Vice President - Digital Acquisition and Performance Marketing HSBC Global Services Limited

10.0 - 14.0 years

0 Lacs

maharashtra

On-site

As part of the Global Marketing function at HSBC, you will play a crucial role in developing and executing customer-focused Digital sales and marketing strategies for INM RBWM within the Digital Marketing function. Your primary responsibility will be to drive user acquisition, engagement, and retention on the Mobile app. **Principal Responsibilities:** - **Acquisition:** Lead the planning and execution of the Mobile digital strategy, including the development of end-to-end processes for user acquisition. You will plan, launch, and manage paid campaigns across various platforms like search, social, ASO, and other mobile networks to acquire users. - **Portfolio:** Drive sales targets through s...

Posted 1 month ago

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Sector Lead-Self Employed & Business Banking Propositions-HO & Support-Branch Programme Team Candidate Experience site

10.0 - 14.0 years

0 Lacs

maharashtra

On-site

Role Overview: You will be responsible for focusing on the Self-employed segment and identifying and crafting unique propositions to win in the selected segments. Your key role will be to build and lead a team in developing propositions and collaborate with Channels to increase the penetration of the propositions. Your main goal is to have a deep understanding of customer needs and create world-class propositions that cater to these needs. You will work on developing client segment-based propositions across various ecosystems and products, ensuring a holistic approach. Your role will also involve executing the propositions through different distribution models and continuously improving port...

Posted 2 months ago

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Sector Lead-Self Employed & Business Banking Propositions-HO & Support-Branch Programme Team Candidate Experience site

10.0 - 14.0 years

0 Lacs

maharashtra

On-site

The core philosophy of the "Proposition" model is Customer-in vs Product-out. As the bank scales in multiple areas, a key component of the growth path is to gain disproportionate share of mind and wallet of the business banking segments though the right segmental propositions. As an incumbent, your focus will be on the Self-employed segment - identifying and crafting unique propositions to win in the selected segments. You will be responsible for building and driving a team to develop propositions and liaising with Channels to increase penetration of the proposition. The key deliverables of this role include having a deep insightful understanding of customer needs and using these insights to...

Posted 4 months ago

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