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1.0 - 5.0 years
0 Lacs
chennai, tamil nadu
On-site
We are seeking a highly motivated and technically skilled Ad Tech Technical Support Specialist to become a part of our team. As the primary point of contact, you will be responsible for troubleshooting and resolving issues related to advertising campaigns, programmatic deals, and platform integrations. Your expertise will play a crucial role in connecting advertisers, publishers, and our internal product and engineering teams. In this role, you will: - Provide timely and accurate technical support to clients, focusing on campaign setup, delivery, performance issues, and deal troubleshooting. - Diagnose and resolve complex issues related to ad tags, tracking, discrepancies, targeting, and delivery in real-time bidding (RTB) environments. - Understand and support private marketplace (PMP) and programmatic guaranteed (PG) deals involving DSPs, SSPs, and ad servers. - Collaborate with advertisers, publishers, and internal stakeholders to ensure successful campaign execution and optimization. - Monitor and troubleshoot integrations with third-party platforms (e.g., Google Ad Manager, DV360, TAM, etc.). - Escalate unresolved issues to Engineering or Product teams and follow up to ensure resolution. - Document technical issues and solutions to build a knowledge base for internal and external users. - Stay updated on the latest trends in ad technology and programmatic advertising. The ideal candidate should possess the following qualifications: - 1-3 years of experience in Ad Tech, preferably in a technical support, ad operations, or client-facing engineering role. - Strong understanding of digital advertising ecosystems, including SSPs, DSPs, ad servers, and programmatic workflows. - Hands-on experience with campaign trafficking, deal setup (PMP, PG), and ad performance metrics. - Familiarity with debugging, ad tag inspection, and log analysis. - Strong communication skills and ability to explain complex technical concepts to non-technical stakeholders. - Problem-solving mindset with strong attention to detail.,
Posted 3 weeks ago
6.0 - 10.0 years
0 Lacs
karnataka
On-site
You will play a crucial role in planning, setting, and executing audience-targeted campaigns as per our client's strategy and objectives. As a specialist in utilizing multiple interfaces, you will discover audiences and target them through media buying tools across various channels, with a primary focus on Programmatic Video and Display Campaign trafficking. Your responsibilities will include campaign optimization, troubleshooting, media planning, reporting, analysis, media buying, demand and supply analysis, post-campaign analysis, account management, client servicing, SLA management, audience onboarding, and collaborating with the team for support and knowledge sharing. Your duties will involve building strong working relationships with digital teams, ensuring seamless operations across various processes such as briefing, strategy, setup, optimization, reporting, and invoicing. You will be instrumental in advocating good practices, challenging existing norms, and identifying opportunities for process enhancements. Additionally, you will actively participate in learning from industry leaders, gaining a deep understanding of the programmatic landscape, and working closely with the sales team to implement and oversee ad campaigns on different platforms. Key skills and requirements for this role include a Bachelor's degree in marketing, advertising, math, or a related field, along with a minimum of 6 years of work experience. You should possess intermediate to advanced proficiency in Microsoft Office Suite and expert knowledge of digital programmatic buying, including hands-on experience with demand-side platforms for large-scale clients. Familiarity with platforms like Xandr, Trade Desk, DBM, Brightroll, and TubeMogul is preferred. Your role will also require working knowledge of the digital landscape encompassing video, display, social, programmatic, and marketing analytics. Proficiency in Excel for organizing and analyzing data, along with strong analytical skills and interpersonal abilities, will be essential. You should demonstrate enthusiasm for the media and digital industries, be well-versed in CRM tools and social media platforms, and possess expertise in various programmatic deals and optimization strategies. As part of our team at Anteriad, you will embody our core values of leading with vision and innovation, collaborating to achieve success, inspiring others through innovation, and going above and beyond in serving our clients and communities. Your role will involve sharing your programmatic media knowledge through training sessions and contributing to media strategies within your area of expertise.,
Posted 4 weeks ago
5.0 - 7.0 years
9 - 14 Lacs
Hyderabad, Chennai, Bengaluru
Hybrid
Location: Hyderabad, Chennai, Coimbatore, Bangalore Experience: 5-6 years Skills: DV360/TTD/Amazon DSP, Deals, RTB, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the worlds premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs and related platforms Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders. Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Working with agency team to develop best-in-class solutions based on available tech. Oversee media tracking and analytics set up and implementation. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications A full-time graduate degree (Mandatory) 5 to 6 years of relevant experience in managing programmatic campaigns for large clients. Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred. Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.
Posted 2 months ago
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