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2.0 - 5.0 years
4 - 10 Lacs
gurgaon, haryana, india
On-site
Responsibilities Manage multi channel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues Conduct full analysis of campaign performance, optimizations, issues, etc. Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives Traffic all creatives into platform and set up campaigns prior to launch date Maintain knowledge of media technology buying platforms and analytic tools Navigate through variety of third-party systems to complete monthly billing documentation Analyze campaign performance and make strategic investment and tactical media optimization...
Posted 12 hours ago
2.0 - 6.0 years
0 Lacs
kolkata, west bengal
On-site
You will be responsible for developing and managing performance marketing strategies across various channels such as Google Ads, Facebook, Instagram, Display Networks, and other digital platforms. Your role will involve overseeing and optimizing paid search (PPC), paid social, affiliate marketing, and programmatic campaigns to achieve business objectives. It will be crucial to create targeted strategies that drive online sales, lead generation, and customer acquisition. In terms of budget and spend management, you will monitor and allocate the digital marketing budget effectively across different platforms to ensure maximum return on investment (ROI). Tracking and optimizing cost per acquisi...
Posted 2 weeks ago
3.0 - 10.0 years
0 Lacs
bengaluru, karnataka, india
On-site
Key Responsibilities: Design and manage paid campaigns across Google, Meta, LinkedIn, and marketplaces such as Amazon and others. Drive and optimize performance based on key metrics including ROAS (Return on Ad Spend), COS (Advertising Cost of Sale), TACOS (Total ACOS), Organic Search Rank, Indexed GVs (Generic Keywords), Ad Sales Contribution, Branded Keyword performance, and Ads Share of Voice (SoV) Collaborate with SEO/content teams to boost organic discoverability and keyword rankings. Build and maintain acquisition funnels targeting B2B buyer personas (procurement heads, distributors, SMEs). Run continuous A/B tests across creatives, copy, targeting, and channels. Own reporting, dashboa...
Posted 1 month ago
8.0 - 11.0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
Role Overview : Performance Marketing Senior Manager to lead our upper-funnel growth initiatives across platforms like Meta, Google, Snapchat, and emerging app engagement channels for Nykaa. The role demands a deep understanding of audience segmentation, funnel performance, platform-specific efficiency, and an innovation mindset to drive scale, efficiency, and customer quality. Role Description : Plan and Manage the team for all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns Designing; build and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan Measure and report performance of all digital marketing...
Posted 1 month ago
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