Content Marketing Lead DIRAA HR SERVICES Hiring For Educational Institution

10.0 - 16.0 years

0 - 0 Lacs

coimbatore

On-site

Job Overview: The Head of Content Marketing is a strategic leader responsible for driving the content vision acrossour group of educational institutions and business entities. This role oversees all aspects of contentplanning, creation, distribution, and performance. The focus is on building strong brand narrativesand maintaining a unified voice across websites, social media platforms, and marketing collateral.The ideal candidate will work with multidisciplinary teams, including a team of content writers, amedia team, and an SEO team, to deliver impactful, high-quality content that resonates with diverseaudiences. Responsibilities :Develop and lead a comprehensive content marketing strategy aligned with organizational goalsand audience needs.Oversee content production across formats (written, visual, and video) ensuring consistency intone, branding, and messaging.Direct and mentor a team of content writers, graphic designers, video creators, and SEOspecialists, fostering collaboration and high performance.Own the content lifecycle across all platforms, including websites, social media channels, blogs,newsletters, brochures, and other marketing materials.Collaborate with leadership and cross-functional teams to ensure content supports brandequity, business objectives, and engagement goals.Establish clear content governance, calendars, and workflows for planning, creation, approval, andpublication.Lead the optimization of content for SEO, user engagement, and platform-specific formats.Oversee the strategic management of all content assets, including regular audits and updatesacross digital properties.Use content analytics and performance data to guide decisions, improve effectiveness, andreport outcomes.Stay ahead of industry trends, tools, and best practices to continually evolve the contentmarketing approach.Ensure all content initiatives are on-brand, on-budget, and delivered on time. Requirements :Bachelors degree in Marketing, Communications, Journalism, or a related field; Masters degreepreferred.Minimum of 10 years of marketing experience.Proven expertise in developing and scaling content strategies across digital platforms.Strong leadership experience managing multidisciplinary creative teams.Exceptional storytelling, editorial, and brand messaging skills.A good understanding of SEO, content performance analytics, and marketing principles.Familiarity with content management systems, project management tools, and digital publishingworkflows.Highly organized, creative, and data-driven with strong communication and collaboration skills.Experience in the education or related sectors is a plus.

Posted 5 days ago

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