Run small Google / Meta / ASO campaigns Set up referral and partner programmes Create segmented e-mail / WhatsApp journeys Host a short monthly webinar and prep RM talking points Turn in-house research into social posts, reels, simple infographics Keep all copy SEBI-compliant Build basic GA4 dashboards and share quick insights each week Brief and coordinate designers, paid-media agency, freelancers Must-have profile 5-8 yrs growth/digital-marketing in broking, fin-tech or BFSI Confident with Google Ads, Meta Ads, GA4, HubSpot/Clevertap, basic SQL/Excel Has run at least one campaign that clearly boosted sign-ups or usage Comfortable working as a "one-person department" plus freelancers Familiar with SEBI advertising rules (or similar BFSI compliance)