116 Programmatic Buying Jobs - Page 5

locationsBangalore,India time typeFull time posted onPosted Today job requisition idR0000380901 About us: As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. Role Description As a Media Analyst, youll execute marketing programs across a variety of brands and businesses. Working at both the account and brand level to implement and activate digital media campaignsinclusive of building segments, forecasting and booking media placements, building media recommendations and assist in crafting insights based on media campaign performance. You will provide a high level of customer service to partner teams/clients with effective communication, timely responses to requests, and proactive resolution of potential issues. With support and guidance from your leader you will build various client or sales deliverables; such as proposals, media approaches, and audience strategies. You will be tasked with understanding and staying up to date on industry trends both in the retails and digital advertising landscape. Responsibilities Own the media strategy across all teams and ensure campaigns are set up for success. Manage, delegate the day-to-day media executions to ensure adherence to deadlines, media plan changes, creative specs, blocking charts, etc. Identify target audiences, and analyze their characteristics, behavior and media habits. Define key metrics and work with insights team to build deeper insights into media plans and optimization opportunities. Provide informed point of views on recommendations and opportunities on media strategies and tactics. Develop a thorough, up to date knowledge of the clients, categories, business and media. Understand and analyze the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM,YieldEx, Pinterest). Support the execution of strategy, provide brand stewardship and maintain strong client satisfaction on assigned accounts Be required to work during US Day time (CST) for certain period in the year About You Minimum of 2-7 years of experience in digital marketing digital media planning, analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Creativity in making recommendations/problem solving. Strong quantitative and analytical skills along with solid communication skills Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Proficiency with Microsoft Excel, Word, and PowerPoint; Media Tools knowledge is a must. Experience with ad servers, DFP, DCM, Sizmek, etc. and order management tools, Prisma, Operative Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Exhibit time management skills and the ability to multitask, manage concurrent projects and work successfully under pressure. Ability to interact with all levels of team across Bangalore and Minneapolis Useful Links- Life at Target- Benefits- Culture-

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years What would you do? We are seeking a highly skilled and detail-oriented Ad Operations Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing the delivery of digital advertising campaigns, ensuring smooth execution, and maintaining the quality and performance of digital ad operations. The role requires a strong understanding of digital advertising platforms, analytics, and the ability to troubleshoot issues effectively.1.Campaign Management:oSet up, monitor, and optimize digital ad campaigns across various platforms/products (display, video, social media, etc.).oEnsure proper targeting, scheduling, and creative deployment for optimal campaign delivery.oManage creative assets and ad trafficking, ensuring the correct formats and specifications are used.oWork closely with the client and provide analytical/campaign reports, track KPIs, and optimize campaigns based on performance metrics.oTroubleshoot and resolve campaign issues related to delivery, tracking, and ad quality.2.Technical Setup & Troubleshooting:oPerform ad trafficking tasks, ensuring that all campaigns are set up properly and execute without errors.oTroubleshoot technical issues, such as discrepancies in reporting, creative issues, or campaign performance problems.oCoordinate with vendors or partners to resolve any issues impacting campaign delivery.3.Client Servicing:oCollaborate with account managers/clients, and internal teams to align campaign objectives with ad execution.oCommunicate with Internal & External teams to ensure a smooth campaign delivery takes place.oExcellent written and verbal communication skills for internal and client-facing interactionsoGood at articulating the problems/challenges in simple wordsoProactive in identifying issues/challenges and use the technical knowledge to suggest solutions What are we looking for? 4.Reporting & Analysis:oCreate campaign performance reports and actionable insights to clients and stakeholders.oHelp with the analysis of campaign data to identify trends, opportunities, and areas for improvement.5.Platform Expertise:oStay up to date with the latest trends and updates in digital advertising platforms (Google Ad Manager, Magnite, etc)oMaintain expert knowledge of ad-serving technologies, tracking methods, and optimization tools6.Quality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. Qualifications & Skills: Education:Bachelor's degree or Preferred in Marketing, Advertising or related field. Experience:2-3 years of experience in Campaign Management or Ad Operations or Digital marketing. Technical Skills: Familiarity with ad-serving platforms (DoubleClick, Sizmek, Google Ad Manager, etc.) and analytics tools (Google Analytics, Magnite, Tableau, etc). Attention to Detail:Strong ability to manage and optimize campaigns with a focus on precision and accuracy. Analytical Mindset:Strong data analysis skills and comfort with numbers to make informed decisions. Communication Skills: Excellent written and verbal communication skills for internal and client-facing interactions. Problem-Solving:Ability to troubleshoot and resolve issues in a timely and efficient manner Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shifts Preferred Skills: Experience in Video, Audio, Mobile, or Display advertising. Knowledge in Microsoft Excel is must. Excellent written and verbal communication skills for internal and client-facing interactions. Experience with programmatic advertising and RTB (Real-Time Bidding) will be a plus point.Work Environment: Working with dynamic team. Work from office or Hybrid depending on project requirements The role involves working in night shift catering to US client with 5-day work schedule with weekly 2 days week off's Qualification Any Graduation

