Head E-commerce Online Distribution(Purplle Brands) Purplle.com

8.0 - 12.0 years

0 Lacs

maharashtra

On-site

We are seeking a dynamic and entrepreneurial Head of E-commerce to drive the digital growth of our beauty and personal care brands portfolio in India. This role holds significant impact and visibility, focusing on enhancing revenue, profitability, and brand presence across key online platforms. As the Head of E-commerce, your responsibilities will include: - Taking ownership of the E-commerce P&L for each brand on major marketplaces. - Establishing and maintaining strong relationships with platform account managers and category teams to enhance visibility, share of voice, and top-line growth. - Developing and implementing effective go-to-market strategies for both inventory-led and marketplace models, considering operational nuances, fulfillment, and platform SLAs. - Planning and overseeing performance marketing campaigns in collaboration with internal and external teams to maximize ROI across various channels. - Leading pricing, assortment, promotions, and merchandising strategies aligned with platform trends and consumer behavior. - Collaborating with supply chain, finance, brand, and creative teams to ensure smooth planning and execution. - Delivering business reviews and growth strategies to leadership and external partners with clarity and valuable insights. - Building and managing a high-performing e-commerce team by fostering ownership, agility, and top-notch performance. The ideal candidate will possess: - 8-12 years of experience in e-commerce or digital-first roles, preferably within the beauty, personal care, or consumer goods sectors. - Demonstrated success in leading e-commerce initiatives for high-growth brands with strong platform relationships. - Deep understanding of partner models (inventory vs marketplace), operations, and supply chain dynamics. - Hands-on experience with performance marketing, platform tools, and data analytics. - Excellent communication, storytelling, and presentation skills. - Strong leadership and team management experience, with the ability to scale teams and nurture talent. - Education from a Tier 1 business or engineering college is highly desirable. About the Company: Established in 2011, Purplle has become one of India's leading omnichannel beauty destinations, reshaping the beauty shopping experience for millions. With a vast array of brands, products, and a large user base, Purplle seamlessly integrates online and offline interactions. In 2022, Purplle expanded its reach by introducing offline touchpoints and exclusive stores, diversifying its presence beyond digital platforms. Apart from hosting third-party brands, Purplle has successfully expanded its own D2C brands like FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae, offering quality beauty essentials. Purplle's strength lies in its technology-driven hyper-personalized shopping experience. By creating detailed user personas, enabling virtual makeup trials, and providing tailored product recommendations based on individual preferences, search intent, and purchase history, Purplle ensures a unique and customer-centric approach. In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, supported by a prestigious group of investors. With a dedicated team and a visionary approach, Purplle is poised to lead the beauty industry in India, transforming the nation's beauty landscape.,

Posted 2 days ago

Apply

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.