver impactful results.,
Posted 2 days ago
1.0 - 5.0 years
0 Lacs
surat, gujarat
On-site
As a Marketing Manager, your primary responsibility will be to build and manage a diverse content/editorial calendar aimed at engaging a targeted audience. This will involve creating various content types such as blog posts, whitepapers, ebooks, reports, webinars, and infographics. Additionally, you will be in charge of developing and executing multi-channel marketing campaigns using SEO, social media, inbound marketing, email, print campaigns, and events to enhance customer acquisition. You will play a crucial role in optimizing marketing automation and lead nurturing processes across email, content, and social media platforms. Collaborating closely with the sales team, you will establish closed-loop analytics to track the effectiveness of our inbound marketing strategies in converting leads into customers. Research will be a key aspect of your role, including analyzing customer behavior, monitoring competitor activities, and staying updated on product trends. Furthermore, you will be responsible for generating detailed monthly reports that evaluate the performance of marketing activities against key performance indicators, providing insightful recommendations for improvement. To excel in this role, you should possess prior experience in marketing management, excellent communication skills, and a knack for creative problem-solving. Strong organizational skills, a data-driven mindset, and a research-oriented approach will be essential for success in this position. As part of our company culture, you can look forward to engaging in fun Friday activities, enjoying a five-day workweek, participating in an annual company trip, and benefiting from a no-bond policy. Team outings will also be organized to foster collaboration and team spirit among colleagues.,
Posted 3 days ago
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