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD. Able to ideate successful audience segmentation aimed at reaching a client goal. Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization. Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities. Able to make compelling arguments based on data and results for more client data access. Working with agency team to develop best-inclass solutions based on available tech. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understands and can describe bottom up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications Minimum 6 years of experience in managing programmatic campaigns for large clients. Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients. Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics. Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Candidate should have 3 years of experience in Programmatic buying , Display and Video Advertising , DV 360 ,Integration with Google Marketing Platform , Audience targeting ,Manages display and video ads , Targets specific audiences

Greetings from iOPEX Technologies.. We are hiring for Campaign Managers - Role - Analyst/ Sr. Analyst - Campaign Manager The Specialist to manage the digital advertising campaign lifecycle including client strategy, execution, optimization and reporting to ensure performance goals are met while building revenue and customer retention. Working with various partners and platforms, the Digital Optimization Specialist will ensure campaigns launch on time with the right message, target audience and appropriate metrics in place to meet client goals. The ideal candidate is a creative thinker, results and detail oriented with a love of data and a passion for Online Advertising. Competencies For the Job Produces campaign performance reports, providing key insights and optimization recommendations that improve KPI with data and suggestions for upsell and cross sell opportunities. Metric analysis like ROAS, CPA, CTR, CPM, Conversion and Lead generation Report pulling capability and analytics from various platform. Measures and analyzes cross-channel customer experiences, display, mobile and video sources. Conducts historical analysis to support client initiatives and identification of further opportunities in the incremental budgets for advertisers.

Overview Location: Gurugram Experience: 4-5 years Skills: Amazon DSP, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing day-to-day performance of campaigns across Amazon DSP Able to ideate successful audience segmentation aimed at reaching a client goal. Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization. Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities. Able to make compelling arguments based on data and results for more client data access. Working with agency team to develop best-inclass solutions based on available tech. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understands and can describe bottom up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications Minimum 4 years of experience in managing programmatic campaigns for large clients. Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics. Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Location: Gurugram Experience: 4-5 years Skills: Amazon DSP, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the worlds premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing the day-to-day performance of campaigns on Amazon DSP. Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSP - Amazon. Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks • Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration) Able to ideate successful audience segmentation aimed at reaching a client goal. Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization. Able to make compelling arguments based on data and results for more client data access. Working with the agency team to develop best-in-class solutions based on available tech. Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed. Qualifications Minimum 4-5 years of experience in managing programmatic campaigns for large clients. Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Google platforms. General troubleshooting skills and strong attention to detail. Working knowledge of digital marketing: display, video, social, and marketing analytics. Proven technical and analytical aptitude, with a curiosity for testing and innovation. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Job Summary: We are seeking an experienced Ad Operations Specialist to join our team. You will be responsible for developing, managing, and optimizing Google Ads campaigns for our clients. The specialist will need to have a strong understanding of how to use the Google Ads platform and a proven track record of managing successful campaigns. Role & responsibilities Plan, execute, and optimize Google Ads campaigns with a focus on Video Ads (In-feed ads, In-stream ads, and Multi-format ads). Manage Demand Gen campaigns with a strong emphasis on conversion optimization. Ensure all campaigns comply with Google Ads Policies for effective delivery and account safety. Analyze and interpret YouTube Analytics to improve content performance and strategy. Optimize YouTube video metadata, including crafting engaging Headlines, Descriptions, and Tags aligned with the content and YouTube Policies. Regularly track and report campaign performance metrics using Google Sheets and Microsoft Excel. Prepare reports, documents, and presentations using Google Docs and other tools. Stay updated with the latest trends, updates, and policy changes in Google Ads and YouTube platforms. Preferred candidate profile Google Ads Certification (Preferred but not mandatory) YouTube Content Creation or Channel Management Experience (Plus point) Strong analytical and problem-solving skills. Excellent communication and teamwork abilities. To apply please share your resume at hr@promodome.in

