0.0 years

0 Lacs

Mumbai, Maharashtra, India

On-site

Datamatics Business Solutions Ltd. (DBSL) is looking for a results-driven ABM Lead Demand Generation who thrives at the intersection of data, technology, and customer engagement. You will be responsible for building and executing account-based marketing strategies using modern Martech tools like Demandbase, Recotap, and email automation platforms like Brevo, Apollo.io, or similar tools. This is a strategic and execution-heavy role that demands experience in multi-channel campaigns, target account engagement, and pipeline acceleration. Key Responsibilities: Design & Execute ABM Campaigns: Develop and deploy 1:1, 1:few, and 1:many ABM strategies targeting decision-makers in mid to large enterprises. Martech Execution: Operate Martech platforms such as Demandbase, Recotap, Terminus, etc., for account targeting, personalization, and engagement. Email Marketing & Automation: Manage outbound email campaigns using tools like Apollo.io, Brevo, Mailchimp, or similar. Monitor deliverability, open/click rates, and optimize accordingly. Persona & ICP Mapping: Align with sales to define Ideal Customer Profiles (ICPs) and buyer personas to create hyper-personalized outreach programs. Multi-Channel Activation: Execute integrated campaigns across email, LinkedIn, display, content syndication, and retargeting. Pipeline Contribution: Collaborate with SDRs and Sales teams to ensure ABM programs are contributing to meetings booked, SQLs generated, and pipeline acceleration. Measurement & Reporting: Track KPIs such as engaged accounts, meeting conversion rate, pipeline influenced, and report performance on a regular basis. Content & Creative Collaboration: Work with internal content and design teams to create assets (emails, landing pages, playbooks) tailored for specific accounts or segments. Tech Stack Integration: Ensure smooth integration and data flow between ABM tools, CRM (Salesforce/HubSpot), and email platforms. Show more Show less

Posted 1 day ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.