Customer Channel Marketing Specialist - India (Goa) Campari Group

2.0 - 6.0 years

0 Lacs

delhi

On-site

Campari Group is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands marketed in over 190 markets worldwide. Headquartered in Milan, Italy, Campari Group owns 22 plants globally and employs approximately 4,000 people. The parent company, Davide Campari - Milano N.V., is listed on the Italian Stock Exchange since 2001. Campari Group is the sixth-largest player in the premium spirits industry globally. Campari Group has a diverse portfolio of brands including Aperol, Campari, SKYY, Wild Turkey, and Grand Marnier. With a strong presence in Europe and the Americas, the Group operates in over 190 countries. In India, the brand portfolio continues to grow, with a presence in relevant Indian states across various categories such as Aperol, Campari, Skyy Vodka, Bulldog Gin, and others. The CCM Specialist role at Campari Group focuses on developing the portfolio in the on-trade and off-trade channels by driving penetration in target outlets. This involves ensuring brand education, executing visibility, promotional activities, and events in distributed outlets. The role requires a passion for mixology, knowledge of cocktails and on-trade trends, and understanding of on-trade operations such as menu creation and brand selection. Key Responsibilities include: - Delivering commercial objectives and KPIs for on-trade and off-trade channels - Ensuring superior consumer experiences at the point of sale - Planning and executing brand activation calendar - Implementing bespoke programs and brand theme activities - Leading bar staff training and development - Collaborating with marketing and sales teams for BTL activity planning - Ensuring compliance with brand guidelines and visibility objectives - Developing and executing consumer and shopper activations - Building relationships with key stakeholders internally and externally The ideal candidate should have 2-6 years of experience in On/Off Trade, Key Accounts Sales, Retail Sales, Brand Management, or Trade Activation. A post-graduate degree with relevant subject focus is preferred. Strong project management, communication, networking, and market intelligence skills are essential for this role. Campari Group values diversity and inclusion in its workforce. Applicants will be assessed based on their abilities, expertise, and experience. Third-party agencies are requested to adhere to the guidelines provided in the job description.,

Posted 2 days ago

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