Ratneshwar Banerjee

Role & responsibilities Mars Packaging is seeking an experienced and entrepreneurial ASM to lead the William product line for their respective states. This is a high-impact leadership role responsible for driving revenue growth, building a sales infrastructure, and expanding the brands reach across India. The ideal candidate will bring deep market understanding, a proven sales leadership track record, and the ability to build and manage high-performing sales teams. Key Responsibilities: Revenue Ownership: Own and drive the top-line growth of the William suite of products across all geographies. Go-to-Market Strategy: Develop and execute national sales and distribution strategies for adhesive tapes, marble chemicals, and tile adhesives. Team Building: Hire, train, and lead a high-performance sales team with a strong feet-on-street model pan-India. Channel Development: Expand and strengthen channel networks including distributors, dealers, retailers, and institutional clients. Sales Operations: Build sales processes, forecasting mechanisms, performance tracking systems, and incentive plans aligned with business goals. Market Intelligence: Stay abreast of market trends, competitor activities, and customer needs to drive proactive strategies. Brand Stewardship: Work closely with marketing to enhance the visibility and credibility of the William brand in the target segments. Collaboration with Leadership: Report directly to the Directors and work closely with them on business transformation initiatives. Why Join Us? Lead a respected legacy brand with high product credibility. Be a key architect in transitioning a family-run business to a professionally managed enterprise. Work directly with the promoters and play a central role in shaping national growth. Preferred candidate profile 5–12 years of progressive sales experience in building materials, adhesives, construction chemicals, or related sectors. Proven experience in driving revenue growth, and setting up national sales infrastructure. Strong network across dealers, distributors, and institutional buyers in relevant sectors. Entrepreneurial mind set with the ability to work in a transitioning family-run to professional set-up. Strong leadership, communication, and people management skills. Willingness to travel in the assigned territory