Location: Andheri West, Mumbai Company Overview: Red Ribbon Music Label, Re n Raga Recording Studios, and Lalitya Munshaw (Artist Page) are leaders in the music and entertainment industry, committed to creating high-quality content and a seamless digital experience. We are seeking a proactive and dynamic Social Media Manager to manage and grow the social media presence for all three brands. The role involves driving engagement, increasing brand visibility, and fostering a strong online community. Key Responsibilities: 1. Manage Social Media Accounts: • Oversee and maintain social media accounts across platforms such as Facebook, Instagram, Twitter, YouTube, and other relevant networks for Red Ribbon Music Label, Re n Raga Recording Studios, and Lalitya Munshaw’s artist page. • Create, schedule, and optimize engaging content including posts, stories, and videos tailored to the specific platform and target audience. 2. Stay Updated with Social Media Trends: • Continuously monitor updates, new features, and algorithm changes across social media platforms. • Adapt social media strategies in response to evolving platform functionalities, algorithm shifts, and audience behavior to ensure consistent and effective engagement. 3. Client Social Media Solutions: • Develop and implement custom social media strategies for assigned clients, ensuring brand voice and objectives are aligned. • Collaborate with clients to define key performance indicators (KPIs) and provide performance-driven insights and reports. 4. Analytics & Reporting: • Conduct research and analysis of social media trends, metrics, and engagement data. • Provide regular performance reports on metrics such as engagement, traffic, lead generation, and ROI, while identifying opportunities for growth. 5. SEO & Community Engagement: • Utilize social media platforms to improve website SEO rankings, integrating social signals, community forums, and influencer/blogger outreach. • Foster an engaged and loyal online community through strategic content creation, interaction, and influencer collaborations. 6. Internal Coordination: • Collaborate closely with internal teams (marketing, creative, management) to align on content and campaign strategies. • Ensure timely execution and seamless coordination with clients to implement social media campaigns. 7. New Platform Exploration: • Identify and explore emerging social media platforms that could help expand brand presence and audience reach. • Test and implement new tools, apps, and strategies to enhance brand engagement and interaction. 8. Community Building & Lead Generation: • Cultivate an active online community through creative content, contests, and engagement initiatives. • Focus on lead generation through targeted social media strategies and paid campaigns to drive inbound traffic and conversions. 9. Branding & Revenue Generation: • Contribute to branding and awareness campaigns, enhancing the brands’ image across social media platforms. • Develop and implement strategies that drive revenue and generate new leads through social media marketing. Requirements: • Proven Experience: At least 3 years of experience as a Social Media Manager or similar role, managing social media accounts for brands, musicians, or in the entertainment sector. • Platform Expertise: Extensive knowledge of major social media platforms (Facebook, Instagram, Twitter, YouTube, TikTok, etc.), including best practices for growth and engagement. • Technical Skills: Proficiency in social media management tools (e.g., Hootsuite, Sprout Social), SEO tools, and analytics platforms (Google Analytics, Facebook Insights, etc.). • Creative & Analytical Mindset: Ability to blend creativity with data-driven decision-making. Strong analytical skills for measuring social media performance and identifying optimization opportunities. • Multitasking & Time Management: Strong organizational and time management skills with the ability to juggle multiple accounts, projects, and deadlines efficiently. • Communication Skills: Excellent written and verbal communication skills for internal team collaboration, client communication, and audience engagement. • Team Player: Ability to collaborate across teams, including marketing, creative, and management, to ensure cohesive and effective campaigns. • Passion for Music & Entertainment: A genuine passion for the music industry, artists, and trends is highly desirable. Desired Skills: • Experience with influencer marketing and blogger outreach strategies. • Familiarity with video editing tools and creating multimedia content for social platforms. • Experience with email marketing and integrating social media efforts with email campaigns. • Knowledge of paid advertising (Google Ads, Facebook/Instagram Ads) and how to create and optimize social media ad campaigns. To Apply: Please submit your resume along with a portfolio or examples of social media campaigns you’ve managed. If applicable, include metrics that showcase the success and results of your campaigns. We are looking for a passionate and results-driven individual who thrives in a creative, fast-paced environment. Social Media Executive* Email : helpdesk@redribbon.in Whatsapp : 91 836 976 6431
