Key Responsibilities Strategy & Planning 1. Develop and execute digital marketing strategies to reach the target audience and increase brand awareness. 2. Conduct market research and analyze competitors' digital marketing efforts. Content Creation 1. Create engaging content (blog posts, social media posts, email newsletters) to attract and retain customers. 2. Develop and maintain a consistent brand voice and tone. Social Media Management 1. Manage and maintain Forex company's social media presence across platforms (Facebook, Twitter, LinkedIn, etc.). 2. Create and schedule social media content to drive engagement and conversions. Paid Advertising 1. Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, etc.) to reach the target audience. 2. Monitor and optimize ad performance to ensure ROI. SEO & Analytics 1. Optimize website and content for search engines to improve visibility and drive organic traffic. 2. Analyze website analytics and social media metrics to measure campaign effectiveness. Email Marketing 1. Develop and execute email marketing campaigns to nurture leads and retain customers. 2. Create and send regular newsletters with market updates, trading insights, and company news. Compliance & Risk 1. Ensure all digital marketing efforts comply with regulatory requirements and industry standards. 2. Monitor and mitigate potential risks associated with digital marketing campaigns. Team Collaboration 1. Collaborate with internal teams (trading, customer support, etc.) to ensure aligned marketing efforts. 2. Work with external partners (agencies, vendors) to execute digital marketing campaigns.