Role: Digital Marketing & Analytics Executive📍 On-site | Ahmedabad, India💰 Salary: Competitive About Us: Ray-Ethnic is a leading Indian ethnic wear brand known for its commitment to authentic, handcrafted apparel for women. Founded in the early 2000s in Ahmedabad, our journey began with a clear mission — to empower women artisans and preserve the rich heritage of Indian craft traditions.With over 15 retail stores across India and a community of 1,000+ women artisans, we’ve become a trusted name in minimal, conscious design rooted in Indian aesthetics.Our collections reflect a deep respect for tradition, simplicity, and purpose — where every piece tells a story and carries the warmth of the hands that made it.As we grow our digital presence and prepare to launch a Gen Z-focused brand in 2025, we continue to stay grounded in our core values: craft, community, and timeless Indian design. Key Responsibilities: Monitor social media performance and deliver insightsAnalyze Shopify data to track sales and optimize listingsPlan, execute, and optimize Meta ad campaigns, Google AdsManage LinkedIn and YouTube marketing activitiesSupport content marketing across channels(Good to know) Understanding of Generative Engine Optimization (GEO)Proficient in MS Excel for reporting and analysis Required Skills:Tools: Meta Ads Manager, Google ads, Google Analytics, Shopify, MS ExcelPlatforms: LinkedIn, Instagram, YouTube, Google, MetaBonus: Knowledge of GEO, basic prompt writing

Company Description Ray Ethnic, formerly known as Reva Handicraft, is a fashion brand dedicated to blending India's rich textile traditions with contemporary fashion. Founded in 2003 to support rural women artisans skilled in hand embroidery, Ray Ethnic now works with 1,450+ artisans across 15+ traditional crafts from different regions of India. The brand has expanded to seven major cities, including Ahmedabad, Baroda, Surat, Pune, Kochi, Mumbai, and Bangalore. Role Description This is a full-time on-site role for a Graphic Designer located in Ahmedabad. The Graphic Designer will be responsible for creating graphics, Social media graphics, developing branding materials, working on typography, and maintaining the visual identity of Ray Ethnic. Qualifications Graphics, Graphic Design, and Logo Design skills Branding and Typography skills Experience in creating visual identities for brands Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Premier Pro, Canva etc. Strong attention to detail and creativity Ability to work collaboratively in a team environment Bachelor's degree in Graphic Design, Visual Arts, or related field