Email Marketing & Automation Specialist Awign

4.0 - 8.0 years

0 Lacs

noida, uttar pradesh

On-site

As an Email Marketing & Automation Specialist, you will play a crucial role in managing end-to-end campaign execution for one of our key B2B SaaS clients. Your primary responsibility will involve working closely with the client's marketing team to drive engagement, generate qualified leads, and impact revenue through Pardot and Salesforce CRM. Your day-to-day tasks will include building, testing, and executing email campaigns in Pardot, ensuring optimization for responsiveness, engagement, and deliverability. You will also be responsible for creating and managing static and dynamic lists, developing segmentation rules, setting up automation rules, and managing engagement studio programs to ensure scalable and efficient campaigns. Data governance and compliance will be another key aspect of your role, where you will maintain clean prospect data, ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations, as well as monitor syncs between Pardot and Salesforce to troubleshoot and fix any errors. Additionally, you will be involved in building and optimizing Pardot forms, form handlers, landing pages, and using custom redirects for analytics and attribution. Your expertise will also be required in creating reports to track performance, sharing insights on email metrics, engagement, and MQL generation, and setting up lead scoring models and grading criteria to prioritize sales-ready prospects. To excel in this role, you should have at least 4 years of experience in Email Marketing, Pardot, and Salesforce CRM within a B2B marketing environment. Strong communication skills, a deep understanding of email campaign best practices, database hygiene, lead nurturing, and familiarity with data privacy regulations are essential. Your ability to work independently, collaborate effectively, and act as a go-to resource for the client will be crucial for success. If you possess a Pardot certification, it will be considered a significant advantage. Join us in this exciting opportunity to make a real impact on our client's marketing efforts and drive success through effective email marketing and automation strategies.,

Posted 5 days ago

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