Vice President - Client Marketing Analytics - C13 Citi

10.0 - 14.0 years

0 Lacs

haryana

On-site

The Client Marketing Analytics team at Citi focuses on transforming data into actionable insights to optimize marketing strategies across various channels and lines of business. The primary goal is to enhance client engagement and ROI through data-driven decisions. This role is situated within Analytics & Information Management (AIM), which is Citi's internal analytics center. As part of this role, you will be responsible for various key tasks, including managing marketing partnerships, evaluating campaign performance, and optimizing ROI. You will also analyze event data to assess its impact on client engagement and ROI, providing recommendations for future events. Additionally, you will be analyzing client engagement across digital platforms and social media to optimize content placement for acquisition and engagement. Developing and maintaining dashboards to monitor marketing performance, delivering real-time insights, and enhancing reporting capabilities using advanced platforms are also crucial responsibilities. You will identify and recommend future marketing strategies, continuously improve processes using Generative AI tools, and translate data into actionable insights regarding consumer behavior to drive targeting and segmentation strategies. Communication of findings to business partners and senior leaders is essential. Furthermore, ensuring that data analysis informs marketing investment decisions and plan activities, analyzing marketing program performance and business initiatives, including forecasting key indicators, and collaborating with internal and external stakeholders to build, implement, track, and improve decision strategies are part of the role. Moreover, you will develop and implement data-driven recommendations using analytical and segmentation methodologies, integrate profitability drivers to make pricing and offer recommendations, and perform ad-hoc analytical requests. Team management involving managing, evaluating, and mentoring a team of analysts, including performance reviews, compensation, and staffing decisions, is also a critical aspect. Appropriately assessing risk in business decisions and ensuring compliance with applicable laws and regulations is part of the responsibilities. Qualifications for this role include a Master's or Bachelor's degree in a quantitative field (Engineering, Technology, Computer Science) with over 10 years of experience in analytical solutions delivery and team leadership. An MBA with a specialization in Analytics or Marketing is also welcome. The ideal candidate should have proven ability to lead and mentor analysts, possess strong analytical and problem-solving skills, experience with large datasets, data warehousing, and data extraction techniques, excellent communication and interpersonal skills, and familiarity with marketing analytics, marketing effectiveness, marketing measurement & optimization, and financial services experience. Experience with marketing automation and web analytics platforms, as well as data visualization tools, is also desired. Please note that this job description provides a high-level overview of the work performed, and other job-related duties may be assigned as required.,

Posted 1 week ago

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