Who are we? Founded in 2014 by Khadim Batti and Vara Kumar, Whatfix is a leading global B2B SaaS provider and the largest pure-play enterprise digital adoption platform (DAP). Whatfix empowers companies to maximize the ROI of their digital investments across the application lifecycle, from ideation to training to the deployment of software. Driving user productivity, ensuring process compliance, and improving user experience of internal and customer-facing applications. Spearheading the category with serial innovation and unmatched customer-centricity, Whatfix is the only DAP innovating beyond the category, positioning itself as a comprehensive suite for GenAI-powered digital adoption, analytics, and application simulation. Whatfix product suite consists of 3 products - DAP, Product Analytics, and Mirror. This product suite helps businesses accelerate ROI on digital investments by streamlining application deployment across its lifecycle. Whatfix has seven offices across the US, India, UK, Germany, Singapore, and Australia and a presence across 40+ countries. Customers: 700+ enterprise customers, including over 80 Fortune 500 companies such as Shell, Microsoft, Schneider Electric, and UPS Supply Chain Solutions. Investors: Raised a total of ~$270 million. Most recently Series E round of $125 Million led by Warburg Pincus with participation from existing investor SoftBank Vision Fund 2. Other investors include Cisco Investments, Eight Roads Ventures (A division of Fidelity Investments), Dragoneer Investments, Peak XV Partners, and Stellaris Venture Partners. With over 45% YoY sustainable annual recurring revenue (ARR) growth, Whatfix is among the “Top 50 Indian Software Companies” as per G2 Best Software Awards. Recognized as a “Leader” in the digital adoption platforms (DAP) category for the past 4+ years by leading analyst firms like Gartner, Forrester, IDC, and Everest Group. The only vendor recognized as a Customers’ Choice in the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms has once again earned the Customers’ Choice distinction in 2025. We also boast a star rating of 4.6 on G2 Crowd, 4.5 on Gartner Peer Insights, and a high CSAT of 99.8% Highest-Ranking DAP on 2023 Deloitte Technology Fast 500™ North America for Fourth Consecutive Year Won the Silver for Stevie's Employer of the Year 2023 – Computer Software category and also recognized as Great Place to Work 2022-2023 Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal On the G2 peer review platform, Whatfix has received 77 Leader badges across all market segments, including Small, Medium, and Enterprise, in 2024, among numerous other industry recognitions. What will you get to do? This full-time position reporting to the Director of Brand Marketing has only one goal—to highlight Whatfix as the indisputable leader of our category, founded upon our “Customer First” mentality. In achieving that goal, this person should have a comprehensive understanding of building a brand, internally and externally, through strategy and positioning, organic and paid campaign development and distribution, design and pre-/post-production systems (web, design, video, etc), market research and trends, and beyond. Additionally, this role will actively work on inter-departmental projects that improve the representation of our category leadership (with first and foremost attention being the service of our Customers), so prior success working with cross-functional teams and executing across integrated OKRs is essential. Champion Brand Voice, Tone, and Visual Identity standards across the team, bringing our “Customer First” mentality to the forefront Orchestrate and execute integrated marketing campaigns through organizational events, organic social, website and owned properties, paid placement, and more Manage and prioritize project tickets in the request system, set milestones and timelines, and drive cross-functional team assignments through distribution Proactively set up teammates for success in their work by assisting with long-term goals and helping them own short-term results Collaborate with stakeholders across the broader organization to create a stronger Brand representation for every Whatfixer What should you have? 8+ years of experience in brand management/development with high growth, omnichannel consumer brand 5+ years of experience in B2B, Tech, Enterprise, or startups preferable Experience developing and/or executing integrated marketing campaigns, history of taking ideation and conception through execution, deployment, and statistical analysis Broad range of marketing knowledge growing a brand, with expertises ranging from brand management and development to media and channel strategy Goal-oriented and data-driven mindset, with the ability to understand consumer behavior and trends, turning them into resonant, impactful campaigns Ability to deliver work independently, testing and learning latest and greatest brand/content/marketing strategies, while actively helping and supporting others as an essential POC of the Brand Marketing team Experience with budget ownership with understanding of how investments impact business results across core brand metrics and sales KPIs Time and project management skills, including the ability to work on multiple projects across different functional stakeholders at once Outstanding relationship-building skills, including great written and verbal communication abilities Perks & Benefits (India) Best-in-class medical insurance coverage Free lunch & dinner buffet Doorstep cab drop facility Education sponsorship Internal job transfer & global mobility programs Scope to represent Whatfix at global events We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers Note: We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it; We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status Show more Show less