Google AdWords professionals for one of the leading MNC 4 years experience in Google Ads. Skills- Google Ads, DV360,Programmatic , Display& video Immediate joiners Vanshita- 9910807579 Perks and benefits Cab Facility Night Shift Allowances

About us: As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasn t happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target s global team and has more than 4,000 team members supporting the company s global strategy and operations. As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Target s agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving. Responsibilities Understand the campaign needs of our media vendor Work closely with all teams, including Media Analysts, Activation, and Product teams to ensure work is connected to meet vendor goals Understand and analyse the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Align with internal teams to translate patterns in campaign performance into future recommendations Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM, YieldEx, Pinterest). Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc., Have good understanding of DMP workflows & audience segmentation. Be required to work during US Day time (CST) for certain period in the year About You 2 - 7 years of experience in digital marketing focused on analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage. Understand and analyze the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Intermediate/Advanced Microsoft Excel & PowerPoint skills. Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging

Target is an iconic brand, a Fortune 50 company and one of Americas leading retailers. Fuelling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviours, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. Role Description:As a Sr. Media Analyst , you will be a subject matter expert in programmatic media buying leading end-to-end programmatic engagements, actively managing advertisers budget and media performance across operated and owned and programmatic placements. You will own and manage the complete programmatic campaign life-cycle inclusive of implementing the programmatic media strategy, conducting continuous audience and media research, executing programmatic buys, creating performance reports and implementing optimizations. You will also create, activate and manage campaigns across DSPs and maintain a deep understanding of campaign management and optimization strategies along with providing detailed account analysis and campaign updates on an ongoing basis to ensure that we are delivering performance for advertisers goals. Performing evaluation of inventory sources, data, analytics solutions and technology platforms options in marketplace and develop roadmaps to help clients establish and achieve their programmatic media objective would be integral to the role. You will also lead consultative engagements by collaborating with internal stake-holders, our advertisers and their marketing agencies to contribute to the strategic insights. Being a thought leader by staying ahead of industry trends and sharing knowledge and best practices with the wider teams would be beneficial to the role.Responsibilities Must have a background working with Trading Desks, Desktop and/or Mobile digital media planning/buying tools, DSPs, SSPs, or Exchanges Have a core operational understanding of critical programmatic campaign components such asbrand safety guidelines, ad viewability, and filtering for suspicious and/or fraudulent media activity Be extremely detail-oriented, have the ability to prioritize and manage time efficiently among multiple client campaigns and daily tasks, and be able to work effectively under pressure Engage consistently with the partners & stakeholders to better understand their needs and drive solutions based on those needs Responsible for the overall category delivery pacing & performance. Accountable for the MOM overall category operational health rate which includes, KPI, error free execution, incremental sales, upsell revenue etc., Work in alliance with all team members and thereby bring in consistency with performance for the top / critical account of the category Involve actively in category specific practices discussion with manager and contribute towards process improvisation Participate in training & development planning program for new hires. As SME, will be the first point of contact for the partners and stake holders for any trading related queries which includes process, QA, platform troubleshooting etc., Willing to work on extended business projects in collaboration with other marketing / digital team Be required to work during US Day time (CST) for certain period in the year About You: Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty Minimum 8-10 years of experience digital / programmatic marketing Minimum of 3-5 years of experience buying and actively optimizing programmatic media campaigns using major DSPs. Team player and keen to share knowledge with the peers, contributes/respects own ideas and those of others equally. Solid understanding of the omni channel paid media practices to create a cohesive, customized programs for the customer. Experience with media planning and forecasting across an entire digital media program. Ability to manage multiple responsibilities in a fast paced environment. Previous experience managing large media accounts at a paid media agency. Passionate about media, data, analytics and technology. Experience in understanding & performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.) Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. The Role: This role you will serve in a proactive role in monitoring, tracking, and delivering campaigns, including set-up, reporting, assessing performance and optimizing accordingly. You will collaborate with cross-functional teams, including sales, creative, and analytics to ensure the successful implementation and performance of campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis. Responsibilities: Oversee the setup, implementation, and management of digital ad campaigns. Monitor and analyse campaign performance to ensure campaign KPIs are delivered. Conduct A/B testing and other optimization strategies to improve campaign performance. Develop and implement optimization strategies to improve ROI and key performance indicators (KPIs). Utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts. Generate and present detailed reports on campaign performance, providing actionable insights and recommendations. Conduct post-campaign analysis to determine the effectiveness and provide insights for future campaigns. Work closely with sales, client and product teams to align advertising strategies with overall business goals. Participate in strategy sessions and provide insights based on campaign performance data. Qualifications 3-7 year's professional experience with digital media preferably within a media agency, trading desk, publisher or technology company. Strong understanding of programmatic advertising and hands-on experience of programmatic DSPs (DV360, TTD, Mediamath, DCM etc) is a must. In-depth understanding and knowledge of MMPs (Appsflyer, Branch, Singular, etc) is required. Strong written and oral communication skills, presentation and analytical skills. Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Why join us A collaborative output driven program that brings cohesiveness across businesses through technology A solid 360 feedbacks from your peer teams on your support of their goals With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Senior Digital Marketer (Programmatic) About Cybage: Cybage Software is a technology consulting organization and the head office is in Pune; you will get an opportunity to be a part of highly skilled talent pool of more than 7000 employees. We have our operations hub in GNR and Hyderabad as well and we have also marked our presence in USA, UK, Japan, Germany, Ireland, Canada, Australia, and Singapore. We provide seamless services and dependable deliveries to our clients from diverse industry verticals such as Media and Advertising, Travel and Hospitality, Digital Retail, Healthcare and Life Sciences, Supply chain and logistics, and Technology. The key aspects of this role: 3+ years of experience in hands-on programmatic media buying and campaign execution. Proficiency in Demand Side Platforms (e.g., DV360, The Trade Desk, Amazon DSP, MediaMath). Familiarity with ad verification, viewability, and brand safety tools like IAS, DoubleVerify, MOAT. Experience with first- and third-party data onboarding and usage (DMPs/CDPs). Strong analytical ability to interpret platform data and optimize campaigns accordingly. Knowledge of tagging (floodlight or pixel setup), UTM tracking, and basic programmatic troubleshooting. Excellent organizational skills and attention to detail. Bachelor's degree in a relevant field (marketing, communications, advertising). Demonstrated interest in the evolving programmatic ecosystem including CTV, retail media, and identity resolution. Roles and Responsibilites: Support the development and execution of programmatic advertising strategies across display, video, native, and audio formats using leading DSPs. End-to-end ownership of programmatic campaigns including setup, targeting, optimization, performance monitoring, and reporting. Work with audience data and DMPs/CDPs to build relevant audience segments and retargeting pools for enhanced campaign precision. Monitor campaign delivery, performance, and pacing in real-time and implement data-driven optimizations. Collaborate with creative, media planning, and analytics teams to ensure alignment of campaign objectives and execution. Stay informed on new platform capabilities, supply partners, and ad tech innovations to recommend strategic testing opportunities. Maintain relationships with platform partners like DV360, The Trade Desk, or Amazon DSP for knowledge sharing and beta access. Shift details and location: 11.00am to 8:00pm (IST) Location-Hyderabad Its good to have: 60% & above in any two of the following and 55% & above in the third Secondary, Higher Secondary (or it s equivalent) and Graduation level (aggregate) Strong Communication & interpersonal Skills.

