2.0 - 6.0 years

0 Lacs

maharashtra

On-site

You will be responsible for developing and leading the Customer Marketing strategy for a specific Retail Environment (RE). Your key responsibilities will include: - Developing trade segmentation and Go to Market Strategy. - Coordinating with Customer Development and Consumer Insights group to come up with relevant consumer/shopper segmentation. - Leading shopper insight development and application by RE. - Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise for the retail environment, general shopping behavior, and category-specific behavior. - Designing an effective 5P strategy for the RE which drives share gains in the category. - Consistently evaluating 5P performance in the RE and innovating to find new shopper solutions that are more impactful and cost-effective. - Continually evaluating promo effectiveness of all programs rolled out in the RE and taking corrective actions. - Assessing CP and Category performance by RE, defining strategy, and setting objectives. - Leading the development of an RE strategy that seeks to exploit incremental sales growth opportunities. - Establishing objectives and KPIs for all categories and ensuring tracking mechanisms are in place and utilized. - Tracking, reviewing, and modifying RE plans to ensure Colgate is driving consumption cost-effectively and brand objectives are achieved within RE and P&L guidelines. The ideal candidate profile for this role includes: - 3-4 years of overall experience, with a minimum of 2 years in FMCG. - 1-2 years of Field Sales experience. - Strong Analytical skills and strategic thinking. - MBA from a Tier 1 or Tier 2 b-school. Colgate-Palmolive is committed to Diversity, Equity & Inclusion. They aim to ensure their workforce represents the people and communities they serve, creating an environment where individuals feel they belong, can be their authentic selves, are treated with respect, and have the support of leadership to impact the business meaningfully. Colgate-Palmolive is an Equal Opportunity Employer. Reasonable accommodation during the application process is available for persons with disabilities. If you require accommodation, please complete the request form.,

Posted 6 days ago

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