Template Job Title - GN -SONG - MT - Digital Marketing- New Age Media Consultant Management Level :09 - Consultant Location:Bengaluru, Mumbai, Gurgaon, Chennai, Pune, Hyderabad, Kolkata Must have skills:Digital marketing, particularly in OTT platforms, social media marketing, and programmatic advertising.Marketing preferred Job Summary You will be responsible for managing end-to-end campaigns, leveraging advanced tools, and integrating strategies across new-age and social media platforms. This is a techno-functional role that demands hands-on experience with relevant tools, team orchestration capabilities, and the ability to drive innovation in a rapidly evolving digital landscape. You will work closely with our clients as Consulting Professionals who design, build and implement strategies that can help enhance business performance. Roles & Responsibilities1. New Age Media Expertise (OTT and Audio Platforms) Support planning and execution of campaigns on platforms like YouTube, Hotstar, Netflix Ads, Amazon Prime Video Ads, and Spotify. Use OTT platform dashboards to analyze performance metrics and derive insights. Collaborate with creative teams to align ads with platform-specific formats and content requirements. 2. Social Media Ecosystem Management Assist in managing social media campaigns across platforms like Meta (Facebook, Instagram), TikTok, Snapchat, LinkedIn, and X (formerly Twitter). Operate tools such as Meta Ads Manager and TikTok Ads to launch and track campaigns. Utilize social listening tools and reporting platforms to assess performance and audience engagement. Execute paid and organic strategies, including influencer collaborations and content marketing campaigns. Ensure seamless integration of social campaigns with overall marketing strategies and measure their impact on brand visibility and ROI. 3. Tools and Technology support Contribute to campaign setup using demand-side platforms (DSPs) and programmatic ad tools. Analyze data using tools like Google Analytics 4, Sprout Social, and platform-native dashboards. Work across creative and technical teams to support integrated campaign execution. 4. Strategy support and Learning Support in the development of cross-platform strategies to improve engagement and ROI. Stay updated with industry trends, emerging platforms, and tools. Learn from senior team members and contribute to knowledge sharing and innovation. Professional & Technical Skills: 5-9 years of experience in digital marketing, particularly in OTT platforms, social media marketing, and programmatic advertising. Strong communication and collaboration skills. Hands-on experience with OTT ad platforms like YouTube Ads, Netflix Ads, Hotstar Ads, and audio platforms like Spotify and JioSaavn. Expertise with social media ad tools:Meta Ads Manager, TikTok Ads, Snapchat Ads, etc. Familiarity with DMPs, CDPs, and marketing automation tools for audience targeting and personalization. Strong analytical skills and experience with dashboards like Google Data Studio, Tableau, or platform-native reporting tools. Excellent communication skills with the ability to lead cross-functional teams and present insights to stakeholders. Certifications in tools like Meta Blueprint, TikTok Ads Academy, or Google Marketing Platform are a plus. Additional InformationAn opportunity to work on transformative projects with key G2000 clients Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. Ability to embed responsible business into everythingfrom how you service your clients to how you operate as a responsible professional. Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization About Our Company | AccentureQualification Experience:Minimum 5-9 years with 80% relevant experience Educational Qualification:MBA or equivalent in Marketing/Media/Digital

Location: Hyderabad, Chennai, Coimbatore, Bangalore Experience: 5-6 years Skills: DV360/TTD/Amazon DSP, Deals, RTB, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the worlds premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs and related platforms Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders. Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Working with agency team to develop best-in-class solutions based on available tech. Oversee media tracking and analytics set up and implementation. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications A full-time graduate degree (Mandatory) 5 to 6 years of relevant experience in managing programmatic campaigns for large clients. Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred. Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.

About the team: Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. The Role: This role you will serve in a proactive role in monitoring, tracking, and delivering campaigns, including set-up, reporting, assessing performance and optimizing accordingly. You will collaborate with cross-functional teams, including sales, creative, and analytics to ensure the successful implementation and performance of campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis. Responsibilities: Oversee the setup, implementation, and management of digital ad campaigns. Monitor and analyse campaign performance to ensure campaign KPIs are delivered. Conduct A/B testing and other optimization strategies to improve campaign performance. Develop and implement optimization strategies to improve ROI and key performance indicators (KPIs). Utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts. Generate and present detailed reports on campaign performance, providing actionable insights and recommendations. Conduct post-campaign analysis to determine the effectiveness and provide insights for future campaigns. Work closely with sales, client and product teams to align advertising strategies with overall business goals. Participate in strategy sessions and provide insights based on campaign performance data. Qualifications 3-7 year's professional experience with digital media preferably within a media agency, trading desk, publisher or technology company. Strong understanding of programmatic advertising and hands-on experience of programmatic DSPs (DV360, TTD, Mediamath, DCM etc) is a must. In-depth understanding and knowledge of MMPs (Appsflyer, Branch, Singular, etc) is required. Strong written and oral communication skills, presentation and analytical skills. Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel